Packaging Power: April 2015 Juiceletter External Issue

Page 15

Adlist

AW E S OME OUTDOOR ADS

“LIFE’S TOO SHORT FOR THE WRONG JOB!” Jobsintown.de (Germany) Jobsintown.de calls for attention as they tackle underemployment through this outdoor installment of photo posters placed on vending machines, ATM’s, and ticket machines. Here’s the scenario: people walk up to the machine. Upon leaving, they see the biggest plot twist from the side of the machine: it’s actually run by a college graduate or some fired professional from the inside! Jobsintown.de’s message here is clear – life is indeed too short for the wrong job, so go get one that’s worthy of you and your degree.

LIFE’S TOO SHORT FOR THE WRONG JOB ADSOFTHEWORLD.COM

CURSE OF CHUCKY PRANK “Chucky” (Brazil)

CURSE OF CHUCKY PRANK YOUTUBE.COM

What better way to advertise a movie than to let its star do the talking (or in this case, the scaring)? Before they hit theatres, the creators of the Curse of Chucky movie decided to do a little prank on commuters. On several bus stops, an innocent-looking, well-lit poster of the movie is displayed beside the bench. When people sit on the bench or stand nearby, the poster suddenly makes creepy sound effects and its light start flickering. Finally, when the people are freaked out, the glass covering the poster breaks and mad Chucky comes out and chases the people with a knife! Check out the hilarious reactions of prank victims by visiting the link.

“BEST FRIES ON THE PLANET”

BEST FRIES ON THE PLANET ADWEEK.COM

McDonald’s (USA) McDonald’s creates a beautiful visual treat in this simple yet captivating billboard. The billboard is shaped into a McDonald’s fries container, and at night, bright yellow streaks of light that look like those beautiful delicious fries shoot up from above it. This ad literally takes the spotlight and demands the city to know and remember that it’s McDo who’s got the best fries on the planet.

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