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James Averdieck Founder

Our story so far… ƒ Gü was founded in 2003 by James Averdieck ƒ Gü’s fearlessly fruity sister, Frü, was introduced in 2005 ƒ Since launch, Gü and Frü have been paving the way for pudding extremists across the world ƒ Gü is one of the fastest growing Food Brands in the UK

Sales grew to £26m in 6 years… 30 25

20 £m 15


5 0 2003







...soufflĂŠs to French and choccy puds to the Belgians

Started with a great product...

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Stood out from the crowd‌

Got People talking about us‌

Some great PR!

Be Seen in the right places...

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...the right team and culture!

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James Averdieck, Annual Conference 2010  

James Averdieck, founder and MD, Gü Chocolate Puds.Created his dessert brand in 2003 for £100,000 and sold it this year for £35m.

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