Associations influencing and inspiring through events
SUMMER VENUES
The best bars and restaurants for sunny days and balmy nights
REWARDING EXPERIENCES
The rise of incentive travel
HOT DESTINATIONS
Business and fun in Auckland and the Gold Coast
AWARDED BY HOTEL CRITICS. DEFINED BY THE OCEAN.
SEASIDE SOPHISTICATION FOR EVERY OCCASION.
34 Shaping the future of events
Club Med’s report on trends influencing meetings and events.
38 Brisbane 2032
An event capital in the making with the Olympics on the horizon.
42 Incentive travel
A snapshot of a growing sector of the international MICE market.
52 Convening with purpose Associations influencing and inspiring through events.
62 Summer sizzlers
Bars and restaurants bringing festive cheer this season.
70 Gold Coast
Business and fun in the sun in southeast Queensland.
76 Auckland
A new era dawns for business events in New Zealand.
Farewell to 2025, bring on 2026!
It’s hard to believe we are soon to bring down the curtain on 2025. It feels like only yesterday we were gearing up for AIME in February, and now we are heading into Christmas and looking ahead to 2026.
This year has been very rewarding in the meetings and events sector, with new venues and hotels opening, new ideas and initiatives emerging, and a positive outlook for the industry ahead. In 2025, Spice celebrated 10 years of Events Uncovered with the biggest and best edition yet – you can read a wrap of the big day on page 26.
It also brings me great pleasure to announce the venue and date for Events Uncovered in 2026. For the first time, Australia’s largest upscale hotel, Hyatt Regency Sydney, will host the event on Tuesday, 1 September, 2026, and early bird tickets go onsale in January.
Gavin Dennett Editor
Managing Director
Simon Grover
Publisher Paul Wootton pwootton@intermedia.com.au
Editor Gavin Dennett gdennett@intermedia.com.au
National Sales Team
Charlotte Marshall and Katherine Ross
Production
Jacqui Cooper and Tazlin Cantrill magazine.material@intermedia.com.au
Art Director
Alyssa Coundouris
Prepress
Tony Willson
Subscriptions subscriptions@intermedia.com.au
The opinions expressed by contributors and advertisers in Spice magazine are not necessarily those of Food and Beverage Media's management or staff. All material contained in Spice is copyright.
Spice magazine is published by Food and Beverage Media Pty Ltd (ABN 81 163 792 292)
Also on the horizon is AIME 2026, and Spice is returning to present the AIME Ideas Academy on the Floor across two days of the trade show at Melbourne Convention and Exhibition Centre, on 10-11 February. I’m looking forward to seeing industry peers there.
In 2025, Meetings & Events Australia closed its doors after 50 years representing the nation’s events industry, and in this issue, from page 28, we pay tribute to the association and exclusively present the final MEA Awards.
Also in this issue of Spice, our cover story focuses on how Encore Event Technologies is utilising the power of human connection to shape the future of live experiences. You can read more about it on page 20.
Additionally, we look at how Brisbane is shaping ahead of the 2032 Olympics (page 38); deep-dive into incentive travel (page 42); shine a spotlight on association events with purpose (page 52); and present destination features on the Gold Coast (page 70) and Auckland (page 76).
Have a great Christmas and New Year. See you in 2026!
ON THE COVER
Encore APAC’s commercial director, Michael Magafa.
@SpiceNews @SpiceNewsMag Spice Magazine
Wellness initiatives and me-time
Working in the high-pressure events industry can be stressful, but increasingly, people are setting aside time to focus on themselves. Flexible hours, a supportive work environment, and operational and mental health resources are helping manage workloads and avoid burnout.
Going up
Delegate engagement
Engaging attendees is paramount to event success. Hot conference session topics include AI integration, sustainability, personalisation, working with budget constraints and strategic planning. Hybrid and digital formats can mix things up, but face-to-face networking and experience-centred conferences are succeeding.
Greer Cash, event operations manager at BCD Meetings & Events, outlines what’s trending and what’s on the way out in MICE in 2025.
Artificial intelligence tools
As we head into 2026, AI is moving from experimentation to a core part of meetings and events strategy. Clear goals and a human touch are keys to using it effectively, boosting efficiency while keeping event experiences authentic.
Resource recycling
With sustainability and waste reduction on everyone’s radar, onsite recycling is on the rise for items such as lanyards, name badges and soft packaging, which demonstrates clients’ commitment to eco-conscious practices.
Photos:
Amaral; skynesher; Jacob Wackerhausen; Nikolay Tsuguliev
Lack of intentionality
Focus is shifting from just having gatherings to creating specific experiences. Greater emphasis is on making memories and personalised events that have purpose rather than cookie-cutter formats.
Traditional photography
Fixed photobooths at events are being replaced by open-air booths that use a spinning camera to capture slow-motion photos and videos, such as Halo 360, Rentertainment’s Slowmo 360 and Glambot robotic camera systems. Roaming photographers also remain popular to capture authentic interactions and candid moments.
Going down
Virtual events
Once a necessity, fully online formats are declining as the industry shifts back towards in-person experiences. Hybrid events still have their place, but post-COVID-19, the events industry has overwhelmingly endorsed face-to-face human interaction for genuine connections.
Old-school planning
The traditional project planning approach is being replaced by online planning tools and a more strategic mindset. AI is rapidly changing how events come together – for handling data-driven tasks, automating processes and providing insights.
New + noteworthy
Refurbishment for Crown Perth Upfront
Work has commenced on the biggest refurbishment project at Crown Perth in a decade, with 12 new hospitality venues coming to the precinct.
The multimillion-dollar refurbishment will introduce food, beverage and entertainment venues, including a wine bar, beer garden and international food hall.
The Urban Food District will offer global cuisine, three bars, an outdoor beer garden and a hidden speakeasy bar.
The wine bar will be located between the Crown Towers and Metropol hotels.
Western Australian owned and operated company Hoskins has been appointed to deliver the Urban Food District, with construction to create 150 local jobs and additional hospitality roles to be created when venues open.
“Locals and visitors will soon have more options than ever at Crown Perth to grab a
delicious and quick bite to eat, meet up with friends for dinner, or have a beer before or after the footy [at nearby Optus Stadium],” says Crown Perth CEO Brian Pereira.
“Crown has been attracting new experiences, renowned restaurants and entertainment to the heart of Perth for 40 years, and we’re delighted to be expanding and reimagining this vibrant dining precinct.”
$18 million upgrade and new ballroom for Sydney hotel
A hotel in northwest Sydney has recently changed hands and is set for a $18 million upgrade to its guestrooms and events spaces – including a new ballroom.
La Vie Hotels & Resorts has announced the acquisition of management rights for the former Rydges Norwest in Sydney’s Hills District business and residential area.
The property has been rebranded Visy Dior Hotels International and offers 132 rooms, large function spaces, a restaurant, swimming pool and fitness centre.
During the next 18 months, the hotel will undergo a $18 million transformation, including redesign of guestrooms and events facilities, the introduction of elevated dining experiences, and a new grand ballroom with capacity for 880 guests.
“The La Vie team welcomes the addition of Visy Dior to our growing portfolio of hotels and resorts,” says Marcus Hanna, chief operating officer at La Vie Hotels & Resorts. “The Hills region is one of Sydney’s most dynamic business and lifestyle hubs.
“This project reflects our mission to deliver elevated guest experiences, and we are confident Visy Dior will redefine hospitality standards in the area.”
Giovannino JF Navarra, co-owner of Visy Dior Hotels International, says the acquisition of the northwest Sydney property marks a significant step forward for the company.
“This partnership with La Vie Hotels & Resorts represents a defining moment in the evolution of the Visy Dior brand,” he says. “La Vie’s operational expertise and proven leadership in hotel management aligns with our vision to create a flagship destination that embodies sophistication, innovation and people-first luxury.”
International hotel coming to Sunshine Coast
For the first time in 40 years, Queensland’s Sunshine Coast will welcome a new internationally branded hotel.
In April 2026, Minor Hotels will open 12-storey, 180-room Avani Mooloolaba Beach Hotel, to be developed, owned and operated by KPAT Hotels under a franchise agreement with Minor Hotels.
Located on the corner of Brisbane Road and First Avenue, the hotel is 15 minutes from Sunshine Coast Airport and just 100 metres from Mooloolaba Beach.
The hotel will feature spacious rooms and one-bedroom suites, ranging from 27 square metres to 45 square metres, as well as a dedicated events floor.
“Avani Mooloolaba Beach Hotel represents a key milestone for Minor Hotels Australasia,” says Craig Hooley, chief operating officer, Minor Hotels Australasia. “The Avani brand’s modern, connected and design-led approach perfectly complements the Sunshine Coast’s laidback, yet sophisticated, lifestyle.
“This project fills a long-standing gap in new hotel development for the region and positions Mooloolaba for its next phase of tourism growth.”
Avani Mooloolaba Beach Hotel will feature three dining venues, including a signature restaurant and bar located on its 12th floor, offering views across Mooloolaba Beach, Point Cartwright and Glass House Mountains.
It will also feature a rooftop pool and bar, a lobby bar and a modern Australian restaurant.
The dedicated events floor will feature four flexible spaces hosting up to 250 guests and offering views of Mooloolaba River.
Avani Mooloolaba Beach Hotel will also be home to AvaniSpa, with its private treatment suites and sauna, as well as AvaniFit fitness centre.
“Finishing school”: Sydney hotel mentoring next-gen leaders
Rydges World Square, in Sydney’s CBD, is forging a reputation as a premier training ground for the next generation of hospitality professionals.
The hotel frames itself as a “finishing school” for up-and-coming leaders, providing them with high-level practical experience needed to excel in the hospitality and events industries.
“Helping leaders grow into general managers and reach their full potential is the most fulfilling part of my role,” says Lisa Parker, area general manager, EVT. “If that means they move on to bigger opportunities, I see it as a win for them and for the legacy of leadership we’re building.”
Parker says she gains satisfaction in mentoring her team, providing hands-on experience in a full-service hotel environment, and seeing her proteges move on to new opportunities.
Recent examples of Rydges World Square talent moving to leadership positions at other hotels include Jean-Francois Savaroc to general manager at Harbour Rocks by
ODE Hotels; Daniel Neuman to general manager at Capitol Hotel Sydney; and Brittany Peacock-Smith to general manager at Rydges Camperdown.
The hotel’s focus on internal development is part of a broader strategy to combat the national hospitality staff shortage.
Hotel owner Dr Jerry Schwartz has established the Hunter Hospitality School
in collaboration with the University of Newcastle. The new private training academy aims to create a skilled talent pipeline for the hospitality industry.
Photo below: (From left) Brittany Peacock-Smith, Rydges Camperdown; Dr Jerry Schwartz, SFC Hotels; Lisa Parker, EVT; Adam Whitley, Rydges World Square; and Jean-Francois Savaroc, Harbour Rocks by ODE Hotels.
Hyatt Regency Sydney named Oceania’s top business hotel
Hyatt Regency Sydney has been named Oceania’s Leading Business Hotel 2025 at the World Travel Awards.
The 878-room Sydney CBD property received the accolade at the World Travel Awards ceremony in Hong Kong, which acknowledges, rewards and celebrates excellence across all sectors of the global travel and tourism industry.
Located in Sydney’s CBD, overlooking Darling Harbour, Hyatt Regency Sydney is Australia’s largest upscale hotel, with 878 guestrooms, 23 meetings and events spaces, and two pillarless ballrooms.
“Being named Oceania’s Leading Business Hotel is an honour that speaks to the dedication and professionalism of our entire team,” says Jane Lyons,
ABEA and SITE sign industry partnership
The Australian Business Events Association (ABEA) and Society for Incentive Travel Excellence (SITE) Australia and New Zealand have signed an agreement to advance industry research, advocacy and young leaders’ development.
