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the Look.


Letter from the

editors

Being editors of this years the Look magazine has been a privilege in itself. Having a talented team who are willing to go above and beyond in every aspect of the magazine has truly blown us away. With each turn a new fashion story is unfolded, from the new faces of Irish Design to the age-old debate of Victoria’s Secret vs Feminism. Every page has been creatively crafted by a wonderful set of writers and designers. Inside this issue we have an exclusive interview with Irish blogger Louise Cooney, DCU communications graduate and previous editor of the Look. The blonde beauty holds down a nine to five job as well as running the award winning ‘Best fashion blog’ (Blog Awards 2016). Our main photoshoot dernier cri was shot in D-Light Studios, the minimal authentic tones encapsulated the theme we wanted to portray, ‘the latest fashion.’ For our second shoot district two we took a different approach, shooting in Love Lane a vibrant and colourful location which created contrast and diversity between the two shoots. We’d like to thank all of our contributors for their beautiful pieces, with a special thanks to our fairy Godparents Shane Kierans & Scout Mitchell for their well needed and outstanding layout contribution. We’ve loved working on the Look magazine, every aspect presents a different challenge and we’ve enjoyed every minute of it. We hope you enjoy the read as much as we do.

Amy and Michelle x

With Special thanks to: Shane Kierans and Scout Mitchell (layout designers), Léa Julienne (head stylist), Rachel Farrell (assistant stylist), Emily Crowley (sub-editor), David Gannon, Séan Kelly, Darragh Culhane, Rheanna Waters, Shaylyn Gilheaney and the DCU Style Committee, Michael Tosin, Bláthnaid Page, Kaarl McGovern, Elizabeth Carr, Louise Cooney, Coast, Oasis, H&M, River Island, Forever 21, Penneys, Siopella, Nowhere, D light studios, Bluestone IT, Campus Print, pharmhealth, Kendall hair design, Elisa Nunes from efc makeup studios, Áine Farrelly and Elena Jacob from the makeup crew. Also to all our wonderful writers and everyone that sent in articles over the past few weeks.


Inside 2016/ 2017 Issue One

the Look. Photoshoot Competition Winner

dernier cri

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4

Threads for thought

The Bodies of Fashion

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21

5 Irish Designers you need to Know

DISTRICT 2

27

30

the Look. interviews: Louise Cooney

Feminism vs. Victoria’s Secret

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Scent of a Woman 42

40

Bold Brows, Blusher, and Boys 44


the Look. Photoshoot Competition We are delighted to announce the winners of DCU Style’s 2016 photoshoot competition are Emma Collins and Ruth Hodder. Emma styled Ruth head to toe in Oasis clothing.

During the competition the team was given ten minutes to style an outfit from clothes given to DCU Style by Coast and Oasis. They then got their makeup done by makeup artist Emma Slevin and their photograph taken by Séan Kelly. . Waistcoat (€72) Jumper (€47) Skirt (€60) . 3


dernier cri (n.) the latest fashions.


Her: Nude Slip Dress, €39.99 H&M. black shoes w/tan sole ,€15 Pennys. Him: White Basic Tee, €42.00 Stussy. Black Trousers, €39.99 H&M.


Him: as before.


Her: Velvet navy dress, €69.99 H&M. Him: Beige t-shirt, €5 Pennys. Black Trouser, €17 Pennys.

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Her: Blazer dress, â‚Ź69.99, H&M. Black patent boots, Sample River Island.

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Him: Navy jumper, €18 Pennys. Black trouser, €24.99 H&M. Shoes, €16 Pennys.

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Him: Black sweater, €8 Pennys. Grey polo, €12, Pennys. Black trouser, €24.99 H&M.

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Her: White shirt w/ gold button, €25 H&M. Culottes, €39.99 H&M. Shoes, €50 H&M.

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Her: White shirt, €39.99 H&M, Velvet trousers, €69.99 H&M, Shoes, €16 Pennys.


