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RIAS Newsletter. Issue No 03. February, 2014

RIAS TARRAGONA

Learn about the conference and B2B

Official Newsletter:

See RIAS Georgaphy

After-Event Report

our analytics for 2012-2014 for Fernando Torres, Juan Mata and others prominent football stars

ISSUE No 03

meetings at RIAS Tarragona 2014

Get

Enjoy your reading and remember to

book your presence for RIAS Tarragona in 2015

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RIAS Newsletter. Issue No 03. February, 2014

CONTENTS

P 03 P 04 P 06 P 07 P 08 P 09 P 10

MIKAEL DASHIAN’S WELCOMING WORD

Gratitudes and plans for future WELCOME TO TARRAGONA

Learn about the beautiful city of Tarragona RIAS TARRAGONA 2014

Overview of our event OUR VENUE 2014-2015

TARRAGONA IMPULSA RIAS 2014 GEOGRAPHY

Europe, Asia and Africa TESTIMONIALS

Our participants impressions on RIAS 2014 PARTICIPANTS RIAS Tarragona 2014

Meet them now INTELLECTUAL PROPERTY VALUE (IPV)

P 16

P 21

Learn about our new analytical tool for business in sports

CONTACTS

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RIAS Newsletter. Issue No 03. February, 2014

MIKAEL DASHIAN President NPF Group

WELCOMING WORD I am pleased that we got a lot of positive reviews after RIAS Tarragona 2014 ended. We work as one wise Spanish saying states — Menos bulto más claridad (less complex—more clear). That is the reason why we focused not on protocol conference, but on B2B meetings. It is essential that every event brings real benefit for its participants.

Source: NPF Group

It so happened that our main audience for RIAS 2014 was from Russia. And we have our good reasons: sport is trending now in Russia. Universiade in Kazan, Winter Olympics in Sochi, coming up World Cup 2018 and Universiade in Krasnoyarsk. It would bring me great delight if the I RIAS would become the first step for entrance to the Russian market. Though we are thinking globally. Next year we do our utmost to continue and improve RIAS. It is good that we have already ‘started the engine’ and people from different parts of the world have got interested in the event. I express my best appreciation and gratitude to all our partners who took part in the first event. I also send my best words for the City Council of Tarragona—this remarkable city with great and rich history has become the perfect venue for our project. And this is only the beginning! Follow us on Twitter @NPFRias Book your presence by email Forum.npf@gmail.com

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RIAS Newsletter. Issue No 03. February, 2014

WELCOME TO CATALONIA WELCOME TO TARRAGONA

4


RIAS Newsletter. Issue No 03. February, 2014 WELCOME TO CATALONIA — WELCOME TO TARRAGONA Tarragona past is glorius: during the Roman times , the city was named Tarraco and was capital of the province of Hispania Tarraconensis, one of the three provinces in Hispania, the present day territory of the Iberian peninsula. There are still a lot of roman remains to be found in good condition in Tarragona and around Tarragona Present is exciting: not only tourist industry, but also great transport links, interesting projects like Smart City and more Tarragona Future is promising: 2017 Mediterranean Games are yet to come

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RIAS Newsletter. Issue No 03. February, 2014

RIAS TARRAGONA 2014 January 22-24, 2014. Tarragona. Catalonia RIAS Tarragona 2014 is the business forum for sports and investments held in Tarragona, Catalonia, Spain on 22-24 January 2014. We thank the City Council of Tarragona for being that helpful and cooperative and all participants who found the time to join us for their benefit.

RIAS Tarragona 2014 at a glance 

3 days, 5 cities

1 conference day, 11 speakers

2 B2Bs days, target meetings in Tarragona, Barcelona, Salou, Pineda de Mar

7 countries from Europe, America and Asia

3 newsletters

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RIAS Newsletter. Issue No 03. February, 2014

OUR VENUE

Tarragona Impulsa Address: Espai Tabacalera Av. Vidal i Barraquer s/n (Magatzem 1, 2n pis), Tarragona

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RIAS Newsletter. Issue No 03. February, 2014

RIAS 2014 GEOGRAPHY RIAS Tarragona key region in 2014 was Europe with top sub-regions being Western Europe and Eastern Europe. We were happy to see the significant reach in Southern and Northern Europe. A great deal for expanding RIAS geography in 2015 has been established already 2014: USA, Canada and Brazil came in for America and Kazakhstan and Philippines—for Asia.

