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Services

scope of services.

Advertising. Annual Reports. Art Direction. Banner Ads. Branding. Brochures. Building Customer Databases. Catalogue Design & Production. Content Management Systems. Copywriting. Direct Mail. E-Commerce Sites. Email Campaigns. Events. Flash Animation. Folder & Inserts. Google Ad Words. Hosting. Invitations. Logo Design. Marketing. Media Buying.

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Media Placement. Media Purchase Power. Mobile Marketing. Online Video Tours. Package Design. Photography. Posters. Press Kits Development. Print Design. Product Catalogues. Product Photography. Public Relations. Rack Cards. Search Engine Optimization. Signage. Social Media Development. Stationary Design. TV Commercial Development. Vehicle Wraps. Video Touch Kiosk. Diane Alvarado, Account Representative Jennifer L. Bogutt, President Margarita Salek, Design Department

Women In Business

2008


ut Abo

us

about us.

The Jenn Lee Group is a full-time, full-service marketing firm with the proven ability to protect and advance our clients’ marketing objectives through a comprehensive array of services, delivered with exceptional, award-winning results. We pride ourselves on our 95% client retention rate, and credit our client relationships for our growing success. We’ve been in business since 2003 and continue to grow despite the difficult economy and the highly competitive advertising industry. Our team of experts have decades of experience working with the healthcare, real estate, telecommunications, financial services, hospitality, and retail industries just to name a few. The Jenn Lee Group’s core strength is derived from the creative synergy of its team, which is made up of some of the top professionals in Rhode Island. President Jennifer L. Bogutt, an alumni of New York City’s School of Visual Arts, began her career in graphic communication and design over twenty years ago. After nearly five years producing a variety of high-end print marketing material independently, she was contracted and employed by an international dot com in New York City. In this position, she created the redesign of their corporate website, Fortunecity.com, as well as its associated native language offshoots. Our business strategy helps make advertising and other marketing efforts more relevant to clients’ short term and long term strategic business goals. We research and examine clients’ businesses and competitive marketplaces with meticulous attention, to find insights that build their brands’ equity and help grow their businesses. Our knowledge of the issues and exceptional interdisciplinary approach allows us to integrate the services we offer into highly effective campaigns that push audiences to action and deliver results.

Jennifer L. Bogutt, AKA “The Bullet Boss”

Stephen Benitez, AKA “Graphic Slayer”

Christina Abatecola, AKA “Poison PR Widow”

Michael Bogutt, AKA “New Business Menace RI & MA”

Cathy White, AKA “Decapitating Programmer”

Brett Keeney, AKA “Graphic Design Destroyer”

Kristin Osberg, AKA “Savage Number Cruncher”

Magdalena Andreozzi, AKA “New Business Rogue CT & NY”


G N I D N A R B

w d

branding.

Brands are critical marketing assets, as important to your business as the product or service itself. Clear, consistent, thought provoking brands encourage interest and deliver the right message to your target audience. We help you achieve a strong brand, which is invaluable as the battle for customers intensifies. We spend the time researching, defining and building your brand. We can help you achieve a professional look that delivers the right message to your target audience. We develop a custom and unique logo that can also be trademarked. At The Jenn Lee Group we then take the brand we have created with you and integrate it in all marketing materials. We will work with you to create an identity that remains true to your business goals. The Jenn Lee Group offers the following in Branding Campaigns:

• Market Research. • Competitive Analysis. • Naming. • Logo and Identity Design. • Campaign Development. • Packaging and Signage. • Positioning. • Tagline Development. • Development of Online and Print Marketing Material.

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O c b t e b t a o a y

Th M

testimonial.

Thank you for supporting hospitals’ efforts in establishing tobacco-free campuses. Your assistance has been a critical component of our communications plan. The logo your firm designed perfectly captures the message we are trying to convey. Your staff possesses tremendous talent and creativity. The ability to take our thoughts and ideas and translate them to an artistic design was impressive. The reaction from our membership to the logo has been unanimous - it is fantastic! Working with you was a wonderful experience.

