Work with a Professional
Work with a professional. Whether itâ&#x20AC;&#x2122;s your health, finances, or your next real estate transaction, itâ&#x20AC;&#x2122;s important to know that an experienced professional is looking out for your best interest.
TheMLSonline.com: Who We Are TheMLSonline.com is more than just another full-service real estate company. We’re leading the way in the real estate industry. From our new Google-mapping home search for buyers, to our online tracking systems for sellers, we provide the type of online marketing and technology needed in today’s competitive real estate market. With nearly ninety percent of buyers today beginning their home search online, TheMLSonline.com is the right place for sellers to gain the competitive advantage they need. Since 2001, we’ve laid a strong foundation representing thousands of Minnesota buyers and sellers – while developing one of the most recognized brands in today’s online marketplace. TheMLSonline.com has led the way, being at the very forefront of the real estate industry’s evolution from old newspaper ads and MLS books to the very latest in online marketing, technology, and tools. Today, we’ve become Minnesota’s second-most visited real estate website with over 28 million property views every year, making us a prime resource for reaching today’s active online home buyers. Despite these strengths, we know that it takes much more than great marketing and good technology to achieve your home sale goals. In today’s market, you need the right partner to be with you every step of the way. With our licensed, highly-trained Realtors, you’ll have someone beside you with the knowledge, experience and dedication needed to guide you through even the most complex real estate sale. As true professionals, our Realtors are fully equipped to handle all types of real estate transactions – from traditional residential sales, to bank-owned and foreclosed homes, to short sales and everything in between. Most importantly, beyond our technical capabilities and the experience of our Realtors, you can be confident knowing that we’ll work with your best interests in mind. We strive, with unyielding dedication, to be your trusted advisor throughout the entire home selling process. That is our promise to you. All of these qualities, combined with our superior ability to market your home, make TheMLSonline.com the best choice for home sellers facing today’s challenging real estate market.
Company Facts: • One of Minnesota’s largest full service real estate agencies • A leading provider of MLS data directly to the public • Pioneer in online home search technology and real estate innovation • One of Minnesota’s most visited consumer home search sites
Standards and Achievements:
Proud members of:
• Adhere to the Realtor’s Code of Ethics and Professional Standards
• National Association of Realtors • Minneapolis Area Association of Realtors • Minnesota Association of Realtors • Regional Multiple Listing Service of Minnesota
• Licensed by the Department of Commerce for the state of Minnesota • Realtors meet or exceed the state of Minnesota’s yearly requirements for real estate continuing education • Rated one of the Top Residential Real Estate Companies in Minnesota for 2007 and 2008 (The Minneapolis St. Paul Business Journal) • Recognized by Google as having generated over 1 Million leads through TheMLSonline.com
Trained Professionals Looking Beyond the Sale
TheMLSonline.com: Our Realtors
What type of person shows the mark of a true, professional Realtor? We believe it’s someone who possesses the knowledge, experience and dedication needed to bring a home sale transaction to a successful close. It’s someone who’s willing to watch out for their client’s interests above their very own. We also believe that it’s someone who will be there when the going gets tough. However, at TheMLSonline.com, we’re looking beyond the sale. We’re working with the goal of earning valued clients for life. To achieve this simple yet ambitious goal, our Realtors are hard at work within the real estate industry. Not only do they possess the training and licensing requirements as directed by the Minnesota Department of Commerce, they also receive on-going monthly training on the complexities of handling all types of real estate transactions. As a result, they are well versed in many important areas such as purchase agreements, contingencies, special addendums, and disclosure requirements. In addition, they have gained extensive experience selling foreclosure and short-sale properties. Beyond this experience and monthly training, our Realtors receive regular updates on other aspects affecting the real estate transaction. These include important regulatory changes within the mortgage industry, as well as title and settlement procedures and federal disclosure requirement laws. This comprehensive training coupled with our dedication to client satisfaction gives you the assurance you need in knowing that your Realtor with TheMLSonline.com is fully equipped to handle any issue that may arise throughout your home sale process. With thousands of satisfied clients, we’re proud to offer you the same first-rate service that each one of our clients has come to expect. That’s why, at TheMLSoline.com, our Realtors are looking beyond the sale and earning valued clients for life.
Working Side by Side for a Common Goal When you use a Realtor with TheMLSonline.com, you’ll have a dedicated expert working side by side with you toward the common goal of getting your home sold quickly – and for the right price. Since our agents live in the same communities where they work, they are already specialists in your neighborhood and skilled at connecting buyers and sellers in your area. As your sale progresses, our associates are committed to keeping you informed through regular, detailed communication. Using both conventional methods and the latest technology, our Realtors provide daily updates on important information such as buyer feedback, online viewer activity, and the best strategies for each phase of the transaction. Lastly, when we find the right buyer for your home, our Realtor team members will take the time to carefully explain all contracts and paperwork to bring your sale to a successful close.