Europe, Northern and Southern America and even Asia: great start and base for extension for 2015 RIAS 2014 Geography indicators show the allocation of participants and readers of RIAS Newsletter (Issue 1 and 2). The following scheme shows the list of countries forming the shape of the RIAS geography.

Russia

Russia; 30,43%

Belgium

Belgium; 17,87%

Spain

Spain; 17,39%

Netherlands

Netherlands; 15,94%

UK

UK; 4,83%

Ireland

Ireland; 1,93%

Source: NPF Group

Italy

Italy; 1,45%

Moldova

Moldova; 1,45%

Ukraine

Ukraine; 1,45%

USA

USA; 1,45%

Philippines

Philippines; 1,45%

Brazil

Brazil; 0,97% Belorussia; 0,97%

Belorussia

Germany Canada Kazakhstan Poland

Germany; 0,97% Canada; 0,48% Kazakhstan; 0,48% Poland; 0,48%

0,00%

5,00%

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10,00%

15,00%

20,00%

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25,00%

30,00%

35,00%

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RIAS Newsletter. Issue No 03. February, 2014

TESTIMONIALS

Source: NPF Group

Albert Malshakov: Everything went fine, what is important is the result. I am very glad to get acquainted. Thank you for your invitation. It was very interesting

Pavel Podlipsky: Just spoke online from Moscow at the conference which is held in Spain. Interesting experience :)))

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RIAS Newsletter. Issue No 03. February, 2014

January 22, 2014 at 09:00 AM - RIAS Tarragona opened its doors at Tarragona Impulsa for all participants

CONFERENCE DAY

Source: Formula Neftegaz

Albert MALSHAKOV Author of Formula Neftegaz Formula Neftegaz is the first and only team in Tumen Region to develop Formula Student in this region. Formula Student (FS) is Europe's most established educational motorsport competition, run by the Institution of Mechanical Engineers Albert presented his project to the audience, focusing on the people involved in it: a team of young professionals constantly developing their skills by applying the knowledge gained at the University for hands-on experience. Albert also described Formula Neftegaz Event 2014 planned for July 26, 2014 in Tumen: the race itself and opportunities for sponsorship and publicity. Should you wish to contact Albert Malshakov directly please request his contact details by emailing to forum.NPF@gmail.com

Rebeca MARTĂ?N Chair of Entrepreneurship and Business Creation

Source: NPF Group

Universitat Rovira i Virgili. The public university of Tarragona Rebeca told the audience about the structure and activities of Chair of Enterpreneurship and Business Creation with the University of Tarragona (URV). The URV was created in 1991 by the Parliament of Catalonia from the already existing university faculties and schools. In this way the Tarragona University of the 16th century was restored. Should you wish to contact Rebeca Martin directly please request his contact details by emailing to forum.NPF@gmail.com

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RIAS Newsletter. Issue No 03. February, 2014

January 22, 2014 at 09:00 AM - RIAS Tarragona opened its doors at Tarragona Impulsa for all participants

CONFERENCE DAY

Anna CHEKAREVA Marketing Manager, Innostar

Source: Innostar

Innostar is the project to promote and support young people. The aim of the project is to create conditions for exchange of experience in scientific and innovative projects Anna described the activities of Innostar that actively encourages scientific activities of the young also by regular contests. To learn more about Innostar please visit the official webpage thereof: http:// www.innostar.ru/ Should you wish to contact Anna Chekareva directly please request his contact details by emailing to forum.NPF@gmail.com

