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2014

RETAIL RATES MARKET DEMOGRAPHIC SUMMARY Effective April 1st, 2014


2014 Retail Rates and Market Demographic Summary

Address One Riverside Avenue Jacksonville, FL 32202

Mailing Address P. O. Box 1949 Jacksonville, FL 32231

Phone 1.800.472.6397 • 904.359.4111

Department Telephone Numbers Retail • 904.359.4318 Classified • 904.359.4321 National • 904.359.4350 Shorelines • 904.359.4318 Military Newspapers • 904.359.4168

Advertising Personnel Vice President of Sales Lana Champion • 904.359.4471 lana.champion@jacksonville.com Director of Retail Advertising Lyn Sargent • 904.359.4115 lyn.sargent@jacksonville.com Retail Sales Managers Kevin Clark • 904.359.4099 kevin.clark@jacksonville.com Tim Horton • 904.359.4181 tim.horton@jacksonville.com Director of Digital Media Sales Marc Jenkins • 904.359.4077 marc.jenkins@jacksonville.com Director of Major/National Sales Jane Comfort • 904.359.4036 jane.comfort@morris.com

Table of Contents Welcome

3

Coverage Area & Readership

4

Reader Demographics

5

Full Run Rates, Georgia Times-Union

6

Front Page Strip Ads, Comics, JACK, TASTE, Shorelines and Clay Sun

7

Front Page Notes

8

Preprints/Select Market Coverage

9

Print and Deliver Products

10

Special Publications, Sections & Products

12

Special Features: Let’s Shop Local, Home Source, Prime Time and Shorelines Business Profile

13

YES! 14 Jacksonville.com 16 Jacksonville.com

17

Deadlines 18 Ad Sizes/Specs

19

Terms and Conditions

20

Major/National Sales and Operations Manager Jim Leewe • 904.359.4350 jim.leewe@morris.com Market Research Danielle Houghtby • 904.359.4590 danielle.houghtby@jacksonville.com

www.jacksonville.com

1


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2014 Retail Rates and Market Demographic Summary

Welcome Since 1864, The Florida Times-Union has been the dominant news and information source in North Florida. That dominance continues today, but now we deliver news and information via the web with Jacksonville.com, mobile apps for smart phones or your tablet, in addition to the traditional printed paper. Today we reach the market through scores of products, tailored for the rich variety of demographic groups and geographic areas that make up Greater Jacksonville. Independent research shows that, taken together, The Florida Times-Union and its sister print and digital media products reach nearly 52% of the adults in the five-county Metropolitan Area and 43.5% of adults in our 15-county Designated Market Area*. No other advertising medium can match that kind of coverage. The Florida Times-Union is an essential part of the North Florida growth story, reaching every major demographic segment of our five-county Metropolitan Area. We reach the people who matter most to our advertisers; the public that is informed, engaged and involved in our community. This guide provides you with the information you need to include The Florida Times-Union and its family of media products in your marketing plans.

We look forward to working with you.

Lana Champion Vice President of Sales

*Source: Scarborough 2013, R2

3


2014 Retail Rates and Market Demographic Summary

Coverage Area The Florida Times-Union covers Jacksonville and the Greater Jacksonville Area, including St. Johns, Clay, Nassau and Baker counties, and parts of southern Georgia. For a complete county list and readership numbers, see below.

Readership COUNTY

DAILY

SUN.

INA*

COUNTY

DAILY

SUN.

INA*

CBSA

228,952

397,982

547,196

Baker

3,470

4,899

8,638

Clay

34,643

60,640

75,419

Bradford, FL

n/a

n/a

1,189

160,757

270,934

382,671

Columbia, FL

n/a

3,011

5,721

Nassau

5,050

21,827

26,831

Putnam, FL

2,727

6,812

9,429

St. Johns

25,032

39,682

53,637

Union, FL

952

952

2,803

228,952

397,982

547,196

Brantley, GA

n/a

n/a

n/a

Camden, GA

5,438

8,528

10,260

Charlton, GA

429

985

2,100

Glynn, GA

5,959

6,617

10,817

Pierce, GA

652

1,952

1,952

Ware, GA

497

n/a

2,981

Duval

TOTAL FOR CBSA**

*Integrated News Audience consists of an unduplicated reach of adults who read the newspaper or visited the web site at least once in the past seven days. **CBSA: Core Based Statistical Area. ***DMA: Designated Market Area Source: Scarborough 2013, R2

TOTAL DMA*** 4

245,606

426,839

593,615


2014 Retail Rates and Market Demographic Summary

The Florida Times-Union Reaches Key Demographic Groups CORE DEMOGRAPHIC Total CBSA Population

Age 25-54 $50K HH Income Attended College

$75,000 + Household Income

College Graduate or Higher

Own Residence

Number of Adults

1,053,265

228,413

351,039

256,819

719,842

Read at Least Once in 7 Days

489,492

36.0%

45.3%

45.6%

46.5%

Read Sunday

397,982

29.7%

38.3%

38.5%

38.4%

Read Daily

228,517

11.8%

21.7%

23.9%

23.0%

Visited Jacksonville.com in the Past 30 Days

233,517

35.3%

31.1%

34.28%

25.2%

Times-Union INA*

547,196

48.5%

53.7%

54.4%

53.4%

*Integrated News Audience consists of an unduplicated reach of adults who read the newspaper or visited the web site at least once in the past seven days.

Profile of Newspaper Readers Total CBSA Adults

7-Day Cume Readers

Total CBSA Adults

7-Day Cume Readers

Total

1,053,265

489,492

$51,907

$49,878

Men

48.0%

50.2%

Children Present in HH

38.5%

35.1%

Women

52.0%

49.8%

Own Home

68.3%

68.4%

18-34

29.8%

26.1%

Rent

27.4%

27.0%

35-54

36.2%

33.1%

Employed Full-Time

42.7%

39.4%

55 or older

34.0%

40.8%

Attended College

58.8%

60.0%

Average Age

46.37

48.89

College Grad

24.4%

23.9%

Median Age

46.88

51.17

Married

52.7%

53.8%

Household (HH) Income

Median HH Income

Race/Ethnicity

$50K+

51.4%

49.8%

White

69.3%

70.5%

$75K+

33.3%

32.5%

African American

18.7%

19.6%

$100K+

17.7%

17.1%

6.8%

5.5%

$68,625

$68,061

Average HH Income

Hispanic

Source: Scarborough 2013, R2/CBSA

5


2014 Retail Rates and Market Demographic Summary

Full Run Rates

Holidays - Sunday circulation and

advertising rates will apply to Thanksgiving Day and Christmas Day.

Pick-up Rate - Pick-up same ad once (no copy change) within five (5) days after first full price run and receive a discount on space cost. Ads up to a quarter page receive a 20% discount. Ads larger than a quarter page receive a 25% discount. Full page ads receive a 40% discount. No other discounts apply. Political Advertising - All full-run local political advertising is charged at the political rate. Cash with copy is required. Frequency and other applicable discounts apply. Contact Jill Underwood, 904.359.4258 for rate information. Civic - Local organizations that are performing a community service function are charged at the 7,998-inch full-run level. Frequency and other applicable discounts apply. A signed contract is not required. Charity - Local organizations whose advertisements support their charitable works are charged at the full-run 7,998-inch contract level. Frequency and other applicable discounts apply. A signed contract is not required, however, proof of 501(c) (i.e. tax-exempt status per the IRS) status is required. Church - Advertisements for church, synagogue, or mosque services of a religious nature are charged at the full run 62,656 inch contract level. Frequency and other applicable discounts apply. A signed contract is not required. Merchants Association - The 4,773 inch full-run contract level rate applied only to recognized merchants association joint promotions. Section Placement Guarantee - Plus 25% premium charge plus bulk rate contract or open rate.

Effective January 1, 2014 6

Annual Bulk Space/ Contract Col. Inches

Daily

Saturday

Sunday & Holiday

Open 32 64 129 258 387 774 1,161 2,322 3,612 4,773 6,708 7,998 11,997 17,544 28,638 39,990 55,986 62,656 69,015 77,400 Civic/Charity Church Merchants Assoc.

