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ABOUT THE BRAND

THEIT creates camera bags for photographers that value both style and substance. With designs that aim to capture classic modernity with a sense of playfulness, this philosophy exemplifies the essence of the THEIT customer: someone who is independent, inspired, and full of life, who cannot help but to capture the beauty in her world through the lens. An homage to the well-known fashion term "the it" bag, the brand represents more than the most coveted piece for the season, but a new wave of design enabling style, function and versatility for the fashion-minded photographer. Inspired by the runway and the streets, THEIT's vision is to uphold a fashion standard that helps photographers live their dreams in style.


THE STORY

Nicole Fajardo, founder and director of THEIT, conceptualized the idea while working as an international flight attendant based in Dubai. Years of experience working in management, marketing and visual design, and a vehement love for fashion took on a new life while she travelled the world and developed an interest in capturing the moments around her through the camera lens. This passion for photography led her to faraway locales, where she dined in Paris, shopped on the side streets of India, and daydreamed along the canals of Venice - the only thing that was missing from these jet-setting travels was a fashionable camera bag to protect her gear. A fruitless search sparked a dream and a vision, and THEIT was launched in 2010.


THEIT “thebossi”

A modern twist to a classic style. Our coveted thebossi bag has proven to be a fashion must have. Inspired by the streets of Paris, thebossi is classy with a little bit of edge. With its roomy interior and chic gold chain and quilted leather design, it is designed not only to be practical but fashionably versatile as well.

Features:   

Convenient dual carrying handles. Detachable cross body gold chain strap Customizable padded dividers to protect your gear and suit your needs. Fully removable padded insert; our unique design allows you to easily organize and change your bag from a camera bag to a fashion handbag!

Capacity: camera body, 2-4 lenses (dependant on size), flash, battery, phone and other miscellaneous accessories. Details: interior and exterior zip pockets for extra room. made of water resistant man made leather . antique brass hardware, metal feet for protection, zipper top closure.


THEiT Press kit