The three-year memorandum of understanding is aiming to foster shared goals of industry development, research contribution, talent growth and sector visibility.
The partnership formalises each organisation’s commitment to advancing the business events and incentive travel sectors by supporting emerging talent, expanding access to research and education programs, and amplifying the voice of the business events industry.
“This agreement will help to develop specialist capabilities and give emerging talent clear pathways into our profession,” says SITE Australia and New Zealand chapter president Tanya Wick. “It’s a practical step that connects ANZ market needs with essential knowledge and data.”
ABEA CEO Melissa Brown says the
partnership will deliver member value and strengthen Australia’s contribution to the business events and visitor economy.
“Through this collaboration, ABEA will deliver tangible value for members while attracting and supporting the next generation of talent within our sector,” she says. “It’s about creating impact where it matters most: capability, visibility and outcomes for industry.”
The new collaboration will cover five key areas:
1. Research collaboration
SITE and ABEA will lift Australia and New Zealand’s participation in the annual Incentive Travel Index (ITI) to deliver greater regional insight into incentive travel trends, motivations and outcomes.
2. Education and professional development
The collaboration will include education programs, webinars and conference content, ensuring members at all career stages have access to high-quality,
general manager, Hyatt Regency Sydney.
“Their hard work and commitment continues to set impressive standards for business hospitality in Sydney.”
The hotel will also host the 11th edition of Events Uncovered presented by Spice on Tuesday, 1 September, 2026, with the event that will overlook Darling Harbour promising to be the biggest yet.
industry-relevant learning opportunities, including SITE’s Certified Incentive Specialist (CIS) and Certified Incentive Travel Professional (CITP) programs.
3. Young leaders and mentoring
SITE’s globally recognised Young Leaders cohort and ABEA’s Peer XChange initiative will connect experienced and developing professionals for ongoing mentorship and new pathways for professional growth.
4. Mutual promotion and membership development
Promotion of each other’s initiatives, events and research will benefit SITE and ABEA, and their respective memberships, including shared insights on how to attract, support and engage professionals within the sector.
5. Communication and visibility
Shared communications will enhance sector visibility and highlight the contribution of incentive travel to Australia’s business events ecosystem.
Theme for 2026 Knowledge Monday program at AIME
Asia Pacific Incentives and Meetings Event (AIME) has revealed the theme for its Knowledge Monday program that will kick off the 2026 event.
AIME 2026 will be held at Melbourne Convention and Exhibition Centre on 9-11 February, and the Knowledge Monday program will take place on the opening day with a theme of “Expertise Matters!”
The program will focus on the credibility, clarity and strategic importance of the business events industry, and will spotlight professionals who bring expertise across areas such as recognising patterns before problems arise, navigating complexity
with composure, and uniting people with purpose and precision.
The program on 9 February continues the 2025 theme of “We Matter!”, where focus was on self-acknowledgement and self-leadership.
“Expertise Matters!” continues the conversation by elevating the role of industry expertise in driving progress, creating impact and transforming how people connect and grow.
“The success of ‘We Matter!’ in 2025 laid the essential groundwork,” says Knowledge Monday program curator El Kwang, founder of BEAMexperience. “With ‘Expertise Matters!’ we evolve
$20 million venue opens in Sydney’s west
A 900-capacity venue opened its doors in western Sydney in October 2025, with indoor and outdoor hosting capabilities.
The $20 million Brell House is an extension of St Marys Diggers Club, and is helmed by Marlene Shipley (pictured, right), one of the region’s longestserving female hospitality leaders.
Shipley began her career at the club in 1993, before becoming CEO in 2007.
“We want a venue that feels like the living room of the west – a place where anyone can feel at home any day of the week,” she says.
Brell House represents St Marys Diggers Club’s first major refurbishment since 2005, and it will feature multipurpose spaces for social
occasions and business events. It offers contemporary events spaces with indoor and outdoor facilities, plus catering by Mitchell Davis (pictured, right, centre) and Gavin Gray (pictured, right, far right) from Great Eats Co.
Brell House offers more than 200 onsite parking spaces, three largeformat LED screens and a curated entertainment program.
“This redevelopment transforms the Diggers site into a destination where heritage meets hospitality and everyone belongs,” says Shipley, a local resident and former Penrith City Councillor. “We’re proud to create local jobs and contribute to the precinct’s revitalisation.”
the conversation because in the age of AI, being deeply human has never been more relevant. What sets our industry apart is not just what we know, but how we express and apply that expertise.”
AIME 2026 is managed by event director Silke Calder and her team at Talk2 Media & Events on behalf of Melbourne Convention Bureau.
“At AIME, our mission is to provide a platform that reflects the credibility and confidence of our industry, bringing together the best minds, the most innovative ideas, and the leaders who are redefining what’s possible,” says Calder.
“‘Expertise Matters!’ highlights the knowledge and insight that drives meaningful outcomes for businesses and communities worldwide. Knowledge Monday in 2026 will empower our attendees to step forward as leaders, confident in the impact they create.”
AIME 2026 promises to be the biggest and best edition yet, with more than 16,500 square metres across 11 bays of MCEC to accommodate more than 700 exhibitors, 700 hosted buyers and in excess of 20,000 pre-scheduled appointments.
Spice is returning to present the 2025 AIME Ideas Academy on the Floor (formerly AIME Ideas Academy) at the AIME trade show on 10-11 February.
Legends and ASM Global rebrand following merger
Venue management and events companies Legends and ASM Global are rebranding a year after their merger.
Legends acquired ASM Global in August 2024 and the new entity will be known as Legends Global moving forward.
The merged entity delivers fully integrated solutions for premium events and venues services across their lifecycle, including feasibility and consulting; owner’s representation; sales; partnerships; venue management; hospitality; merchandise; content; and booking.
Its network encompasses more than 450 venues worldwide, hosting 20,000 events and entertaining more than
165 million guests annually across sports, music, entertainment, attractions, conventions, business events and leisure.
In Australia and New Zealand, the venues Legends Global manage include ICC Sydney, Brisbane Convention and Exhibition Centre, Cairns Convention Centre (pictured, above), Darwin Convention Centre, Te Pae Christchurch Convention Centre, Qudos Bank Arena in Sydney, RAC Arena in Perth, Newcastle Entertainment Centre, Brisbane Entertainment Centre and Suncorp Stadium in Brisbane.
“Legends Global is uniting with a shared commitment to excellence and
General manager appointed for PCOA
The Professional Conference Organisers Association (PCOA) has appointed an experienced leader in its newly created general manager role.
New Zealand-based Megan Crum brings a proven blend of operational expertise and industry insight.
According to PCOA, Crum “will take the association to the next level, building on 18 years of achievement to further elevate the status of event managers and continue the professional development and upskilling of practitioners across the entire business events community”.
Her appointment aims to strengthen PCOA’s trans-Tasman focus, ensuring greater representation and engagement in the Australasian market.
“We are delighted to welcome Megan into this role,” says the PCOA Council Management Committee of Barry Neame, Paula Leishman and Karen Sainsbury, in a joint statement.
with one clear focus: delivering worldclass experiences at unmatched scale and quality for our partners,” says Dan Levy, CEO, Legends Global. “Our global network, expertise and passion for bringing people together allows us to serve our partners and their guests with seamless execution and constant innovation. This new era positions us to shape the future of live entertainment across the world’s most iconic venues and events.”
Legends Global has around 100,000 employees globally, and is majority owned by investment firm Sixth Street, which has more than $175 billion in assets under management.
“Her appointment signals a significant growth-step forward for PCOA as we continue to expand our reach across Australia and New Zealand.
“Megan’s deep understanding of the business events landscape and her collaborative spirit make her the ideal person to lead our team, support members and business partners, and develop strategies that benefit the entire business events sector.”
With the current PCOA team of Maxine Tod, Cindy Axisa and Michelle Dick, Crum will service PCOA members and industry partners, and represent PCOA at industry events such as AIME, MEETINGS and the annual PCOA Conference, which is being held in Christchurch, New Zealand, on 7-9 December 2025.
Major expansion for Victorian resort
A coastal resort in Victoria has unveiled plans for a major expansion, with a new wing including ocean-view rooms and larger conferencing and events facilities.
RACV Inverloch Resort, in southeast Victoria, will undergo a multimillion-dollar expansion that will include 36 premium rooms to help meet soaring demand in the popular Bass Coast region, which regularly turns away thousands of visitors during peak periods due to capacity constraints.
The resort currently operates at almost full occupancy during peak periods and is fully booked months in advance, forcing many potential visitors to seek alternatives outside the region. The expansion will enable the facility to welcome up to 20,000 additional guests annually.
“This is an investment into Inverloch and Gippsland tourism that RACV is tremendously proud to be a part of,”
says Craig Peachey, executive general manager, leisure, RACV. “With regional tourism booming post-pandemic, these new premium rooms will help address a significant market gap while elevating Inverloch’s status as a premium destination.
“We’re pleased the Victorian Government shares our vision for the project, and we’re appreciative of its assistance in making this expansion possible, with RACV a successful recipient of a grant from the Victorian Government’s Regional Tourism Investment Fund 2024.”
The expansion at the 4.5-star resort, located 90 minutes from Melbourne, is targeting three market segments: the conference and events sector, with new capacity for larger events and conferences; travellers seeking premium coastal
accommodation; and family groups requiring flexible room configurations.
The new two-level wing will feature floor-to-ceiling windows capturing panoramic views across Andersons Inlet.
“Our nine RACV Resorts across Victoria, Queensland and Tasmania have something for every traveller – from dramatic coastal scenery you’ll find at RACV Inverloch Resort, to rich bushland or a bustling city break – and we’re delighted to invest in our accommodation options for our RACV members and guests,” says Peachey.
RACV Inverloch Resort currently hosts 55,000 visitors annually and offers diverse accommodation options, conference spaces and Radius Restaurant.
The venue’s new wing is expected to welcome its first guests in December 2026.
Luxury harbourside events venue opens in Sydney
Sydney Harbour is home to a new luxury events venue, with Dedes Waterfront Group launching multimillion-dollar penthouse Suite Two at Jones Bay Wharf in Pyrmont in October 2025.
The venue offers sweeping views of Sydney Harbour and the Harbour Bridge, and pier access for yachts. It is the latest addition to the Dedes Waterfront Group portfolio, which includes other Sydney establishments Sala Dining – located with Suite Two – Alpha Dining, Flying Fish and Deckhouse.
“Guests are looking for venues that are exclusive and memorable,” says
Con Dedes, owner of Dedes Waterfront Group. “Hosts appreciate intimacy, design and detail – no two events [at Suite Two will be] weaved the same.”
Suite Two features flexible layouts which allow for 40 guests to be seated on the ground level, 60 upstairs, and 90 for cocktail events.
Suite Two and Sala Dining head chef Danny Russo creates menus that range from intimate set dinners to live gourmet stations where chefs interact directly with guests.
“Sydney diners aren’t just chasing flavours, they’re chasing theatre and story,” he says. “Internationally, cities such as London and New York have mastered the art of hospitality theatre, and Sydney is catching up.”
Sydney’s North Shore welcomes new events venue
A new events venue has opened its doors in the northern Sydney suburb of Chatswood, welcoming guests for business and social occasions.
Newgreens Chatswood opened on 1 October 2025 as a destination for business events, conferences and social gatherings. Billed as a “first-of-its-kind lifestyle precinct blending dining, golf, wellness and community”, the venue is located five minutes from Chatswood CBD and is surrounded by nature.
Newgreens’ largest venue is a ballroom seating up to 160 people, or 200 guests for cocktail-style events. It is configurable into three smaller rooms, offering settings for conferences, weddings, awards nights and end-of-year events.