Edward J. Quinlan- President Amanda J. Barney- Vice President RI Hospital Association

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W S t o t c c C U w y i


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Before

After

website development.

Online Marketing for your company is no longer a choice, but an essential component in any successful business strategy. The internet enables businesses to reach literally millions of new potential clients every day: it is redefining the relationship between businesses and consumers. For the first time, a small to medium sized company can have a global reach and can share information about its products and/ or services. The Jenn Lee Group will help you create a compelling online presence that will help you reach your target audience on a global scale. The Jenn Lee Group offers the following in Online Marketing: • Website Design and Development. • Banner Ads. • Content Management Systems. • Virtual Environments. • E-commerce Sites. • Email Campaigns. • Flash Animation. • Google Ad Words. • Hosting Plan. • Link Exchange. • Online Video Production. • Hand-Held Device Marketing. • Viral Marketing. • Social Network Marketing.

We are well-versed in designing Content Management Systems (CMS) as well as implementing them in a way that creates added value for your team. For ovevr 90% of our clients we have not only produced the design of their website (the front-end); but we have also carefully listened to the workflow needs of each of our clients and in tandem developed entirely customized CMS that work to increase a company’s efficacy. Ultimately, our goal as an agency is to empower you with all the training and education which will allow you as much control of your website’s back-end in-house, using a user-friendly interface.

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Thank you for a job well done! I commend both you and your staff for accommodating all of my requests, and we’ve finally hit the finished piece. I couldn’t be more pleased and I know it’s going to be very well received by the Diocese.

Shane Griffith - Executive Director Diocese of Norwich


ITING

PYWR O C & O E S

search engine optimization. Determine your Keywords We set up time to meet to discuss research keywords that would be pertinent in your industry.

copywriting.

Set Up Google Analytics After initial meeting, we will set up a reporting account which you can login and view at any time. You will be able to view your hits report, referral reports, bounce reports, etc. This will be the area that we will use to analyze all data.

The Jenn Lee Group offers the following copywriting and organic search engine optimization services:

We Rank your Keywords with the World Wide Web You will then receive a keyword recognition report which will check the top keywords in your industry and business model to obtain the highest possible ad placement allowing you to create structured content for organic submission.

Our primary focus is developing high-quality, fresh content, based around industry appropriate language that will gain you loyal customers.

• Content Development. • Product Descriptions. • Ad Copy Development. • Tagline Creation. • Grammatical Correction. • Cost-per-click campaigns. • Keyword Determination. • Set-up of Google Analytics. We maintain a network of over 300 professional writers and editors that help businesses succeed on the web by implementing content-based solutions that simultaneously increase online search engine rankings and website sales performance. It is important to understand that there are myriad of factors that go into getting a site to rank highly; ultimately in order to achieve an easy to find website organically, focus must remain on content.

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Integrate Keywords After target keywords are confirmed and completed we will integrate a resource page that will include keywords and content. The content generation will focus on keywords that are top industry keywords that are highly ranked for the client due to vertical products or the main company product. This process will create individual pages for each keyword focusing on the keyword and wrapping it around content that is organically rich to ensure high organic placement on major and secondary search engines. Competitor Review & Analysis • Keyword Research and Analysis • Search Engine Placement Positioning • Content Analysis and SEO Copywriting • Web Site Usability, Design and Landing Page Analysis • Link Analysis & Link Building (where appropriate) • Meta Tag Analysis & Implementation • Image Tag Analysis & Implementation • Text Link Analysis & Implementation • Directory Analysis & Free Submissions (where appropriate) • Paid Inclusion (if needed, cost extra) • Customized Tracking & Monthly Reporting (if monthly included) • Site Map Analysis & Implementation (where appropriate)


SOCIAL MEDIA

IONS LIC RELAT

PUB

public relations.