$129.61 113.13 105.16 94.54 93.17 93.11 90.80 90.03 87.48 84.96 83.78 81.42 79.92 78.49 77.58 75.44 74.31 72.27 70.38 68.19 64.94 79.92 70.38 83.78

$143.88 125.81 117.45 106.66 105.79 104.93 102.41 101.61 98.47 95.62 93.25 90.96 88.44 86.24 84.73 82.53 80.96 78.66 76.37 74.25 70.61 88.44 76.37 93.25

$155.68 136.28 127.09 115.25 114.46 112.24 110.63 109.84 106.68 105.62 103.64 102.02 99.16 96.70 95.21 92.56 90.96 88.34 85.78 83.41 79.34 99.16 85.78 103.64

Daily

Saturday

Sunday & Holiday

$1,480 1,810 2,155

$1,650 1,975 2,485

$1,725 2,065 2,580

Color Rates Black and 1 Color Black and 2 Colors Full Color

THE GEORGIA TIMES-UNION An edition of The Florida Times-Union delivered to readers in south Georgia including the counties of Brantley, Camden, Charlton, Glynn, Pierce and Ware.

Contract Level Open 185 inches 401 inches 835 inches

Rate/Column Inch $10.40 9.67 8.91 8.56

Contract Level

Rate/Column Inch

1,758 inches 3,063 inches

8.11 7.72

6,727 inches

7.38

Pick-up: Same ad, no changes, on Saturday and receive a 10% discount. Must be within seven (7) days of first run date.


2014 Retail Rates and Market Demographic Summary

TASTE section - Thursday

JACK Friday

SUNDAY COMICS

6 COLUMNS X 10.75 INCHES (64.5 INCHES)

DINING section Thursday or Saturday

(entertainment section)

Full Run: $52.00 pci

$2,200 (includes color)

Full Run: $38.00 pci Color: $14.50 pci

More than 426,000 adults read the Sunday Times-Union. Source: Scarborough 2013,R3, DMA

A-1 Front Page Strip Ad

Front Page Strip Ad

(Ad Size: 6 columns x 3.0 inches)

(Ad Size: 6 columns x 1.5 inches)

1x

6x

13x

26x

52x

Metro, Sports, Life, Business, JACK

$750

$650

$550

$495

$450

Shorelines (6 x 1.5”)

$300

$275

$250

$225

$150

1x $1,000 $1,300 $2,000 $2,200

Monday - Wednesday Thursday and Friday Saturday Sunday

All prices include full color.

All prices include full color.

CLAY SUN

Distributed to: Orange Park, Fleming Island, Argyle, Middleburg, Keystone Height and Lake Asbury.

Ad Size

B/W One Month

Color One Month

B/W Four Months

Color Four Months

Full Page 6 columns x 21.5

$1,399.65

$1,549.65

$1,225.50

$1,375.50

1/2 Page 6 columns x 10.75”

$774.00

$924.00

$661.13

$811.13

$411.19

$486.19

$346.69

$421.69

$220.00

$295.00

$184.00

$259.00

$116.00

$191.00

$96.00

$171.00

1/4 Page 3 columns x 10.75” 1/8 Page 2 columns x 8.0” or 4 columns x 4.0” 1/16 Page 2 columns x 4.0” Front Page Strip

$550.00

$550.00

Front Page Note

$680.00

$680.00

Masthead 2 columns x 3.0”

$240.00

$180.00

SHORELINES (Rates per column inch) Distributed to: Mayport, Atlantic Beach, Neptune Beach, Jacksonville Beach, Ponte Vedra, and Intracoastal West. Open

6 wk.

$15.99

$15.16

13 wk. $14.25*

Color: $4.00 per column inch.

26 wk.

52 wk.

$13.66

$12.82

*Civic/Charity Rate

Pick-up Rates (Pick-up from full run ROP, FYI or LIVING): $8.00 pci Front Page Masthead: $300 7


2014 Retail Rates and Market Demographic Summary

Front Page Note ALL NOTES ARE FOUR-COLOR /sports | Keep up with the latest moves of the Jaguars, Gators and Seminoles 

A Section: Monday through Thursday Any 1 Zone

$ 650

Any 2 Zones

1,000

$500/zone

Any 3 Zones

1,350

$450/zone

Any 4 Zones

1,700

$425/zone

Any 5 Zones

2,100

$420/zone

Any 6 Zones

2,400

$400/zone

City Zones (A -L)

2,800

$250/zone

Full Run

3,700

$205/zone

Wednesday

deCember 21, 2011 75¢

PaddlE mORE City adding places to access the St. Johns river Metro, B-1

Your Message Here!

WHERE jaGS STaNd IN HEad COaCH SEaRCH sports, C-1

NO DOWN PAYMENT!

HOUSING PERKS; STOCKS SURGE Money, B-8 | Markets, B-7

...Let Nehemiah make it for you

1 (800) 260-HOME

What it’s like to run a consignment shop

Englejax.com

CBCA08854

Money, B-8

Why you shouldn’t eat raw cookie dough Grand Opening Special

Health, d-1

$2 buX off our $10 buX Wash

If something doesn’t change, Americans will see their tax bills go up next month By Lisa Mascaro & Kathleen Hennessey Chicago Tribune

WASHINGTON | The Senate is gone, the House is packing up, and for now that means working Americans will see their taxes rise in January. After weeks of bitter par-

tisan wrangling, the Capitol emptied for the holidays with no sign of negotiation toward a compromise that would save an expiring tax break. As of Jan. 1, the payroll tax cut that has been in place all year is scheduled to return to 6.2 percent from its current 4.2 percent, meaning that bi-

weekly paychecks on average will be $40 smaller. Long-term unemployment benefits for 3 million people also are poised to expire, and doctors face an estimated 20 percent cut in Medicare payments. Facing that unpleasant reality, Republicans fell into an angry family feud over their strategy. Several GOP senators who face re-election next year accused their House GOP colleagues of acting irresponsibly. The House voted

to disagree with the bipartisan bill the Senate had passed to preserve the tax cut for two months so Congress would have more time to work on a full-year extension. Democrats, meantime, were happy to accuse Republicans of voting to block a tax cut and leaving town without finishing their work — the same argument Republicans planned to use on them. “The issue right now is this: The clock is ticking; time is

running out,” President Barack Obama said in a statement at the White House after the vote. “And if the House Republicans refuse to vote for the Senate bill, or even allow it to come up for a vote, taxes will go up in 11 days.” This was not a fight that seasoned Republican lawmakers, most prominent among them House Speaker John A. Boehner of Ohio, would have TAX BREAK continues on A-7

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Northside 696-1444 1555 Dunn Ave.

www.carbuxcarwash.com SPA-460

Congress stuck in the mud over taxes

Enter Coupon Code 1555

Expires 2/29/08

Boehner

InsIde

House Speaker under fire from his own party. A-4 IDA-071

Long road ongoing Hearing Get Results...from the front page ofto The Florida Times-Union! highway called off as judge With The Florida Times-Union’s Front Pageprojects Notes program, your Celebrating Hanukkah

Amanda Williams is accused of judicial misconduct.

Springfield

resigns

advertising message appears at the top of the daily newspaper’s front page — guaranteeing potential customers will see it! Readers instantly reach for your note because of its front page visibility. Get High Visibility and Immediate Impact... With Front Page Notes, your message lives on the computer, refrigerator, bulletin board or in their pocket. Get In Shape... Select from a variety of Front Page Note shapes, including: Square, Heart, Car, House, Football, Popcorn Box, Circle, Tooth, Diamond, Octagon and more! All shapes are full-color for no additional charge. 78 56 Get Creative...Other Front Page Note features and options that stand out: • Coupon preforated • Variable Data • Barcodes • R everse side printing • Coin-activated • Magnets (in black ink only) scratch-offs Georgia’s Williams had faced several counts of judicial misconduct By Terry Dickson

terry.dickson@jacksonville.com

BRUNSWICK, GA. | Chief Superior Court Judge Amanda F. Williams, who once sentenced a man to two weeks in jail for challenging a drug test, will leave office Jan. 2 just nine days before a deadline to answer numerous charges of judicial misconduct, including tyrannical behavior. Williams, 64, advised Georgia Gov. Nathan Deal on Tuesday of her intent to resign after 21 years on the bench. In return for the Judicial Qualifications Commission dropping charges against her, Williams agreed not seek another judicial office or senior judge status. That prohibition is immediate and permanent, the consent order says. By virtue of his seniority, Superior Court Judge E.M. Wilkes III will replace Williams as chief judge of the five-county Brunswick Judicial Circuit. The charges against Williams included that she lied to investigators, a crime under Georgia law. If Williams had not resigned, the commission would have conducted a hearing on all 14 counts and could have sought her removal from the bench. Last week, the commission amended its Nov. 9 complaint in which it accused her of tyrannical behavior, especially in running her drug court, the state’s largest. Williams had imposed indefinite jail terms on drug court defendants, deprived some of contact with their lawyers and jailed one man

The Times-Union

Replacing the Overland Bridge on I-95 is one of the projects with bidding opening in 2012.