Fashion can sometimes be a superficial industry that taints ones opinion, based on the clothes you decide to put on your body. However, it also has this indescribable power to provoke concern and awareness through messages it conveys in campaigns and designs.

to reform an untouched re-occurring problem present in today’s society. This fashion statement unifies people across Ireland, allowing them to express their political and personal opinions in a single item of clothing. Moving across the pond to the United Kingdom, the Forkan brothers Paul and Rob established a flip flop label known as Gandy’s flip flops. They developed their brand shortly after their family was devastated by the Sri Lanka tsunami off the Indian Ocean. Their family was travelling around Sri Lanka when the tsunami hit and it killed their parents. Becoming orphans at only 15 and 17 years old, the pair decided they wanted to help parentless children like themselves, in particular those who had been affected by the tsunami and the concept of Gandy’s flip flops was born. Through this brand the brothers formed the ‘Gandy Foundation’ which supports the ‘Orphans for Orphans’ initiative, aiding underprivileged children with human necessities such as nutrition, medication and education.

When the major global retailer  H&M launched their Conscious collection in 2013, it showcased that fashion can actually stand for something bigger. While H&M’s commitment to sustainable fashion focused on its ethical production of garments, other clothing brands and campaigns committed to supporting and raising funds for a variety of issues worldwide. On Irish soil, The Repeal the 8th Project ‘aims to vindicate the rights of Irish women to have access to free, safe and legalised abortion.’ To add volume to their voices the project partnered up with ‘The T-Shirt Company’ based in North Strand Co. Dublin, and ‘The Abortions Rights Campaign.’ Through these partnerships the project had the ability to produce jumpers and t-shirts in aid of the cause, donating proceeds from every sale to The Abortion Rights Campaign. The projects well-known black jumpers with the significant word ‘REPEAL’ stretched across its front is a bold statement, showing the need

Another admirable brand is Arbitrage Clothing, the US fashion label created the perfect accessory for the month of ‘Movember.’ When Arbitrage founders Alan Chan and Manoj Dadlani became aware of the Movember movement, 19


“These brands stand for something more than just following the trend.” where men around the world grow moustaches during the month of November to raise awareness for men’s health in particular prostate cancer, they decided to design an accessory to show their support for the movement. The brand known for its well-fitted business attire, created specific cufflinks and label pins for Movember. The exclusive Movember accessories that first debuted in 2011 are available to purchase on the Arbitrage website, $15 from every sale is donated to the cause, making them truly a unique and worthwhile purchase. An American shoe brand that is recognised worldwide for supporting and raising awareness for im-

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poverished children is TOMS. The shoe company founded by Blake Mycoskie in 2006, is a pioneer for supporting and raising awareness on a worldwide issue. Each time a shoe is purchased, the company donates a pair of shoes to a child in need. It has given more than ‘60 million pairs of new shoes to children in need’ to date. Their ‘One to One’ initiative has broadened from donating a pair of shoes to sustaining and maintaining lives in underprivileged countries by providing medical care and education services to 70 countries around the world. These brands and campaigns mentioned are some of the instrumental fashion developments that have helped change the concept of a single pair of shoes or a jumper that reads ‘REPEAL,’ giving clothes meaning and purpose, separating them from the illusive fashion garments that only serve to look stylish, these brands stand for something more than just following the trend.


THE BODIES OF FASHION: PERFECT IMPERFECTIONS BY SHIRLEY DONLON

Once upon a time, the world of fashion was dominated by a certain type of model. The idyllic concept of having a perfect physique and symmetrical face has been promoted for as long as we can remember.

Countless fashion shows and photo shoots spread across the front pages of glossy magazines showcasing ‘perfect’ models would be enough to leave anyone feeling low about their own appearance. However, in recent years the fashion industry has given us a nice surprise by starring models with imperfections in fashion shows, photoshoots and campaigns.

