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The Michaelson Team Marketing Plan For


605 Stewart Valley Dr


The Michaelson Team Who are we? Marc

Debbie


OUR MISSION STATEMENT: To provide unsurpassed and professional real estate services that are fast, fair and problem free to buyers and sellers.


Business Qualifications Marc • •

• •

• • • • •

Graduated from Vanderbilt University with a Bachelor Degree in Engineering Worked at Nissan North America for over 25 years. I am a member of GNAR (Greater Nashville Association of Realtors) I have my e-PRO certification (Internet Marketing Professional), the SRES designation (Seniors Real Estate Specialist), the ABR designation (Accredited Buyer Representative), CRS (Certified Residential Specialist and SFR certification (Short Sale, Foreclosure Resource). 25 years of business management and negotiating. I use technology to give my clients the best and most efficient service. Graduated from Crye-Leike College. Trained in negotiating at GNAR Graduate of Leadership GNAR

Debbie • • •

• • •

Worked for Williamson County Government for more than 20 years. . I am a member of GNAR (Greater Nashville Association of Realtors) I have the ASP designation (Accredited Staging Professional), the ABR designation (Accredited Buyer Representative), the RCS-D designation (Real Estate Collaborative Specialist – Divorce) and SFR certification (Short sale, Foreclosure Resource). Graduated from Crye-Leike College Trained in negotiating at GNAR Graduate of Leadership GNAR


What will WE do to market your house?


The Michaelson Team Plan of Action Our Team Objectives are: 1. 2. 3.

To get as many qualified buyers as possible into your property until it is SOLD! To communicate the results of our activities to you weekly. To assist you in negotiating the highest dollar value, contract terms and conditions acceptable to you and the buyer for your property.


The following are the steps we take to get a home SOLD … the “Pro-Active Approach”: 1. 2. 3. 4. 5. 6. 7. 8. 9.

10. 11.

Price your home competitively … to open the market vs. narrowing the market. Submit detailed information on your property to the Multiple Listing Service, REALTOR.com, and Crye-Leike.com, to include a “Virtual Tour” of your property. Submit copies of your listing to Crye-Leike sales staff for their active buyers. Tour your property with the office caravan for a Tuesday meeting. Have a Staging Professional suggest and advise you as to changes you should make to your property to make it an even better value to potential buyers at NO cost. Use professional quality pictures. Develop a flyer listing the features and benefits of your property to place inside your property for agents to use with their potential buyers. Mail a copy of the flyer on your property to the top 50 selling agents in our area. Provide easy access to your property for showings through the Crye-Leike Appointment Center and a secure lock box. Create additional exposure through a professional FOR SALE sign which provides details on accessing Crye-Leike’s 24/7 Info Line. Mail up to 50 “just Listed” postcards to your neighbors.


12. 13. 14. 15. 16. 17. 18. 19. 20.

21. 22. 23.

Hold an open house, when possible and requested. Advertise in the Crye-Leike Home Buyers Guide and elsewhere, as appropriate. Pre-qualify, when possible, all prospective buyers. Follow up with all the agents who have shown your property for their response. Make you fully aware of all financing options a prospective buyer may want to use to purchase your property. Assist you with interim financing, if necessary. Mail you copies of your MLS listing and all published advertisements for your review. Constantly update you on market changes and recommend and necessary response to such changes. Represent you upon the presentation of an offer(s) from a prospective buyer(s) and help you negotiate a contact price, terms and conditions acceptable to you. Handle follow up and keep you informed, after the contract has been accepted, on all mortgage, title and other closing procedures Establish the closing date/time and review the HUD-1 Settlement Statement prior to closing to insure the monetary matters are correct. Be sure you receive your check at closing.


CRYE-LEIKE belongs to the nation’s #1 network for internet listing distribution. By distributing your listing information, along with photographs, to a wide array of premier consumer Web sites, we ensure that we maximize every opportunity to attract qualified buyers.


Your house will be here


SOLD!!


The Michaelson Team Marketing Plan  

Stewarts Valley

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