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THE NATION MONDAY, AUGUST 10, 2015
BUSINESS
MOTORING
•The Jaguar XE at the launch
In an unfamiliar terrain, Coscharis Motors unveiled the all new Jaguar XE in Lagos. The launch was held at the Eko Hotel in Victoria Island, Lagos before a gathering of Information Technology (IT) experts. TAJUDEEN ADEBANJO was there
Jaguar XE launched in strange environment
I
T is the first of a new generation of cars to be launched on Jaguar’s state-of-the-art-all new Aluminium Intensive Architecture; the lightweight aluminium construction that creates an incredibly strong body. With so many firsts, the new Jaguar XE is the most advanced, efficient and refined sports saloon car that Jaguar has ever produced.The latest in an illustrious bloodline. Instantly recognisable as a Jaguar, it feels like a Jaguar, it drives like a Jaguar –XE is a Jaguar to its core. The Jaguar XE is designed as an extraordinary everyday vehicle that combines the legendary Jaguar sporting character with systems that empower the driver and enhance the driving experience. No wonder, Coscharis Motors decided to move away from the traditional way of unveiling new vehicles. This time, the auto giant showcased the all new Jaguar XE before a hi-tech audience including young people operating in the different fields of technology.
The launch took shine off the various events lined up for the two-day Tech+ 2015 event, which was sponsored by MTN Nigeria and Connect Marketing Services. The avenue was an innovative technology conference and exhibition that featured live demonstrations of the latest digital products and services with hands-on practical workshops facilitated by renowned IT experts. It was held at the iconic Eko Hotel in Victoria Island, Lagos. While it is quite unusual to launch a vehicle this way, Coscharis Motors President / Chief Executive Officer Dr Cosmas Maduka acknowledged that doing so was to showcase the edge Jaguar XE had over its competitors. “We must remark that the Jaguar car we are launching today is also an unusual vehicle. A special pick out of the pack with the latest Jaguar innovation, technology, powertrain and design that cuts across gender,” he said. The Jaguar XE is a compact ex-
•From left: General Manager, JLR Aftersales, Coscharis Motors, Praveen Kumar; Group General Manager, Aftersales and Parts, Coscharis Motors, Vincent Chiedu; Executive Director, Coscharis Motors, Jonathan Maduka and General Manager, Marketing and Corporate Services, Coscharis Motors, Mr. Abiona Babarinde at the launch
ecutive car manufactured by the British manufacturer Jaguar. The global launch of the 2015 model was in March 2014 at the Geneva Motor Show, and its production was said to have begun in April this year. According to him, only a Jaguar promises a distinct combination of performance and seduction to give auto lovers a unique, utterly rewarding driving experience; advanced power-trains with roaring exhaust soundtrack; sublime agility and instinctive steering; with innovative technology and craftsmanship both exterior and interior wise. “I must emphasise that you are not
just among the first to officially view the Jaguar XE in Africa but the very first in Nigeria. I am sure as soon as you see the Jaguar XE, you will want to hit the road,” he said. The Jaguar XE is the first of a new generation of cars to be launched on Jaguar’s state-of-the-art, all new Aluminium Intensive Architecture; the lightweight aluminium construction creates an incredibly strong body. Coscharis said it is positioning Jaguar XE as the leading and preferred premium compact sports saloon within the next two years. Consequently, the focus is to project it as a fleet variant and retail
sales directed at hard working and ambitious young male and female executives and entrepreneurs in their late 20s and mid 40s. “We have come to know that Jaguar customers are people who want to be different. The Jaguar XE amplifies this. It immediately catches the eye, standing out from the completion because of its upscale proportions, which makes it look crouching and ready to pounce on the road,” Maduka said. The Jaguar XE comes in five models which include the XE R-Sport (2.0L), XE Supercharged (3.0L), XE Pure (2.0L), XE Prestige (2.0l) and XE Portfolio (2.0L).