Our Realtors: • Help thousands of buyers and sellers across the entire Twin Cities metro area • Receive ongoing monthly training and exceed annual education requirements • Licensed by the Minnesota Department of Commerce • Professionals dedicated to explaining contracts and keeping clients informed throughout the transaction • Experienced in foreclosure, bank-owned and short-sale transactions • Proud members of the Minnesota Association of Realtors, Regional Multiple Listing Service, and the National Association of Realtors
Today’s Real Estate Market - Industry Trends
TheMLSonline.com: Market Report
To most of us, the real estate marketplace today is an unfamiliar landscape filled with new technologies, fluctuating home prices and changing market conditions. From internet tracking tools to online marketing resources, today’s real estate market is vastly different from what it was a few years ago. A few of the biggest changes include greater use of the Internet, changing market conditions, and historically low interest rates.
Where are Today’s Buyers? Online. Use of the Internet by home buyers has reached unprecedented levels. Today, 90% of home buyers use the Internet as their primary source for gathering real estate information. For sellers, choosing the right partner with a comprehensive strategy for reaching these online buyers is paramount in achieving a successful sale of their home.
Market Trends The real estate industry continues to change with current market conditions. Opportunities for bank-owned, foreclosure, and short sale properties are all part of the mix of available inventory. Today’s sellers need to take advantage of every available marketing opportunity to ensure a successful sale. Because of technology, today’s buyers are more informed than ever. Marketing tools at TheMLSonline.com are designed to help buyers and sellers take advantage of these technologies and market trends.
Interest Rates and Opportunity Despite the challenges that seem so prevalent in today’s market, there exists great opportunity. With today’s morgage rates at record lows and plenty of inventory to choose from, you’re likely to find a new home with everything you’re looking for, at a price you can afford. With TheMLSonline.com and our comprehensive suite of home selling services, you can maximize the equity potential in your home.
Today’s Market: • 90% of home buyers use the Internet as their primary source for gathering real estate information • Many homes on the market today are either sold by, or directly involve, a bank or lending institution • Mortgage rates are at historic lows • Opportunity exists for sellers who are looking to buy
TheMLSonline.com: Website and Traffic Minnesota’s Leading Home Search Resource Here are some of the many reasons why buyers and sellers regularly visit TheMLSonline.com: • High speed searching • Find homes in one click, request a showing in one click • No sign-up required for showing requests or advanced search tools such as our Google mapping technology • Save, rate, and comment on favorite properties • Save your own customized search criteria • Property details page includes community info, local amenities, schools, WalkScore, and more • Large thumbnails in map view for easier searching (larger than any of our competitors)
Our Site Traffic - Bringing More Buyers to Your Property As a direct result of our focus on providing a quality home search experience, TheMLSonline.com receives thousands of visits from Minnesota homebuyers each and every day. When compared to other real estate companies serving our market, we rank among the very best. Reaching more of today’s online home buyers is what we do best. And as a seller, you can take advantage of our industry-leading website to promote your home and reach more of today’s active buyers. • Nearly half a million website visits per month in the Twin Cities • An industry leading average stay-rate of over 13 minutes per visit • 47% of our visitors are returning for at least the tenth time • 200,000 registered homes search account users
Where Local Home Buyers Find Us
TheMLSonline.com: Market Presence
TheMLSonline.com is a recognized and trusted brand in the Twin Cities market. This has been accomplished through search engine optimization and a strong market presence on social networking and local news websites.
TheMLSonline.com consistently ranks #1 for paid search ad placement. Google is by far the leader in search engine popularity, and being at the top of their search results is what drives so many unique visitors to our site (over 150,000 per month in Minnesota alone). We have also been recognized as having generated over 1 million leads via Googleâ&#x20AC;&#x2122;s AdWords advertising system.
Weâ&#x20AC;&#x2122;re listed high on these search engines and more:
In addition, these key sites along with countless others promote our brand to the community:
Our Strategy: Maximum Exposure
TheMLSonline.com: Market Presence
At TheMLSonline.com, our goal is to get your home sold for the highest possible price within a reasonable amount of time. To accomplish this, we use a comprehensive, multi-faceted strategy designed to promote your home in as many places as possible at one time. From conventional methods such as custom brochures and quality yard signs, to the publication of your home on hundreds of websites locally and nationwide, we provide the marketing and promotion needed to achieve the highest price possible within your desired time frame.
