In the recent couple of years, influencer marketing has developed exponentially from being an unimportant technique to becoming a vital part of a brand’s PR strategy. According to the latest survey (that included 800 respondents from July-September 2019) by Talkwalker (U.S based Social Listening and Analytics Software) and Social Samosa (a Social Media News portal), more than 70% of Indian firms are planning to increase their spends on social media influencers in 2020.