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Our process has proven to convert visitors into loyal brand defenders. Mouth to mouth is still the best way to promote your brand, now with tagging, sharing and messaging, we no longer need to wait for an in-person talk. Is not necessary to point out that traditional marketing is in fact, traditional. Communication has evolved and the way brands interact with clients has changed too. At The Orange Box, we evaluate all aspects on how your audience is perceiving your brand, product or service, we figure out where your audience lives and we build content bridges to get to them.

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We first need to know how others see you and how much are they seeing online. To accomplish this, we analyze your brand from the outside (no password shares). With the results in hand, we know what we’re missing and where we’re at. We then move to an internal analysis and we include all aspects in the inbound marketing:

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Is until we know how things are currently working that we can develop an strategy that makes sense for your audience.

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The art of planning a successful marketing campaign. We establish KPIs and the step-by-step plan to accomplish the marketing goals while measuring the results. Search engines reads every page of your site with programs commonly called bots (GoogleBot for example). The bot reads the page and records information about it in the search engine’s index. Then the search engine software you use to browse the Web actually watches your behavior — what you and others click on — to rank the content for relevance.

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So when creating the strategy for content,

WE WATCH OUT FOR THE 3 FACTORS: Relevancy: people spend more time on relevant pages and dispose those irrelevant within a few second of scanning.

Discovery: people tend to search for the same kinds of things, using similar phrases or keywords, and they choose content that best matches their queries. Value: people will share relevant, useful, and interesting content that provides them value by linking to it or sharing it.

This means that we need to focus on the content and make it valuable and readable for all kinds of people -and apparently robots too!We help you create the content to then promote it. This is what we keep in mind while working with content marketing. • Keywords: If you have current targeted phrases, here’s where you can share it. We analyze competition, explore potential keywords and make recommendations for keywords. ◦ Conduct keyword discovery based on all available keywords in your industry. ◦ Uncover terms that will help you garner valuable conversions. ◦ Ensure the selected keywords are in line with your budget and business goals. • Editorial Content: Unique web copy is what the internet needs. We write in depth articles, blog posts, landing pages, and basically content that earns SEO value and drive traffic to your site.

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• Creative: We won’t stick to just one article and same amount of posts, scheduling is “the easy part”; we create infographics, motion graphics, eBooks, checklists, quizzes, etc. We create content that sticks to the mind. • Consistency: We never run out of creative fuel, I know - it’s a gift, that means that your brand will have the consistency to proof your audience that you are actually there and not just behind a computer. • Distribute above and beyond: We don’t just drop the content on your own channels and leave it at its luck. We search above your website, where?: ◦ Social Networks Twitter, Facebook, Pinterest, YouTube, LinkedIn, Google +, etc. > dig deeper and get inside communities, groups, lists, etc. ◦ Blogs Your own of course but we meant those of others - we’ll do networking so we can host your content in other websites that link to yours giving your brand the reputation it needs. ◦ Media Releases Traditional and optimized press release for the web ◦ E-mail Direct e-mail and newsletters ◦ Content Sharing Sites Buzzfeed, Reddit, StumbleUpon, etc. We cannot make any promises with this as your industry may not fit in, but we will find the right one. ◦ Pay Per Click Our experts will draft an organic strategy that will feel natural towards your brand. This strategy puts your content right infront of people that are looking for it.

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STEPS THAT INCREASES TIME/COSTS: • Build or optimize website: We need to make sure the website is oriented and designed to meet our marketing goals and indeed convert strangers into clients.

• Build from 0 the database, social media profiles, brand guides, aesthetics, etc etc.

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With established standards and processes, we proceed to follow the strategy. We cover all aspects of Inbound marketing.

TARGET AUDIENCE VISITORS BLOG-KEYWORDS-SOCIAL MEDIA

•FORMS •CALL TO ACTION •LANDING PAGES

LEADS CLIENTS

EMAIL-SIGNALS-WORKFLOW

•EVENTS •SOCIAL INBOX •SMART CONTENT

PROMOTORS You get an editorial calendar so you know what’s being done and what content is being shared.

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WE TAKE THE FOLLOWING INTO ACCOUNT: • Create content ◦ Source: We need to evaluate the content you have, written or in the mind of your best employee. We help with thoughts extraction process too. ◦ Design: We decide if the content works best on an image, a video, an animation, checklist, podcasts, etc. ◦ Distribute: We schedule it in our channels, we upload it to our blog, we distribute it in directories. ◦ Recycle: We re-use it at appropriate times changing the text details and leaving the main content as it is. • Social media - More than a community manager. ◦ Nurture: hand out freebies, tips and 3rd party content to bring the attention of readers and prospects, contests, etc.. ◦ Participate: Share your wisdom in communities where your audience lives. ◦ Connect: Reply to conversations, comment, share and communicate with followers. • Email ◦ Sequence automation ◦ Date sequences // events ◦ Prospects, Leads & Clients lists. • SEO ◦ On-page SEO ◦ Off-page SEO ◦ Offline SEO • Web Optimization ◦ Landing Pages ◦ Opt-in forms // Email automation ◦ Subscriptions ◦ A/B Testing

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Each action has its reaction, so, we’re always looking for how is the audience responding to our actions. Yes, we track all of our actions. You’ll want to prove ROI so we actively monitor the performance of your content, and use our findings to improve results. We use the KPIs we established from the start and compare to baseline & benchmarks.

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WE WILL HAND OUT A REPORT FOR EACH PIECE OF THE EXECUTION WE WORK ON: • Content creation: ◦ Pieces created, purpose and promotion channel followed ◦ Articles written or rewritten ◦ Articles published on own website + others • Social Media marketing (all channels) ◦ Engagement (not just reach) ◦ Number of posts per channel ◦ Communities/groups joined • Email Marketing ◦ Sendouts total // type of email send // list etc ◦ Open / retarget ◦ Subscribers / unsubscribers • SEO ◦Traffic channel -Direct -Referral sites -Search network -Organic -Paid ads ◦ On/Off SEO Status and changes ◦ Errors report

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Most importantly, we analyze the audience we reach in three parts: Acquisition, Behavior & Conversion; and this results show how effective we’re being and what way we need to move our course.

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