The venue’s 12-seat boardroom has been purpose-built for meetings, workshops and private dining.
Newgreens also features an open-air barbecue area for cocktail events and networking, and a 26-seat theatre suitable for product launches, private screenings and team-building events.
“Newgreens is set to redefine how Sydney celebrates and connects,” says Michael Fantuz, general manager, Newgreens Chatswood. “Our event spaces balance sophistication and flexibility, whether you’re hosting a board meeting, team celebration or end-of-year gathering for up to 200 guests.”
Beyond its function spaces, Newgreens features Dodici Italian restaurant; casual eatery Tempo; a wellness facility, featuring a gym and hydrotherapy pool; and in early 2026, it will welcome Australia’s first purpose-built 12-hole golf course with practice facilities and a golf retail offering.
Effortless Events in Nature’s Playground
Embrace the spirit of endless summer when you gather at Sheraton Grand Mirage Resort Port Douglas.
With al fresco spaces decorated by swaying palms, an outdoor event at the resort sets the scene for effortless connection.
Elevate your gathering with a Signature Events Package, an all-in-one solution for décor, AV and catering. Choose from a range of carefully curated themes, and let our onsite sales and events teams take care of the rest. Sheraton Grand Mirage Resort Port Douglas 168-190 Port Douglas Road, Port Douglas, QLD T +61 07 4099 5888 E sales.portdouglas@sheraton.com
Waterside hotel opens in Sydney’s south
A new bayside hotel with stunning water views, 11 events spaces and two ballrooms has welcomed its first guests in Sydney.
The Brighton Hotel Sydney: MGallery Collection is located in the waterside southern Sydney suburb of Brighton-Le-Sands, just metres from the shores of Botany Bay.
Featuring 307 rooms and suites, Mediterranean-inspired dining and wellness offerings, the property promises a resort experience by the water.
Its architecture is shaped by structure and light, with glass facades and softened interiors welcoming the sunshine, and rooms boasting private balconies with water views.
The Accor hotel is home to 11 versatile light and bright events
spaces with modern AV and two showpiece ballrooms, catering for meetings, business events, conferences, showcases, product launches, corporate retreats and weddings.
The centrepiece is The Brighton Ballroom, which can accommodate up to 600 guests and has floor-to-ceiling windows with ocean views; sculptural chandeliers; marble finishes; layered ceiling details; and customisable lighting.
The Brighton Hotel Sydney: MGallery Collection is also home to hatted restaurant Ammos Brighton, which is helmed by GreekAustralian chef Peter Conistis, and the hotel’s Sands Bar has flexible indoor-outdoor spaces, waterfront views, a contemporary menu and an adults-only beach club.
Stunning beachside hotel coming to Sydney
A luxurious coastal hotel in Sydney’s east will open before Christmas, offering 14 meetings and events spaces, including a grand ballroom.
InterContinental Sydney Coogee Beach will welcome its first guests in December 2025 to enjoy its 198 guest rooms, of which 22 are sophisticated beachside suites.
As Sydney’s only luxury beachfront hotel located within 20 minutes of the CBD, InterContinental Sydney Coogee Beach offers wellness-driven elegance that is connected to its natural surrounds.
While the hotel opens this December, additional new spaces will be unveiled in March 2026, including a leisure deck featuring an ocean-facing infinity edge swimming pool; a poolside bar; outdoor events terrace; and a day spa.
The hotel’s 14 versatile meetings and events spaces offer natural light, modern technology and catering services. The notable spaces include:
• Oceanic Ballroom: The largest space at the hotel that can host up to 350 guests.
• Centennial Room: Accommodates up to 180 guests.
• Coogee Room: Accommodates up to 169 guests.
• Clovelly Room: Seats up to 71 guests.
• Bronte Room: Accommodates up to 64 people.
• Wylie’s Boardroom: Accommodates eight guests.
The premium suites feature indoor-outdoor design with spacious lounges, refined finishes, outdoor baths and floor-to-ceiling windows.
Onsite dining includes new modern Australian restaurant Shutters Restaurant & Bar, and Rick Stein at Coogee Beach.
Where Summer Events Soar
Lady Banks Rooftop is Western Sydney’s ultimate destination for unforgettable events. Perched on the 10th floor with breathtaking 360° views, this stunning venue blends elegance and energy across stylish indoor and outdoor spaces.
Let our expert events team bring your vision to life, from intimate gatherings to large-scale celebrations, every detail is curated to perfection.
Whether you’re planning a sunset cocktail party, sit down lunch, or a dream wedding under the stars, Lady Banks Rooftop delivers with:
• Private entry & exclusive bar
• Mediterranean-inspired menus
• Customisable food & beverage packages
• Flexible layouts for 80–270 seated or 120–450 cocktail guests
Make your next event unforgettable. Make it Lady Banks Rooftop.
Five minutes with…
Adrian Williams, chief operating officer, Accor Pacific
It’s been a big year for Accor Pacific, with fresh brands, new hotels and enhanced offerings for meetings, conferences and events, writes Gavin Dennett
Looking back at the height of COVID-19 lockdowns, when the hotel and events industries were on their knees, it’s hard to fathom the questions that were raised about whether people would want to meet face-to-face for business again.
Of course, at the time, the future was clouded and nobody knew where the world was heading, but fast-forward five years and hotels have ushered in a new era for conferences and events, with the market definitively endorsing the power of coming together.
For multinational hospitality company Accor, its path in Australasia and the Pacific is clear: new brands, a pipeline of hotel openings and fresh initiatives to meet demand from guests and clients seeking elevated and sustainable experiences.
How do you reflect on the turmoil of COVID-19 for hospitality?
During COVID-19, when everything was unknown about where things where headed, there were a lot of questions about the need for events spaces. I was on global calls where we were contemplating whether to get rid of our meetings floors and
do something else with them. These were the conversations being had when the industry was shut down and everyone was too scared to talk to each other in person.
But now it’s a new era for meetings because all of that is ancient history. The reset button has been set and everyone is going hard. Our clients say they get better yields by meeting face-to-face; it’s a crucial part of their businesses.
What are Accor’s strategies for conferencing and events?
We have new products that have landed and more coming. We’ve got refurbished event centres and we’re doubling down on things our market is telling us they absolutely need.
They want great experiences. Have a look at a property such as Sofitel on Wentworth in Sydney, with $70 million worth of refurbishment and putting in five bars and restaurants to create that kind of experience. It goes from being a typical conference venue to something new and exciting that delivers a premium food and beverage experience.
People are seeking elevated experiences and you’ve got to exceed people’s expectations. We know event organisers and delegates want to be recognised, and our meetings plan and loyalty program is really important for that. People just love earning points on meetings.
What are Accor Pacific’s sustainability initiatives?
We’ve got a lot of meaningful stuff happening. We know our customers want sustainable practices and we are making headway on third-party ecocertification and getting our hotels accredited. Given the size of the company, it’s a huge undertaking. We were the first global hotel company to remove single-use plastic, and we are making big inroads in energy and water reduction. Addressing food waste is a big focus for us this year. In the meetings and events space, there’s a lot of food waste and people are aware of it. In our big venues, we’re using AI to help us with that. For example, a chef will take leftover eggs off the breakfast buffet and throw it in the bin,
“Our conference organisers and delegates are demanding sustainable practices.”
Five minutes with…
but there’s a camera that automatically recognises it as scrambled eggs. It will be weighed and at the end of the week we’ll know 30kg of scrambled eggs was wasted. Knowing the dollar value of it changes your practices to reduce food waste.
We also have local arrangements with food resource organisations, but our goal is to eliminate food waste altogether, which makes for a more efficient business and shapes the ordering process for catering from the beginning, especially if patterns of consumption emerge over time.
With our smart AI system, it will know if the chocolate biscuits aren’t a hit. (Laughs) Well, maybe not chocolate biscuits, as such, but other items.
Are you responding to demand from clients and guests?
We know our conference organisers and delegates are demanding sustainable practices. We need to demonstrate we are doing it in a truthful, meaningful and measurable way. That’s why ecocertification is there, and why we’ve got these set targets to drive cultural change.
What new brands and hotel openings excite you in 2025?
Accor has been talking about lifestyle brands for a long time and we have some amazing new ones that have landed. The Mondrian Gold Coast is a transformative, lifestyle beachfront hotel. It’s luxurious with unbelievable food and beverage.
The lifestyle hotel space is pretty exciting, especially opening to the community so locals can enjoy the village feel, too. That is all done through food and beverage – taking the typical 30 per cent hotel revenue through food and beverage to 50-60 per cent.
We’ve also got 25Hours Hotel The Olympia in Sydney that has just opened and Hyde Perth in January 2026. Hyde is a brand born out of Vegas. It was a restaurant nightclub brand so you can imagine what kind of cool and energetic hotel it’s going to be. In Auckland, we’ve got Tribe just opened as well. There is plenty to be excited about. n
25hours Hotel The Olympia opened in Sydney in October 2025.
Photo: Justin Nicholas.
Above:
EXPERIENCE MAKERS IN A DIGITAL AGE: Why connection outshines code
Michael Magafa, commercial director, APAC, at Encore Event Technologies, shares why connection and a human touch is shaping the future of live experiences.
In an era when artificial intelligence can generate copy in seconds, algorithms predict our next purchase, and events are livestreamed to audiences across the globe, it’s tempting to believe technology is the hero of modern experiences.
But the truth is far more human.
At the heart of every unforgettable event lies emotional connection. Conversation between strangers sparks a partnership, and the spontaneous way a story travels through a crowd resonates long after the lights fade. Technology may create the canvas, but people make the memories.
Connection over complexity
Digital innovation has transformed our industry and expanded possibilities, whether through AI-driven content curation, hybrid platforms or immersive environments. Yet attendees consistently rate human connection as the most valuable takeaway from any event, including networking, personalisation and the feeling of being seen.
This dichotomy is the cornerstone of contemporary event design. It’s not a matter of choosing between technology and human touch, but about orchestrating both. A perfectly timed lighting sequence or a seamless hybrid stream is only powerful if it amplifies the human story being told.
One example is Encore’s recent DEEPAL S07 launch at Bondi Beach. The event featured curved LED screens that mirrored the fluidity of electric vehicles, ambient lighting that guided guests through the brand’s sustainability mission, and
interactive zones that encouraged discovery. These elements didn’t just showcase technology; they told a story that guests could feel.
The role of storytelling
Storytelling is how we bridge the gap between digital and personal. When technology delivers information, it risks reading as transactional. When we weave narrative into the experience, it becomes transformational. An LED screen becomes a portal, a hologram becomes a messenger, and a soundscape becomes the heartbeat of a shared moment.
At Encore, storytelling underpins the way we design and deliver experiences. Understanding the “why” behind every event – the intention, story and human impact – ensures technology becomes an enabler of connection rather than a distraction.
Designing for emotion
In our events industry, service excellence is often discussed in operational terms: response times, logistics and execution. Yet a true measure of service is how people feel in our care. Do they feel understood, inspired and uplifted?
It’s here the human touch becomes irreplaceable. AI can suggest, but real empathy anticipates. Automation can streamline, whereas authenticity surprises and delights. As leaders in this space, we are obliged to design experiences founded in emotion and supported – not overshadowed – by digital tools.
Encore Event Technologies’ commercial director, APAC, Michael Magafa, with creative director, APAC, Julz Partington.
Designing for emotion starts with a clear narrative that reflects the audience’s values and aspirations. Technology should be used to heighten those emotional beats with lighting, sound and visuals that serve the story rather than overwhelming it.
Above all, weaving in moments of personalisation and surprise ensures attendees feel seen, valued and part of something unique.
