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THE NEWSPAPER
LIFESTYLE
Franschhoek Wedding Showcase It’s where wedding dreams become a reality. Offering the perfect, and without a doubt most romantice settings, find out why Franschhoek is one of the world’s favourite wedding destinations at this year’s Franschhoek Wedding Showcase, Saturday, 16 April. Tailor made to suit any bride’s budget Franschhoek has it all – exquisite views, world class venues, fine food and award-winning wines. The perfect showcase for all romantics at heart to make that special day extra special. A centralised venue will be set up at The Franschhoek Cellar where you’ll get the opportunity to meet a selection of wedding suppliers. These include venues, dress designers, wineries, photographers and so much more. To ensure a stress free day for you and your guests make use of Franschhoek’s unique online wedding registry. This allows the bridal couple to select wedding gifts from specialist shops and wineries in the Valley. Tickets are available from www.webtickets.co.za
Authentic Indian Cuisine In the Western Cape MoKsh reflect the authentic name in Indian Cuisine in the Western Cape. It is the place where guests can truly engage in a traditional Indian experience, indulging in exotic cuisine prepared with artful and exquisite combinations of spices.
Where Fashion & Film Collide In this content-saturated world where the average Joe and Josephine are bombarded with countless bites of info, images and memes, a brand - and particularly a fashion brand - needs an innovative approach when it comes to finding the spotlight. Enter the short Fashion Film; a beautifully directed, shot and scored few minutes of art, that tells a story rather than becoming white noise, evokes a mood, rather than pushing a product. As the views on video-sharing sites such as YouTube continue to skyrocket it makes savvy sense to harness the power of this medium when it comes to advertising. Whole careers can be hinged on one well-viewed video, just look at Justin Bieber. Much like aspiring musicians up-and-coming fashion designers and Luxury brands are using the power of the moving image and social media to promote their wares. However, not just any moving image, we're not talking your everyday punt-a-brand ad here, we're talking a piece of film that engages and captivates the viewer on an emotional and viral level. Increasingly, more international fashion brands are turning to narrative cinematic techniques when it comes to advertising, forgoing an agency in favour of a director and in so appealing to today’s more discerning customer.
Sunil, originally from Mumbai India, is the brainchild behind the MoKsh Group of Restaurants. The Group is home to four restaurants; the first was set up in Worcester, followed by Paarl, then Somerset West, and now also in Durbanville. MoKsh means freedom or Liberation, and attains the highest level of satisfaction. Sunil believes that “quality of food lies in the honesty of its ingredients.”
Just look at examples such as Chanel’s release of Reincarnation, a short fashion film by Karl Lagerfeld ft. Pharrell Williams, Cara Delevingne and Géraldine Chaplin. This video has received over 4,085,325 views and is just shy of 2000 comments. Or remember First Kiss, the video that was hitting up everyone’s social media feeds in 2014. The video created by Tatia Pilieva, for Wren’s 2014 fall collection shows a bunch of seemingly random strangers sharing an awkward first kiss.
The Newspaper can happily recommend MoKsh for their wide range of starters, as well as their range of exotic cuisine prepared artfully within a combinations of spices - from Butter Chicken and the Lamb Rogan Josh to Seafood curries complemented by the best in Naan Breads, such as the Garlic Naan and Pesshawari Naan. MoKsh's food reflects the finest ingredients of India. They pride themselves on preparing any meal exactly the way the Diner would select it, be it mild, or medium or even hot, not to mention very hot. Children too can also enjoy dishes prepared in like manner such as Chicken Korma or Butter Chicken. MoKsh is an absolute family restaurant. All their restaurants are fully licensed and patrons may bring their own wine along. They do not levy a corkage fee. It will be in the diner’s best interest to book in advance to avoid last minute disappointment.
Photo L-R: Adrian Lazarus (Founder of Mercedes-Benz Bokeh Fashion Film Festival) and Tarina Patel (Bollywood and South African actress)
It has reached viral status with over 110,958,921 views to date! The Mercedes-Benz Bokeh South African International Fashion Film Festival soon to be celebrating its third year is a platform that celebrates and rewards such an art form. Founded by director Adrian Lazarus, the festival aims to promote and reward young directors and designers crafting in that magical space where fashion, film and advertising collide. “I think that film has its place amongst all of the mediums that brands use. These days it’s becoming mandatory for a brand to have a Fashion Film in its arsenal of communication platforms,” says Lazarus. With 'Bespoke' as the theme this year, and title sponsor Mercedes-Benz on board for the third year running, aspiring filmmakers are invited to create a unique short film that conjures up feelings of the bespoke nature of Mercedes-Benz vehicles.
Somerset West Paarl Worcester Durbanville
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This year’s festival is being held from the 21-23 April in Cape Town - a world-class destination when it comes to both fashion and film, in conjunction with The Cape Town Fashion Council and Oude Meester, and promises to be a stylish few days of screenings, workshops, awards shows and red carpet events, all aiming to promote and educate our young creatives as well as promote our top local brands. For more information visit www.bokehfestival.co.za