Construction planning process fluid, complex By Jeff Brumley

COPYRIGHT 2011 • NO. 355 • 146TH YEAR 4 SECTIONS • 40 PAGES

65486 00100

4

Ongoing highway construction projects — there are 61 of them in Northeast Florida — that close lanes and roads, extend daily commutes and induce occasional outbursts from motorists took more than just years to devise. No, those frustrating and seemingly endless construction projects started out on drawing boards and planning meetings decades ago. “You’re talking something that’s 15 to 20 years in the thinking,” said Jeff Sheffield, executive director of the North Florida Transportation Planning Organization in Jacksonville. Transportation planners are usually nervous about making predictions on what will and won’t be built because the planning is so fluid. “How many days do you have?” the Florida Department of Transportation’s Larry Parks said when asked to describe road construction planning. “There are a lot of moving parts.” The process often begins with lists of needs and wishes from cities and counties based on population growth and commercial development, said Parks, director of the department’s District 2 office of trans-

Observers stand nearby as Myron Flagler, executive director of the Jewish Community Alliance, lifts the shamash, or service candle, to light the large menorah in front of the JCA on San Jose Boulevard at sundown Tuesday to celebrate the beginning of Hanukkah.

PROJECTS continues on A-7

InsIde

Holiday calendar, B-4

A map and status report on five Florida Department of Transportation projects around the First Coast. A-7

Bruce.Lipsky@jacksonville.com

onlIne

A list of road projects expected to start in Northeast Florida in the next year. jacksonville.com

Weather Isolated shower Forecast on A-2

Today's high

Thursday morning's low

Save on a brazilian Keratin Smoothing blowout at The masters Touch details, A-2

Classified Comics Crosswords editorials

D-5 Health D-2 money D-2, D-7 Obituaries A-8 Sports

D B-8 B-4 C

Get Response... Front Page Notes work best for coupon offers, special events, grand openings, new product introductions, web site directional or sending readers to your newspaper ad or insert. Always include: a dynamic call to action, a strong valuable offer and an expiration date.

Signing an agreement will reserve the date for the signed advertiser. No date reservation will be accepted without a signed reservation agreement. If advertiser cancels the agreement less than 21 days prior to publication date, Times-Union Media will bill advertiser for 100% of rate listed on agreement. Times-Union Media reserves the right to evaluate rates agreed to in the agreement if Times-Union Media vendors increase or decrease rates by +10%/-10%. Rate changes to be agreed upon by both parties and changed no more than once every 90 days. 8

City Zones (A-L) Full Run

$3,000

$250/zone

4,000

$222/zone

A Section: Sunday/ Thanksgiving Day Full Run

$5,100

$283/zone

jeff.brumley@jacksonville.com

JUDGE continues on A-7

6

A Section: Friday and Saturday

Inside Section: Tuesday through Thursday Includes: LIFE, JACK, @HOME and DRIVE

Zone A (Northside)

$ 425

Zone B (Beaches)

300

Zone C (Arlington)

330

Zone D (Southside)

322

Zone E (San Jose)

300

Zone F (Mandarin)

350

Zone G (Westside)

300

Zone H (Ortega)

300

Zone J (Orange Park/Middleburg)

425

Zone L (Nassau)

280

K1 + K2 (St. Augustine + N. St. Johns Co.)

400

Zones S, T and U (Georgia)

328

City Zones (A -L)

2,350

Full Run

2,850

Inside Section: Friday and Saturday City Zones (A-L) Full Run

$2,500

$208/zone

3,000

$166/zone

Shorelines and CLAY SUN: Saturday

$680


2014 Retail Rates and Market Demographic Summary

Preprint Rates FREQUENCY

8 TAB 4 STD

12 TAB 6 STD

16 TAB 8 STD

20 TAB 10 STD

24 TAB 12 STD

28 TAB 14 STD

32 TAB 16 STD

ADD PPG PER CPM

1-7

$47.44

$53.50

$61.58

$70.67

$72.69

$74.71

$80.77

$1.05

8-25

45.93

52.40

60.07

68.67

70.67

71.68

77.74

1.00

26-38

45.42

51.99

59.56

66.63

68.65

70.67

75.72

0.95

39-51

44.92

50.98

59.06

65.12

67.64

69.66

74.71

0.90

52-64

43.91

49.97

58.05

64.11

66.64

67.64

73.70

0.85

65-77

42.90

48.96

57.04

63.10

65.62

66.63

72.69

0.80

78-90

41.89

48.45

56.03

61.08

63.60

65.62

70.67

0.75

91-103

40.88

47.44

55.02

60.07

62.59

64.61

69.66

0.70

104+

39.87

46.43

54.01

59.06

61.08

63.10

68.65

0.65

Frequency Discount Requirements

A separate signed insert contract and 70,000 minimum distribution per insertion is required to receive frequency discounts.

Full Distribution Discount

Advertisers who agree to provide preprint quantities equal to our full distribution will receive a 10% discount. Contact your account representative for details.

Mini-Tab Rate Size requirements: Minimum Size: 5” wide x 7” deep Maximum Size: 8” wide x 11” deep Mini-Tabs are charged at a 25% discount off of the net cost, full or part-run. The minimum page requirement to receive the Mini-Tab Discount is 32 pages.

Four Page Tabloid Preprints Full Run Daily & Sunday 1 - 7 Times: $36.50 Per Thousand

8 or More Times: $35.50 Per Thousand

Part Run Daily & Sunday 1 - 7 Times: $40.50 Per Thousand 8 or More Times: $38.50 Per Thousand Four page tabloid insert requires minimum 70 pound stock.

Single Sheet Rate Full Run Daily & Sunday 1 - 7 Times: $34.50 Per Thousand

8 or More Times: $31.50 Per Thousand

Part Run Daily & Sunday 1 - 7 Times: $37.50 Per Thousand 8 or More Times: $36.50 Per Thousand Single sheet (card) insert requires minimum 60-pound stock on minimum of .007” thick non-porous cover stock.

Kraft Jacket/Preprint Jacket (as needed) Outside Full Page: $3,000 • Inside Full Page: $2,500

Preprint Deadlines

Print and Deliver Products NAA research* shows that 78% of adults and 87% of newspaper readers look at newspaper inserts while 61% say they are most helpful when they are thinking of buying something. While readers say the most useful information is price, followed closely by notice of a sale, other information readers find useful is product information including pictures, brand information and store information. Let Times-Union Media help you utilize this powerful tool to capture sales and increase your bottom line. Times-Union Media offers numerous solutions to fit any need and at any budget. Target just near your business or to a certain area of the market to our subscribers, selected non-subscribers, our Military audience or your neighbors who have opted in to receive our Sunday insert package. Your account representative can help you target exactly the audience you want your message delivered and utilize the size and color to enhance your image. All rates are turn-key to include design, printing and insertion. Allow a minimum of 12 business days from proof release to insertion date. Other solutions available include personalized solo mail pieces that can include specific information you have about your customers or can offer variable incentives to entice each part of your market differently. Look to Times-Union Media for all your printing solutions including, but not limited to brochures, catalogs, rack cards, direct mail, flyers, event programs and posters. *How America Shops and Spends, MORI Research, 2008 conducted on behalf of the Newspaper Association of America

Monday ................................................... No inserts accepted Tuesday — Saturday ........................ Noon Thursday of prior week Sunday .................................................... Noon Thursday of prior week 9


2014 Retail Rates and Market Demographic Summary

Preprint Requirements Insert Size Requirements

Reservations and Deadlines

Minimum Size............................................. 8.5” by 5.5” wide Maximum Size...............................................11” x 10.5” wide

Space must be reserved at least 12 days prior to publication date. Times-Union inserts should be in plant 10 days prior to publication but no earlier than 15 days. Distribution of inserts arriving less than 10 days prior to publication cannot be guaranteed and an additional insert charge may be incurred.

Effective April 1, 2014

The longest/widest side of the insert should be the leading edge (the folded or bound side of the insert). This side is used to determine compliance with the maximum size restriction. FSIs not meeting these specifications cannot be accepted for machine insertion. Addditional charges for distribution may apply. and costs vary.