The Encore difference
At Encore, we recognise human connection is not a trend. It is the foundation of every meaningful experience.
What sets us apart is our commitment to investing not only in the latest event technologies, but in our people. Our teams are trained to listen deeply, understand client goals and design with empathy.
We know our clients choose us for more than our tech capabilities. They value our ability to translate vision into emotion, to anticipate needs before they’re spoken, and to deliver service that feels personal. This dual investment in innovation and people ensures every Encore experience is crafted with care, creativity and connection.
The future belongs to experience makers
Looking forward, the industry competitive edge won’t belong to whoever has the biggest screen or sharpest hologram. It will belong to those who understand how to weave humanity into digital design.
The most successful event creators will be those who see themselves not as service providers, but as experience makers crafting moments that merge the power of technology with an enduring desire for connection. n
Michael Magafa is a passionate advocate for creativity, service excellence and the power of storytelling. He believes every event should begin with “why” – the purpose that drives connection and leaves a lasting impact. He also serves on the board of BESydney, where he champions the growth and impact of the business events sector. Discover how Encore can enhance the human connection at your next event at encore-anzpac.com/spice.
Bringing car launches to life though incredible audiovisual displays.
Storytelling is a key component to engage audiences emotionally.
Dazzling attendees at the 2025 NSW Accommodation Australia Awards for Excellence.
Encore Event Technologies’ exceptional digital innovation.
Turbocharging the visitor economy
NSW and Victoria recently launched their visitor economy roadmaps that outline the strategies to bring more people to the respective states through tourism and events, writes Gavin Dennett
Visitor economy strategies
NSW and Victoria have released strategies to turbocharge their respective visitor economies, with major events a key component to attract people to the state.
The Visitor Economy Strategy 2035 launched by the NSW Government outlines a roadmap to boost the visitor economy with growth in expenditure, more hotel rooms, increased inbound flights and new jobs.
It has set a target to generate $91 billion in annual visitor expenditure, more than 40,000 hotel rooms, 8.5 million new airline seats, and an additional 150,000 jobs by 2035.
The Victorian Government’s five-year Visit Victoria 2030 strategy outlines how the state’s tourism and events industry will drive more visitors to the region and create more jobs.
NSW Visitor Economy Strategy 2035
Following consultation with more than 500 stakeholders, the NSW Visitor Economy Strategy 2035 will guide cross-government and industry collaboration, with five key pillars to accelerate growth:
• Making it easy for more people to visit by growing aviation capacity by 8.5 million seats, unlocking more than 40,000 new accommodation rooms and expanding the tourism workforce.
• Focusing on attracting visitors by elevating the NSW and Sydney brands through storytelling and data-led marketing, showcasing Sydney as a destination beyond well-known postcards.
• Driving growth through events by locking in a calendar of major sport, culture and business events to draw year-round visitors.
• Focusing on experiences by delivering immersive, high-quality and culturally rich visitor offerings across metro and regional NSW that highlight the state’s landscapes and produce.
• Improving access to real-time data and consumer insights to enable agile decision-making across the sector.
“NSW is home to some of the world’s most vibrant destinations, experiences and events, but we can’t afford to stand still,” says NSW Premier Chris Minns. “This strategy is about taking bold, coordinated action to ensure we continue to lead the nation and compete on the global stage.
“We’re backing our strengths and unlocking new opportunities across Sydney, western Sydney and regional NSW. This strategy charts a bold path to more jobs, stronger communities and a thriving visitor economy that benefits the people of NSW.”
The NSW Government’s tourism and major events agency, Destination NSW, will lead the delivery of the NSW Visitor Economy Strategy 2035.
“NSW is already a powerhouse of the nation’s visitor economy, which is why the NSW Government has set an ambitious target of $91 billion in annual visitor expenditure by 2035,” says NSW Minister for Jobs and Tourism Steve Kamper.
“If we want to grow our visitor economy, we need to grow our capacity and we need to attract investment. This strategy will help us unlock opportunities and partner with the private sector to deliver an additional 8.5 million aviation seats, 40,400 new accommodation rooms, and 150,000 new jobs.
“The opening of Western Sydney International Airport and Newcastle Airport will be transformative for NSW, creating new pathways for global connection and visitation that will fuel growth in tourism, trade and investment.”
The strategy includes a new staged growth path, with targets of $59 billion by 2026 and $71 billion by 2030.
NSW Minister for Jobs and Tourism Steve Kamper
Photo: Destination NSW.
Visitor economy strategies
“The release of the Visitor Economy Strategy is an exciting moment for businesses across NSW,” says Business NSW CEO Daniel Hunter. “Having a clear pathway and intent to invest from the NSW Government will give businesses confidence to continue investment in their own growth.”
As part of the strategy announcement, the NSW Government has committed to the development of a Statewide Aviation Strategy, expanding the state’s calendar of major events and investigating a new pathway to unlock major tourism investment.
The government is acting on these key pillars to help drive immediate momentum across the state’s visitor economy, with early initiatives including launching the $12.5 million NSW Take Off Fund and the $16 million Western Sydney International Take-Off Fund to secure more flights, and introducing extended trading hours and increasing the cap on concerts and major events to support the 24-hour economy.
“We welcome the NSW Government’s new commitment to improving brand awareness, attracting and securing world-class events, focusing on experiences and leveraging data to drive growth,” says NSW Tourism Association CEO Natalie Godward.
“What makes NSW unique is the diversity of our visitor economy, from family-run tourism businesses and passionate local guides, to world-class operators and iconic destinations. This strategy recognises the importance of every part of our state and provides a pathway for inclusive, sustainable growth.”
Business Events Sydney welcomes the NSW Government’s commitment to events and growing the state’s visitor economy.
“We are thrilled to see the NSW Government’s commitment to driving growth through events,” says BESydney chair Professor Mary O’Kane AC. “Business events are a multibillion-dollar global industry and a powerful catalyst for innovation.
“This strategy will help BESydney unlock new potential across the city, particularly with the opening of Western Sydney International Airport next year.”
The NSW Government’s commitment to driving growth through events highlights the critical role of business events to the visitor economy.
BESydney CEO Amanda Lampe notes BESydney has already secured 66 events to Sydney in 2025, bringing in 46,000 delegates staying 174,000 delegate days and generating an estimated $213 million in direct expenditure.
“As the state’s expert advisor on strategic business event acquisition, we look forward to working closely with the NSW Government, Destination NSW and the local business events ecosystem to achieve these ambitious goals,” she says.
“The majority of delegates attending the events we attract are from overseas and visiting Sydney for the first time because of that conference. Beyond their tourism dollars, they contribute to our knowledge economy – sharing their expertise and learning from our local experts.
“They enter collaborations, they sign business deals and they invest here. Many also return later for further business, to study, or with their friends and family on holidays.”
Visit Victoria 2030
Victorian Minister for Tourism, Sport and Major Events
Steve Dimopoulos announced the Visit Victoria 2030 strategy at the Destination Victoria 2025 event in Melbourne on 8 October, with an aim to grow Victoria’s visitor economy to $53.4 billion by 2030.
The strategy outlines growth through demand-driving activities and is shaped by insights from more than 1000 industry stakeholders – Victoria’s largest visitor economy consultation in more than a decade.
“Tourism and major events are part of the fabric of Victoria,” says Minister Dimopoulos. “They bring people together, create jobs and support local businesses across every corner of the state. Victoria’s visitor economy is one of the strongest in the country and this strategy is about making sure we build on this success and create even more opportunities for Victorians.”
The strategy unites government, industry and communities to create an inclusive, resilient and internationally competitive visitor economy. Its three focus areas are “creating demand, converting demand and connecting demand for the visitor economy to thrive”.
Visit Victoria 2030 is also supported by four key pillars to accelerate growth: strong industry
Make Every Event Unforgettable
Connect, Engage, Inspire
In today’s digital world, it’s the moments of genuine connection that guests value. At Encore, we don’t just deliver events – we create experiences that become lasting memories.
Don’t settle for ordinary. Make your next event extraordinary – an experience that leaves a lasting impression.
Ready to create a real human connection at your next event? Contact Encore today and let’s make your vision come alive.
collaboration, sustainable growth, increasing First Peoples tourism, and creating a strong and capable tourism industry.
“Our new strategy is built on deep industry engagement and puts us in a strong position to deliver for Victoria domestically and internationally,” says Brendan McClements, CEO, Visit Victoria. “It recognises the existing capacity for Victoria to accommodate strong growth and the opportunity for Visit Victoria to work closely with our industry to drive this growth.”
Visit Victoria 2030 aligns with the Victorian Government’s Experience Victoria 2033 strategy, which supports businesses and investors within the tourism industry, encourages new tourism products, and engages with local communities.
Programs announced as part of the Visit Victoria 2030 strategy include a new Touring Victoria initiative to grow regional travel; the launch of a redeveloped content hub to provide access to current images and video content; and expanded industry capability training programs to boost access to international markets.
The Victorian Government also recently announced $43.7 million domestic and international marketing investment during the next two years. n
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*Quote code CONNECT15
Celebrating Events Uncovered
The 10th edition of Events Uncovered presented by Spice brought together the Australasian events industry for an unforgettable day of connection, learning and fun.
The 2025 instalment of Events Uncovered presented by Spice promised to be the biggest and best yet, and it absolutely delivered.
For its 10th anniversary, Spice’s annual event was hosted at new venue ILUMINA in Sydney’s CBD on Tuesday, 19 August, 2025, and the Australasian business events community turned out to celebrate the industry, network with peers and have some fun.
Honouring a decade of excellence, Events Uncovered opened its doors to approximately 1000 attendees who enjoyed the sector’s thought leaders participating in panels and keynotes during the Spice Knowledge Sessions; met with top suppliers and venues at 38 stands in the Showcase; mingled with industry peers and networked throughout the day and during the Sundowner drinks; and let their hair down at the Events Uncovered After Dark party.
At the Spice Knowledge Sessions, “corporate monk” Kamal Sarma delivered stirring opening keynote, “Mastering human connection through artificial, analog and ancient intelligence”, that urged those in attendance to cut through distractions of the modern world to discover the power of interface with each another.
Presented by Inspire Speakers, Sarma captivated the audience with advice to help people master the art of human connection through the navigation
of complex and critical conversations, and by developing resilience and transforming cultures.
Throughout the day, keynote speakers and panel sessions deep-dived into topics covering the spectrum of the business events industry, including AI, marketing, leadership, event design, brand experience and the future of the sector.
Be Challenged CEO Lisa Kelliher enlightened attendees with a keynote on striking leadership balance to boost trust, safety and performance. The session also addressed the challenge of balancing empathy with accountability to create a healthy, high-performing culture.
Brand experience expert Hannah Gott outlined how strategically crafted brand moments can foster deep emotional connections, and CAPITAL-e founder and CEO Andrew Everingham led an esteemed panel session on busting AI myths and embracing the tech revolution.
Spice editor Gavin Dennett moderated panel sessions on the 10-year outlook for the events industry; event case studies and lessons for success; the future of leadership and attracting talent to the events industry; essential principles for event planners; and conducted an onstage fireside chat with NSW 24-Hour Economy Commissioner Michael Rodrigues.
All photos: Oneill Photographics.
A panel of experts at the Spice Knowledge Sessions. Beautiful stylings of Events Uncovered After Dark.
The Spice Knowledge Program was rounded out by Jess Hatzis, founder of award-winning creative agency Willow & Blake, and co-founder of skincare brand frank body, who shared her inspirational entrepreneurial success story.
The Spice Knowledge Program was expertly helmed by MC Mark Humphries – presented by Inspire Speakers – who engaged the audience in entertaining and comedic style, and kept the program running smoothly.