The annual Victoria’s Secret fashion show is just one of many events that leaves most women jaw-droppingly gazing at the flawless, glowing physiques striding across the television screen, displaying dream-like garments.

Bronx native, Shaun Ross, is an African-American albino model who suc

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cessfully became the first male albino pro model after he was discovered dancing on YouTube. Albinism is a skin disorder caused by a defect of melanin production. At the age of sixteen, Ross became represented by Djamee Models in New York City as well as AMCK models London. Since then, Ross has walked in various fashion shows including Tim Hamilton, Givenchy and Alexander McQueen. He has also featured in photo editorial campaigns for i-D Magazine, Paper Magazine, GQ, Italian Vogue and more. Shaun Ross’ unique, eye-catching looks have also caught the attention of music artists leading to him featuring in various music videos for artists including Katy Perry, Beyoncé and Lana Del Ray. Although his success has been booming in recent years, Ross’ life wasn’t always as pleasant. He admitted that growing up albino in the Bronx wasn’t easy and that he was often bullied for his appearance. In a recent interview for Complex.com, the model admitted that although

his success in modelling is growing, he wasn’t always comfortable showcasing his unique looks. “People definitely wanted me because of a novelty, and I didn’t catch up to that until years later. I didn’t like that. I try to flip that script. You’re not about to use me because I look cool. You’re about to get a story that goes behind this look.” Determined to keep growing in terms of his career, the pro model now hopes to progress from modelling into acting in the coming years. Another model prov-

ing that beauty is in the eye of the beholder is Chantelle Brown-Young, also known as Winnie Harlow. The Jamaican model was born with vitiligo, a skin disorder as a result of the depigmentation of portions of the skin. Similar to Shaun Ross, Chantelle claims to have been bullied as a child, however she was deter-


mined not to let her skin disorder come between her dream of becoming a professional model.

“People definitely wanted me because of a novelty, and I didn’t catch up to that until years later.” 23

Embracing her unique looks, Chantelle has previously appeared on a season of America’s Next Top Model. She is now the current brand ambassador for Barcelona-based clothing brand, Desigual, alongside Brazilian supermodel Adriana Lima. With people like Shaun Ross and Chantelle BrownYoung embracing their natural imperfections and becoming iconic for doing so in the world of fashion, it leaves us with the idea that perhaps the world of fashion is still evolving for the better.


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THE BODIES OF FASHION: TATOO TABOO BY ZAINAB BOLADALE The world of fashion would have us believe that the days of not being able to become a model because you have tattoos are over. However, in a world where models are viewed as blank canvases to display clothes on, there is still a long way to go when it comes to the acceptance of body ink. In the early 00’s, tattoo artist, Don Ed Hardy incorporated tattoos into fashion through his clothing brand but surprisingly the models he used on the runway weren’t heavily tattooed. Fashion designer, Marc Jacobs, is an example of someone involved in high-end fashion who doesn’t mind using models with tattoos as he himself is covered in them. When NY magazine asked about his opinion of tattoos on models, he said that tattoos are really just like another piece of clothing or accessory. Freja Beha Erichsen is a model who has been the face of Hugo, Gucci, Prada and H&M and she has over a dozen small tattoos and according to her, it hasn’t affected her work, and because they’re easily coverable so she still gets the job she goes for. It seems however that the fashion industry is only lenient to models with tattoos that already have made a name

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for themselves. For new models looking to break into the industry, it’s not as easy. Many new models are conscious of not being able to book shoots as not every designer can be as accepting of tattoos as Marc Jacobs. Magazine models usually have their tattoos airbrushed out of the pictures and runway models have them covered up with heavy coverage makeup. This solution works for models who only have small tattoos in visible areas, but what about models who are tattooed from head to toe?