Stock Specifications

Minimum Thickness: .007” - 80# offset or 100# gloss cover stock are recommended Maximum Thickness: 1/4 inch Minimum thickness is for single sheets, cards and envelopes. Standard broadsheet inserts printed on 30# newsprint must be a minimum of 8 pages. Newsprint inserts of less than 8 pages may require quarterfolding for insertion to develop a thickness of .006 minimum. Standard tabloid page inserts printed on 30# stock much also be a minimum of 8 pages.

Out-of- Spec Inserts FSIs with the following characterists may pose problems for machine insertion. Please check with your sales representative to arrange to test these inserts for production compatibility and packaging approval before placing an insertion order. Some out-of-spec inserts may be accepted and hand inserted for an additional cost. • Non-rectangular, tri-fold, or die-cut, special shape inserts. Accordion folds cannot be accommodated. • Inserts of inconsistent thickness(non-uniform thickness or a lump in an insert, pre-stuffed inserts. • Inserts that stick together and do not separate consistently. • Inserts that are glued, stapled, stitched, perforated or perfect bound. • Inserts that contain objects (such as keys, coins, cd’s, etc.) attached to any page. • Sachets containing scented objects, liquids or shampoos. • Poly-bags, paper bags or product samples. Distribution quantity requirements for inserts vary. Please consult your account representative for specific quantity requirements. Insert advertising earns one half ROP linage credit toward contract completion, but is not itself rebatable. 70,000 minimum distribution required to qualify for frequency discount and ROP contract credit.

Select Market Coverage

Delivered to approximately 234,000 non-subscribers with an average household income of $50,000 annually. Delivered on Wednesdays. See your Times-Union representative for rates and other details. Minimum size requirement is 5.5 inches on the fold x 8.5 inches.

10

Note - Exceptions to the above will be handled on an individual basis and will be accepted upon completion of satisfactory testing of at least 100 samples. Inserts delivered out of specs may incur surcharges and could result in less than optimal distribution.

Printing and Shipping Instructions Skidded preprinted supplements shall be stacked on solid base, non-returnable skids or pallets. Loaded skids should not exceed 5 1/2 feet in height. If pallets are used, a 4” minimum interior clearance will be required. Size not to exceed 42” x 48” or weigh more than 2,000 pounds. All sections must be well-jogged, brickstacked and banded with a minimum of four bands. Shrink wrap only will not be accepted. Cartons must be fully packed or dunnaged internally and should not exceed 40 lbs. in weight. Wooden skid tops must conform in size to that of the base of the skid. Do not double stack skids. If any of the above specifications are not met, The Florida Times-Union is not liable for spoilage or less distribution than ordered. Special handling due to poor condition may result in additional charges. Insert material for Select Market Coverage should be shipped to:  03, 621 S. Poplar St., Charlotte, NC, 28202 Insert material for The Florida Times-Union are accepted at the loading dock Monday 6:30 a.m. to 3:30 p.m.; Tuesday through Friday 7 a.m. to 3:30 p.m. Closed Saturdays, Sundays, and Holidays. Ship To: The Florida Times-Union, Attn: Loading Dock One Riverside Avenue, Jacksonville, FL 32202


2014 Retail Rates and Market Demographic Summary

Glossy Stock Print and Deliver Inserts Bleed sizes will be trimmed an 1/8 inch on all sides.

Kraft Print and Deliver Inserts 2-Page Broadsheet or 4-Page Tab, 4-Color, 2 Sides, 50# Kraft

5 1/2” x 8 1/2” 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3

Quantity

1x

Quantity

4-color, 2 sides CPM

5,000 to 9,999

75.00

10,000 to 19,999

61.00

20,000 to 29,999

57.00

30,000 to 39,999

52.00

4x

8x

12x

5,000 to 9,999

85.00

74.00

70.00

10,000 to 19,999

49.00

44.00

41.00

20,000 to 34,999

43.00

37.00

33.00

35,000 to 49,999

31.00

27.00

24.00

40,000 to 49,999

48.00

50,000 to 74,999

28.00

25.00

22.00

50,000 to 69,999

45.00

75,000 to 99,999

26.00

23.00

21.00

70,000 to 99,999

40.00 36.00

100,000 to 249,999

35.00

25.00

22.00

20.00

100,000 to 149,999

250,000 to 499,999

33.00

24.00

21.00

19.00

150,000 to 199,999

35.00

18.00

200,000 to 299,999

33.00

300,000 to 399,999

32.00

400,000 plus

30.00

500,000 plus

30.00

23.00

20.00

8 1/2” x 11” 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3

Quantity

1x

4x

8x

12x

5,000 to 9,999

120.00

113.00

108.00

10,000 to 19,999

63.00

58.00

55.00

20,000 to 34,999

54.00

50.00

47.00

35,000 to 49,999

38.00

34.00

32.00

50,000 to 74,999

45.00

35.00

31.00

29.00

75,000 to 99,999

40.00

33.00

29.00

26.00

100,000 to 249,999

38.00

32.00

28.00

25.00

250,000 to 499,999

36.00

30.00

26.00

24.00

500,000 plus

34.00

29.00

25.00

23.00

11” x 17” folded to 8 1/2” x 11” 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3

Quantity

1x

4x

8x

12x

10,000 to 19,999

92.00

88.00

86.00

20,000 to 34,999

85.00

81.00

79.00

35,000 to 49,999

62.00

59.00

54.00

5,000 to 9,999

50,000 to 74,999

52.00

51.00

48.00

47.00

75,000 to 99,999

51.00

50.00

47.00

45.00

100,000 to 249,999

50.00

49.00

46.00

43.00

250,000 to 499,999

48.00

47.00

45.00

42.00

500,000 plus

46.00

45.00

44.00

40.00

10” x 10 1/2” 4/4 or 4/0, Bleed , 70# glossy stock #3

Quantity

1x

Quantity

1x

10,000 to 19,999

75.00

100,000 to 149,999

50.00

20,000 to 29,999

63.00

150,000 to 199,999

49.00

30,000 to 39,999

59.00

200,000 to 299,999

48.00

40,000 to 49,999

55.00

300,000 to 399,999

47.00

50,000 to 69,999

52.00

400,000 plus

46.00

70,000 to 99,999

51.00

Print and Deliver Requirements 1.  Minimum print order varies by product, but many quantities start as low as 5,000 pieces. 2. Allow a minimum of 12 business days from final proof sign off to insert date on all tabloids, single sheets and front page notes. 3.  All Print and Deliver prices include design (2 proofs maximum), printing and insertion in any products: The Florida Times-Union, our SMC (Select Market Coverage) Yes! Your Essential Shopper, and Times-Union Media Military products. Insertions into our Living sections is available, but requires a custom quote. Please see your account representative. 4.  There is no maximum quantity on any order, but all quantities printed must be inserted into any of our products within 30 days of the first insertion date. 5.  If a Print and Deliver job is cancelled before all printed pieces are inserted, Times-Union Media will bill the advertiser for all remaining printed pieces less 10% of the remainder of the job. 6. Times-Union Media offers many more customizeable solutions. Please contact your account representative and they will help you develop a program to fit your specific business needs. For more information, please contact Kevin Clark, 904.359.4099.

11


2014 Retail Rates and Market Demographic Summary

Speciality Publications

Our footprint stretches well beyond the pages of The Florida Times-Union. In addition to the daily newspaper and all of its features and benefits, we offer specialty publications for a variety of interests.

Living Publications

High-quality monthly newsletters that serve targeted gated and un-gated communities in Northeast Florida. The content is hyper-local. More than 17,000 homeowners in quality demographic locations receive the Living newsletters.

THURSDAY · DECEMBER 26, 2013

fyi

Classroom

A sampling of the great content enjoyed in recent days by Times-Union subscribers.

is magical Teacher, and Harry Potter, make learning lively PAGE 3

PAGE 2

PAGE 4

puzzles & games

TOp ONlINe sTORIes

FOCUS JAX ON

pOINT OF VIeW

PAGE 5

IN ReVIeW

If you want to reach more of your audience either around your store or in parts of Northeast Florida, add fyi to your marketing mix. Delivered every Wednesday to over 265,000 households, an insert in fyi combined with an insert in the Times-Union can reach as much as 80% penetration in many of your strongest zip codes. See Page 15 for details.

Yes! Your Essential Shopper

An entertaining and easy to read 6-page broadsheet that wraps Jacksonville’s national, regional and local inserts and coupons. Yes! Your Essential Shopper features the hottest products and shopping tips on fashion and style, home and garden, personal technology, seasonal shopping and food and drinks. Yes! is delivered free on Sundays to key households in targeted zip codes. See Pages 14 and 15 for details.