Events Uncovered’s free Showcase featured 38 exhibitors offering information, entertainment and activations, with plenty of freebies and edible treats. At the conclusion of the Knowledge Program, guests networked among the stands at the Sundowner drinks, presented by PopUp WiFi, before launching into Events Uncovered After Dark, where they partied with great food, drinks, music and entertainment.
A huge thanks to our sponsors for helping make the 10th edition of Events Uncovered presented by Spice the best yet: The Big Group, Inspire Speakers, D PLUS D Events, Harry the Hirer, Sprintr, Exponet Exhibitions & Events, Oneill Photographics, Solution Entertainment, Be Challenged, Village Roadshow Theme Parks, Elements of Byron and PopUp WiFi.
The Spice team can’t wait to do it all again in 2026! n
New venue for 2026!
The 11th edition of Events Uncovered presented by Spice will be held on Tuesday, 1 September, 2026, at Hyatt Regency Sydney on Sussex Street in the CBD, overlooking Darling Harbour. It is Australia’s largest upscale hotel, with 878 guestrooms, 23 meetings and events spaces, and two incredible pillarless ballrooms, which will be home to Events Uncovered.
Hyatt Regency Sydney was recently named Oceania’s Leading Business Hotel 2025 at the World Travel Awards that acknowledge, reward and celebrate excellence across all sectors of the global travel and tourism industry. Mark your calendars now and we’ll see you there!
Spice editor Gavin Dennett welcoming guests to ILUMINA.
Kamal Sarma’s powerful opening keynote.
Uncovered After Dark.
in full effect on the exhibition floor.
The 2025 MEA Awards
As a farewell to Meetings & Events Australia, Spice exclusively announces the winners of the MEA Awards for 2025 and pays tribute to the association that represented events professionals for 50 years.
It has been a bittersweet year for Meetings & Events Australia (MEA). In what was meant to be a celebratory year to mark its 50th anniversary, the independent association that fostered professionalism and excellence in meetings and events management ceased trading.
During the course of half a century, MEA offered professional development programs, accreditation, recognition, disseminated information and provided a forum for its members to discuss issues affecting the industry. It also operated as a registered training organisation, but went into
voluntary administration and closed its doors in March 2025.
Its annual MEA Awards were well respected for honouring the best people and organisations in the Australian events industry, and acknowledging excellence across many categories. While MEA may no longer be a running entity, these final awards are a fitting farewell after 50 years of service, with many industry figures paying tribute to the association and its history of serving the sector.
So without further ado – drumroll, please – here are your MEA Awards winners for 2025...
The 2024 MEA board.
From left: Former MEA CEO Peter McDonald and chair Vanessa Green.
MEA Chair Vanessa Green with former board member Thomas Staunton.
MEA Awards national and state winners for 2025
Association event of the year
• MCI Australia (National, Queensland)
• Forum Group Events & Marketing (NSW)
Audiovisual services
• Encore Event Technologies (National, NSW)
• Harry the Hirer (Victoria)
Cause-related event of the year
• Scope Productions (National, NSW)
Corporate event of the year
• We Are Phoenix (National, Victoria)
Event agency of the year
• Forum Group Events & Marketing (National, NSW)
Event educator of the year
• International College of Management Sydney (National, NSW)
Event hotel of the year
• Sofitel Melbourne on Collins (National, Victoria)
Event manager of the year: agency
• Forum Group Events & Marketing (NSW)
Event Manager of the Year: PCO
• ICMS Australasia
Best event marketing
• Endure Collective (National, Victoria)
Best event technology
• Cvent (National, NSW)
Best event venue: capacity under 1000
• Zinc at Fed Square (National, Victoria)
• Cliftons Event Solutions (NSW, Queensland)
• Paranaple Convention Centre (Tasmania)
Best event venue: capacity above 1000
• Sydney Showground (National, NSW)
• Melbourne and Olympic Parks (Victoria)
Exhibition of the year
• ICMS Australasia (National, Queensland)
• Creative Hire (NSW)
Government event of the year
• Queensland Department of Education (National, Queensland)
• Forum Group Events & Marketing (NSW)
• Victorian Department of Education (Victoria)
Best in-house event management team (association, corporate or government)
• Queensland Department of Education (National, Queensland)
Incentive event of the year
• We Are Phoenix (National, Queensland)
• Encore Event Technologies (NSW)
Legacy: exhibition of the year
• ICMS Australasia (National, Queensland)
Legacy: incentive event of the year
• Encore Event Technologies (National, NSW)
Major event or festival of the year
• City Parklands (National, Queensland)
Operations person of the year
• ICMS Australasia (NSW)
Outstanding contribution of the year
• Queensland Department of Education (National, Queensland)
Professional conference organisation of the year
• MCI Australia (National, Queensland)
• ICMS Australasia (NSW)
• Wise Connections (Victoria)
Regional event of the year
• Misfits Media Company (NSW)
Sales, marketing or business development person of the year
• Craig Watson, The Sydney Props Group (National, NSW)
• Suellen Holland, ICMS Australasia (Queensland)
• Tony Byron, Pullman Melbourne on the Park (Victoria)
Speaker, entertainer or team builder of the year
• SongDivision (NSW)
• Saxton (Victoria)
Special event of the year
• Sofitel Sydney Wentworth (National, NSW)
Specialist services or supplier of the year
• Party Higher (National, Victoria)
• The Sydney Props Group (NSW)
Former and current MEA Awards winners honour the organisation’s legacy
Emma Bowyer, owner and CEO, ICMS Australasia
In 1993, Bryan Holliday was elected the inaugural national president of MEA and he went on to attend more than 25 of its annual conferences. During his term of office, he accelerated the introduction of industry accreditation, national awards and residential meetings management programs.
Holliday was actively involved with the organisation from 1978 onwards, when it was the Association of Conference Executives, before it became the Meetings Industry Association of Australia. His legacy lives on through ICMS Australasia and through the many industry professionals who benefited from MEA’s commitment to excellence.
For ICMS Australasia, the MEA Awards were always more than a trophy. They were a moment of reflection and pride. Each win represented the collective effort of our team and the high standard set by MEA in recognising excellence across every facet of our industry.
ICMS Australasia was honoured to receive the MEA Platinum Event of the Year Award in 2024 for Meeting of the Mines 2023. It was a fitting recognition for an inaugural conference that embodied everything MEA stood for – that events have the power to drive economies, foster collaboration and create legacy.
As MEA closes the chapter on a remarkable 50-year history, its influence will endure through the standards it set, the people it united and the pride it instilled in all of us at ICMS Australasia who had the privilege to be part of its story.
Simon Baggs, owner, Lateral Event Management, and chair of judges, MEA Awards
The MEA Awards were always regarded as the most respected, prestigious and legitimate awards program in Australia’s business events industry. The process of submitting an award nomination was far from easy, but each penetrating question made applicants reconsider their processes and provided a catalyst for viewing their organisation from the outside. Writing MEA Awards submissions provided an invaluable health check.
Becoming a state finalist was a shot in the arm to a company, boosting the pride of staff in their place of work. Becoming a national finalist was an affirmation of one’s position in the industry. Winning a national MEA Award resulted in ecstatic staff and provided a powerful business development asset. You were the best in the country, as adjudicated by the sector itself. There is no higher industry accolade. These final MEA Awards were of an extremely high standard and I congratulate all winners.
Andrew Roberts, director of sales and marketing, Sydney Showground
Sydney Showground was a proud and active member of Meetings & Events Australia, valuing the education, collaboration, recognition and networking opportunities the association provided to its members. During the years, we were honoured to receive numerous awards and were inducted into the MEA Hall of Fame. As the industry continues to evolve,
From left: PCO Barry Salter with former MEA president Bryan Holliday.
Chair of judges for the MEA Awards, Simon Baggs.
we look back with great appreciation and fond memories of MEA, particularly its conferences, which fostered meaningful connections, professional growth and lasting friendships within the events community.
Liz Williamson, director, community engagement and events, Queensland Department of Education
Being part of the events industry and Meetings & Events Australia for more than 25 years has shaped who I am today. I grew up in this industry and if it wasn’t for the people I’ve met along the way, I wouldn’t be the events director I am now.
MEA has had such a profound influence on me. Its conferences were unforgettable, and they were where I learned, laughed and built lifelong friendships. I even spent my honeymoon at the MEA Conference at Hamilton Island in 2015 – proof of how deeply embedded this community has been in my life.
Those early years were filled with youthful enthusiasm, late nights and the joy of the social extravaganzas so cleverly planned by MEA. From Brisbane to Adelaide and beyond, the networking, camaraderie and fun reminded us why we love this industry so much.
MEA’s regional conferences were some of the most memorable. Darwin stands out for its warm hospitality, collaborative spirit and the way it showcased the strength of Australia’s events community.
What always set MEA apart was its leadership in promoting best practice, professional excellence and high industry standards. The introduction of accreditation programs and the establishment of the MEA Academy were pivotal in elevating our profession, ensuring event practitioners had access to formal recognition and pathways to ongoing learning.
MEA brought together creative, capable and committed people who turned up feeling comfortable among friends, who spoke the same language of passion, precision and purpose. It gave me the opportunity to mentor and guide young professionals stepping into the industry and watch new generations find their confidence and purpose.
The friendships formed through MEA have been invaluable. They’ve inspired me, challenged me and reminded me that events are, at their core, about people, the connections we create, the experiences we share, and the stories we tell together.
Congratulations to MEA on 50 incredible years.
Lauren Hayward, owner and managing director, Forum Group Events & Marketing
MEA has been an instrumental part of my personal growth in the industry, and that of Forum Group Events & Marketing. Starting as a fresh graduate who was completely new to the industry, through to now being the owner of an established, award-winning agency, I owe so much to MEA for the opportunities, knowledge and incredible connections gained during this time.
The team and I are grateful for the wonderful experiences we have had during the years at various MEA events, conferences and awards nights that have connected us with this industry we love so much and made us feel supported every step of the way.
Thank you, MEA, for everything.
“What always set MEA apart was its leadership in promoting best practice, professional excellence and high industry standards.”
From left: Suellen Holland, Adam Best and Emma Bowyer from ICMS Australasia.
Lauren Hayward (second from right) and the Forum Group Events & Marketing team.
Photo: Oneill Photographics.
50 years of connection, contribution and celebration
Former Meetings & Events Australia chair Vanessa Green reflects on the association’s half-century of service.
This year marks 50 years of Meetings & Events Australia – half a century of connection, collaboration and commitment to raising the standard of our industry.
As we share the final chapter of MEA’s story, it’s fitting to end with a celebration of excellence: the 2025 MEA Awards.
Across five decades, MEA has brought together the people who drive forward the events industry: the thinkers, doers and leaders who have built careers, businesses and lifelong relationships through this community. From training and accreditation, to advocacy, connection and recognition, MEA has always stood for professionalism and the power of shared success.
Congratulations to this year’s MEA Awards winners and finalists. Your work reflects the creativity, innovation and resilience that define our sector.
A sincere thank you to the judges, past board and committee members and to Gavin Dennett and Spice magazine for helping to share this milestone and honour MEA’s legacy. Finally, thank you to every member and supporter who contributed time, expertise and energy during the years – you are the reason MEA made such a lasting impact.
As MEA’s formal chapter closes, its influence endures through the professionals, standards and connections that continue to shape our industry. Here’s to a fantastic 2026 in the ever-changing, always amazing events industry.
From left: MEA alumni Wolfgang Klein, Vanessa Green and Stephen Cox.
MEA chair Vanessa Green (left) with Emma Bowyer, owner and CEO, ICMS Australasia (right).