Source: Onward Sport

OGUNPITAN ADEBOLA BOOLEAN CONSULT LIMITED (ONWARD SPORTS CONSULTANCY) Sport consultant, scouting and agent managing soccer players from Nigeria helping them to succeed internationally Onward Sports is active in football business and has well established connections with Nigeria and other countries, like Gibraltar where there is a team which is looking for a sponsor or investor. Should you wish to contact Ogunpitan Adebola directly please request his contact details by emailing to forum.NPF@gmail.com

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RIAS Newsletter. Issue No 03. February, 2014

January 22, 2014 at 09:00 AM - RIAS Tarragona opened its doors at Tarragona Impulsa for all participants

CONFERENCE DAY

Pavel PODLIPSKY Enterpreneur, chairman of the Youth Committee under the Department of Science, Industrial policy and entrepreneurship of Moscow City

Source: Pavel Podplisky

Pavel helps young entrepreneurs to establish a start-up and promote their business Pavel would also describe a few projects which are working already. Pavel has been successfully active as an entrepreneur with over ten business ventures in Moscow, Moscow Region, Tomsk, Tumen, Krasnodar, Buryatiya. 2009 he started the Tomsk club of young entrepreneurs. Pavel is the winner of various contests and awards. Pavel has a strong portfolio of investment projects: wellness clubs chain for women (600 000 Euro); sorting and recycling facility for waste (900 000 Euro); development of tourist facilities on the Northern Baikal Lake (Republic of Buryatiya) (2 300 000 Euro); a 3200 m2 fitness centre in Tomsk (1 600 000 Euro); construction of affordable housing (economy and comfort class) (2 600 000 Euro) Pavel, once a professional football player, has a strong intention to invest into a football club, especially in Europe. Should you wish to contact Pavel Podlipsky directly, please request his contact details by emailing to forum.npf@gmail.com

Yan BOBROVSKY

Source: Yan BOBROVSKY

Russian soccer player Yan played for the top Russian club – Zenit and playing for Russia, he became 2006 UEFA European Under-17 Football Championship winner, now he is a professional football referee. We are really happy to have had Yan as a speaker. Yan was very open about his career saying that is is important to have an agent to help a young footballer at the dawn of their career. Yan spoke about injuries. Nine champions of the squad got injured the same way (crucial ligament) which calls for special treatment and careful recovery. Yan’s experience can come in handy for young players and youth teams coaches. 14 May 2006 года Number 11 of the Russian national team defender Yan Bobrovsky went out on pitch to play against the Czech team. This happened at the stadium Josy Barthel - Luxembourg. That night Russia won 5:3 and became the European Champion (2006 UEFA European Under-17 Football Championship). This was a great advantage for many young Russians. But only a very few of this ‘golden’ squad are playing now in the Russian top football league, while their opponents were Toni Kroos, Bojan Krkic, César Azpilicueta, Stevan Jovetić, Axel Witsel, Marko Marin. Should you wish to contact Yan Bobrovsky directly, please request his contact details by emailing to forum.npf@gmail.com

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RIAS Newsletter. Issue No 03. February, 2014

January 22, 2014 at 09:00 AM - RIAS Tarragona opened its doors at Tarragona Impulsa for all participants

CONFERENCE DAY

Javier VILLAMAYOR Ajuntament de Tarragona (City Council of Tarragona) Deputy Mayor of personal services, the Mediterranean Games 2017 and Tarragona Smart City The Mediterranean Games are a multi-sport games held every four years. for nations bordering the Mediterranean Sea. Among participating nations are countries from Africa, Asia and Europe, 24 at the whole. The Games will be held in Tarragona and some other towns around Tarragona, Catalonia, Spain over 10 days from 30 June to 9 July, 2017 Mr. Villamayor described the pre-histpry of the Games in Tarragona, how the city gets ready, what is built and what is needed.

