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THE NATION FRIDAY, MARCH 15, 2013

Brandnews Unilever boosts brand profile

Firm kicks off national U immunisation plus days I

N accordance with its vision to promote the health and wellbeing of the Nigerian child, MultiPro Enterprises Limited, makers of Hypo Super Bleach, has once again partnered with the Lagos State Ministry of Health in this year’s Polio Immunisation Plus Days campaign which was flagged off at Ipaja Mini Stadium, Ayobo-Ipaja Local Council Development Area (LCDA) recently. The National Immunisation Plus Days (NIPDs) campaign, which has been carried out in Nigeria since 2006, serves as one of the core strategies for improving immunisation activities in Nigeria. This would be done by

Stories by Wale Alabi

combining the usage of the fixed posts, house-to-house and transit teams for the delivery of multiple antigens (e.g. BCG, OPV, Pentavalent , Measles, Yellow Fever, HBV, etc.) on the days set aside for mass campaign. The immunisation exercise would take place from 2nd to 5th March, 2013. Speaking at the flag-off ceremony, Senior Sales Manager, MultiPro Enterprises Limited, Mr Jude Nzeata, said the National Immunisation Plus Days is an opportunity for Hypo to fulfil its social responsibility to the society. He also emphasised the fact that ensuring the good health and

hygiene of the people is one of the core concerns of the organisation. “The National Immunisation Plus Days provides us with the platform to reach millions of children who are in dire need of a proper health care services. In line with this we have made millions of Hypo Bleach sachets available for distribution both here at the flag off ceremony and at every Primary Health Centre within the 20 LGAs and 37 LCDAs through the course of the programme and also delivering proper counsel about the importance of immunisation and hygiene” he added.

NILEVER Nigeria Plc has raised its Corporate Social Responsibility (CSR) profile, using the Close-Up toothpaste brand. The brand, in an effort to pull its consumers closer, decided to kickstart a free teeth check campaign to determine the health status of its consumers dentistry in Lagos. The campaign enabled consumers to visit The Kots Clinic in Surulere for the free check-up. Speaking, Dexter Adeola, Brand Manager, Close-Up, said the company is doing this, because it had shown that only 15 per cent of Nigerians visit dentists yearly. He said: “As a leading brand in the paste category, we chose this platform to reach out to Nigerians in need of dental help. This would also serve as an awareness campaign to sensitise people on the need for proper oral care and the importance

of regular dental check-ups.” On the choice of the location, Adeola said the intention was to strategically reach Nigerians in the two extreme locations of Lagos Surulere and Magodo. On how close-Up was able to achieve the number that turned out, he said that prior to today (last Saturday) the brand had created heavy awareness in these areas and invited many in need of this dental check. He went further to say that what informed the initiative was that over the years, Close-Up had given health protection to the teeth and gums of millions of Nigerians. “The brand has also worked with health professionals and dentists nationwide to educate Nigerians on the importance of oral care. This free dental check is in line with our commitment to ensure Nigerians have the best solutions and care for their teeth and gums.”

Firm develops Star Music

HE 70TH Precinct has developed a music application for the leading lager beer in Nigeria, Star. The application was launched in Lagos at a spectacular event that featured top Nigerian music stars and celebrities. The launch added yet another first by the firm. This app will create for Star consumers and also music lovers an avenue to stay in touch with up-to-date information in the music world internationally and locally. Chief Executive Officer of 70TH Precinct, Osamede Umweni said: “It was a privilege for us to be part of this phenomenon called the ‘ Star Music’. What we have done is to create a remarkable and interactive application, the first by any brand in Africa. Like we all know, music is the platform of the Star brand and it is coming out at a period when Nigerian music has taken over the African continent like Nollywood.” The application, he said, will deliver latest entertainment news and information; musical videos in association with MTV Base; top video charts; polls chart; Star chat rooms; Star community; photo gallery; advertisement management for event or group sponsor; Star Application sharing via Facebook, Twitter and E-mail; wallpaper and subscribers profile.

Promasidor announces judges for Quill Awards

• From left: Andu; Gumel; Akpan and Turaki during the launch in Abuja.