The hidden cost of MEA’s absence
Ian Whitworth, co-founder of audiovisual company Scene Change and winner of MEA’s Outstanding Contribution Award in 2024, reflects fondly on the legacy of MEA conferences from yesteryear.
Getting people to MEA’s annual conference was an ongoing battle. Not because it wasn’t a great event, but because lots of attendees answered to a stingy boss who demanded to know the measurable ROI of attendance.
This short-sighted Scrooge mindset failed to understand all the long-term benefits MEA delivered. The most precious commodity in business is trust, and it takes years to build up.
When Scene Change started, we were total unknowns so we put lots of energy into making MEA interesting. We gave every delegate a limited-edition T-shirt every year. We created our own beer and cider brand, Scenechang, and hijacked the conference’s opening cocktail party in Darwin by telling the waitstaff of a “lastminute management order” to serve from our pallet of smuggled-in beverages instead.
When MEA came to Hamilton Island in 2015, we recruited a covers band of AV industry competitors, AV/DC, to play the after-party. To give it full rock vibes, we flew in on the Scenejet private jet, which became quite the talking point. Hamilton Island laid it on, with strokes of genius such as the late-night hot-dog cart outside the hotel. It was like living in our own
reality show. A decade later, people still talk about their Hammo experience as one of the greatest of their working lives. Nobody talks about a digital experience that way. The random, sometimes chaotic nature of events is a remarkable way to bond people together. This year, Scene Change won our largest contract ever from a client we first got to know at a MEA Awards night in 2015. We stayed in touch, got to know each other and developed the trust that made the deal happen. Good things take time and MEA was the glue that held it all together.
I have so many friends who were once bright up-and-comers from the MEA Future Leaders mentoring program. They’re current leaders now, and it was an absolute joy to watch their skills and positivity get to the next level.
It’s sad to think of what won’t be happening a decade from now because those gatherings aren’t taking place. Thanks to everyone who put in for Meetings & Events Australia for so long; it was an honour to hang out with you in a wide range of bars. Your efforts made so many people’s careers a little more vibrant than they otherwise would have been. n
“People still talk about their Hammo experience as one of the greatest of their working lives.”
The 2024 MEA board and committees.
Below: Ian Whitworth rocking out at the 2015 MEA Conference.
Photo: Oneill Photographics.
Shaping the future of events
International resorts company Club Med recently released its second report on the trends driving tomorrow’s meetings and events, painting a picture of a growing industry undergoing progressive change at pace, writes Gavin Dennett.
Club Med has unveiled its second meetings and events industry report, “Inspirational Experiences: The Trends Redefining the Future of Meetings and Events”, in which it reveals the trends influencing global events. From personalisation and technology, to sustainability and budgets, it’s a changing international landscape for the sector, according to Julie Voultepsis, head of meetings and events for Club Med Pacific.
What is Club Med’s new report aiming to achieve?
Our second meetings and events industry report stems from our commitment as a brand to helping organisations navigate the rapidly evolving meetings and events landscape. As the industry undergoes major shifts, driven by changing attendee expectations, technological innovation and a stronger focus on sustainability, we recognise the need to provide clarity, insight and inspiration for event decision makers.
The report aims to equip stakeholders with data-driven insights and practical guidance to help create impactful, engaging and sustainable events. Developed in partnership with Decibel Research, it explores key themes such as event experience design, return on investment (ROI) strategies, sustainability, destination innovation and attendee wellbeing.
The report seeks to empower organisations to elevate their event strategies, stay ahead of industry trends and design experiences that connect, engage and leave a lasting legacy.
What are the major findings from the report?
Significant findings are that costs remain the top planning concern; personalisation is widely seen as directly improving attendee satisfaction; immersive technology is used for learning and engagement; networking remains the top purpose of business events; sustainability practices are being adopted; and wellness is a core priority.
What are the areas of growth in the MICE market?
Incentive travel has made a major comeback, with
organisations eager to reward and motivate their teams with exceptional experiences after years of disruption from COVID-19. People are craving experiences that feel special and recognise their hard work while reigniting passion and connection. Demand is shifting towards highimpact, culturally immersive and purpose-led experiences rather than one-size-fits-all rewards, using incentive travel to drive performance, retention and in-person connection.
Conferences have also surged in importance as businesses prioritise face-to-face interaction. Bringing colleagues together from across the globe to share ideas, collaborate and reconnect has become a key driver.
The desire to create memorable experiences and leave a lasting impression is a growing trend.
One of the biggest trends is sustainable events. Businesses want their events to reflect their wider values and they’re looking to work with suppliers who can deliver responsible, impactful initiatives. Business clients are increasingly prioritising events that minimise environmental impact and demonstrate social responsibility, reflecting broader organisational values and the expectations of attendees. Sustainable approaches not only reduce an event’s footprint but enhance the attendee experience as participants feel aligned with a purpose-led, responsible event.
We’re also seeing growing focus on wellness and work-life balance, with attendees valuing time for leisure and the ability to bring their families. This balance contributes to more productive and enjoyable sessions.
Personalised experiences also remain key.
Communications before, during and after an event that tailor experiences to attendees resonates strongly, enhances engagement and creates lasting memories.
How is personalisation changing how
events are curated?
Our research found 84 per cent of respondents believe personalisation directly improves attendee satisfaction, highlighting its growing role as a key success factor for event planners. By using attendee data and insights, organisers can design events that reflect individual preferences through tailored agendas and activities, curated speakers, catering and personalised communication that makes attendees feel valued and understood.
Events
From the findings, 95 per cent of event professionals believe attendee data and interests are essential to shaping impactful events. Ultimately, personalisation has become the hallmark of modern event design, fostering emotional connection and engagement, and ensuring every delegate leaves feeling the experience was created just for them.
What are the biggest challenges facing the MICE industry?
The industry is facing several key challenges, but planners are finding innovative ways to navigate them. Modern participants demand more engaging, personalised and meaningful experiences, while there is growing pressure to minimise environmental footprints and demonstrate corporate responsibility.
Global uncertainty and rising costs can make budgeting and planning large-scale events increasingly complex. Fluctuating travel prices, inflation and geopolitical factors add pressure on organisers to deliver high-quality experiences while staying within budget.
One way that planners are navigating this is by partnering with all-inclusive suppliers. These providers offer a single upfront price that covers accommodation, catering, activities and meeting
facilities, giving organisers cost certainty, simplified logistics and greater control of ROI.
What are the key drivers and metrics for a successful business event?
The drivers and metrics that define a successful business event for clients continues to shift, however our research demonstrates networking, team-building and professional development are keys to a successful event.
Our research shows 51 per cent of respondents rank networking as the top activity. Other valued components are team-building opportunities (important to 49 per cent of respondents) and professional development (also important to 49 per cent of respondents). This highlights the central role of human connection in delivering event success.
Metrics for success extend beyond attendance numbers or session completion. They are measured by engagement, relationship building and quality of interactions. Venues and suppliers that can offer multifunctional spaces – from formal meeting rooms to informal social areas or recreational options – are especially valuable. These environments create natural opportunities for connection and collaboration, enabling attendees to network, bond and learn in ways that support immediate event goals and long-term business growth. n
Making every event a story worth repeating
Club Med is providing a unique, all-inclusive twist on traditional business events.
The problem with many business events is they blur together – another ballroom, another buffet, another PowerPoint presentation. At Club Med Meetings & Events, the belief is simple: events should leave their mark. They should energise, inspire and surprise. Club Med reimagines what out-of-office and incentive travel means. At their resorts, stepping away from your desk marks the beginning of a remarkable journey, with time to connect more deeply with colleagues, build relationships and nurture team spirit in an environment that sparks genuine emotion through immersive experiences such as adventure, team-building activities, wellness experiences, culinary arts and exotic locations for corporate training.
Why Club Med?
It begins with the all-inclusive difference. With more than 60 resorts worldwide, including bucket-list destinations such as South Africa, Japan, Southeast Asia, the Americas, and sun and ski resorts across Europe, Club Med makes event planning effortless.
There’s no need to juggle multiple suppliers because transfers, entertainment, team building, excursions and kids’ clubs are all included.
This integrated offering delivers value far beyond cost. It allows groups to fully invest in engagement, results and a unique sense of freedom, enjoying each resort’s vibrancy and the local culture at sun or ski destinations around the world.
Group excursions and destination adventures mean attendees aren’t just present for an event, they are experiencing new horizons, discovering culture and growing together. Business takes on new meaning, blending with memories that last a lifetime.
Rent a Resort
For businesses ready to elevate their team’s experience, Club Med’s Rent a Resort option provides the ultimate in customisation. Companies can take over an entire resort, unlocking private
access, tailored branding opportunities and flexible use of every venue space. Each event with Club Med Meetings & Events proves it’s not about where you hold your event, but about creating a stage where connection, creativity, collaboration and friendships come alive. These are stories worth retelling, stories your teams bring home, stories that shape company culture, and stories that fuel performance long after the last session ends.
Keep up with industry trends
To support event planners and industry professionals, Club Med recently released its Meetings & Events industry report, “Inspirational Experiences: The Trends Redefining the Future of Meetings and Events”. Built from a surge in MICE business and insights from 200 decision makers, this invaluable resource offers data, tips and guidance for what’s next.
Club Med is dedicated to empowering planners to create innovative, sustainable and exceptional events that connect people before, during and after them. n
See wonder
ntbusinessevents.com.au
Corroboree Billabong Airboat Safari
As the clock ticks down to the Brisbane 2032 Olympic and Paralympic Games, the Queensland capital is gearing up with billions being spent on new infrastructure. With a booming events pipeline in place, the city is poised for its global debut, writes Chris Ryan
Brisbane 2032:
An event capital in the making
“Being named host city is the absolute ultimate in global profiling ... allowing us to showcase the city’s capability to deliver world-class events.”
The Brisbane Lions and Brisbane Broncos are respective AFL and NRL (and NRLW) premiers, building sites are busy, and the Olympic Games are on the horizon. Right now, Brisbane is buzzing.
But behind the excitement lies a coordinated effort to ensure the Olympics drive long-term benefits for the Queensland city and its people.
Lorelle Chittick, general manager of events at Brisbane Economic Development Agency (BEDA), says it is energising to be part of a city that’s preparing to welcome the world.
“For us, it’s all about showcasing Brisbane’s creativity, our hospitality offerings, and the way we collaborate,” she says. “Being named host city is the absolute ultimate in global profiling. The Games shine a global spotlight on Brisbane, allowing us to showcase the city’s capability to deliver world-class events.”
BEDA is focused on turning that global attention into tangible economic impact.
“It’s about ensuring the Games leave a legacy beyond sport,” says Chittick. “Our Lord Mayor Adrian Schrinner was part of the Southeast Queensland Council of Mayors, pitching Brisbane and southeast Queensland as a potential host city. He was very vocal about viewing it as a catalyst for new infrastructure to supercharge the city.”
The benefits are already being reaped. Brisbane has secured 80 future business events, which is forecast to generate millions for the local economy thanks to BEDA’s efforts.
“We know the Olympics will amplify the trajectory we are on, positioning Brisbane as a world-class destination,” says Chittick.
Craig Davidson, CEO of Tourism and Events Queensland (TEQ), says the impact will stretch across the state.
“The Brisbane 2032 Olympic and Paralympic Games present a once-in-a-generation opportunity to elevate Queensland’s global profile,” he says. “The Games are the catalyst for a broader investment surge across Queensland. This includes revitalising existing attractions and increasing investment in iconic and uniquely Queensland locations in all our fantastic regions.” →
Building the future
This transformation is most visible along the riverfront, where the $3.6 billion Queen’s Wharf precinct has reshaped Brisbane’s skyline.