Source: NPF Group

Should you wish to contact Javier Villamayor directly please request his contact details by emailing to forum.NPF@gmail.com

Mediterranean Games 2017 Organizational Committee The board in charge of organizing and promoting the Mediterranean Games in Tarragona The representative of the organizational committee for the Games told more details on the coming games. Should you wish to learn more, you are free to consult the official webpage of the Games (http:// www.tarragona.cat/tarragona-2017), follow the Twitter (https://twitter.com/Tarragona2017) and Facebook (https://www.facebook.com/Tgna2017) Should you wish to contact Mediterranean Games 2017 Committee directly please request his contact details by emailing to forum.NPF@gmail.com

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RIAS Newsletter. Issue No 03. February, 2014

January 22, 2014 at 09:00 AM - RIAS Tarragona opened its doors at Tarragona Impulsa for all participants

CONFERENCE DAY Juanan FERNANZEZ Running Solutions Running Solutions is the organizer of lots of event both marathons and triathlon in Catalonia

Source: NPF Group

Running Solutions are service providers for both athletes and companies in popular sports To learn more please visit Running Solutions’ website (http://www.runningsolutions.es) Should you wish to contact Running Solutions directly please request his contact details by emailing to forum.NPF@gmail.com

Rudi VAN DEN BRINK, Frank HOMMES Glevmo International Glevmo is a professional organisation specialising in mobility management with years of experience at major events

Source: NPF Group

Next to advising their clients about traffic flow and off-site management, Glevmo has got a hands-on mentality with employing Traffic Managers, Crowd Controllers and Parking Stewards. Their main motto is hospitality with a passion for our profession, where quality is not only just a saying; but a mentality throughout the whole of the organisation. To learn more please visit Glevmo’s webpage (http://www.glevmo.com/aboutus) Should you wish to contact Glevmo directly please request his contact details by emailing to forum.NPF@gmail.com

Bert DEVIES Winners Circle Group Winners Circle Group (WCG) manages approximately $50 million on behalf of a number of significant investors in its funds and projects. Making investments ranging in size from $300.000 to $7.5 million and having strategic co-investment relationships with many of its investors which allow it to participate in larger initial and follow-on rounds of funding. Winners Circle Group has offices in the Unites States of America, the Bahama’s, Aruba, Curacao, Bonaire and Europe. For more visit—http:// www.winnerscirclegroup.us/ To contact Bert Devies directly please request his contact details by emailing to forum.NPF@gmail.com

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RIAS Newsletter. Issue No 03. February, 2014

January 23-24, 2014

I RIAS Tarragona 2014

B2B Meetings B2B Meetings are our priority Only half a day for conferencing and two and a half days for pre-arranged in 5 cities in Catalonia. We focused on B2B meetings instead of conferencing, because we know how valuable the time is, especially nowadays.

Source: NPF Group

Here are some companies and organizations who joined RIAS Tarragona 2014 as B2B participants:  Cambrils Park, Cambrils family resort on the Costa Dorada, Tarragona (Catalonia), with exclusive facilities and amenities to match its 5-star category—www.cambrilspark.es  Futbol Salou, Salou The Futbol Salou Sports Complex is a series of installations designed specifically for football and a point of reference within the field—www.futbolsalou.es  Running Solutions, Tarragona Running Solutions is the organizer and service provider for lots of events both marathons and triathlon in Catalonia — www.runningsolutions.es  Mediterranean Games 2017, Tarragona A multi-sport games held every four years. for nations bordering the Mediterranean Sea. The next Mediterranean Games are to be held in Tarragona from 30 June to 9 July, 2017 —www.tarragona.cat/tarragona-2017  Primavera Sound, Barcelona For over a decade now Primavera Sound has been offering consistently successful musical events— www.primaverasound.com  Estadi Olímpic Lluís Companys, Barcelona The stadium has a capacity of 55,926 (67,007 during the 1992 Olympics) and was renovated for the Olympic Games 1992 to be the main venue  Half Challenge Barcelona, Pineda de Mar Triathlon competition on the coast — www.challenge-barcelona.es

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Should you wish to get your B2B scheduled, please request one or more by emailing to forum.NPF@gmail.com

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RIAS Newsletter. Issue No 03. February, 2014

Meetings and events are only one part of RIAS. RIAS is more. RIAS stands for a scientific centre for Research of Intangible Assets in Sports, where

