Page 1

E d i n b u r g h ’s S t u d e n t N e w s p a p e r

Media Pack 2011


E d i n b u r g h ’s S t u d e n t N e w s p a p e r

W

elcome and thank you for taking the time to look at the Journal. As an independently owned and run publication, we rely on the trust and support of organizations who recognize the unmatched service we provide to our readers and staff. Since our launch in 2007, this support has helped us flourish into an award winning publication focused on innovation and aimed at redefining student media in the UK.

from the city’s establishment as one of Europe’s technological hubs. The fusion of tradition and innovation is at the heart of what makes the Journal unique as a publication; combined with the loyalty and hard work of an incredibly talented and visionary staff - The Journal offers it’s readership an engaging, timely and personal way to find out what’s going on around them. This is an incredibly exciting time to be involved in the media: models are changing, job descriptions are

Founded in Edinburgh, The Journal

barely recognizable and there is

draws as much from the Scottish

a rapidly increasing flow of new

capital’s

technologies

tradition

of

higher

learning and the arts as it does

and

applications

that help readers get or interact

The future is bright; together, we will b


with the news. The Journal’s dual

the few independent, student run,

mission is to provide the best

city-wide student publications. This

possible publication to readers,

year we are expanding to Glasgow,

and to provide the best possible

becoming

experience to our staff. To be

amongst student publications and

successful in our aims, we must

unparalleled in reader loyalty and

innovate. Our readers are at the

quality of writing and production.

cutting edge of media consumption,

The future is bright; together, we

so we have to be a step ahead in the

will build the future of news. We

ways we provide it. This year we will

hope you will join us in the journey.

completely

unique

introduce a host of innovations in what we do - from adapting online

Yours sincerely,

advertising methods into print, news feeds personalized through machine learning, article scoring and more. We are already at the forefront of

Devon Walshe, Founder & Publisher On behalf of the entire Journal team

student media in the UK as one of

build the future of news

3


IMPACT Our Reach: Over 250 distribution points in Edinburgh & Glasgow 130 on-campus points 40+ bars and pubs 40+ cafes and delis 20+ restaurants 10 student accomodations Cinemas, art galleries, gyms and retail outlets

University & College Distribution :

Edinburgh

Glasgow

University of Edinburgh Napier University Queen Margaret University Heriot-Watt University Edinburgh College of Art Telford College Stevenson College Jewel & Esk Valley College

University of Glsagow Glasgow Caledonian Strathclyde Glasgow School of Art RSAMD Stow College Cardonald College North Glasgow College Glasgow Metropolitan Anniesland College Langside College Central College Cumbernauld GC Nautical John Wheatley

Pick up rate: over 90% certified Print Readership: 80,000 combined Online Readership: 55,000 during term-time More students read the Journal than The Student, the List, the Skinny or Scotcampus (Source: EUSA and Scottish Opera surveys) The Journal is the only city-wide student publication in the UK outside of London.

What our clients and partners say “The Journal is a popular newspaper which you always see students reading. I was flattered to be asked to be featured in the paper and I was incredibly pleased with the article and how it was received. It gave my products exposure both in print and online which I am very grateful for.” Holly Bostock, jewellery designer

“Working with The Journal so far has been a great experience. The relationship helps open up interesting and creative ways for us to connect with the thousands of young consumers, and it’s a huge advantage to us that the publication is widely read by students from all the local universities. We think it’s a great fit.” Kerryn Hurley, Press Manager, Scottish Opera

“The Journal is an excellent student newspaper, which has a strong tradition of top class comment.” Dr Alastair Duff, reader in Information and Journalism at Edinburgh Napier University

Students spend £2 billion each year


KEY FACTS LAUNCHED:

5 November 2007 32-page full colour tabloid newspaper

FORMAT:

PRINT RUN: FREQUENCY:

20,000 copies

Fortnightly (Wednesday)

70,000 students in Edinburgh, 135,000 in Glasgow. Students spend nearly £2 Billion in Edinburgh & Glasgow every year. (Source: TNS)