“It’s opened up a whole section of Brisbane River that was typically a lot of older government buildings,” says Chittick. “It’s a beautiful new precinct with hotel rooms, which is always good in our industry, and a lot of green space on the banks of the river. It’s become part of the cultural fabric of Brisbane.”
Across the river, Brisbane Convention and Exhibition Centre (BCEC) is quietly preparing for its own Olympics chapter. Sitting in the heart of the South Bank precinct, BCEC will play a key role in 2032.
Kym Guesdon, general manager at BCEC, says the venue’s team has been planning for several years.
“We find ourselves in a pretty nice position because we’re in the middle of everything and all the walkable venues,” she says. “We know we’re going to play a big role. What that looks like, we don’t know yet, but it’s exciting.”
Rather than undertaking major redevelopment, BCEC’s approach has been about strategic preparation.
“We started planning internally a couple of years ago,” says Guesdon. “We’re working with our sector advocates, our university partners, and our precinct neighbours to make sure everything is seamless when we come out the other side.”
BCEC’s preparation includes focusing on legacy outcomes for Brisbane’s business events community.
“It’s not just about sports, it’s biomed, biotech and more,” says Guesdon. “We’ve got a super big couple of years ahead.”
For TEQ, the Games’ infrastructure program represents a once-in-a-lifetime uplift.
“From an events perspective, having a new 63,000 seat stadium and entertainment venue will enable us to attract and host more world-class events in our city and complement our existing infrastructure,” says Davidson. “Queensland is already the home of swimming in Australia, and the new world-class aquatic centre will only add to that position.
“We’re focused on ensuring Queensland’s tourism ecosystem is resilient, accessible and future-ready. The development of Olympic venue infrastructure in regional centres ensures long-term outcomes for tourism and events, not just in southeast Queensland.”
Davidson says Queensland’s hospitality sector is also preparing for growth.
“We’re seeing strong interest from investors and developers who recognise the long-term opportunity the Games present,” he says. “The focus is on creating the right conditions for investment in sustainable tourism infrastructure.
We’re already seeing movement – from new builds to upgrades of existing properties – and innovative models such as mixed-use precincts and eco-accommodation.
“We would also explore short-term options during the Games, such as cruise ships, to supplement existing accommodation in the southeast so we don’t have an oversupply issue post-2032 Olympics.”
Beyond 2032
While the spotlight will shine brightest in 2032, Brisbane’s leaders are looking much further ahead.
“I think that is the right focus so you don’t end up with a dead city or a dead precinct after the Games,” says Guesdon. “Everybody in the city is being pretty careful around what happens after 2032. Certainly, we are planning for beyond, ensuring the calendar is going to be full.”
Chittick says BEDA is focused on ensuring every dollar spent leaves a legacy for future visitors and residents.
“In the business events industry, particularly, it’s about playing the long game,” she says. “We are preparing to not only host the Games, but ensure we are delivering on that infrastructure legacy for future visitors and especially for our residents.”
That long game now includes a strong sustainability focus. Brisbane was recently named among the world’s top 20 sustainable destinations, climbing 17 places to rank 16th in the 2025 Global Destination Sustainability Index.
BEDA also achieved EarthCheck silver certification; BCEC has EarthCheck Platinum certification; and Brisbane Airport Corporation has become Australia’s first airport to reach net-zero emissions. It all reinforces Brisbane’s reputation as one of the world’s most liveable cities.
For TEQ, the Games will only elevate Queensland’s identity as a world-class destination.
“I see the Games as a springboard for Queensland’s events industry to scale up and diversify,” says Davidson. “It’s an opportunity for us to foster partnerships and amplify Queensland’s assets to a global audience like never before.
“We want to see more premieres and more exclusive events in Brisbane and Queensland that put the city and state first over our southern rivals.
“With stronger global brand equity building ahead of, and beyond, the Games, we expect to see increased visitation and infrastructure that supports our state to host the biggest and best events in the country.”
Regardless of the final medal count during the Olympics, Brisbane will finish the winner. n
Tickets, please!
The Olympic events our experts will be in the stands to watch.
Lorelle Chittick, BEDA
“I’ll be excited to see all of our athletes in our iconic sports, such as swimming and cycling, but there are so many new youthful events coming through such as skateboarding and speed climbing that really lean into Brisbane’s urban adventure lifestyle.”
Kym Guesdon, BCEC
“You don’t often get the opportunity to see a world competition, or so many of them, in one place and in your hometown so the whole elite competition thing is exciting for me. But if I had to choose, I’m there for the tennis.”
Craig Davidson, TEQ
“Honestly, all of it! But if I had to choose, I’m very keen on the more outdoorsy events that will highlight the outdoor lifestyle we have here in Queensland, such as beach volleyball, surfing and athletics that will be housed in the new Brisbane stadium. There’s so much to look forward to.”
Convention and Exhibition Centre.
Enhancing the incredible Incentive travel:
Incentive travel is a performance enhancement tool used by companies as part of reward and recognition programs to motivate, incentivise and honour employees or clients through extraordinary experiences. Such travel can serve as a conduit for team building and networking, with organisations such as the Society for Incentive Travel Excellence (SITE) advancing and promoting these once-in-a-lifetime opportunities. In Spice’s spotlight on this growing market, we reveal the machinations that drive a lucrative sector.
Destination decisions:
What’s driving planners to choose?
In the competitive incentive travel landscape, destinations that value align, help foster delegate connection and offer phenomenal experiences are rising above the pack, writes Rebecca Easterman, founder of DMC representation company PillowMINT, and vice president, sponsorship, for SITE ANZ.
Awell-chosen incentive destination doesn’t just reward performance, it inspires loyalty, strengthens culture and creates memories that last a lifetime. But with so many destinations competing for attention, what drives a planner’s decision to select one location over another?
At SITE ANZ, we work closely with planners and suppliers, seeing first-hand how these decisions are made. While every brief is unique, several common themes emerge.
Incentives must do more than reward; they need to align with business objectives, culture and values. Planners are seeking experiences that reinforce messages and create connection.
For example, sustainability commitments may steer a program towards destinations that can demonstrate eco-conscious infrastructure and meaningful community engagement. A company focused on innovation may look for cities with cutting-edge venues, tech-forward experiences and entrepreneurial energy.
The key question planners are asking is simple: Does a destination help us tell the story we want delegates to take home? No matter how exciting a destination looks on paper, it must deliver flawlessly in practice.
Delegates are often senior leaders or top performers, and expectations are equally high. Confidence in local partners, infrastructure and logistics often outweighs novelty. Destinations that can demonstrate proven capability, supported by trusted suppliers, rise quickly to the top of the list.
Of course, budgets, travel times and delegate demographics remain critical filters. A destination may perfectly align with purpose, but if flight access is limited or costs are prohibitive, it won’t proceed. Planners are constantly balancing wow-factor against practical considerations.
With many destinations offering similar climates, luxury hotels and resort-style experiences, the deciding factor is often uniqueness. Planners often ask: What can this destination give my group that they can’t get anywhere else?
It’s less about being the best at everything and more about being distinct. A cooking class with a local chef in a family-owned kitchen, a private performance in a cultural landmark, or an unexpected take on wellness – these kinds of experiences are what elevate an itinerary from memorable to unforgettable. Authenticity is the new currency for standing out.
DESTINATION DECISION-MAKING CHECKLIST: A QUICK
REFERENCE FOR INCENTIVE PLANNERS
1. Alignment with purpose
☐ Reinforces company values and culture.
☐ Links to business objectives (sustainability, innovation, collaboration).
☐ Suitable for delegate demographics and accessibility needs.
5. Supplier fit
☐ Active investment in the ANZ market (representation, famils).
☐ A focus on outcomes, not just assets.
☐ Ability to tailor to group needs.
“Authenticity is the new currency for standing out.”
For suppliers, whether they are convention and visitor bureaus, destination management companies (DMC), hotels or attractions, the challenge is clear. It’s not enough to have an incredible product; the real task is ensuring that product is understood in the context of what planners need.
That is why the most successful suppliers don’t just showcase their assets but articulate how those assets meet strategic objectives. Instead of “we have a beach”, it becomes “this setting allows your team to connect in a way that reinforces collaboration”. Instead of “we have luxury hotels”, it becomes “we can guarantee seamless delivery for 200 delegates with diverse needs”.
This is where industry forums and associations play an important role. Organisations such as SITE ANZ create spaces where planners and suppliers can have deeper conversations, not just about venues or activities, but about how the incentive travel industry can respond to evolving expectations.
Beyond events and networking, SITE provides access to global research, case studies and white papers that shed light on trends and benchmarks shaping destination decisions. For suppliers, engaging with this knowledge and sharing it with planners can be a powerful way to build credibility and visibility.
Destination decisions are complex, multilayered and increasingly tied to business strategy.
For planners, the key is identifying destinations that align with purpose, inspire confidence in delivery and offer something genuinely different. For suppliers, the challenge is to position their offering within that framework, articulating not just what they do, but why it matters.
Ultimately, destinations that succeed are those that tell a story planners can confidently make their own. And suppliers that stand out are those joining the right conversations at the right time with the right message. Incentive travel isn’t just about where groups go; it’s about how those journeys resonate, motivate, inspire and deliver impact long after the trip ends.
For planners seeking insights, SITE’s research and global community provides a trusted source of knowledge. For suppliers eager to elevate visibility, involvement in SITE ANZ initiatives – from research contributions to event partnerships – offers a credible way to connect with decision-makers. When buyers and suppliers connect through the right platforms, everyone’s story is stronger. n
The excitement of incentive travel to unforgettable locations is underpinned by a foundation of structured incentive marketing programs that are designed to drive audience engagement and deliver returns on investment, writes Mercedes Ibbett, managing director and owner of EVT Incentive Marketing, and SITE ANZ board member.
The strategies behind the incentive trip
The incentives travel industry is all about incredible, once-in-a-lifetime adventures that take top achievers and other industry members all over the world. But behind every incentive experience, there is a strategic incentive marketing program that is the reason the trip exists.
The global incentives market is estimated to be worth US$1.07 trillion (AU$1.7 trillion), comprising all the elements of the incentives ecosystem: incentive travel, merchandise, gift cards and digital rewards. It’s a huge industry and it’s built on one simple but powerful concept: driving motivation to improve performance through targeted and inspiring rewards.
We often hero the result – the glamour of the reward or the wow-factor of the trip. But none of that exists without a carefully structured incentive marketing program sitting behind it. If your incentive marketing program is built well, it doesn’t just inspire, it delivers tangible return on investment (ROI) for business.
From business challenge to reward experience
When clients come to EVT Incentive Marketing, they rarely begin the conversation by asking for a trip. They come to us with a business challenge that might include:
• How do we grow sales in a competitive market?
• How can we get dealers to prioritise our product over others?
• How do we encourage teams to go above and beyond service expectations?
The incentive trip is the outcome, not the starting point. The strategy is where we begin.
Together with our clients, we design programs that set clear objectives, define the right audience and establish the behaviours that will drive business results. Only then do we introduce the reward – whether that’s points, merchandise or ultimately the aspirational travel experience everyone strives for.
“We often hero the result – the glamour of the reward or the wow-factor of the trip. But none of that exists without a carefully structured incentive marketing program behind it.”
Why incentive marketing matters
The best incentive travel experiences work because they are built on a foundation of a strategically run incentive program that drives engagement – whether it be a three-month sprint or a year-round program – long-term engagement is key. You don’t just switch on motivation six weeks before departure. You earn it, build it and sustain it through ongoing incentive program activity.
That’s where incentive marketing comes in. It’s the storytelling of the reward, the campaigns and the communication that keeps participants motivated throughout the qualification period. It’s the leaderboards that fuel healthy competition, the monthly updates that remind participants of the reward, and the recognition touchpoints that celebrate progress.