Military Publications

Three major US Navy installations in the Jacksonville area are served by weekly newspapers published by the Times-Union. The military papers offer advertisers a highlytargeted audience.

Jax Air News (NAS Jax), The Periscope (Kings Bay, GA) and The Mirror (NS Mayport, FL) are distributed on Thursday each week. Total distribution: 32,000 copies. Call 904.359.4168 for rates and information.

Eco Latino

The area’s premier Hispanic publication, the monthly Eco Latino serves the surging Spanish-language market in the North Florida area. More than 83,000* Hispanic adults now call North Florida Home. *Source: Demographics USA 2007

Targeted Special Sections The Florida Times-Union’s targeted special sections let you choose your spectators, special interests, seasonal and gender-related themes allowing you to get the most action out of your advertising dollars. Below are a few examples of some of our targeted special sections: The Players Championship This full-run section in May salutes the PGA Tour’s “fifth major.’’ Jaguars/NFL Preview From the NFL preseason and regular season to the college football scene, the Times-Union offers several football special sections to reach your customers. Spring/Fall Home & Patio Produced in conjunction with the Spring and Fall Home & Patio shows. This guide offers a variety of ideas and plans for homeowners. In past years, these sections have served as the official guide to the Home & Patio shows.

12


2014 Retail Rates and Market Demographic Summary

Special Features LET’S SHOP LOCAL

HOME SOURCE

THURSDAY, FRIDAY, and SATURDAY Rate: $140/weekly (minimum of 12 weeks)

TUESDAY Rate: $150/weekly (minimum of 12 weeks) B-2 THE TIMES-UNION ¡ JANUARY 7, 2014

D-8 THE TIMES-UNION ¡ JANUARY 16, 2014

FLORIDA BRIEFS The Times-Union & news services

Eat with elephants at food truck event By Gary T. Mills gary.mills@jacksonville.com

While elephants (yes, elephants!) are feasting on fruits and vegetables, you can indulge in your choice of gourmet tacos, burgers, grilled cheese sandwiches and more. It’s all part of the Second Annual Trunks and Truckies Elephant Picnic, scheduled from 11:30 a.m. to 1 p.m. Thursday outside

Motion filed to revoke bond for Alexander

Lunch is served for people and pachyderms alike during the Trunks and Truckies event, seen here in 2013, with several local food trucks serving up their best alongside elephants from the Ringling Bros. and Barnum & Bailey’s Circus.

Jacksonville Veterans Memorial Arena. The familyfriendly event offers an upclose look at the stars of the Ringling Bros. and Barnum & Bailey Circus, in town for seven performances through Sunday. Participating food trucks at the event include Baby’s Badass Burgers, The Happy Grilled Cheese, On the Fly Sandwiches & Stuff, and Taste Buds Express. Admission is free.

The State Attorney’s Office has filed a motion to revoke Marissa Alexander’s bond, according to Times-Union news partner First Coast News. Alexander was convicted of aggravated assault with a deadly weapon and sentenced to 20 years in prison after firing a gun at her husband. Alexander has maintained she fired a weapon as a warning shot. Alexander The conviction was thrown out on appeal because jury instructions were incorrect. As a condition of her bond, Alexander was to remain on home detention. According to First Coast News, the motion states Alexander did not stay in her home, but instead left to run errands. A hearing for the motion has been set for 9 a.m. Friday.

Will.Dickey @jacksonville.com

Derek Gilliam

Cecil Pines: Vibrant, affordable adult living under the trees Tucked away among the trees of Jacksonville’s Westside is a community unlike any other in the city. Cecil Pines, an adult living community, offers seniors a secure and peaceful environment on a heavily wooded 53-acre property. With just 92 homes in the community, only a limited number of residents can enjoy this maintenance-free lifestyle at such a reasonable monthly rental fee. “A lot of senior communities have all kinds of amenities that are great if you want them, but extremely expensive if you don’t,� said Cecil Pines Executive Director Byran Beinkampen. “Cecil Pines is an attractive and reasonably priced community for seniors who don’t want to pay for a lot of amenities, like food service and housekeeping, which they don’t really need.� However, all the necessities are provided at Cecil Pines. The gated-access community takes care of all home mainte-

nance, inside and out. Yard maintenance is included. And, there is an emergencyresponse system in every home. “Should you ever need assistance simply press the button and the paramedics will be at your door in about two minutes,� Beinkampen said. The requirements to live at Cecil Pines? Very few. “You must be 55 or over, able to live independently and meet the financial guidelines,� Beinkampen said. “There is no Cecil Pines is a convenient and vibrant adult maximum restriction on income here, and living community dedicated to helping its the lower age allows people who are still residents live a fulfilling lifestyle. working to live here. That’s great for those who work at Boeing and the other businesses in the area.� welcomed at Cecil Pines,� Beinkampen Utilities are not included, but again, the said. “We even have a special pet-lovers’ price is right. Electricity, gas, water and group.� sewer usually run about $200 a month. Cecil Pines’ 92 homes include du“We’re also a pet-friendly neighborhood; plexes and single-family residences, cats and small dogs — inside only — are priced from $893 to $1166 per month.

2 candidates for FAMU president advance TALLAHASSEE | Florida A&M University is narrowing its list

The 1,200-square-foot units have two bedrooms and one bath, while the 1,500-square-foot homes have three bedrooms and two full baths. All homes have a carport, a private patio with space for a garden, and storage rooms located on the front and back of the home. “And anything you want to do for fun is right nearby,� Beinkampen said. “An Olympic-sized pool and municipal golf course are very close, and a fitness center is located right across the street. Shopping is just minutes away at Oakleaf Town Center.� Residents also will enjoy many social activities at Cecil Pines community center, including potluck suppers, game nights, crafting, volunteer opportunities and special interest groups. For more information about Cecil Pines Adult Living Community, visit www. CecilPines.org, or call Christina at (904) 771-8839 to arrange a tour.

of candidates for university president. A university search committee on Monday interviewed six semifinalists for the position. Two candidates were asked to meet with FAMU trustees later this week. The two chosen were Elmira Mangum, vice president for budget and planning at Cornell University, and John Price, the former president of University of North Texas at Dallas. But the Tallahassee Democrat reported former FAMU president Walter Smith told the search committee the school should hire its current interim president. Smith said that Larry Robinson was better than any of the candidates who were being considered. Robinson has led the school since the abrupt resignation of James Ammons amid the fallout of the hazing death of a drum major.

Congressman with cocaine conviction faces challenger NAPLES | A former state legislator says he will run in the Republican primary against a Southwest Florida congressman who pleaded guilty to cocaine possession. Former state Rep. Paige Kree-

gel plans formally announce Tuesday that he will challenge freshman U.S. Rep. Trey Radel. The Naples Daily News reports that Kreegel got just under 18 percent of the vote in the 2012 GOP primary, which Radel won. Kreegel previously served two four-year terms in the state House. Several other candidates have filed papers indicating they will run for Radel’s seat. Radel pleaded guilty in November to a misdemeanor charge of cocaine possession and was sentenced to a year of probation. He recently underwent treatment at a drug and alcohol rehabilitation center. The House Ethics Committee is investigating his conduct.

Citrus County appraiser’s death suspected as suicide LECANTO | Detectives suspect that the death of Citrus County’s property appraiser was a suicide. Sheriff’s deputies said Monday that foul play has been ruled out in Geoffrey Green’s death. The 63-year-old Green was found dead Sunday in his Lecanto home by his wife. The Citrus County Sheriff’s Office said in a news release that no one else was home at the time of his death. The sheriff’s office also says a suicide note wasn’t found and

that an autopsy would be conducted Monday.

Aircraft help guide cranes to new home on Gulf Coast ST. MARKS | Eight endangered whooping cranes have completed their journey to their winter home on Florida’s Gulf Coast. The birds were taught to migrate by humans flying ultralight aircraft. They left Wisconsin in October. On Sunday, they made the final leg of their 1,100-mile trip into St. Marks National Wildlife Refuge. It’s the 13th migration led by aircraft flown by an organization called Operation Migration. Each fall, the group leads a flock of young cranes south to teach them a migration route. The birds are on their own for the return trip north in the spring and subsequent migrations. About 450 whooping cranes live in the wild. About 250 migrate between Texas and Canada; they’re the only natural and self-sustaining flock. Another flock has been taught to migrate between Wisconsin and Florida.