IPValue

we analyze commercial opportunities of intellectual property in sports. What is IPV? Here is some background and results. 2 years ago in 2012 we developed a complex method based on statistical, mathematical and other analytical tools basing on open sources to evaluate the value of intellectual property rights of each and every football player or any other sportsman or woman. These rights can be sold and leased as anything that has value. One of the first clubs we analyzed was FC Chelsea in March, 2012. Please take your time to learn some results we have. Let us introduce you our index called Intellectual Property Value, or IPV for sport. IPV Index shows the return on investment on transfer of a player, for example IPV=10% means that each transfer value Euro is potentially capable of bringing in 10 eurocents if intellectual property assets of the player in question are managed and distributed. The final income in this case depends on allocation of profits between a club, an agent and a player. The index shows potential for growth, it is a promise for future.

Our top 5 Chelsea players with the highest index in 2012 were Oriol Romeu, Fernando Torres, Juan Mata, Daniel Sturridge and John Terry. In the below Table you will find the results:

Source: NPF Group

Table 1. IPV Index 2012-2014. Top 5 Chelsea Players

Rank

Name

IPV 2012

IPV 2014

1

Oriol Romeu

73,24%

61,44%

2

Fernando Torres

65,08%

147,67%

3

Juan Mata

62,11%

87,01%

4

Daniel Sturridge

24,77%

33,28%

5

John Terry

24,68%

60,17%

Four out of five players showed improvement of the Index, which proves the good prospects of players.

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RIAS Newsletter. Issue No 03. February, 2014

Meetings and events are only one part of RIAS. RIAS is more. RIAS stands for a scientific centre for Research of Intangible Assets in Sports, where

IPValue

we analyze commercial opportunities of intellectual property in sports. IPV Index shows the potential of a player in terms of using his image rights in advertising for example. The highest IPV belonged to Oriol Romeu - 73,24%. Such high value was attributed to Romeu’s promising start with the world’s leading football team Barcelona (top rank of IFFHS 2009-2011) Romeu is also on youth national team of Spain where Romeu won 2008 the UEFA U-17 Championship. The footballer is a young player, he was born in 1991, so when potential is evident and the future is ahead it is likely that there can be potential for growth. It is worth mentioning that the transfer value was growing over the previous three years (average annual growth rate—51%). Now he is on loan to Valencia, a troubled Spanish club, and Barcelona lost their leadership. The top playing and commercial potential of Oriol Romeu provided all reasons to assume that the second Cesc Fabregas. But there

Source: All photos - soccer.ru

were some circumstances that prevented the rise. The present loan at Valencia does not look like a grand twist in the world star’s career. Though there may be some personal difficulties. It is no secret that Sturridge and Lukaku also did not quite enjoy good performance in Chelsea. And it is obvious what would happen to Tibo Courtois if he had not moved on loan to Atletico. Apparently it is the very case when IPV Index and the actual career are not corresponding. An exception to prove a rule. Fernando Torres held the second place with 65,08%. Torres was a captain for Athletico Madrid (2012 - 25th place IFFHS) and for Liverpool (2012 - 150th place IFFHS), but mostly his high ranking is attributed to the international career of the player for the world’s top national team—Spain (91 appearences, 27 goals scored). Torres has a lot of titles and is active in public (has a personal webpage, published an autobiography, appeared in a film and music video). Since 2012 Torres managed to add up because of UEFA Europa League, UEFA Euro Golden Boot, FIFA Confederations Cup Golden Shoe and FIFA Confederations Cup Team 2013. Immediately after his transfer to Chelsea El Niño has deteriorated his performance. 12 goals in 2 seasons seemed like a sentence for any further selection, and the decline in the quality of game is really very similar to the one of Shevchenko. But it seems to be a turned page: 22 goals in season 2012-2013 look impressive. El Niño is still a central forward in the Spanish national team with over 100 matched played. 2012 brought Torres a victory as part of the Spanish team, he scores in the final and makes a goal pass. He wins the Golden Boot of the tournament. In a year he will win the Golden Boot of the Confederations Cup and the UEFA Cup. The third place is occupied by Juan Mata (62,11%). He also played for the Spanish national team (14 appearances, 5 goals). Mata has a lot of titles. Among Juan Mata’s latest achievements we can name the two. The first one is his multimillion transfer to Manchester United. In January 2014 he was transferred to Manchester for the club record fee of over 37 million pounds.

