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Advanced Certificate in ! Market & Social Research Practice! ! Autumn 2012 Part-time Evening or Saturdays

Course Overview The MRS Advanced Certificate has been developed by MRS and drawing on best practice across the profession, the Advanced Certificate is designed to provide a practical grounding in the principles and techniques which underpin effective research. With over 8,000 members in more than 50 countries, The Market Research Society (MRS) is the world's largest international membership organisation for professional researchers and others engaged or interested in market, social and opinion research Who should study this course: ¡ 

It provides a solid foundation for understanding research principles with a demanding syllabus that covers all aspects of the research process. Learning is delivered through three intensive day workshops to cover the syllabus and help students develop their ideas for their written assignment; online feedback and support is provided on assignments; and the course delivery ends with a final day workshop covering revision and preparation for the written examination.


Students must commit to extensive reading and research to develop their written assignments and meet deadlines for receiving feedback and final submission of the work. Further reading and study is required to prepare for the examination. Employers are encouraged to support studying employees and take note of important coursework deadlines; in return, studying employees can use their assignment to develop a potential research brief or proposal which can be implemented for the company s benefit.

What you will learn: The qualification seeks to enable candidates to develop a wide range of research skills. These include the abilities to: l 

understand, define and evaluate research objectives for given research problems


design appropriate research solutions to identified problems, based on a clear understanding of a range of research approaches and techniques


select appropriate techniques for the collection and analysis of the data necessary to inform effective decision-making


provide recommendations to support the decision-making process, based on a clear understanding of the information gathered during the research process


analyse and evaluate choices made at each stage in the process 2

Syllabus The focus of the MRS Advanced Certificate is on the development of understanding of both key principles and real world research practice and on the application of this understanding to research problems. " " The learning outcomes for the qualification cover the 8 elements outlined below:" 1.  Introduction to Market & Social Research 2.  Designing a research project 3.  Selecting an appropriate sample 4.  Planning and conducting qualitative research 5.  Planning and conducting quantitative research 6.  Designing instruments for gathering data 7.  Analysing data 8.  Reporting research findings


Course structure – FULL Programme

The MRS Advanced Certificate is a single-unit qualification, comprising 8 elements which follow the research process from problem definition to reporting on research results. In order to reflect the inter-dependence of the various stages in the research process, the assessment of the qualification follows an integrated approach. All candidates must complete 2 components of assessment: l 

A coursework element (the Integrated Assignment, or IA): This 3000 – 3500 assignment requires candidates either to prepare a proposal for a research project, or a critical review of a research project with which they have been involved. Both formats require candidates to integrate knowledge from across the syllabus.


A written examination: All questions in the examination draw on at least two elements of the syllabus, and, in order to be successful, candidates must demonstrate that they can integrate knowledge from different elements. In each examination round, a minimum of 80% of syllabus areas will be assessed through the range of questions. " Exam Duration: 2 hrs 30mins.




Why choose The Marketers Forum?


Join the best


! Established in June 2004, The Marketers’ Forum Ltd (TMF) has quickly established an outstanding reputation for innovation and excellence. You will be joining like-minded ambitious marketers who also strive to be the best.




! You are treated as professionals rather than students. Your tutors are selected for their current industry experience and a love of teaching. Your courses are designed to fit your lifestyle requirements as well as your career development needs.


Comfort and Convenience All centres have been carefully selected for their comfort, with state of the art training rooms and air conditioning. Tea, coffee and the essential (sugar-hit) biscuits are included.


Exceptional pass rates

We have achieved 18% above national average pass rates since starting in 2004 ¡ 

Keep ahead of your competition Free Masterclass sessions from leading industry practitioners throughout the programme.


Delegate Testimonials

Thanks for everything, you were a great teacher! Sean Bevis Thanks again for the help and support with the course. I was really pleased with my result! Alexandra Newman – Andrews Aldridge The most important thing is to thank you for your teaching, help and support during my MRS assignment. Hopefully we'll bump into each other again in the future. Chris Rayment Also, thanks for your support during the course and the assignment, everyone said today that you've prepared us really well for the exam... Corinna Blobel – Clear Ideas I thought I would take the opportunity to thank you for all your help and attention coaching us through the course. Jessica Bath – Winmark Europe Just wanted to say thank you for all your help on the course, both Alice and I felt that we learnt loads and I was especially impressed with the amount of assistance we got with the assignment and the exam revision. We've recommended the course to colleagues. Karin Gavelin – Involve I wish to thank you from the bottom of my heart for your kindness to me during the last revision and when you heard about my sister. I really appreciate your offer to give me further assistance for the exam. Please I would like to put it on record that you are a fantastic teacher and I hope our ways cross again.   Oluwafemi Adesanoye Head of Customer Services (Banking - Nigeria)