Including: • £344 million on acccomodation • £260 million on food & drink • £102 million on going out • £64 million on travel • £60 million on mobile phones • £18 million on internet access (Source: TNS)

Did you know? 88 percent of students eat out at least once a week. spending £20 million a month. £2.3 million spent per month on clothes. £4.25 million spent per month on going out £2.3 million spent per month on clothes

in Edinburgh & Glasgow

5


The Publication

EDITORIAL POLICY EDINBURGH’S QUALITY CITY NEWSPAPER The Journal takes seriously its responsibility as the leading student media outlet in Scotland, with the cornerstone of our quality-driven editorial policy being a dedication to meeting industry-accepted standards for reporting and coverage. Our aim is to provide the level of journalism found in national daily publications, and tailor it to our student readership. The Journal’s approach has won it national accolades, and attracted a level of commentary to our pages rivalled only in the national press. We’ve spoken to leading politicians, best-selling authors, world-renowned academics, top sports personalities, award-winning artists and performers, and the most talked-about musical acts. Our readers know that they can expect the most engaging and incisive coverage every fortnight.

National quality tailored to our s


The Publication

SECTIONS NEWS

Respecting our readers

No other Scottish freesheet offers the range and depth of news coverage found in the Journal, whether it be original investigations in the local community, reporting the latest developments in higher education, or providing insight and context on the biggest stories of the day. The Journal has ‘scooped’ major news outlets like the BBC and secured interviews with top personalitiesthe result of all this hard work is that our stories are frequently picked up by other organisations on television and online.

SPORT

Part of the community

The Journal is dedicated to reporting the full range of sport on offer in Edinburgh, which students put so much of their money and time towards participating in and following. Our match reports – bound by the same professional standards as all other sections of the publicationare backed up by interviews with and opinion from personalities in sport, whether on the local, national or international level.

ARTS

A guide for Edinburgh’s cutting-edge

Students are at the forefront of trends in music, performance, art and fashion, and drive the nightlife of any city. Edinburgh is no different, and The Journal puts together a selection of the best on offer for its readers. With increased involvement from local venues bars, restaurants, clubs and stores, there are no limits on the potential future growth for our coverage.

COMMENT

Bringing the world to students

The Journal’s Comment & Features section has become a forum for Scottish political debate, with the leaders of all the major Scottish political parties writing for the newspaper in the past year. With opinion pieces from top academics, leading politicians, and campaigners of all stripes, the Journal’s comment section elevates the publication to the level of the nation’s top mainstream dailies whilst offering content that no other freesheet can offer.

student readership

7


The Publication

THE JOURNAL ONLINE EDINBURGH’S QUALITY CITY NEWSPAPER The Journal Online is our staging ground for new ideas and new ways to provide insightful, excellent commentary and analysis. In addition to the articles and stories that go into the print edition, the Journal Online hosts an array of expanded content: breaking events are covered through live blogs, our twitter account is fed onto the front-page, readers can find related articles, download the print edition and share or discuss the articles that interest them. The Journal follows a ‘digital first’ policy and there are many new features to come - watch this space.

Providing opportunities for personal &


The Publication

AWARDS Journal alumni have gone on to

INDUSTRY AWARD NOMINATIONS & WINS: Winner – Best New Media Highly Commended – Best Newspaper Herald Scottish Student Press Awards (2008) Nominated – Best Newspaper Nominated – Best New Media Winner – News Reporter (Simon Mundy) Winner – Student Journalist of the Year (Simon Mundy) Herald Scottish Student Press Awards (2009)

Nominated – Student Newspaper of the Year Nominated – Student Publication Design of the Year Nominated – Student Reporter of the Year (Miles Johnson) Guardian Student Media Awards (2008) Winner – Student Publication Design of the Year Nominated – Student Columnist of the Year (Simon Mundy) Guardian Student Media Awards (2009)