In recent years there’s been a growth in modelling agencies specifically created for models with body art. Agencies like, ‘Ink Models’ & ‘Vanity Vague’ look for alternative looking models for niche shoots. The emergence of these type of models has made tattoos popular and as desirable as a Louis Vuitton handbag. This allows for the eradication of the stigma that tattoos are only for thugs and gangs. Undoubtedly, tattoos are a physical form of self-expression and it wouldn’t be surprising to see a total acceptance of tattoos in the fashion industry within the next ten years. 26


5 IRISH DESIGNERS YOU NEED TO KNOW RACHEL FARRELL


Although Dublin has yet to join the likes of Paris and Milan as one of the most stylish cities, the Irish design industry is an ever-growing one. Young Irish fashion designers are increasingly sought out by international celebrities on the red carpet, and Irish names are popping up all over the likes of London Fashion Week and afar. Designers such as Natalie B Coleman and Manley are currently two of the most popular names amongst the Irish celebrity scene. Natalie, a graduate of Limerick School of Art & Design and Central Saint Martins in London, established her womenswear label back in 2011. The Monaghan born designer has had her creations worn by pop singer Marina & The Diamonds and Irish actress Amy Huberman. Manley, a fashion and jewellery brand by 29-year-old Emma Manley, made a London Fashion Week debut back in 2014. Beginning her career with Alexander McQueen, Emma has made a prominent name for herself on Irish soil. Her use of Irish made fabrics and strong 3D embellishment makes her a force to be reckoned with.


Creating waves in the world of bling is eclectic jeweler Melissa Curry. Renowned for her neon colours and unusual shapes, Curry has collaborated with major companies like Swarovski and Absolute. Her pieces are well loved amongst high ranking officials - she presented a piece to Michelle Obama during her State visit, and she created a collection for a friend of the Duchess of Cambridge. Her uniqueness and artistic eye are clearly seen in collections like ‘Queen of Hearts’ and ‘Bon Bon’. Her avant-garde style jewellery is an asset to the developing Irish fashion scene. A favourite amongst Irish models and bloggers alike, hat designer Jennifer Wrynne is another to keep an eye on. The Grafton Academy graduate began working as a visual merchandiser for Louis Vuitton and moved on to millinery in 2011. In March last year, she won Best Dressed at the Cheltenham Races, and her head pieces have been in demand for Ladies Day ever since. Wrynne’s pieces have been worn by the likes of Pippa O’Connor and Suzanne Jackson and been featured in major publications such as British Vogue. However it’s not just women reshaping the face of Irish fashion design, as an increasing number of male designers are popping up around the country. One of the most current designers of 2016 is without doubt the Turkish-born couturier, Umit Kutluk. Kutluk creates two collections every year - one ready to wear and one haute couture. Kutluk’s dramatic silhouettes and rich colours are perfect for the red carpet, as proven by Amy Huberman at the IFTAs this year. If shoes are your thing, look no further than Liam Fahy. Liam is an award winning

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shoe designer born in Zimbabwe to an Irish father and English mother. He began his career making sneakers in China, and progressed to working for a luxury Italian design house. After winning the acclaimed British Fashion Council’s NewGen award, he went on to sell his shoes all over the world. With no interest in mass production, each pair of shoes takes almost thirty-five people to create, and are on average “the most expensive shoes in the world”. Known for his clean cuts, embellished heels and on trend pieces, Fahy is one designer that knows his shoes. As Ireland finds its place in the busy and ever changing global industry, it’s evident that young Irish talent is stronger and more stylish than ever. And who knows, the world’s next Coco Chanel or Yves Saint Laurent could be right under our noses.


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Her: Top, Zara Sample. Trouser, 3 striped pants, Adidas â‚Ź44.95. 31


Her: Orange jumper, €39 Siopaella. Black dress, €25 Forever 21.

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Him: Contra Cap, €85 Y-3. Tape Hoodie, €455 Raf Simmons. White Tee, €2.50 Pennys. Twill trousers - skinny fit €19.99 H&M.