National Lottery Trust Fund unveils logo

HE National Lottery Trust Fund (NLTF) witnessed a stamp of endorsement that would catapult the organisations and individuals to another level of wealth creation, when it unveiled its new logo last week in Abuja. In the words of the Director-General, National Lottery Trust Fund (NLTF), Mr Habu Gumel, this step by the lottery fund management “is geared towards ensuring that the pace of progress and activities in the lottery sector is in line with the transformation agenda of the Federal Government.” Secretary to the Government, Pius Anyim who was represented by the Permanent Secretary, Ministry of Special Duties, Henry Akpan said the significance of the new brand outlook “symbolises the awakening of a sleeping giant.” Anyim said the unveiling of the emblem indicates that “the NLTF is telling Nigerians that it is now ready to rise up to its statutory mandate, and consequently that Nigerians should also get ready for a new dimension of the Federal Government’s transformation agenda.” Minister, Special Duties, Kabiru Turaki said: “The decision by the

management of the trust fund to unveil its iconic logo, a website and an in-house information brochure is very strategic.” He assured that the government will ensure that new regulatory framework and polices that deepens competition and growth of lottery market in Nigeria are pursued and implemented. The NLTF was established eight years ago under the National Lottery Acts 2005 to take custody of government’s share of the proceeds generated from national lottery operations in the country. Project consultant and Chief Executive Officer of Visage PR Limited, Afolabi Andu said the design framework of the logo captured the essence of the NLTF’s mandate as a remittance receiving entity whose primary source of fund is lottery and what it seeks to achieve with the funds as provided under the lottery Act. He explained that ‘sports’ was chosen as the main theme because of “its unifying power which transcends religion, ethnicity, race and politics.” Andu reiterated that “the new NLTF brand outlook is not just about grant-giving; it is about an emblem that could be a stamp of endorsement that succinctly fits in

the transformation agenda of President, Goodluck Jonathan, in facilitating the achievement of set national development goals. “The new brand draws on what the NLTF intends to achieve in its vision of becoming a world-class transformational lottery intervention funder of sustainable social investments in a broad, distinctive and integrated approach firmly grounded in Nigeria’s development agenda,” he noted. The public relations specialist said the jagged symbol or emblem seen on the logo is reflective of an aerial view of a stadium when viewed from the air adding that the logo is finished in national colours with shades of lemon green and white signifying elegance and freshness, which “will easily connect with partners and stakeholders in the industry.” Gumel said: “Our new logo reveals a brand that will be familiar, instantly recognisable by Nigerians and associated with our projects and outreach activities as we commence investments in good causes projects nationwide. The logo remains our voice and messenger that resonates with our valuable customers, development partners and stakeholders.”

ROMASIDOR Nigeria Limited, makers of Cowbell Milk, has announced the appointment of five distinguished professionals as judges for its Quill Awards. The awards is a platform to reward journalists for dedicated news reportage on industry, education, corporate social responsibility and nutrition issues all year round. The awards cover five categories among which are the Brand Advocate of the year, Best Corporate Social Responsibility (CSR) Report of the year, Most Educative Report of the year, Best Report on Nutrition and the Best Photo Story of the year. Mr Andrew Enahoro, Head of Legal and Public Relations of the company said the judges were carefully chosen because of the regard the company attached to the awards. He listed the judges as Ambassador Patrick Dele Cole, a veteran journalist who will serve as chairman of the panel; Professor Emevwo Biakolo, Dean of School of Media and Communication of the Pan African University (PAU); Barrister Jide Ologun, Chairman, Nigerian Institute of Public Relations (NIPR), Lagos Chapter; Kadaria Ahmed, former editor of 234 Next, and Kelechi Obi Amadi, a renowned international painter and photographer.

• From left: Marketing Manager, LG Electronics West Africa operations, Mr James Odejimi; General Manager, Media Division, LG Electronics West Africa operations, Mr Jae Sang Lee ; an umpire, DJ Sose and Assistant Manager, Media Demand Planning, LG Electronics West Africa operations, Mr Young Hwan Cho, during the LG XBOOM ‘Scratch 2 Fame’ DJ competition in Lagos.