Nominated – Best Magazine, Small Publishing Company Nominated – Editor of the Year, Consumer Magazine (Ben Judge) Scottish Magazine Awards, Periodical Publishers Association (2008)

& professional development

9


Advertising

INTRODUCTION LOOKING FOR PARTNERS The Journal’s commitment to reaching out to local business means that we are always open to suggestions for new working relationships and sponsorship ideas. We already work closely with a number of clients in an effort to maximize their exposure, and a member of our team would be happy to discuss any opportunities for sponsored pages or coverage. Edinburgh’s only student property listing: The Journal is continuing its partnership with property website Citylets to publish the city’s only

student property listing in print. As a resource of unparalleled value to our readers, the property page has also been of great value to both the publication and our partner. Branded advertising of distribution points: The Journal is investing in new distribution bins, and is looking for partners interesting in placing their branding on our drop points. If your organization is interested in associating its brand with the journal in the places where it is most respected, please get in touch - we’d love to start working with you

HOW TO USE THE LISTINGS Meadows

Area Agent phone number

Buccleuch Street, 750, 2, 2D W CG Z, 0870 062 9434

Bedrooms Monthly Rent Location

Bedrooms: Heating: Garden: Parking: Furniture:

S Single D Double T Twin B Box G Gas Central W White Meter E Electric PG Private CG Communal Z Zone O On-Street P Private UF Unfurnished

A commitment to reaching out to


Advertising

PREVIOUS CLIENTS JOIN MARKET LEADERS IN THE JOURNAL

local businesses

11


Advertising

RATES Print advertising rates Edinburgh

Glasgow

55,000 readership

70,000 readership

8,000 circulation

12,000 circulation

80+ on campus drops

100+ on campus drops

50+ off campus drops

60+ off campus drops

95 % pick up rate

Pick up rates confirmed upon launch

8 Institutions

Type

14 Institutions

Edinburgh

Glasgow

Combined

Full Page

£ 875

£ 650

£ 1150

3 Quarters

£ 630

£ 470

£ 830

Tall

£ 475

£ 350

£ 625

Half Page

£ 475

£ 350

£ 625

Quarter

£ 310

£ 230

£ 400

Banner

£ 310

£ 230

£ 400

Eighth

£ 150

£ 115

£ 265

£ 55

£ 35

£ 70

Mini Discounts: Type

2 Issues

4 issues

6 issues

Society

60 %

70 %

80 %

Local business

40 %

50 %

60 %

University / College

30 %

40%

50%

Charity

30 %

40 %

50 %

The free, city-wide, fortnightly qu


Advertising

RATES Online Rates | www.journal-online.co.uk

55,000 VISITS / MONTH

Leaderboard 728 x 90

300,000 PAGEVIEWS / MONTH

MPU 728 x 90

Target students across Scotland and the UK Choose specific articles or site-wide advertising

Skyscraper 728 x 90

Complement print ads with trackable, proven advertising that improves your ROI Custom packages to suit your individual needs

TYPE

CPM

(Entire Site)

CPM

(Targeted)

Newsletter

( 3K subscribers)

Leaderboard

£4

£ 5.50

£ 20

MPU

£6

£8

£ 35

Skyscraper

£3

£4

£ 15

MPU (Video)

£9

£ 12

N/A

uality student paper

13


Advertising

PUBLICATION DATES PUBUCATION DATES The Journal is published fortnightly throughout the university year.