Him: Hoodie, Nowhere Sample


Him: Jacket, Terehan Jacket, €455 A Kind of Guise. White Tee, €2.50 Pennys


Her: High neck top, â‚Ź13 Forever 21. Cardigan Tola Vintage Sample. Faux leather skirt, â‚Ź18 Forever 21.


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the Look interviews

Louise Cooney

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O

n the Monday morning before we meet for coffee, before I had even woken up, Louise Cooney had already posted an outfit entry on her blog and shared it with her 33.2k Instagram and 1.7k Twitter followers, with a time stamp of 7:54am. Originally from Limerick, Louise lives in Dublin and works a 9-5 PR job with Tourism Ireland, all while running the Blog Awards 2016’s Best fashion blog. “I had two shoots this morning before work” she tells me (not mentioning the entry) “I literally have minus time at the moment.” Much like the baby pink jacket she’s wearing, Louise looks gentle and sweet, but behind the long blonde hair and big green eyes is a self-assured and accomplished girl, with the determination and brains to conquer whatever she sets her mind to. “I wish I had more goals in college because once you decide you want something and you put your mind to it, you can actually do it. When I was in college I was a little bit afraid to go after what I wanted in case I didn’t get it but I had so much free time in college, I wish I had started my blog then.” Louise graduated from DCU in 2013 with a degree in communications. “I definitely wanted to get involved from day one”, during her time in DCU Cooney was an avid member of the Style Society, being the editor of the Look herself in her final year. “God it’s so hard to remember now!” she smiles.

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She then went on to study for another three years in Dublin Institute of Technology, bringing home a Master’s degree in Marketing and a Post-Graduate Diploma in International Business Development. In 2015, deciding to add to her growing list of certificates, she enrolled in Teen Vogues Fashion Industry Essentials course at the Parson School of Design in New York, and wrote about it for the magazine itself. How? How I asked, does a twenty-three year old Irish girl living In the Big apple come across an opportunity like that?

‘‘Behind the long blonde hair and big green eyes is a self assured and accomplished girl, with the determination and brains to conquer whatever she sets her mind to’’ “I was friends with a guy who worked there, I was just lucky” she recalls. Louise had a perfect chance to speak about how cool of a gig it was, a prime bragging opportunity, but showing her true character, she started to speak caringly about friendship. “We [her friend at Teen Vogue] met through mutual friends. I think the best connections I’ve ever made have always been my friends because I get on with people who I have people in common


with and then I’m happy to help my friends and they’re happy to help me.” Only a few weeks back in September Louise travelled to Disneyland Paris to work on a campaign for Primark (aka Pennys) with her ‘gal pal’ and fellow Irish blogger, ‘lovelauren’, as well as two British youtubers. She has admitted to being homesick for her friends and family in a past blog post ‘Long Distance Relationships & Homesickness.’ Personal relationships are an important part of her life. “There’s some people I look at and think, they have such a nice social life, they’re really good, they get to see their family all the time.”

where she’ll be or what she’ll be doing, but she’s confident that she’ll be settling down here. “I would be open to travelling again so we’ll see but I want to live in Ireland when I’m older, didn’t always know that but I know that much now.” Coming full circle to Teen Vogue, she mentions that she wasn’t paid. Her mystery friend thought for that reason, she wouldn’t want to do it at which she laughs, “I was like Oh my God, I’ll pay you to do it!”

. Michelle Martin

Perhaps this is a factor in her future plans, in five years’ time Louise doesn’t know

. Find Louise at www.louisecooney.com. Photo’s taken by Bree O‘Donovan .