Our Comprehensive Strategy: Online Exposure for Your Home, Local and National: • Optional virtual tour of your property on our site • Featured listing on TheMLSonline.com iPhone app for Minnesota real estate home search • One of the highest trafficed home search websites in the state • Listing on the 13-county RMLS, used by over 18,000 agents and hundreds of broker websites that reach almost 97% of all home shoppers • Beautifully designed Craigslist ad for your home with regular relisting and updates • Syndication to over 30 national real estate search websites, including Zillow, Google, Trulia, and more • Listing on realtor.com, the national leading real estate website with over 6 million visitors per month • Hundreds of emails with our featured listings sent daily to buyers who are searching in your area
Traditional Promotion: • Yard sign customized and installed for you to reach buyers in your neighborhood • Promotion of your home to thousands of active buyers through our client database • Free high end professional photography for web and print purposes • Creative home description written for your listing’s print and online promotion • Full-color glossy brochures produced, printed, and distributed by your Realtor • Optional open house
Marketing Your Home: MLS Listing
Understanding the MLS
The Multiple Listing Service (MLS) can best be described as the database of properties offered for sale by nearly all local real estate companies (brokers). This service is usually owned or controlled by local real estate boards and associations. In addition to offering member brokers and real estate agents the assurance of compensation (commissions) on properties sold through use of the database, the MLS also provides valuable historical information to its members about past sales and home selling trends. When a home is offered for sale with most real estate companies, the property is entered (or â&#x20AC;&#x153;listedâ&#x20AC;?) in the local MLS system and will therefore be accessible to all members of the service. The public can also view this data, in limited form, through numerous member websites and other similar venues. As a full-service real estate company and member of the local association of Realtors, TheMLSonline.com will enter your property directly into this database and feature your home in prominent positions on TheMLSonline.com website. In addition to entering your home in the local MLS system, TheMLSonline.com also posts your property for sale on various regional and national broker websites for maximum exposure to the market.
National Broker Sites
Your listing will appear on all member websites that operate nationally
Your listing is searchable by thousands of Realtors in your area via the MLS system
Local Broker Websites Your listing will be found on the websites of nearly all local real estate companies
Your listing will be posted on the National Association of Realtors official website
Understanding the MLS
Marketing Your Home: MLS Listing
When you list your home with TheMLSonline.com, your property will be published on virtually all of the top local and national real estate websites within two business days or less. This results in more exposure for your listing within just a few short days than most of our competitors offer throughout the entire term of their listings. This is just one more reason why TheMLSonline.com is the best choice for sellers in todayâ&#x20AC;&#x2122;s competitive real estate marketplace.
Your home will also be automatically listed with these real estate sites for maximum exposure:
Reaching Buyers: Thousands of emails sent every day
Marketing Your Home: Email Promotion
Our e-mail notification system reaches the active buyers looking in your area as soon as your home hits the market. Over 100,000 users trust our e-mail notification tool to stay informed of price drops and the most recent listing information for the neighborhoods theyâ&#x20AC;&#x2122;re most interested in.
Your Listing: Featured at the top of our email notifications For potential buyers who sign up to receive email notifications at TheMLSonline.com, your property will be highlighted and positioned among the very top of the results when homes matching the buyerâ&#x20AC;&#x2122;s criteria arrive in their email box.
Marketing Your Home: Craigslist Ads Every listing with our company receives maximum exposure on Craigslist. Our ads give buyers a complete highlight of your property, along with a gallery of your photos. Users can request a showing clearly and simply, giving you the best chance of success through this powerful marketing medium.
TheMLSonline.com Craigslist Ad
The Latest Tool to Bring Buyers to Your Property
Marketing Your Home: Mobile Apps
In an ongoing effort to reach todayâ&#x20AC;&#x2122;s active buyers, TheMLSonline.com has released its new mobile home search applications. In addition to our current mobile search offering, this new program allows iPhone, iPad and Android users the ability to search for homes on the go with the same functionality as TheMLSonline.com website. It features all MLSlisted homes, as well as sold homes, within a GPS-enabled mapping interface that provides full property details including photos and descriptions. With iPhone, iPad and Android becoming the fastest growing platforms for mobile and handheld devices, these applications by TheMLSonline.com give you the power to promote your property to this growing market of tech-savvy, on-the-go home buyers.
App Main Menu
App Map Search
Creating Buyer Interest
Marketing Your Home: Traditional Promotion
In addition to our online promotion strategies, TheMLSonline.com provides all the traditional marketing components that todayâ&#x20AC;&#x2122;s sellers have come to expect. We take pride in creating strong buyer-interest in your home wherever people may find it. From the way in which we handle your open house to the the type of yard signs we install, the quality of our work and attention to detail always makes your home shine through.