EDINBURGH

GLASGOW

Issue

Issue Date

Copy Deadline

Issue

Issue Date

Copy Deadline

48

14 September

7 September

1

14 September

7 September

49

5 October

28 September

2

5 October

28 September

50

19 October

12 October

3

19 October

12 October

51

2 November

26 October

4

2 November

26 October

52

16 November

9 November

5

16 November

9 November

53

30 November

23 November

6

30 November

23 November

Christmas Break

Christmas Break

54

18 January

11 January

7

18 January

11 January

55

1 February

25 January

8

1 February

25 January

56

15 February

8 February

9

15 February

8 February

57

29 February

22 February

10

29 February

22 February

Easter Break

Easter Break

58

25 April

18 April

11

18 April

11 April

59

9 May

2 May

12

2 May

25 April

Our design department is at your


Advertising

TECHNICAL SPECIFICATIONS All dimensions are given as width x height in mm. No bleed is necessary. Full Page

3 Quarters

COPY SPECIFICATIONS n Copy should be supplied as flattened PDF files in CMYK colour. n We also accept CMYK TIFF and JPEG files. n Please ensure file resolution is at least 300dpi.

265 x 330

211 x 250

Half Page

Tall

n All copy should be emailed to ads@ journal-online.co.uk or supplied on disk. n Please clearly indicate the advertiser and issue in the subject of your email.

265 x 160

100 x 330

Quarter

Banner

130 x 160

260 x 60

Eighth

Mini

n The deadline for copy is 7 days prior to the date of publication.

UR GOT YO ATE? IDEAL FLAT M

NOW FIND YOUR IDEAL FLAT.

volunteerscotland.org.uk Thousands of volunteering choices from Shetland to Stranraer

www.macmillan.org.uk

• Got a spare room? • Find a flatmate. Free.

.co.uk Like us for exclusive deals, rental tips and competitions.

130 x 77

No.1 for student property - flats, rooms & houses

100 x 50

disposal free of charge

15


Advertising Advertising

TERMS & CONDITIONS TERMS AND CONDITIONS ACCEPTANCE Acceptance is conditional upon confumation from the Advertiser (either the Advertiser of the product or service promoted therein or the advertising agency or media buyer for the Advertiser) that any advertisements do not contravene any of the provisions of the ‘Itade Descriptions Act 1968, are not libellous or obscene, and do not contravene any third party rights. LIABll.ITY The Edinburgh Journal Ltd. can accept no liability for any loss ordamage caused by error or inaccuracy in the printing or omission of any advertisement. The Advertiser will indemnify The Edinburgh Journal Ltd. and agrees to keep it indemnified against all claims, costs proceedings, demands, losses, damages, expenses or liability whatsoever arising as a result of any breach or non-peIformance of any of the representations, warranties or other terms contained herein or implied by law. RIGHTS The Edinburgh Journal Ltd. owns the copyright on all advertisements produced by or on behalf of our in-house design service. The Edinburgh Journal Ltd. will have the right to reproduce any and all advertisements in print or other media for a period of one month. CANCELLATION POIJCY Any advertisement cancelled after the copy deadline will require payment of the full, undiscounted cost. Advertisements cancelled before the copy deadline will result in a penalty charge of 10% of the full, undiscounted cost of the advert. PAYMENT Payment for advertisements must be made in advance of publication where a credit agreement between the Advertiser and The Edinburgh Journal Ltd. does not exist. All invoices must be paid within 14 days of issue or outstanding payments will be passed to a debt collection agency at the expense of the advertiser.

Some300,000 sort of punchy quote herevis ab Over views and 55,000


CONTACT US

E d i n b u rg h ’s S t u d e n t N e w s p a p e r

TO PLACE AN ADVERT CALL OUR SALES TEAM ON 0131 651 6057 OR EMAIL ADS@JOURNAL-ONLINE.CO.UK The Edinburgh Journal, Paterson’s Land, Moray House 37 Holyrood Road, Edinburgh, EH8 8AQ // 0131 651 6057 ads@journal-online.co.uk // www.journal-online.co.uk

boutevery The Journals sits month vibe

17


E d i n b u rg h ’s S t u d e n t N e w s p a p e r The Edinburgh Journal, Paterson’s Land, Moray House 37 Holyrood Road, Edinburgh, EH8 8AQ // 0131 651 6057 ads@journal-online.co.uk // www.journal-online.co.uk

The Journal Mediapack 2011 - 2012  

Advertising information for The Journal

Advertisement