FEMINISM

VS

VICTORIA’S SECRET Hannah Kelly

Growing up so many girls look to the Victoria’s Secret (VS) Angels as just that, visions of beauty, the embodiment of all things our society branded beautiful and sexy, they are truly angels. So many young women and girls dream of one day being one of them, even Kendall Jenner herself said it was one of her life long aspirations. With the much anticipated 20th anniversary Victoria’s secret show on the 5th of December, the question needs to be asked; do we want this companys ideals forced into our society? There’s no doubt that there are a lot of worrying experiences of being a VS model being shared. The most talked about is of course, Erin Heatherton. Erin told Times Magazine she was pressured to lose weight in her last few VS shows, before leaving in 2013 after five years working as an Angel. This woman who was already slim, even contemplated not eating to try combat the pressure to fit into the VS angel ‘look’. With eating disorders such as bulimia and anorexia only on the rise, presenting this kind of pressure to look a certain way is so damaging. In Ireland alone there are 400 new eating disorder cases a year being seen to by psychiatric facilities, with 80 cases annually resulting in death. Now of course, an eating disorder is a complex issue and we can’t pin it on one company, but it is definitely part of the pressure these people face on a daily basis. There is nothing wrong with having a slim body like a VS model, but that body type alone is simply not a real representation of women. Brands like Good America which Khloe Kardashian is an ambassador for and Zendaya’s line ‘Daya’ are working to be more body positive and 40


inclusive of all shapes and sizes. There is room for more than one body type in the fashion world, and this narrow minded view of beauty that VS and so many other companies present to us is not acceptable anymore. Despite the body shaming concerns, VS does have some good aspects for inclusiveness. Over their twenty-year history, 295 Angels have come from fifty-three countries across the globe, including Malaysia, Uganda, Venezuela and China. Having a culturally diverse image is just as important as including all different body types. It shows audiences, especially young girls and women, that you don’t have to be white to be beautiful. For too long our society has forced the ideal beauty of a white, thin, tall women on us when in reality that is just one type of beauty. In a society that holds women up to high scrutiny and constantly comes up with new products or surgeries we need to indulge in to be beautiful, we need companies like VS to recognise the beauty in diversity. Although there is a clear problem with VS and how much pressure they put on their models to look ‘perfect’, the issue is a lot deeper than just one company. We, as a society, need to continue to reject beauty ideals that aren’t realistic and representatives of a whole population. Without the support of big companies like VS, that fight will only become more difficult.

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Scent of aWoman Fiona Cooney

Perfume is a luxury we often consider a non-luxury, most days you set about your morning regime: moisturise, brush your hair and even if you decide not to wear make-up that day, you still put on your perfume and carry the bottle around for top-ups. People usually have their signature goto scent; sometimes many - one for daytime, one for going out, and one for work (usually your cheapest one). However, there is a pattern in perfume popularity and though picking a perfume that suits you and helps define your style is quite a personal endeavour, often people of the same age group, and those with similar personalities, end up having the same favourites. We all remember the days when Britney Spears’ fragrance ‘Fantasy’ was on every girl’s make-up table and there was a reason it did so well with young people. Aspiring perfumer, Lobna Hossam, said that young people or people who would describe themselves as “kids at heart” are more inclined towards sweet scents like cotton candy, chocolate and vanilla. Thierry Mugler’s ‘Alien’ was also a perfume that was hugely popular with teenagers and young adults, and still is, that is described as exuding radiance and mystery. Perfume, though subtly, is a key element of style that makes you feel confident and is often considered a desirable trait. In the words of Jean-Paul Gaultier; “Perfume is the most intense

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form of memory” and being remembered for smelling great is infinitely satisfying.

fume phases we’ll never forget. Lancome’s ‘La vie est belle’ (2012) was one mentioned that people are becoming more aware of and fond of, encompassing that “wild at heart” sweetness. As well as Viktor and Rolf ‘Flowerbomb’ (2005), which both work well as a day and night time perfume.

“There are some perfume makers like Marc Jacobs, Armani and big names that always do well’” fragrance consultant, Amy Russell, from Boots in Blanchardstown said. “His perfumes usually have a subtle floral scent which is good for a day-time perfume, ‘Daisy’ was popular when it came out a few years ago and his new perfume ‘Divine Decadence’ is expected to do well this year as well.”

