Remind them of how happy they are with "Product X" that they are already purchasing from you. Then, reassure the customer that ALL of your products are made to the same, high quality standards they are used to. It's much easier to sell a new product to a currently happy customer than to sell a new product to a customer who knows nothing about you. Once you pick up a new customer, make sure that, over time, they are exposed to ALL of your products.
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