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CREATING SUSTAINABLE GROWTH How to create growth and reduce your global footprint

Marketing Society, 29th November 2011

Keith Weed Chief Marketing & Communications Officer


WHY DO WE NEED TO CREATE SUSTAINABLE GROWTH? HOW DO YOU GROW YOUR BUSINESS AND TRULY HELP PEOPLE AT THE SAME TIME? HOW DO WE MAKE SUSTAINABLE LIVING COMMONPLACE?


D&E GROWTH & URBANISATION

NEED FOR SUSTAINABLE LIVING

HARNESSING THE POWER OF DIGITAL


WHY DO WE NEED TO CREATE SUSTAINABLE GROWTH?


2.7 Billion more people by 2050


1.3 Billion people will live in urban slums by 2015


HOW DO YOU GROW YOUR BUSINESS AND TRULY HELP PEOPLE AT THE SAME TIME?


BUSINESS GROWTH

Vision Double the size of our business while reducing our environmental impact

ENVIRONMENTAL IMPACT

TIME


PLAY “VALUE CHAIN” FILM


www.sustainable-living.unilever.com


Help

Source

Halve

1 billion people improve their health & wellbeing

100% of agricultural raw materials sustainably

environmental impact of our products

Three Big Goals


Help

Source

Halve

1 billion people improve their health & wellbeing

100% of agricultural raw materials sustainably

environmental impact of our products


Lifebuoy


Improve hygiene behaviour of 1 billion people by 2015


Unilever Pureit


Safe drinking water for 500 million people by 2020


Help

Source

Halve

1 billion people improve their health & wellbeing

100% of agricultural raw materials sustainably

environmental impact of our products


Lipton Tea


Source tea in all Lipton teabags sustainably by 2015


Help

Source

Halve

1 billion people improve their health & wellbeing

100% of agricultural raw materials sustainably

environmental impact of our products


Comfort One Rinse


Trashion


Unilever voted “outright sustainability leader� by Key Opinion Formers *Source: Sustainability/Globescan Sustainability Survey 2011


HOW DO WE MAKE SUSTAINABLE LIVING COMMONPLACE?


Foresight rather than insight


Sustainability embedded, not added on


Partnerships to end tropical deforestation by 2020


Employee engagement drives real change


Social Media and the corporate brand


“A PESSIMIST SEES THE DIFFICULTY IN EVERY OPPORTUNITY; AN OPTIMIST SEES THE OPPORTUNITY IN EVERY DIFFICULTY” Winston Churchill


Keith Weed, Annual Conference 2011