We believe that positioning our clients as the premiere experts in their industry can be accomplished through a series of marketing measures. The next critical step in brand awareness is accomplished through strategic public relations and directed advertising.

social media.

Social Networking/Viral Marketing Now is the time to get on Facebook, Twitter, LinkedIn, Flickr, YouTube, Yelp! and other social networking sites to increase your online exposure.This will allow you to network with your peers, chat with current clients and introduce yourself and your companies brand to potential customers. The Jenn Lee Group will help you turn your social networking sites into profit.We will help you set up and manage your social networks and link them to each other and lead back to your company’s website. Branding doesn’t stop at your advertising; we will also skin each networking site to match your online brand.

The Jenn Lee Group offers the following PR services: • Press Releases. • PR Kits. • Editor Pitches. • Social Media and Blogs • Speaking Engagement. • Special Events/Product Launch Production. Our clients have received press coverage in the following media outlets, to name a few: • Providence Journal. • Newport Life. • Providence Business News. • About.com. • Channel-10 ‘Health Watch’. • Yankee Magazine. • Channel-12 ‘Green Stories’. • Nursing Spectrum. • Cranston Herald. • Advance For Nurses. • Chamber Newsletters. • RI Monthly. • Southern New England Bride. • Grace Ormonde Wedding Style Magazine.

As a business communications and video production company, we needed a new website to truly reflect our high-end professional services. We turned to The Jenn Lee Group to get us there. Our previous site had not kept pace with our business. It was time to turn our website into a powerful marketing tool. The Jenn Lee Group stepped in and completely rebuilt the site - creating a stylish new look and feel, a brand presence in graphics and messaging, new functionality to accommodate streaming videos, flash animation and even a convenient portal for us to continually update our content. This is the dramatic upgrade we were looking for and Jenn Lee delivered on time and on budget. We are thrilled with the outcome. At every opportunity, we are always pleased to recommend The Jenn Lee Group.

John Robitaille - President and CEO Perspective Communications

Target Media Lists are Developed We have researched and developed targeted media lists that are dependant on the pitch we create, this will include research of editorial opportunities, trade-show press, and business press. For example, the first media pitch we create, may be an outreach to all local print media outlets; a second media pitch, however, may be more targeted, focusing on specific editors/writers (i.e. business, entertainment, sports, etc.) in an effort to highlight some unique component of a company. Pitching the Media After the above is complete, The Jenn Lee Group’s Public Relations Account Executives will begin pitching the story to the media, which will include, print (mainstream and trade), broadcast, radio and online. Follow up on the stories will be an ongoing effort and when the story is picked up we will provide a clipping service which will allow you to archive the press that your company has received. Media Kit Development A basic media kit usually has information about the company, along with a press release describing any new and innovative measures the business is producing. The whole aim of the media kit, whether for a new company or an established one, is to catch the media’s attention. The Jenn Lee Group will choose brand-appropriate, consistent packaging when developing this media kit.

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SING ADVERTI

advertising.

Advertising is a seemingly limitless and integral part of a comprehensive marketing plan and is dependant on the size of your advertising budget. The advantage of having an agency like The Jenn Lee Group executing and negotiating advertising campaigns for you is two fold. First, as an agency we receive significant discounts of ad rates from all media outlets. And second, we have longstanding relationships with account reps at every media outlet, so we are able to leverage better advertising packages, sponsorship opportunities, and generally receive promotions before a non-agency entity would. The Jenn Lee Group offers the following Advertising services: • Online Banner Advertising. • Commercial Storyboard Conception. • Script Development. • Talent Casting. • Voice Overs. • Post Production and Editing. • Motion Graphics. • Title Animation. • Media Buying. Mobile Marketing A new and revolutionizing way coming to the US in mass appeal soon is through Quick Response also referred to as QR Codes. Smart phones such as Apple iPhone, and Blackberry’s can read QR Codes. People want immediate access and a way to look up information through photographing information instead of typing it. Try this if you have downloaded the QR reader application. On any smart phone you can download the QR application by doing an app search, select a QR application then scan image.

