as naturally they do, headed through the fall and winter.
MAKE IT POP OFF THE SCREEN! In this new mobile era, a huge percentage of buyers use apps to start their home search. And that percentage is expected to rise this year, as more buyers take advantage of easy access to the wealth of information online. Get in on this trend by making sure your home pops on those screens. Great homes with mediocre-quality photos will be quickly discarded and ultimately get less showings. Sellers should insist that their agent take the time to beef up their online listing so the quality of the home jumps off the screen and gets buyers’ attention. Local Realtor Naomi Streicher of Realty Teams says that she personally takes her own pictures or has a photographer do so. She says how the home is
presented online is key today in getting the most showings. Another key for her is the price of the home. A home that is priced right will sell quickly at or close to asking price. Sometimes a home that is priced really on target will actually sell for more than asking!
2 ROUND-TRIP TICKETS 10 NIGHTS IN A LUXURY KOSHER HOTEL
BOTTOM LINE If you want to buy or sell, now is a good time. Buyers: be prepared, have your pre-approval in place and your money ready so that you can sign contract and give a down payment. Sellers: work closely with you realtor to price your home right and present your home in the best possible light. This could make the difference between a quick sale or no sale.
Ann Zeilingold, NMLS # 41850 is the Vice President and Branch Manager of FM Home Loans in Pomona, NY. FM Home Loans is a direct lender, licensed in NY, NJ, FL and CT. She has been originating residential mortgages for 27 years. She has recently published a book, which is a must-read for any prospective homebuyer, The Homebuyer’s Companion. Ann grew up in Monsey, and she currently lives in Wesley Hills with her husband and children.
Find Ann’s real estate column weekly in The Monsey View.
Ann Zeilingold Vice President
FM Home Loans 1609 Route 202 Pomona, NY 10970
Office: 845-354-9700 Mobile: 914-260-9000 ann@annzeilingold.com
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