Soldier from Panhandle killed in Afghanistan LAUREL HILL | A soldier from the Florida Panhandle died when his

unit was attacked by rocket propelled grenades in Afghanistan. The U.S. Department of Defense says Sgt. First Class William K. Lacey of Laurel Hill died Saturday in Nangarhar Province, Afghanistan. Lacey was assigned to 201st Brigade Support Battalion, 3rd Brigrade Combat Team, 1st Infantry Division in Fort Knox, Ky.

Author of paper on DCF asked to address panel TALLAHASSEE | Florida Senate President Don Gaetz on Monday took the next step toward reforming the state Department of Children and Families by asking the author of a white paper to address a Senate panel on how to improve the agency’s approach to child safety. Former Department of Children and Families special counsel Neil Skene — who wrote a newly released white paper called “Dependency Disorder: An Rx for What Ails DCF� — will speak to the Senate Children, Families and Elder Affairs Committee on Wednesday. His appearance comes as lawmakers review a series of child deaths earlier this year and consider remedies in the wake of the latest departure of a DCF secretary, David Wilkins, who resigned under fire in July.

Cecil Pines Adult Living Community›-''/CXb\:fm\8m\%#AXZbjfem`cc\›0'+ ..($//*0›nnn%:\Z`cG`e\j%fi^

American Window Products is a local family-owned business that represents multiple window and door manufacturers. The company has been around for more than 30 years.

American Window Products: Improving your home’s efficiency, security and appeal since 1981 Windows and doors are key design elements in any structure. They provide essential light and access as well as aesthetic appeal inside and out. Older windows and doors likely are candidates for replacement as time and the elements take their toll on appearance as well as energy efficiency. Owners may want to consider replacing older windows and doors to take advantage of advances in technology that provide improved energy efficiency and security without sacrificing appearance. When considering replacement, it is imperative to find knowledgeable professionals who can help choose appropriate products that fit your needs and budget. Keith and Vicki Gurr, coowners of American Window Products

Inc., have been providing Jacksonville residents and businesses with highquality replacement windows and doors for more than 30 years. “As a family-owned local business we have a vested interest in the area and in providing the best products and services to our customers,� Keith said. “We are a state-certified and licensed contractor. We care about our customers and help protect their investment through proper practices, including adhering to all permit requirements and building codes.� According to Keith, each sales representative meets Energy Star-certified education requirements. “Every American Window Products vehicle is fully equipped, and our professional installation teams are employees whose work we guarantee,�

Keith added. “The company is an EPA lead-certified contractor for homes and buildings built prior to 1978, allowing us to test for lead and, if necessary, complete the job using EPA-established lead-renovation practices.� American Window Products represents more than 16 window and door manufacturers with more than 80 models of windows and doors allowing customers many choices to fit any project or budget. “We offer single-, double- and triplepane, vinyl-encased glass windows as well as impact-laminated glass for storm and security considerations,� Keith said. “We offer many options for Floridaapproved hurricane products, including our popular hurricane fabric screens. Product warranties range from 10 years

to lifetime for glass and parts, and we service our installed products as long as you own them.� “We can provide replacement vinyl windows for almost any structure including mobile homes, brick, block, stucco, wood and metal buildings and sun and screen rooms. Products are available in custom colors and with additional energy-saving, security and convenience features,� Keith said. “And our more than 27,000 satisfied customers since 1981 are evidence of our broad range of products and commitment to our customers.� If it’s time to improve the energy efficiency, security and appearance of your home or business, call American Window Products today to schedule a free in-home estimate.

American Window Products›)-**Gfn\ij8m\%#AXZbjfem`cc\›0'+ .*($))+.›nnn%Xd\i`ZXen`e[fngif[lZkj%Zfd

primetime

An Advertising Special Section of The Times-Union, Jacksonville, AUGUST 7, 2013 7

                           

'prime' events

PRIME TIME

Feature appears the first Wednesday of each month in the H (health) section focusing on interests of adults over 50.

›AARP safe-driving classesdXp hlXc`]p[i`m\ij,,Xe[fc[\i]fi[`jZflekj fe`ejliXeZ\lgfeZfdgc\k`fef]k_\ZcXjj% Fg\ekfk_fj\,'Xe[lg#k_\j\Xi\knf$[Xp i\]i\j_\iZflij\jXkk\e[XeZ\i\hl`i\[Yfk_ [Xpj n`k_X()i\^`jkiXk`fe]\\(+]fi efe$d\dY\ij ]fi\XZ_ZcXjj%:cXjjj`q\`j c`d`k\[% ÇK_\]`ijkZcXjjf]k_\dfek_n`ccY\_\c[ 8l^%(,$(-]ifd0X%d%kfeffeXkKi`e`kp Clk_\iXe:_liZ_#(+(,J%DZ;l]]8m\%Xk GXibJki\\k #AXZbjfem`cc\%=fi`e]fidXk`fe fikfi\^`jk\i#ZXcc0'+ ..0$/',0% ÇK_\j\Zfe[ZcXjjn`ccY\_\c[8l^% (0$)']ifd0X%d%kfeffeXkJk%:Xk_\i`e\Ëj :Xk_fc`Z:_liZ_#(-+0B`e^jc\p8m\%#FiXe^\ GXib%=fi`e]fidXk`fefikfi\^`jk\i#ZXcc 0'+ )0/$).--% ›Forever Fit 50 & Beyond:AXZbjfem`cc\ J\e`fi>Xd\jXi\Zfd`e^lge\okdfek_# jfk_\i\Ëjgc\ekpf]k`d\kfgi\gXi\%K_\ ^Xd\jn`ccile]ifdJ\gk%*'k_ifl^_FZk%, Xkm\el\jk_ifl^_flkk_\Z`kp#n`k_fg\e`e^ Z\i\dfe`\j_\c[J\gk%).XkD\kifgfc`kXe GXib% K_`j`jXeFcpdg`Z$jkpc\\m\ekj\i`\j [\j`^e\[]fij\Xjfe\[Xk_c\k\jkf gXik`Z`gXk\feXZfdg\k`k`m\c\m\cXe[]fi efm`Z\Xk_c\k\jkfgXik`Z`gXk\]fik_\`ifne \eafpd\ek%@kXcjfj\im\jkfgifdfk\_\Xck_p Xe[XZk`m\c`]\jkpc\j]fiAXZbjfem`cc\Ëj j\e`fij% K_\\m\ek`jjXeZk`fe\[Ypk_\=cfi`[X J\e`fi>Xd\jJkXk\:_Xdg`fej_`gj% 9\`e^_\Xck_pXe[XZk`m\`j`dgfikXek]fi g_pj`ZXcXe[d\ekXcn\cc$Y\`e^%K_`j`j n_pk_\J\e`fi>Xd\jf]]\ijefe$g_pj`ZXc ^Xd\jXe[XZk`m`k`\j#Xjn\ccXjgc\ekpf] jfZ`Xc\m\ekjk_XkXccfngXik`Z`gXekjkf i\e\n]i`\e[j_`gj#Zi\Xk\e\nfe\jXe[ j_Xi\\og\i`\eZ\j%@ek_\jg`i`kf]^ff[ jgfikjdXej_`g#Xepk_`e^`jgfjj`Yc\% =fidfi\`e]fidXk`feXYflkk_\)'(* =fi\m\i=`k,'9\pfe[1AXZbjfem`cc\ J\e`fi>Xd\j#ZXcc0'+ -*'$.*0)fi\dX`c d]\ii\cc7Zfa%e\k%

Senior Games: Forever Fit 50 & Beyond: Jacksonville Senior Games are coming next month. For more information, see this month’s ‘prime events’ below.

PrimeTime, a special feature section of the Times-Union, appears the first Wednesday of the month in this section. Look for the next issue Sept. 4.

Surviving on



Advertising in The Florida Times-Union or on Jacksonville.com means more customers and more profit for your business. For more information about advertising opportunities, please call 359.4347.

where  grows.



What does the future hold for older Americans? By Barbara Gavan barbara.gavan@jacksonville.com

In the past five years, this country has seen the direst financial crisis since the great depression. The stock market, the real estate and automotive industries took direct hits. But, economic indicators now are hinting — strongly hinting — that the worst is over and that the nation is on an upward course toward stability.

But, what about those who may have been the hardest hit by the financial upheaval — America’s seniors? Do they face continued economic hardship, or is there a patch of blue sky to be seen ahead? The experts seem to be divided on that question. Adding to the uncertainty is the President’s plan to reduce Social Security benefits by using a chained CPI to determine future cost-of-living increases. What exactly is chained CPI?

