Anniken Zahl Furunes, Hege Magreth Åbelvold Dare2Design
Who are you and what do you do? We are a design studio called Dare to designstudio. founded in Trondheim by two interior designers, Anniken Zahl Furunes and Hege Magreth Åbelvold. In our name, we say ‘Dare to’, because we are always trying to challenge ourselves and our own possibilities. ‘Dare to’ do something different, do it in a different way or by different means. We design special interior and furniture solutions, as well as conceptual interior design. Most recently, we have designed a storage system called Organize. It is produced here in Norway at Stranda in Sunnmøre. We collaborate with both big and small companies here in Trondheim, and across the country. What are you passionate about? Our passions are in quality materials, and functional innovative solutions. We are also passionate about Norwegian-made products and local development. We wish to contribute to the development of new Norwegian industry and opportunity. How did you get involved in this work? We created and founded the design studio ourselves after doing a project in 2014 called Trondheim Designevent. We wanted to continue working together after being on our own for several years. Together we could create even bigger things and take on bigger interior design projects. Organize was designed after discovering the lack of good flexible Norwegian made storage systems. We started designing the furniture we couldn’t find in the stores.
Photos by Nikol Herac
What attracted you to starting this in Trondheim? We both live in Trondheim and we both love the city. It has many possibilities and great people to work with. Trondheim is an innovative city with many high quality educational facilities and firms. Trondheim is also small enough to meet the right people and big enough to create the best opportunities. What is unique about being here as opposed to other cities? We feel that in Trondheim people are genuine and easy going. We have discovered that people are concerned about each other. They see the value in helping other companies and creating synergistic effects. Do you have an affiliation or attachment to a style or design community here in the city? We collaborate with many design communities and companies. We like to get to know new people, and try to check out anything new that is happening here. We also arranged Trondheim Designevent in 2014 for all the different design players here in our area. It was a big success and launched many projects for those who participated.
Andrea Danielle Josefsen Coma Frisør As a hairstylist and makeup artist at Coma Frisør, I have had the opportunity to work with beauty highlighted by natural products. For me, inspiration is never far away in a team that
is so experienced in their field. It is incredibly great to get to help our guests to cultivate their natural beauty and to get to channel my creativity in an environmentally friendly and sustainable way. It allows me to grow as an artist, and it’s because of that I decided to become a hairstylist.
What do you see for the future of the design and style industry in Trondheim in the next five years? We see that many new companies are starting up and think that design is an up and coming industry in both Trondheim and Norway in general. We think and hope that design will get the same focus as technology has had. What would technology be without good design? Good design enhances great technology, gives it often a better user experience and appearance. We see ourselves as a big contributor to the design industry in the next five years, as well as being an established exporter of Norwegian design to the international market.
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