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Online Advertising Options will be presented such as: Google Cost Per Click (CPC), business networking websites, medical networks, national fashion magazines, local media such as Cox.net, turnto10.com, etc. We will help you determine which online website has the best unique visitors and returning visitors who will respond to your advertisement.

TV and Cable In order to advertise on television, we would first produce a 30: seconds television spot. Creative Development: Based on our initial consultation, we begin the process of creating a unique TV commercial script idea for your review. Shoot List and Production Approval: We will present you with a production script, shoot list, and a detailed production estimate for your approval. Production: Once casting and pre-production are completed, we will begin location and studio shooting. Post Production Editing: Final edit is created using color corrected live action, animation, finalized titles, special effects and dissolves.

Radio We will help you determine which media outlet delivers a high quality audience that actively responds to your advertisements. A script will be developed, voice overs and music will be chosen, and your message will be delivered in 10, 15, or 30 seconds ad spot. We will negotiate a package with the media that will compliment their on air personalities, news stories, sports commentating, etc.

Print Advertising We have local and national relationships with magazines, newspapers and trade publications. We will negotiate a rate based on your budget, track publication deadlines and editorial content therefore recommending highly sought after released publication based on news and stories. We will work on creating your ad to keep within your brand consistency and submit advertisement to production team. Understanding your target audience and budget allows us to present to you three options to consider in your advertising campaign.


AWARDS

awards.

Logo Design produced by The Jenn Lee Group awarded a ‘MarCom Creative Award.’ MarCom Creative Awards is an international competition that recognizes outstanding achievement by marketing and communication professionals. Out of 5,000 entries from throughout the United States and foreign countries, The Jenn Lee Group received a highly regarded Honorable Mention for meeting the expectations of the judges by having high standards of attention to detail and creative achievement of the industry norm.

The Jenn Lee Group has been awarded “Volunteer of the Year” by the American Heart Association (AHA).Jennifer agreed to Chair the Auction Committee and reached out to friends, clients and businesses to get involved in the AHA’s annual auction event. She hired on an intern to focus on solely on the auction, she set-up a portal on her website for auction committee members to track success. Jennifer spent countless hours soliciting and organizing the auction which led to a total amount of $24,000 raised. Jennifer decided to continue her involvement in 2006. And in 2007 a serendipitous introduction made by Jennifer between one of her clients and AMA’s Executive Director, led to a corporate sponsorship of $15,000 towards AMA’s Children’s Campaign.

The Jenn Lee Group has been awarded ‘Design Firms: Web Design Award’. TheEventDiva.com, a wedding and social events company, was entered and judged in three categories, scoring a total of 88 out of 99 points. Design creativity, ease-of-use and overall effectiveness led The Jenn Lee Group design to rise to the top, in this international competition. This is an international award that is given to original created websites with unique qualities, including companies from Italy, England, and Madrid.

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Jennifer L. Bogutt, President and Founder of The Jenn Lee Group, has been recognized as Providence Business News “40 Under Forty” Winners! The Providence Business News’ “40 Under Forty” recognizes young members of Rhode Island’s business and nonprofit communities for career success, community involvement and a commitment to making a difference. For the second year, Providence Business News has opened their “40 Under Forty” contest to the ‘movers and shakers’ in Rhode Island. Editor Mark S. Murphy of the Providence Business News wrote, “As we did last year; PBN chose this list based on three benchmarks-career; community involvement and a commitment to make a difference...the difference in the final “40 Under Forty” was a demonstrated level of achievement in at least one of the areas that pushed them over the top.” Jennifer Bogutt, President of The Jenn Lee Group, was among the twenty-three men and seventeen women.


The Jenn Lee Group Presentation