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HWB

ESUE E R RE IS

HWB FPREMIE HWB HWB

HWB John Savidis’

H E A LT H | W E A LT H | B E A U T Y

H E A LT H

+

WEALTH

+ BEAUTY

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HWB MAGAZINE A brand new day for local health and lifestyle publications – introducing a new glossy magazine that delivers engaging and informative content and dynamic design. 2

TARGETED AUDIENCE 30,000 copies to be delivered by Canada Post to affluent neighbourhoods in Ancaster, Dundas and Hamilton West/Mountain. Average household income is $150,000 plus, including John Savidis Lean & Fit historical clients.

3

EDITORIAL PROFILE The content is primarily health, wealth and beauty, but articles will also include topics that make up the good life – fashion, cars, dining, pastimes and more.

MEDIA KIT 2011/2012


content

­PREMIERE ISSUE / SPRING 2012

WHO WE ARE We are creating a magazine that is local and pertinent to consumers in Ancaster, Dundas and Hamilton Mountain and affordable for national and local advertisers alike. Our target audience is interested in:

When I looked around to advertise, I wasn’t seeing anything that truly reflected my objectives. I wanted a glossy, professionally written and designed magazine that focused on

- fitness - healthy lifestyle - investment and business - beauty advice - the finer things in life

All the elements needed for a wellbalanced, healthy and rewarding life.

this area alone – a magazine that

created such a publication with HWB Magazine.

HEALTH

John Savidis

WEALTH – able to afford to pursue one’s passions. BEAUTY – self-worth and antiaging secrets to build confidence.

BEAUTY

was affordable. I believe we have

HEALTH – sound body and mind.

WEALTH

was relevant to a local audience and

McNeill Communications Tel: {905} 320-0775 | email: nathan@mcneillcommunications.ca | www.mcneillcommunications.ca


EDITORIAL PROFILE The content is primarily health, wealth and beauty, but articles will also include topics that make up the good life – fashion, cars, dining, pastimes and more. Two times a year – Spring & Fall Promoted by: John Savidis Lean & Fit Columnist Speaker Successful businessman

MCNEILL COMMUNICATIONS EXPERTS in turnkey custom publications

EDITORIAL SERVICES DESIGN PHOTOGRAPHY WEBSITE DEVELOPMENT that integrates print with online

SALES

ADVERTISING SALES Nathan Forbes McNeill Communications

Tel: {905} 320-0775 email: nathan@mcneillcommunications.ca

HWB MAGAZINE

SPRING 2012 | MEDIA PLANNER


John Savidis’

WB

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H E A LT H

+

MAGAZINE

H E A LT H | W E A LT H | B E A U T Y

WEALTH + BEAUTY

PUBLISHING SCHEDULE, ADVERTISING RATES AND MECHANICAL SPECIFICATIONS ADVERTISING RATES

ADVERTISING SALES

AD 1x 2x Double page spread (DPS) $6,250 $5,625 Outside back cover $3,450 $3,105 Inside front cover $3,450 $3,105 Full page $3,150 $2,835 Half Page $1,750 $1,575 Quarter page $900 $810 One-sixth page $650 $585

Nathan Forbes

* 10% frequency discount

Bleeds: Bleeds must be a minimum of .125” outside of the trim area.

McNeill Communications

Tel: {905} 320-0775 email: nathan@mcneillcommunications.ca

MECHANICS Trim Size: 8.375” x 10.875”

ADVERTISING SPECIFICATIONS * DPS DPS Full page Full page 1/2 Page 1/2 Page 1/4 Page 1/4 Page 1/6 page 1/6 page

15.5” x 9.625” (safety) 16.75” x 10.875” (add.125” bleed) 7.125” x 9.625” (safety) 8.375” x 10.875” (add.125” bleed) 7.375” x 4.875” (add.125” bleed) 6.125” x 3.625” (safety) 3.6875” x 4.875” (add.125” bleed) 2.4375” x 3.625” (safety) 2.46” x 4.875” (add.125” bleed) 1.21” x 3.625” (safety)

Colours: All colours must be in CMYK. No Pantone or spot colours. Binding: Perfect bound File Formats: PDF, TIFF, JPG and EPS. • Supply as high resolution MAC format via FTP. • Images and files must be 300 dpi. • Submitted files must be flattened and all fonts properly embedded.

* Dimensions are width X height

ADVERTISING DEADLINES

NOTE: Double Page spread (DPS) ads must be submitted as

Premiere Issue: SPRING (April/May 2012) Ad Closing: March 15, 2012 Materials Due: April 1, 2012

seperate left and right pages, clearly identified using L (left) and R (right) in the file names, with proper .125” bleeds to each page.

McNeill Communications Tel: {905} 975-6172 | email: info@mcneillcommunications.ca | web: www.mcneillcommunications.ca

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HWB Magazine - Health + Wealth + Beauty  

A brand new day for local health and lifestyle publications – introducing a new glossy magazine that delivers engaging and informative conte...

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