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Help us “Inspire Kids to Fitness�

Partnership Opportunities

Be a part of the May 3, 2014 Event!


2013 E xecutive Summary The Orange County Marathon was established in 2004 by community and civic leaders to create a world class event and raise money for children’s charities in Orange County. The OC Marathon’s Foundation supports the Kids Run the OC Program and our mission to “Inspire Kid’s to Fitness”. Partnering with youth physical education and sports experts from the Orange County Department of Education, OCMF created the Kids Run the OC youth running program to help kids ages 5-14 get fit and adopt an active, healthy lifestyle through running, all while having fun. The program has seen huge gains since its inception in 2004 with just 400 kids. In 2013, the program trained coaches from nearly 70 schools and agencies and had over 4500 kids throughout Orange County training for their Final Mile all spring. A September 2013 Runner’s World Magazine article states, “Cash-Strapped school districts that eliminate physical education to focus on classroom learning might be doing students a disservice, suggests a study showing better test performance by fit kids than their unfit peers.” Since the start of the program, Kids Run the OC program has trained over 15,000 kids to finish their own “Marathon” and taught them valuable lessons in fitness and nutrition.


2013 Program Summary

The Kids Run the OC Program has been written in partnership and with the support of the Orange County Department of Education. The program in addition to running, includes various games which help improve speed, agility, hand/eye coordination, flexibility and overall fitness. Students from each participating school are led through the popular and fun training program at their school by an OC Marathon certified coach. All program materials and mandatory coach training are provided by the OC Marathon Foundation free of charge to any participating school. Upon completion of a 10-Week KROC Activity Card and Curriculum schedule, participants accumulate 25.2 miles and are ready to complete their “Marathon� at the KROC Final Mile Event. The 10-Week program includes weekly Nutritional Challenges designed to promote and reinforce healthy nutritional choices through behavior modification activities to be done at home with the family, thus incorporating the entire family into the healthy lifestyle messaging. Be a part of the May 3, 2014 Event!


2013 KROC Facts • 4507 Orange County students registered • 100% of participants between the ages of 4 and 13 • Participation from nearly 70 schools and agencies representing 13 school districts • Over 118,000 miles accumulated • Over 10,000 parents and family members watch the “Final Mile” • $10,000.00 given back to participating schools in Registration Rebates from the OC Marathon Foundation Be a part of 2014

80 Schools. 6000 Students. 16 School Districts.

“Inspire Kids to Fitness”


2013 Districts and Schools Districts Capistrano Unified School District Chino Valley Unified School District Garden Grove Unified School District Huntington Beach City School District Irvine Unified School District Laguna Beach Unified School District La Habra City School District Newport-Mesa Unified School District Orange Unified School District Ocean View School District Saddleback Valley Unified School District Santa Ana Unified School District Tustin Unified School District

Schools Alderwood Elementary School Ambuehl Elementary Boys and Girls Club of Laguna Beach Boys and Girls Clubs of Buena Park California Elementary Canyon Vista School Carl Hankey K-8 Chaparral Elementary Cielo Vista Elementary Circle View Elementary College Park Elementary Davis Magnet School Deerfield Elementary Del Obispo Elementary Don Juan Avila Elementary Dr. Ralph E. Hawes Elementary Garfield Elementary Gates Elementary Golden View Elementary Greenville Fundamental School Harbor Day School Harbor View Elementary Hewes Middle School Holy Family Cathedral School Hope View Elementary Joseph R. Perry Elementary Kaiser Elementary Killybrooke Elementary La Habra School Readiness La Madera Elementary La Purisima Catholic School Las Positas Elementary Malcom Elementary

Marion Bergeson Elementary Marshall Elementary McPherson Magnet School Melinda Heights Elementary Mission Hills Christian School Monroe Elementary Montessori on the Lake Myford Elementary Oak Creek Elementary Oak Grove Elementary Oak Ridge Private School Paularino Elementary Peters 4-6 Elementary Portola Hills Elementary Rancho Canada Elementary Red Hill Lutheran School Robinson Elementary Saint Anne Parish School (Santa Ana) Salem Lutheran School Seacliff Elementary Springbrook Elementary St. Anne School (Laguna Niguel) St. John's Lutheran - Orange Stonegate Elementary Students For Safe Water Group Top of the World Elementary Trabuco Mesa Elementary Turtle Rock Elementary Tustin Ranch Elementary Vista Del Mar Elementary Wakeham Elementary Westpark Elementary Woodbury Elementary

Be a part of the May 3, 2014 Event!


2014 Offsite and Onsite Exposure Opportunities • Kids Run naming opportunities include but are not limited to Title Sponsorships, Presenting Sponsorships, KROC Field Festival, and Nutritional Challenges. • In 2013, over 30,000 Flyers were distributed in Orange County Schools. We also sent many emails to a KROC database of over 10,000. Kids Run Messaging was also included in emails to the OC Marathon Database of over 50,000. • Company Sponsor Branded Signage at Start/Finish Line and throughout the KROC Field Festival. • In order to ensure the greatest activation of your sponsorship, many other naming opportunities are available. A customized sponsorship package to achieve your desired goals will be tailored upon request.


KROC Post Food and Fuel ($5,000)*

Include Banners and Promotional Signage at KROC Festival Field Featured in Company Specific Press Release Category Exclusivity Space at KROC Expo for Promotion Include Name in all KROC Emails (with Links) Recognition by Race Announcer throughout KROC Event OC Marathon Entries and Access to OC Marathon VIP Tent (Sunday) Logo on Start/Finish Line Banners

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Include Company Name (with Link) on www.kidsruntheoc.org

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Insert in OC Marathon “Virtual Goody Bag”

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KROC Title ($50,000)*

KROC Inspiration ($1,000)

KROC Program Boxes ($5,000)

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KROC Event Shirts ($10,000)*

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KROC Festival Field ($10,000)

KROC Coaches Training ($5,000)

KROC Nutritional Challenge ($10,000)*

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and Sponsor Benefits

KROC Presenting ($25,000)*

Rebrand KROC Logo with The “Your Company Name” Kids Run the OC Add Presented by “Company Name” to KROC Logo Company Name on KROC Finishers Medal Name in all KROC social and news media and electronic advertising Send Special (Company Directed) Email to Full KROC Database Logo on All KROC Flyers (up to 40,000) Featured on Race Bibs & Event Shirt Opportunity for Personalized Marketing and PR Campaign Include Banners and Promotional Signage at Start/Finish Line

Kid’s Run the OC Activation Opportunities

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*Sponsorship amounts may be a blend of cash and in-kind.

Be a part of the May 3, 2014 Event!


Be a part of the May 4, 2014 Event!

Please follow up with any questions by contacting Program Director, Angie Rowe Angie@ocmarathon.com or 949-222-0456 ext. 3


Kids Run the OC Sponsor Deck