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2013

Partnership Plan

Marathon • Half Marathon • 5K • Kid's Run the OC Inspire Kids to Fitness


26.2 •13.1 • 5k • 25.2 +1 • • • • •

20,000 Registered Runners in all Events 25,000 Allergan Health and Fitness Expo Attendees 25,000 Finish Line Festival Attendees 50,000 Event Spectators 2,000 OC Marathon Volunteers

• • • • • •

75% of Runners have an Annual Income over $70,000 Over 75% of Runners have a College Education 57.5 % Female 42.5% Male Runners from 47 States and 10 Countries $5.23 Million in Direct Impact to OC Economy 84.7% of Runners Demonstrated Unaided Awareness of Wahoo’s as a Sponsor

OC Marathon Marketing & Visibility 2013 Marketing Metrics Over 50 Million Total Impressions Media Exposure & Marketing Partners Runners’ World Magazine Marathon Guide Marathon & Beyond OC Register OC Weekly Daily Pilot LA Times KTLA 5 News KABC 7 News KTTV FOX 11 News 2013 Season Digital Visibility (August- May) 200,000 Unique Visitors at www.ocmarathon.com 2.5 Million Views from E-Mail Marketing Campaigns

8,500 Facebook Fans 20,000 Impressions Per Week from Facebook Posts 3,000 Followers on Twitter


2013 Sponsorship Naming Opportunities Available for Marathon, Half Marathon, 5K and the Kids Run the OC Program

Naming Inventory (We will optimize a sponsor package for your business to achieve your desired objectives)

• • • • • • •

Title Sponsorships Presenting Sponsorships Finish Line Festival Health &Fitness Expo Legacy Lounge Beer Garden VIP Lounge

• • • • • • •

Official Post Race Refueling Official Pace Car Official OC Marathon App Event Shirts Runner Tracking Media Sponsor Mile Sponsor

Sponsorship Opportunities are also available ranging from $10,000 - $50,000 that will provide company branding ranging from online and print marketing and community visibility to brand representation during event weekend, on start and finish structures and recognition in announcer scripts.

OC Marathon • 4500 Campus Drive Suite 570 Newport Beach, CA 92660 • www.ocmarathon.com • sponsor@ocmarathon.com


CHARITY PARTNERS • OC Marathon Foundation • OC Bar Foundation - Shortstop • Train 4 Autism • American Heart Association • Coastal German Shepherd Rescue • United Cerebral Palsy - Team Jake • Project Independence • John Wayne Cancer Foundation - Team Duke • We Rock • Fact Alliance • The Leukemia and Lymphoma Society - Team in Training • Orange County Lacrosse Association • Huntington’s Disease Society • Dental Care for Children • Boys and Girls Club of the Harbor Area • Kristie’s Foundation

MAY 5, 2013


The OC Marathon Sponsor Deck 2013