In an article published in February’s AARP bulletin, author Kim Keister explained: “The acronym is easy. CPI stands for Consumer Price Index, a formula that looks at how the prices of stuff we need (food for example) change over time. It’s used to make cost-ofliving adjustments in programs such as Social Security, veterans’ benefits and food stamps. J\\SECURITYGX^\/

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SHORELINES BUSINESS PROFILE Tell readers what sets your business apart in a feature story and a weekly ad in Shorelines: Rate:

$85.00 (minimum of 9 weeks)

Ad Size:

2 column x 4 inches Copy may change weekly • Add color for only $28.80 per ad

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13


2014 Retail Rates and Market Demographic Summary

What is Yes!? — Yes! Your Essential

Shopper is an entertaining and easy-to-read, 6-page broadsheet that wraps Jacksonville’s national, regional and local inserts and coupons. Yes! Your Essential Shopper features the hottest products and shopping tips on fashion and style, home and garden, personal technology, seasonal shopping and food and drinks. Yes! is delivered free on Sundays to key non-subscriber households in targeted zip codes.

Yes! Target

Yes! Reach

Yes! engages and retains the highly-desirable target of women 25 - 49 in the strongest zip codes that have attractive demographics, high household spending levels and strong retail activity.

Yes! covers 16 of the fastest growing and most soughtafter zip codes in the Jacksonville DMA. Households in these zip codes contain those who are ready to buy and who have the purchasing power to buy more of what they want.

YOUR ESSENTIAL ADVERTISING OPPORTUNITY! Zoning Options

Yes! Jacket Deadlines

Distrbution

ZIP Codes (10,000 minimum)

• Display Ad Reservations and Ad Copy Quantity Frequency Thursday, 5 p.m. 11 days prior to Sunday publication 70,000 copies Every Sunday Thanksgiving Day • Display Ad Camera Ready Copy Friday, 5 p.m. 10 days prior to Sunday publication Hybrid Model

Yes! Jacket Advertising Rates

Display ads (Full Run on Jacket only). All ads are full color. See your Times-Union Media rep for details.

Full Page

1/2 Page

1/4 Page

1x

$1,199

6x

$1,079

$629

$339

13x

$959

$569

$309

26x

$839

$509

$279

52x

$719

$459

$249

*T-U Pick Up Rate

$600

$400

$699

$379

$200

*Buy any ad in the Sunday Times-Union and pick up into Yes! on the same day. Earlier deadlines apply for Yes! publication.

14


2014 Retail Rates and Market Demographic Summary

Zip Codes and Quantities Zip

Name

32003

Fleming Island

2,161

32065

Orange Park

2,515

32068

Middleburg

5,132

32073

Orange Park

3,787

32082

Ponte Vedra

495

32207

San Marco

3,148

32210

Ortega

6,718

32216

Pottsburg

2,851

32221

Normandy

2,438

32222

Brannan Field

32223

Mandarin

1,799

32224

Univ. of N. Florida

2,836

32225

E. Arlington

4,126

32244

Wesconnett

7,760

32246

Sandalwood

6,065

32250

Jacksonville Beach

2,129

32256

Deerwood

3,375

32257

Beauclerc

2,777

32259

Fruit Cove

1,119

32277

Arlington

3,112

Total

Quantity

966

Readers of FYI find valuable content showcasing some of the best, most fun and memorable pieces from The Florida Times-Union – including timeless columns, entertaining games aand amazing photographs. Delivered to 226,684 households weekly by mail and carrier. AD SIZE

RATE

Full Page 9.625” x 19.75”

$1,770.00

1/2 Page 9.625” x 9.75”

$975.00

1/4 Page 4.75” x 9.75”

$525.00

1/8 Page 4.75” x 4.75”

$300.00

70,000

Ride along with the best and largest retailers in Jacksonville. For as little as 1¢ per household you can reach the best consumer households in zones to drive your sales.

THURSDAY · DECEMBER 26, 2013

YES! Sunday Select

Zip distribution as of Nov. 1, 2013

Classroom

A sampling of the great content enjoyed in recent days by Times-Union subscribers.

is magical Teacher, and Harry Potter, make learning lively

DEADLINES

PAGE 3

PAGE 2

PAGE 4

puzzles & games

TOp ONlINe sTORIes

FOCUS JAX ON

pOINT OF VIeW

PAGE 5

IN ReVIeW

Printed on 10/9/2013

©2013, Tactician. All rights reserved.

Reservations: 9 business days prior to delivery date Approved artwork: 8 business days prior to delivery date 15


2014 Retail Rates and Market Demographic Summary

Jacksonville.com is an essential part of the North Florida growth story. For generations The Florida Times-Union has been the dominant news and information source in Northeast Florida. That dominance continues today, due to no small part to the power of Jacksonville.com.

North -728 x 90 Leaderboard

Jacksonville.com has averaged 1.7 million unique monthly visitors, 3.5 million monthly visits and 11.1 million monthly page views*. The unconventional design of the website focuses heavily on user participation and interaction. The home page features news, video, and staff blogs, updated around the clock. Users who register can start their own blogs.

LREC MOBILE – 300 X 50 300 x 250

MID-PAGE – 600 x 90

Sky - 160 x 600

Independent research shows that, taken together, The Florida Times-Union and Jacksonville.com reach 52% of the adults in the five-county metropolitan area** and almost 593,000 adult readers/visitors in our 15-county Designated Market Area**. No other media company can match that kind of coverage in this market. It is our belief that a multimedia approach is vital to best serving our advertising partners. This catalog describes the different delivery methods to create maximum results. Source: *Google Analytics, June 2013-December 2013 **Scarborough 2013/R2

South -728 x 90 Leaderboard

Run of Site

Geo Targeting

Guaranteed Placement

Behavioral Targeting

Combo Targeting

North (728x90 Leaderboard) LREC (300x 250), SKY (160x600), LSKY (300x600)

$8/CPM

$10/CPM

$10/CPM

$12/CPM

$12.75/CPM

South (728x90)

$4/CPM

$5/CPM

$5/CPM

$6CPM

$6.50/CPM

Targeting

Mid-Page Banner Sponsorship Video Pre-Roll (15 sec) 16

Mobile Sponsorship (300x5)

$2,000/month Rates starting at $35/CPM $2,500/month


2014 Retail Rates and Market Demographic Summary

Need immediate response?

Jacksonville.com’s rich media solutions are your answer. Ideal for events, sales promotions, limited time offers, or whenever you want to stand out from the crowd, these high-impact products are designed to generate large volumes of interaction with your message.

Rich Media Rates (Time-Based Delivery and each serves for a 24-hour time period.) 1x per Month (Open)

2x in 30 Days or 6x Contract

4x in 30 Days or 12x Contract

$1,900

$1,500

$1,300

News

$725

$625

$525

Sports/Photos/Entertainment/Business/Opinion

$445

$345

$245

Jobs/Real Estate/Autos

$250

$150

$100

Homepage

$2,500

$2,200

$1,900

News

$1,300

$1,100

$900

$725

$625

$525

Sports/Photos/Entertainment/Business/Opinion

$725

$625

$525

Jobs/Real Estate/Autos

$445

$345

$245

Sliding Billboard Homepage

Premercial/Interstital

Mobile Interstital

Floating Ad with Anchor Unit (North or LREC roadblock) Homepage only

Homepage Takeover (roadblock North, LREC and SKY/LSKY) Full Page Graphic Experience (Wallpaper & Takeover & SBB) Full Page Overlay Experience

$2,500

$2,200

$1,900

$2,500

$2,200

$1,900

$4,800

$4,400

$3,900

$5,500

$5,000

$4,500

Rich Media Add-ons (CPM Based Delivery) Video embedded in standard ad unit (LREC or LSKY)

+$3/CPM to regular rate or program rate

Social Media or other data-driven ads

Templated ad: +$3/CPM Customized: By quote only

User-initiated, roll-over panels added to standard ad units (North, LREC, SKY, LSKY, South) Standard Graphic Panel

+$3/CPM to regular rate or program rate

Video embedded in roll-over panel

+$3/CPM to regular rate or program rate

Data Capture (form) in roll-over panel

+$3/CPM to regular rate or program rate

Dynamic ad (data driven) in roll-over panel

By quote only (min. +$7/CPM to regular rate or program rate)

