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transition into shopper’s mode. When it comes to supermarkets, the produce department is most frequently found immediately after the entrance, followed by the bakery, with it’s fresh-baked scents wafting temptingly through the air. This specific placement is a carefully calculated move to invite the shopper into an a colorful, pleasant environment, causing the shopper to automatically associate the store with positive feelings. In some grocery stores, the produce will be periodically sprayed with water from overhead sprinklers, causing the fruit and vegetables to have that farm-fresh dewy look. In truth, these sprinklings do little for the produce and in fact hasten decay. The only benefit is the one the shopper feels upon seeing glistening produce. It’s all part of the shopping psychology game. Moving further into the store, an astute shopper realizes that the dairy section is inevitably located at the corner farthest from the entrance. This serves the purpose of trapping those who’ve come “only for a bottle of milk” — arguably the most common staple — into winding their way through the whole grocery store and perhaps “remembering” a few items they really need at home… Even shelving placement is well-thought-out in every store; bargain goods typically inhabit lower shelves while quality purchases claim space higher up. The exception to this rule is character-laden cereals targeted at kids, which are slightly lower down in the shelving hierarchy in order for their characters to make “eye-contact” with passing

November 15, 2017 / THE MONSEY VIEW / 115 www.themonseyview.com / 845.600.8484

Issue 123  

The Monsey View

Issue 123  

The Monsey View