MRS Tutor Biography Cheryl has worked in the marketing and research field for 15 years and started her own consultancy, Greyson Marketing, in 2007. During this time, she has built up a successful business providing research, communications, events and lecturing to a range of clients including The Marketers Forum, IPC Media, The National Childbirth Trust and BPP Professional Education. This has all been achieved alongside being a full-time Mum! Prior to working for herself, Cheryl was head of marketing and research, EMEA, for the American business magazine, Forbes, promoting advertising to companies and advertising agencies. She was previously Marketing Manager for a leading environmental engineering consultancy, worked for 4 years in advertising marketing for The Economist Newspaper as a global senior marketer and spent 4 years at IPC Media in a similar role. Her experience also includes freelance marketing and communication roles in the not-for-profit sector, regional newspapers, PR and for an international media agency. Cheryl holds the CIM Certificate in Marketing, Advanced Certificate and Post-Graduate Diploma as well as a MA in Marketing from London Metropolitan University. She achieved Chartered status in 2006. She has lectured at Oxford Brookes University, The Marketers Forum and London Metropolitan University. She has taught the CIM Professional Diploma since 2005, specialising in marketing communications, planning and research. Cheryl is Course Leader and Assessor for the MRS Advanced Certificate at The Marketers Forum and has delivered results way ahead of the national average at each semester. Cheryl brings a passion for her subject and an enthusiasm for teaching to every class; student feedback has rated her as an excellent lecturer who goes the extra mile with wellprepared notes and slides and relevant real-life examples particularly in the B2B sector.


Note from your MRS Tutor – ! Cheryl Greyson MA DipM MCIM Chartered Marketer Since introducing the MRS Advanced Certificate to the education programme at The Marketers Forum relatively recently, we have been delighted to see the course s popularity grow so quickly. Our results speak for themselves – we consistently outperform the national average as well as teaching centres which are based at research agencies and taught by staff. We have also gained a higher number of Distinctions than other centres. Unlike delegates at in-house research agency teaching centres who follow a standard brief, our students are encouraged to develop their own research interests for their coursework assignment. This approach, I believe, makes delegates more committed and passionate about the assignment process. Each delegate is supported with the direction of their learning as they develop the framework for their project and receives individual feedback. The benefits of learning the MRS syllabus with TMF are: Every delegate is viewed as an individual, not just a candidate number. We offer a high level of pastoral care from the office staff to tutors. We are used to teaching groups with a diverse range of social and market research experience, from various industry fields and research sectors, and a range of international backgrounds. An average class would be made up of delegates aged from 23 to 50 so appealing to the learning styles of the whole class is something I am used to doing successfully. The levels of experience within a classroom can also vary wildly – from a recent graduate to a planner with 20 years in the business; I enjoy building the confidence and knowledge of junior delegates whilst harnessing the expertise of the senior delegates and pushing them through the syllabus at an accelerated pace and keeping up their interest levels. Classes cover the syllabus in-depth and are extremely practical and fun! Skills are learnt in the classroom that can be immediately applied to the work environment e.g. we design and run a dummy focus group in the classroom with the delegate role-playing typical research participants. The MRS syllabus is demanding in the breadth of knowledge required. I use the skills and experience of the class to bring specific theories to life. We debate the shades of grey in research and I encourage students to come to their own conclusions which will guide the rest of their research career. Feedback is constructive and thorough with a written report and annotated comments. I am always accessible via email if delegates have questions as they develop their coursework or revise for the exam. Our programme is divided into 4 clear sections: Day 1 covers the need for research and research design; Day 2 covers research methodologies; Day 3 covers sampling and analysis; and Day 4 is dedicated to revision and practicing exam past papers.

Cheryl Greyson

MRS Course Leader and Assessor - TMF 9

Prices ( valid until 30


October 2012 )



TMF Administration & Registration Fee £100.00 £120.00 Full programme £1600 £1920 Includes: All Tuition Online 1-2-1 support Course slides MRS Assessment Fees CIM ‘Exemption’ courses Assignment only £995 £1194 Includes: All Tuition Online 1-2-1 support Course slides MRS Assessment Fees Exam only £895 £1074 Includes All Tuition Revision & Exam preparation Course slides MRS Assessment Fees Please note - Bespoke programmes can be designed to suit individual needs and previous MRI results.


Frequently asked questions


How do I book? – Please go to and complete the online booking form


When are the Registration Closing Dates?! The closing date for entry registration with the MRS is November 2012 for the January 2013 examination board.


You can register for the course at The Marketers Forum anytime before the course commences. On average places are limited to 15 so it is advisable to book as soon as possible.


What if I am being Sponsored by my employer? ! If you have a sponsor for your course we can arrange for the invoice to be forwarded directly to them. Payment is required within 14 days or the start of the course whichever is sooner.


Does TMF offer an Interest Free Payment Plan? " If you are self-funding we require a £200 deposit upon submitting an online booking form and then the remainder of your course fees will be split over 3 equal monthly instalments. There is no charge for this service but penalties will be applied for late payment of instalments.


TMF Contact Details

Main Office Address: The Marketers' Forum Group The Bridge 12-16 Clerkenwell Rd" London, EC1M 5PQ Tel: 0844 272 5837 Twitter: MarketingLondon Website: Office Contacts: Sarah Blackshaw I Communications Manager Marketing / Enquiries / Administration / Website Carl Jones l Operations Manager Operations / Accounts / Enquiries Abby Beckley I Administration Assistant Enquiries / Administration / Accounts


MRS Advanced Certificate in Market & Social Research Practice  
MRS Advanced Certificate in Market & Social Research Practice  

This qualification suits those who have recently joined a market research role, those looking to enter the market research profession or tho...