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Since good photography plays an important role in selling a home, The Lifestyle Collection uses only architectural-quality photos shot by leading photographers. We go the extra mile to ensure your listing photos showcase your home’s true essence. Also, we don’t just rely on their photography skills. Our design team is always on-site during the photoshoot to help the photographer capture the best angles, and to alert them to unique or compelling features that they should capture. This extra effort pays off in the end. In fact, listings with high-quality photography sell 32 percent faster than the competition — and often for more money. We also hire a professional videographer, and in some cases, a drone pilot, to record the home and go one level beyond a still photo. Some agents create what the industry calls a virtual tour. They basically just take the still images that they use on MLS and add music and movement. Very few buyers watch these tours because it is simply a replay of the photos they have already seen. When selling your home, a true video with thoughtfully selected music that fits the lifestyle of the home makes it come alive. As everyone knows, social media loves video, and we use the videos of our listings strategically on different social media platforms to ensure we get exposure to potential buyers. Also,

our unique marketing relationship with Zillow enables us to get extensive video exposure on its platform.

3

Price It Properly From the Start

Sometimes homes sit on the market for years and people wonder, why are those houses still on the market? There can be several reasons, one of which is that they are often priced too high. Every buyer has a budget, and most will be viewing listings within a particular price range. If your property is overpriced, it can’t properly compete with the other houses they’re viewing that are priced correctly. This means it will sit on the market until you’re eventually forced to drop the price. Alternatively, if you price your home aggressively, it may be among the nicest homes that buyers have seen within their budget. This can lead to emotionally-attached buyers, who are often willing to pay a premium or settle for fewer seller concessions. In certain markets, this can lead to multiple-offers or a bidding war. Current market conditions truly determine the price of your home. Just because you feel your home is worth a certain amount, does

not mean the current market will agree with you. We can help you determine the ideal listing price, knowing that pricing it properly in the beginning is the best way to ensure a profitable sale. There are too many agents anxious to take listings at any price. These agents know a home is overpriced, and we can guarantee that soon after the ink is dry on the listing contract, they will begin the process of beating you down to lower the price.

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Put on a Good Show at Each Showing

Once buyers are interested enough to schedule a visit, it’s crucial that you put on a good show at each showing when selling your home. The first step is to make your home readily available — and often on short notice — for buyers to see it. A missed showing is a missed opportunity to sell your home. If you set too many restrictions on when it’s available to view, busy buyers will simply skip over your listing and move on to the next one. Part of making your home available means keeping it show-ready as long as it’s on the market. Most of us don’t live picture-perfect lives, and our homes reflect the day-to-day 9

Profile for The Lifestyle Collection

North Scottsdale Luxury Property Report - 2020 - Data covering all 2019 Transactions  

North Scottsdale Luxury Property Report - 2020 - Data covering all 2019 Transactions