Open Houses: Holding an open house will attract local buyers in your area
Agent Networking: Networking with agents inside and outside our office to promote your listing
Full Color Brochures: Custom-designed color brochures that highlight your homeâ&#x20AC;&#x2122;s best features
TheMLSonline.com Yard Signs: Attractive yard signs designed to reach potential buyers in your neighborhood
Marketing Your Home: Brochures There’s no better way to show off your home to prospective buyers than with a professional, full-color brochure. When you list with TheMLSonline.com, we feature your home in the best possible light by creating a custom brochure that specifically highlights your home’s most valuable features and unique attributes. It’s just one more way we make your home stand out from the crowd.
Presentation: Quality Photos are Key Agents with TheMLSonline.com always use professional photography when marketing your home. High quality photos have been shown to sell homes more effectively than homes presented with amateur, low-quality photos. Surveys reveal that property listings with professional photography:
Receive more online traffic Command a higher asking price Sell for more
How much more do listings shot with DSLR cameras sell for?
Data from REDFIN.com
Presentation: Quality Photos are Key Amateur Photos
Presentation: Quality Staging Sells Homes
Staging: Before vs. After
Tracking Your Sale: Our Tools Keeping You Informed Every Step of the Way Until recently, tracking buyer interest in your property was difficult if not impossible. At TheMLSonline.com, we strive to keep you at the very center of the home selling process. We do this by providing the type of detailed reports and feedback systems that put you in the driver’s seat. Using our unique online tools, coupled with regular realtor communication, you’ll have the critical information you need to make informed decisions about your property. When you list with TheMLSonline.com, you’ll have your own custom login page with a complete record of every showing request and the feedback received, as well as the ability to compare your listing’s statistics to other properties in your area.
Our Tracking Tools: Customized Tracking Webpage for Your Property: • Secure login to private area for tracking your listing • View showing details and access buyer feedback from showings • Track your home’s online activity with our weekly emailed report
Buyer Activity Report: • Track how many users have viewed your home, and how long they spent looking at your listing • See how many users have saved your home as a favorite, and how many have printed your listing • Compare your property’s statistics with similar properties in your area
Realtor Communication: • Active pursuit and communication of feedback from all showings • Regular email notifications on progress • Updates on marketing activities concerning your home
Tracking Your Sale Online Tools Showing Details: Time, date, and real estate company
Forgot when your next showing is? Or who’s showing it? Don’t worry it’s all online, at your fingertips.
Customized statistics and trending Want to know how many buyers looked at your listing? Or how long they looked? Maybe how your home stacks up against the competition? Now you’ll know.
Customized statistics and trending Exactly what you’ve wanted to know... what potential buyers (and their agents) think of your home! How’s your pricing? How’s the condition? Are they interested? Here’s where you’ll find the answer.
Tracking Your Sale: Activity Reports Track Property Views and Compare Buyer Activity with Other Homes in Your Area Our property views calendar and comparison reporting tools give you the information advantage. These indepth reports let you compare the buyer interest of your home with others in your area. Compare number of visits, average visitor stay-time and favorites added.
Managing Your Sale: What We Do Working to Ensure a Smooth Sale With so many tasks to be accomplished to achieve a successful sale, it’s easy to become overwhelmed with the process. Having a professional realtor with TheMLSonline. com makes all the difference. Together, we manage all of the essential tasks needed to find a buyer and complete your transaction. We also handle the complex paperwork and unforseen issues that may arise throughout the process. Having TheMLSonline.com and your agent as real estate partners will provide peace of mind knowing that all aspects of your sale will be handled in a competent and professional manner.
Our To-Do List: Pre-Listing Activities: • Prepare a CMA (Comparative Market Analysis) to determine the right price for your home • Provide a full review of your selling costs • Prepare your MLS listing and the necessary property disclosure paperwork • Help you determine the most important clean-up and repair projects • Recommend staging professionals who are available to put the finishing touches on your home • Schedule and coordinate professional photography
Day to Day Realtor Responsibilities: • Ensure all marketing components are active, online and working • Respond to buyer inquiries • Keep you informed throughout the selling process using email, cell phone, and web tools • Network with other Realtors to promote your listing • Provide daily and weekly progress updates using our Client Manager system • Manage all showing requests and provide feedback • Respond rapidly to any of your questions or concerns • Immediately notify you of all offers
Making the Sale: • Review potential buyer’s lending qualifications / ability to purchase • Review offers and explain all documents (purchase agreement and addendums) • Help you negotiate the price and terms • Assist with arranging the closing and coordinating all pre-closing activities and requirements • Attend your closing to ensure all paperwork is completed proper