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the keystone design union

The World’s Best Creative and Business Innovators.

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Locate. Unite. Utilize.

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the keystone design union // consulting: thekdu.com // the keystone design union // global network: thekdu.net // the keystone design union // consulting: thekdu.com // the keystone design union // global network: thekdu.net // the keystone design union

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for the modern age

Founded in 2003, The Keystone Design Union (The KDU) is a Design & Communication Agency based in Brooklyn, New York. We are fueled by an elite, hand-selected Global Design Society with over 1,500 members hailing from more than 80 countries.

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a new proven system

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Strategy First — Backed by the World’s Best Creative Talent

Speed is an immutable competitive advantage. Collectively, more minds working together can solve problems faster, more hands can build solutions quicker, and the cooperation of the best proven talent ensures progressive results.

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Design is our best weapon to defeat fractured and failing economies.

the keystone design union // consulting: thekdu.com // the keystone design union // global network: thekdu.net // the keystone design union // consulting: thekdu.com // the keystone design union // global network: thekdu.net // the keystone design union

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Unlike most trend, strategy, and marketing firms, The KDU is an active participant in our key target markets through our society, special projects, and owned brands. We do not base solutions on theory and passive data; we rely on practical first-hand experience developing solutions to engage markets and drive innovation and results. We believe that day-to-day interaction with the core market allows for greater insight than an occasional review of research reports, focus groups, or other traditional insight methods. 

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pragmatism is the kdu way

the keystone design union // consulting: thekdu.com // the keystone design union // global network: thekdu.net // the keystone design union // consulting: thekdu.com // the keystone design union // global network: thekdu.net // the keystone design union

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As we travel and explore the world and life, often as we (Designers and Artists) attempt to affect, we are affected. As we attempt to change, we are changed; as we attempt to invade, we are invaded. INVASIONISM is a theory of the dual effect that the act of creation has on both the audience and the creator. The act of artistic creation acutely impacts an audience both intended and secondary, often challenging conventions and rewriting social mores and memes (or sometimes validating them). Simply put, as artistic creation impacts the world, the world’s reaction to it equally impacts the artist/designer. Ultimately, Invasionism is an exchange of energy that knowingly and unknowingly INVADES both creator and audience alike.

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invasionism

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Core Services

Our services are focused on giving our clients a single powerful service platform. Competitive Strategy Planning Trend and Market Analysis Creative Direction & Design New Product Ideation and Development Advanced Marketing and advertising Programs Graphic Design and Packaging Original Content Development

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it’s now our time.

— david gensler

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traditional ways of providing creative services and building brands have not met the challenges of the modern digital age. these institutionalized machines have been given their chance. they have failed.

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LVMH Hennessy // G-Star // Hypebeast // K2 Snowboards // Diesel // Kevin Garnett // adidas // Reebok // Ryz Footwear // MTV / Viacom // Brooklyn Machine Works // Kostas Seremetis // KAWS // Shepard Fairey // Bread and Butter Tradeshow // Urb Magazine // Jay-Z // Erykah Badu // The Roots // Motown // Rocafella Records // Rocawear Fashion // Kanye West // Live Nation // Nike // Burton Snowboards // L’Oreal // General Motors // Armadale Vodka // Sprite // Miller Beer // Delta Airlines // Hershey’s Corporation // Samsung // Alloy Media // Linkin Park // Ride Snowboards // Ogilvy Worldwide // Chevy Malibu // Wrigley’s Gum // Ryan Leslie // Proof 7 // Translation Marketing // Playboy // Dasani Water // Coca-Cola Corporation // Campbells Soup // IKEA // State Farm Insurance // BlackSmith Entertainment // Talib Kweli // Warner Brothers Music Group // Universal Music Group // 88 Keys // Chief Executive Air // Adobe Design Awards // Karmaloop // R16 Korea // Rochambeau Fashion // Streetwear Today Magazine // Staf Magazine // Stussy // 361 Sports

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GLOBAL BRANDS TRUST THE KDU

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The Keystone Design Union