Add multi-panels to Sliding Billboards

+25% to rate or other applicable units 17


2014 Retail Rates and Market Demographic Summary

Product

Space Reservation Proof Ad Deadline

All Ads Approved Materials Due

Main News, Metro, Business, Sports

THURSDAY 10 AM

FRIDAY 10 AM

Life, Book Page, Amusements and Travel*

WEDNESDAY 10 AM

FRIDAY 10 AM

Classifieds - Auto and Home*

THURSDAY 10 AM

FRIDAY 10 AM

Classfieds - Employment*

Thursday 10 AM

FRIDAY 10 AM

Yes! Your Essential Shopper

FRIDAY 2 PM

MONDAY 12 NOON Thursday 5 PM

(11 Days Prior to Publication Date)

Main News, Metro, Life, Sports and Classifieds

THURSDAY 10 AM

FRIDAY 10 AM

Main News, Metro, Business, Sports and Classifieds

FRIDAY 10 AM

MONDAY 10 AM

Life, Amusements*

THURSDAY 5 PM

Friday 5 PM

Main News, Metro, Business, Sports and Classifieds

MONDAY 10 AM

TUESDAY 10 AM

Life, Health, Amusements*

FRIDAY 10 AM

MONDAY 10 AM

Main News, Metro, Business, Sports and Classifieds

TUESDAY 10 AM

WEDNESDAY 10 AM

Taste (Life), Amusements*

MONDAY 10 AM

TUESDAY 5 PM

THURSDAY 5 PM Camera-Ready Materials Due FRIDAY 5 PM Camera-Ready Materials Due

MONDAY 5 PM FRIDAY 10 AM TUESDAY NOON Monday 10 AM

THURSDAY

WEDNESDAY

(12 Days Prior to Publication Date)

MONDAY

WEDNESDAY 5 PM

(Prior to Sunday Insertion)

Kraft Jacket

MILITARY PUBLICATIONS Jax Air News, Mayport Mirror and The Periscope Retail Ads Classified Ads

MONDAY 10 AM

TUESDAY 10 AM

(11 Days Prior to Publication Date)

(10 Days Prior to Publication Date)

Main News, Metro, Business, Sports and Classifieds

WEDNESDAY 10 AM

THURSDAY 10 AM

Career Times

WEDNESDAY 3 PM

THURSDAY 5 PM

JACK*

TUESDAY 10 AM

WEDNESDAY 10 AM

Main News, Metro, Life, Business and Sports

THURSDAY 10 AM

FRIDAY 10 AM

Classifieds - Employment

THURSDAY 10 AM

FRIDAY 10 AM

homes*

MONDAY 10 AM

WEDNESDAY 10 AM

Drive*

TUESDAY 10 AM

THURSDAY 10 AM

Shorelines (Beaches/Ponte Vedra)

TUESDAY 10 AM

THURSDAY 10 AM

SATURDAY

FRIDAY

TU Values

*Early Press Run

18

(Week Prior)

TUESDAY

SUNDAY

Deadlines


2014 Retail Rates and Market Demographic Summary

Ad Sizes/Specs

When submitting an ad to Times-Union Media, the preferred document format is PDF (Portable Document Format). Below, please find other software, media and delivery requirements: Software Requirements • Photoshop CS3 • Illustrator CS3 • InDesign CS3 • Adobe Acrobat 9.0

Acceptable Media • CD • DVD

Electronic Ad Delivery

• AP Adsend (www.adsend.com) Site Code ID is FLJAJ • Ad Transit (www.adtransit.com) • Adsend • AdDrop

E-Mail

Ads may also be e-mailed to ads@jacksonville.com only if the following conditions are met: • File is a PDF (with extension) • File size is less than 4MB • Account Executive is copied on e-mail

Direct Electronic Ad Transfer

The Times-Union also offers advertisers their own FTP directory with password protection. Just contact your advertising sales representative for more information or to activate today. As with all electronic delivery methods, the PDF file format is the preferred format. PDF is the only format used by our current Ad Delivery Services that we subscribe to. If sending multiple files all files should be collected and compressed to create a single file for uploading.

Once an advertiser posts an ad on our FTP site they should e-mail confirmation of upload to their Advertising Sales Representative who, in turn, can provide the necessary processing information to production.

PDFs

When submitting an ad as a PDF, here are some guidelines: • Make sure all art is CMYK or Grayscale. • All colors must be CMYK, no Pantone or Spot Colors. • Make sure all fonts are embedded or subset at 100%. • Create your PDF file to meet the PDF/1Xa standard with Acrobat 5 compatibility. • Or, create a postscript file and distill through Acrobat Distiller, using the distiller settings for the PDF/1Xa.

IMPORTANT

• When creating a PDF using InDesign and/or transparency (i.e. drop shadows, layers, overlays, etc.), create your PDF file to meet the PDF/1Xa standard with Acrobat 6 or 7 compatibility and DO NOT flatten transparency.

Advertising Dimensions for The Florida Times-Union Order all ads by column width and depth (depth in ¼” increments).

ROP and CLASSIFIED (6 Col. X 21.5” deep)

Columns

Inches

1 Col.

1.5556

2 Col.

3.2778

3 Col.

5.0

4 Col.

6.7222

5 Col.

8.444

6 Col.

10.1667

Double Truck

21.25

DOUBLE TRUCK

ROP and CLASSIFIED

Columns

Inches

Broadsheet

21.25” x 21.5”

Tabloid

21.25” x 10”

13 col. x 21.5” deep

13 col. x 10” deep

Please contact your sales representative for special section and other double truck measures. Ads are ordered by column width and depth (1/4” increments). For more information on ad specifications, please contact your sales representative for a copy of our Ad Production Guidelines.

19


2014 Retail Rates and Market Demographic Summary

Advertising Policy A. All rates contained herein are net as shown. Agency commissions or further discounts are not allowed unless otherwise noted. B. accepted on a “position or omit” basis. C. An annual contract, signed in advance, is required to earn other than the open rate and to qualify for discounts. D. Publisher reserves the right to revise advertising rates upon 30 days notice and all contracts are accepted subject to this condition. E. The Publisher reserves the right to refuse or cancel any advertisement. F. Advertiser represents and warrants that all statements contained in copy submitted by Advertiser are true, and Advertiser agrees that it will indemnify and hold harmless Publisher from liability, including reasonable attorneys’ fees and other costs of defense, arising from any actions or claims for libel, slander, disparagement, trade libel, invasion of privacy, or other causes of action resulting from the publication of Advertiser’s copy. G. The Florida Times-Union will not be liable for any error in advertisements to a greater extent than the cost of the space occupied by the error. The department for correction as soon as possible. Publisher is not responsible for errors on copy received after deadline. H. I. Advertising set to resemble news matter must carry the word “Advertisement” at the top of the advertisement. J. credit application has been submitted for review. K. The software used to schedule and track impressions is set to deliver impressions within a standard margin of error. Completed campaigns which have delivered within a seven percent margin (i.e., + or -) will be considered to have been delivered in full. In addition, when advertisers run multiple online impression based campaigns during a month, the combined total number of impressions delivered for a given ad type will be

Preprint Insert Policy - Full Run, Part-Run and Zoned Preprint Advertisers A. FSIs are billed for quantities ordered by the advertiser. Distribution quantities are forecasted to the extent possible, but actual deliveries are subject to change. B. C. For insertion orders based on published circulation numbers, the advertiser must indicate how we are to handle shortages or excess inserts. D. If no instructions are provided for excess inserts, at our discretion, we may: (i) insert the excess in adjacent zoned areas, (ii) insert the excess in other products, or (iii) or destroy the excess. E. If no instructions are provided for shortages, we will insert what is available without regard for zoned areas covered. If instructed, we will attempt F. Publisher is not liable for printing or other preprint costs due to incomplete distribution. G. You acknowledge that insertion equipment and insert delivery are not 100% accurate. Therefore, there may be a percentage of “misses”, “inaccurate delivery” and “doubles” for any insertion orders. The number of such errors depends upon factors outside our control. When such errors occur, they typically cannot be corrected until future issues of the Newspaper are published. We will not be liable for damages (including, but not limited to, lost revenue, consequential damages, or printing costs) arising from such errors.

Terms of Payment A. All rates are net cash with order unless credit has been approved by the Publisher. Where credit has been extended, invoices are payable on terms stipulated on the invoice statement. B. MasterCard, American Express, Discover, Visa, or cash accepted. C. All invoices are due net thirty days.

20


THE FLORIDA TIMES-UNION IS A MORRIS COMMUNICATIONS COMPANY NEWSPAPER. STREET: ONE RIVERSIDE AVENUE, JACKSONVILLE, FL 32202 | MAIL: P.O. BOX 1949, JACKSONVILLE, FL 32231 | PHONE: 904.359.4111


2014 Retail Rate Card