Russell also said that new perfumes such as ‘Divine Decadence’ aim to embody sex appeal and sophistication in a more “mature” scent, which she believes is also becoming more popular. She also mentioned ‘Yves Saint Laurent ‘Black Opium’ in reference to this.

Russell also added that Chanel ‘Coco Mademoiselle’ (2001) and Dior ‘J’adore’ (1999) are the current best-sellers in Boots and have consistently been over the last few years. So you can’t go wrong with a classic favourite.

Putting on your perfume is like adding the final touches to your outfit so you shouldn’t limit yourself to just one; choose what memory you want to leave behind you as you walk, whether it’s mystery, sex appeal or sweetness and wear it with confidence.

I asked, apart from the obvious yearround best, which fragrance she thinks will be popular for Christmas this year and perhaps be popular enough to make the list of the per-

After all, in the words of Christian Dior, “Long after one has forgotten about what a woman wore, the memory of her perfume lingers.”

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BOLD BROWS, BLUSHER,

and BOYS. Bronwyn O’Neill

The makeup industry has changed drastically due to social media and the rise of beauty bloggers. Within mere seconds of logging onto Instagram, you can see the same pose from expertly painted faces. With the rise of the beauty blogger, came the rise of males participating within the beauty industry. The involvement of men in the beauty game is not something that is new, however it is something that has become a lot more accepted in our society. The world of drag has embraced makeup techniques long before they were main stream. Contouring was used in drag to change the shape of the performers face long before beauty bloggers sculpted their faces. The popular the television show ‘RuPaul’s Drag Race’, and in Ireland, the huge fame of Panti Bliss, pushed the art of drag 44

to the forefront. Although it may alienate some conservative people, it is one of the art forms that allow men to wear and perform whilst wearing makeup. However drag makeup is an exaggeration of female features. A rise in men wearing makeup in an everyday way can also be seen. The late, great Kevyn Aucoin was one of the most sought after makeup artists in Hollywood during the nineties. Between 1987 and 1989, he did nine Vogue covers in a row, and an additional seven Cosmopolitan covers. He launched his own beauty line in 2001, a year before his death. It was he who changed the beauty industry by opening the door for more men to take part in something that is regarded as highly feminine. One of the most famous makeup


artists of our time is Mario Dedivanovic, the man behind Kim Kardashian’s famous contouring skills. He pushed contouring to the forefront with his many celebrity clients. He has even collaborated with the highly coveted makeup brand Anastasia Beverly Hills to create the Mario Palette.

However, so many male beauty bloggers get a lot of hate because of their job. MannyMUA, Patrick Starr and Jeffree Star are beauty bloggers with 2.7m, 2.6m and 3.6m followers respectively on Instagram. Both MannyMUA and Patrick Starr have both been brand ambassador for various brands including Benefit Cosmetics. Jeffree Star has his own beauty brand which includes lipsticks, eyeshadow palettes

So why are people so turned off by the idea of a men using makeup like women? Makeup has no gender and is an art form in itself.

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and his famous highlighters. Star released limited edition black and hot pink highlighters for Halloween, two new colours to the highlighting world.

viral for retaking his high school yearbook pictures with his own ring light to showcase his highlight. The high schooler only began wearing makeup last year and is a selftaught makeup artist.

With these beauty gurus gaining large numbers of followers, it allows other boys to explore makeup and allow their artistry flow and expand.

The world has been changing drastically since the beginning of the century. The welcoming of men into the beauty world is something that has been happening slowly but surely.

The very existence of these makeup artists is a shining beacon for young men who do not feel like they fit in or feel confused about their love for makeup.

Now with the rise of social media stars we can see the huge amount of men who are amazing with a makeup brush.

Just this year, Covergirl, a makeup brand that was strongly tied with America’s Next Top Model, announced its first male ambassador.

Makeup has no gender, and it’s time for men to take the beauty industry by storm.

The seventeen year old, James Charles, rose to fame when he went

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DCU STYLE


the Look. 2016/2017