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RIAS Newsletter. Issue No 03. February, 2014

IPValue Daniel Sturridge (24,77%) played for Manchester City before Chelsea where he reserved his place in the first squad and scored 20 goals. As for Terry goes on to be the Chelsea’s captain, sharing all honours of the team and England, and have some controversy in his behavior. While the index shows potential for growth, IPValue itself shows the present value of IP rights. Our top 5 Chelsea players with the highest IPV in 2012 were Juan Mata, Fernando Torres, Oriol Romeu, David Luiz and Daniel Sturridge.

Source: All photos - soccer.ru

Source: NPF Group

Table 2. IPValue 2012/2014. Top 5 Chelsea players Rank

Name

IPValue 2012

IPValue 2014

Change +/- %

1

Juan Mata

7 962 164,96

€ 12 420 104,43

+55,99%

2

Fernando Torres

7 399 358,74

€ 8 100 838,29

+9,48%

3

Oriol Romeu

3 565 917,87

€ 1 753 050,36

-50,84%

4

David Luiz

2 242 636,90

€ 4 723 426,35

+110,62%

5

Daniel Sturridge

1 973 733,00

€ 2 926 974,29

+48,30%

Mata, Torres, Romeu and Sturridge were already in our another top 5, so the one left is David Luiz. Luiz continued his career in Chelsea and won UEFA Europa League (2012-2013) and other important championships include international ones for Brazil. Another player but outside the top five is Didier Drogba. His career may not seem simple. But if we pay attention not to the sport performance, but to the commercial component of his career, we can draw real interesting conclusions. First of all it is the successful deal with Shanghai Shenhua and it made a 34 y.o. forward one of the top paid footballers in the world. Drogba's reported $300,000 (£193,000) a week salary (Source: http://www.bbc.co.uk/ news/world-asia-18840348). After the notorious crisis with the club, his transfer to Galatasaray looks like a compromise, but at the same it is a successful taking into account all circumstances business transaction. To sum up IPV is an analytical tool to evaluate the intellectual property rights and commercial potential of each sportsman or woman. While sport is becoming more and more like business these days, IPV can be useful not only for setting up business strategies and models of clubs, but also for decision-making in short- and mid-term.

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RIAS Newsletter. Issue No 03. February, 2014

..is a consultant

For more visit http://issuu.com/thenpf/docs/ rias_english

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RIAS Newsletter. Issue No 03. February, 2014

join II RIAS Tarragona

in 2015 today CONTACT US 

Email us at FORUM.NPF@gmail.com

Skype us at NPF.Events

FILL OUT THE APPLICATION FORM 

Request one by emailing us at FORUM.NPF@gmail.com

BECOME A PARTNER 

Email us at FORUM.NPF@gmail.com and we would contact you directly

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RIAS Newsletter. Issue No 03. February, 2014 BOOK YOUR PRESENCE for RIAS Tarragona 2015 please contact Mrs. Lana Dashian

The NPF Group Tel.: +7 963 755 95 35 Tel.: +7 905 719 90 54 Fax: +7 495 956 82 62 ext. 210375 Web: http://thenpf.wix.com/npf For subscriptions, general enquiries, bookings Contact Person: Mrs. Lana Dashian

CONTACTS

Email: Lana.Dashian@gmail.com For partnership Contact Person: Mr. Mikael Dashian: Email: forum.npf@gmail.com

RIAS Newsletter. Issue No 03 Winter 2014 Prepared, designed and published by The NPF Group in 2014 for Scientific Centre for Research of Intangible Assets In Sports Distributed in electronic format.

Follow us @NPFRias https://twitter.com/npfrias

All rights reserved Š The National Projects Foundation

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Rias Newsletter Issue No 03  

RIAS Tarragona 2014 is officially over and II RIAS Tarragona 2015 is coming up early 2015. Get your report of the event to make sure you wi...

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