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PORTFOLIO


CREATIVE fashion presentation


FASHION TRENDS

forecasting book

Designed and created a fashion trend forecasting book for women, men, and home dĂŠcor for the spring/summer 2010 season. Skills included creativity, trend knowledge aesthetics, color and layout design.


VISUAL MERCHANDISING

DISCO HEAVEN

perfume project

Created a name and image for a new fragrance. Used advertising strategies to promote towards the targeted customers. Originality and creativity were used when assembling the setting for a new fragrance called Disco Heaven.


FASHION STYLING

trend editorials

Utilizing styling and trend forecasting skills to create magazine editorial pages for the seasons latest trends.


STYLINGPhoto-shoot

Analyzed different trend concepts, negotiated in the selection of the photographer, model and beauty stylist to organize a 60s inspired editorial photo-shoot.

Photographer: Marc Richards Make-up & Hair: Pablo Model: Bruna Stylist: Sharifa Wynne & Waina Chancy


MARKETING

communications


FASHION ADVERTISING

Campaign

As a part of an agency, successfully created and designed an advertising campaign for a well established organization looking to reinforce their store’s image. This project demonstrated individuality, creativity, communication, management and marketing skills.


GUEST DESIGNER

Ad Campaigns


LEFT BANKPress Kit


Press Kit

LEFT BANK

FASHION buying Merchandising


CREATIVE Business Plan

Utilized creativity, retail math, strategic analysis, and time management skills to arrive at a creative merchandising decision for a new retail boutique.

Klasik Inc. 435 7th Avenue 7th Avenue at 34th Street New York, NY 10018 212-643-6955


CUSTOMER

Profile


VISUAL Classifications


SIX MONTH PLAN Planned Sales Month

%

**Stock to *Sales $ Sales Ratio

MD $

Md% to Year

MD% to /mo.

September

8%

100,000

3.00

October

8%

100,000

3.00

$25,000

10%

25.0%

November

8%

100,000

3.00

$20,000

8%

20.0%

December

12%

150,000

2.50

$30,000

2%

20.0%

January

15%

187,500

2.50

$28,125

2%

15.0%

February

10%

125,000

3.00

$25,000

10%

20.0%

Total

61%

450,000

$30,750

33%

Feb

10%

125,000

3.00

Planned Purchases Fall Plan

Sept.

Oct. Nov. Dec. Jan. Feb. Total 100,00 100,000 0 100,000 150,000 187,500 125,000 762,500

Planned Sales $ (x) Stock to Sales Ratio 3.00 3.00 3.00 2.50 (=) Planned Retail 300,00 Stock (BOM) 0 300,000 375,000 Planned Retail 300,00 Stock (EOM) 300,000 0 375,000 468,750 Planned Markdown $ 25,000 20,000 30,000 Planned Purchases 125,00 at Retail 400,000 0 195,000 273,750 Planned Purchases at Cost 140,000 43,750 68,250 95,813

2.50

3.00

1,818,75 468,750 375,000 0 2,193,75 375,000 375,000 0 28,125

25,000 128,125 1,265,62 121,875 150,000 5 42,656

52,500 442,969


disclaimer& Contributors DISCLAIMER CREATIVE BUSINESS PLAN BEST SELLER ADVERTISING CAMPAIGN TREND FORECASTING BOOK MAGAZINE EDITORIALS PERFUME PROJECT

TRADEMARK/BRAND/COMPANY LOGOS (WHERE UTILIZED) ARE BEING USED FOR THE EXECUTION AND COMPLETION OF SCHOOL ASSIGNMENTS ONLY AND DO NOT REPRESENT WORK COMPLETED FOR THE RESPECTIVE COMPANY AS AN ACTUAL CLIENT. IT IS NEITHER THE INTENTION OF THE SCHOOL NOR THE STUDENT TO MISREPRESENT SUCH A RELATIONSHIP.

WWW.STYLE.COM WWW.VISUALSTORE.COM WWW.NETAPORTER.COM WWW.HARPERSBAZAAR.COM WWW.ELLE.COM WWW.REVOLVECLOTHING.COM


Fashion Merchandising Online Portfolio