In other words, without the strategy, the trip risks being just a holiday. With the strategy, it becomes a tool that changes behaviour, drives performance and strengthens loyalty.
The ROI equation
Incentive programs are not about giving something away; they’re about creating measurable business outcomes. A well-designed incentive program should:
• Increase sales volumes or margins.
• Encourage on-time payments.
• Grow market share.
• Boost product knowledge or training completion.
• Improve employee retention and engagement.
• Pay for itself, plus more.
At EVT Incentive Marketing, we’ve seen clients achieve a seven per cent sales uplift across dealer networks, reductions in overdue payments, and significant improvements in customer service scores – all directly tied to incentive program design. The reward is the celebration of those results.
The future of incentive marketing
As an industry, we’re seeing important shifts. Sustainability is no longer optional, and programs need to be designed with environmental impact in mind. Technology is playing a bigger role, from platforms that track performance in real time to AI-driven tools that personalise the participant journey. Authenticity is also key; delegates are seeking experiences that feel meaningful, not manufactured. The people factor really matters.
Incentive marketing sits at the intersection of these trends, ensuring the incentive program remains relevant, effective and futureproof.
Incentive travel may be the hero we all see with the beautiful photos, the memories and the glamour. But it is the incentive marketing program that makes it possible. It is the strategy behind the scenes that aligns business objectives with human motivation, ensuring that when the plane takes off, it’s carrying not just travellers, but the results of a carefully designed program.
Exceptional rewards are only as powerful as the strategy that drives them. Incentive marketing is not the afterthought to an incentive trip, it is the foundation. n
Photo: iStock.com
–Philip Thurston
Below, left:
The Lane Retreat in NSW Hunter Valley.
Below, right: Scenic Queenstown in New Zealand.
Global ambition
Nitin Sachdeva is global president of the Society for Incentive Travel Excellence (SITE) who is ushering in rapid growth for the organisation and flying the flag for incentive travel in the Asia-Pacific region, writes Gavin Dennett
In January 2025, Nitin Sachdeva was elected as president of SITE Global, having helmed the SITE India chapter since 2021. With extensive experience in the incentive travel and tourism industry, he sees enormous potential for the MICE sector worldwide. He is a strong advocate for the Asia-Pacific region, believing Australia and New Zealand are in prime positions to capitalise on the rise of outbound incentive travel from his home nation.
What got you started with SITE?
In 2015, I was 29 years old and I had my company [Venture Marketing] for two years but was short of connections and people my age who I could talk to. I only knew about 20 people outside of India, but I wanted to grow my business and I didn’t have a travel background. All my contemporaries were aged in their 50s. Whenever I used to talk to these guys, they would always cut me off and put me down like what I was saying wasn’t important. I felt I wasn’t in a position to challenge them. I had a customer in Thailand who suggested if I wanted to connect with people my age and gain new customers, I should
look at SITE. At the time, he told me there was a young-leader conference the following week in Las Vegas, just before IMEX. I’d never been to the US so I decided then and there to do it and just booked my ticket while in Bangkok. I told my wife I was going straight from there and she said I was nuts. When I entered the room in Vegas, there were about 150 people who were under the age of 30 and my network just exploded. Many of these people I still work with today.
It
sounds like things were tough in India.
I had no inroads in the Indian market. The SITE India chapter was all about the inbound market and I was the only person from outbound, but then the SITE Global Conference came to India, which was great timing. I was part of the organising committee, and despite all the red tape, I ignored the noise. That conference helped me understand what SITE is all about. I then tried every position I could with SITE that I couldn’t do in my own business. I volunteered in education, sponsorship, events – it was all an experiment because I couldn’t try things with my own customers, but could learn through SITE.
How did you rise to become president of SITE Global?
I served three years on the global young-leader committee. I went for the election, but didn’t make it and was told nobody knows you in America. I went back to India, served on the chapter there and became president in 2021. Then in January 2025, I was elected as SITE Global president and I’m the second president from the Asia-Pacific region, with the first being Rajiv Kohli, but there will be more to come.
How has it been as global spokesperson for SITE and helping shape its strategic direction?
I’ve made an effort to improve the way we do certain things. I took it seriously that people in the US didn’t know me, and I thrive in difficult situations. But I have been embraced, which is what SITE does really well. Three years back, we had 2000 members around the world, and now we have 2500, which speaks volumes for the growth we are working hard at. We are also trying to make SITE more data-driven to make access to data better for members.
Where do you see incentive travel heading in the Asia-Pacific region?
I’m really pushing growth for the Asia-Pacific SITE chapters as there is so much potential in the region. We have an agreement in place for them to work together. The region is a strong focus for SITE Global as two of the largest economies are in Asia – China and India. You also have to take note of what is happening geopolitically. Europe is struggling with a lot of destruction happening there, and many have people have issues travelling to the US currently – long haul to the US is absolutely minimal right now. There is very little MICE travel to Europe and US from countries such as India, and that is where Australia and New Zealand can take advantage of it. For example, people from India will more likely travel east than west, particularly with so much destruction happening in the Middle East.
The outbound Indian incentive market is going up every year, more than the leisure segment, so Australia and New Zealand should pay more attention to that part of the world to capitalise on growth in the region. n
“Australia and New Zealand should pay more attention to that part of the world.”
Escape to the Hunter Valley and experience the best of our collection – from boutique accommodation at The Lane Retreat, vineyard-view venues at Bimbadgen and Emma’s Cottage, to award-winning dining and cellar door experiences. Whether you’re planning a strategy retreat, team celebration, or corporate offsite, we’ll help you create an event that inspires, connects, and celebrates success.
Plan early and enjoy:
10% off your next team activity with Pinnacle Team Events
10% off Food & Beverage at Esca Bimbadgen Team gifting: a bottle of Bimbadgen wine for each guest
Five destinations tailor-made for incentive travel
These incredible locations offer unforgettable memories for incentive travel groups seeking unique and rewarding experiences.
THAILAND
Thailand Convention & Exhibition Bureau’s “Meet
Well in Thailand” campaign offers ideas for incentive experiences through its four pillars of “wellness, well connected, well balanced and the heartfelt welcome Thailand is known for”.
The bureau aims to ensure the success of your incentive program in Thailand with measurable return on investment (ROI) and return on experience (ROX), delivering tangible business outcomes and exceptional participant experiences.
For planners of incentive travel, support can include financial and non-financial motivators such as souvenirs from local communities, coordination with government agencies, premium service lanes at Thai airports and cultural performances.
Whether it’s the quiet reverence of Ayutthaya temples, a private wellness retreat in Chiang Mai or a group dinner on Koh Samui perched above a private beach with panoramic sunset ocean views, Thailand delivers moments that motivate and leave lasting impressions.
QUEENSTOWN AND WĀNAKA
Inspiring landscapes, a vibrant community and the promise of adventure at every turn make Queenstown and Wānaka the ultimate destination for your incentive trips. At the New Zealand destination, high-performing teams can reset, connect and be rewarded in ways that leave enduring impact.
From adventure activities and world-class dining to restorative wellness experiences and vineyard long lunches, every moment is designed to spark reflection, foster transformation and build meaningful connections. Distinctive venues and premium accommodation provide the perfect backdrop, while local hosts welcome your team with manaakitanga (hospitality) and share their deep knowledge of the region.
An incentive in Queenstown and Wānaka is a thoughtfully curated experience that celebrates achievement, inspires your team and leaves a lasting imprint of connection, adventure and possibility.
PERTH, WESTERN AUSTRALIA
Australia’s sunniest capital city is where business meets extraordinary experiences. Perth (Boorloo) blends 60,000 years of culture with modern sophistication, offering a dynamic destination for incentive travel. Set along Swan River (Derbarl Yerrigan), the city invites delegates to move effortlessly from boardrooms to beaches.
Cycle through historic Fremantle (Walyalup) as the sun sets over the Indian Ocean, or dine rooftop at Elizabeth Quay’s glittering waterfront. Journey into Swan Valley to sample award-winning wines and local produce from more than 40 boutique wineries and breweries.
For adventure, Rottnest Island (Wadjemup) awaits. Segway beside turquoise bays, snorkel vibrant reefs or skydive above sweeping coastlines.
Perth is where creativity flows and every incentive becomes an unforgettable reward.
NORTHERN TERRITORY
From Darwin’s tropical lifestyle and nearby World Heritagelisted Kakadu National Park to the desert landscapes of Alice Springs and famous Uluru Kata Tjuta National Park, Northern Territory combines natural beauty with distinctive experiences. A diverse range of resorts, retreats and globally branded hotels is complemented by unique offsite venues, cosmopolitan restaurants, bustling markets, vibrant galleries and locally inspired cuisine.
Attendees can engage with the world’s oldest living Aboriginal culture through traditional ceremonies, music, art and interactive activities such as weaving, painting, bush balm making and on-country experiences.
Access is easy via direct flights or onboard The Ghan. Recognised by Time as one of the world’s greatest journeys, the train offers a unique alternative for travel to the region, ensuring Northern Territory is different in every sense for incentives.
THE LANE RETREAT, NSW HUNTER VALLEY
Just two hours from Sydney and one hour from Newcastle Airport, The Lane Retreat is a beautiful destination for incentive group travel. Nestled among rolling vineyards, it blends comfort, inspiration and connection in one unforgettable setting.
Guests enjoy premium studio accommodation with vineyard views, flexible event spaces and tailored experiences that foster creativity and collaboration.
From wine blending and adventure challenges to yoga, wellness and indulgent dining, every detail is designed to rejuvenate and inspire. As part of Mulpha Group’s Hunter Valley portfolio – including Bimbadgen, Esca, Palmers Lane and Emma’s Cottage – The Lane Retreat offers itineraries that capture the best of wine country.
Walpa Gorge, UluruKata Tjuta National Park.
Photo: Tourism NT.
Tākina Wellington Convention and Exhibition Centre.
Associations: Convening with purpose
For Australasia’s associations, their conferences and events are critical tools for member connections and knowledge sharing. Increasingly, they are being used to influence policy, drive advocacy and leave lasting legacies for industries and communities, writes Matthew Sainsbury
Association events bring likeminded individuals together and spark organic networking.
Association events are thriving. From purposedriven conference strategies to meaningful policy influence, Australasia’s associations sector is proving that when it’s done right, a good event remains one of the most potent ways to influence and inspire. There are few more powerful catalysts for change, platforms for advocacy and vital engines of the knowledge economy.
The strategic imperative
For associations, events have evolved from operational necessities into strategic levers that drive long-term organisational health. Emma Hayes, managing director of association management company The Association Specialists, emphasises this shift in thinking about how events function within the broader associations ecosystem.
“Events are not just operational activities, they’re strategic levers,” she tells Spice “From a governance perspective, events drive member engagement, thought leadership and
financial sustainability. They are key touchpoints where an association delivers on its mission, showcases value, strengthens its community and provides opportunities for continuing professional development (CPD).
“Just as importantly, events bring likeminded individuals together, sparking organic networks, collaborations and conversations that often lead to unplanned opportunities and lasting offshoots.
“For associations, facilitating this kind of meaningful connection is part of their legacy and a key driver of long-term impact.”
The risks of neglecting this opportunity are substantial. Hayes warns that underinvestment in events can lead to member disengagement, loss of relevance, revenue decline and brand erosion.
“In a world of digital information overload, the ongoing success of conferences and associations is going to be the credibility and trust factor,” she says. “People will want to go to where they know they can get trustworthy peer-reviewed content.”
Navigating the new-member landscape
The demographical shift within associations is fundamentally reshaping event content and delivery.
Tony Gleeson, strategic advisor at Australian associations network, Associations Forum, is observing significant changes as Millennials and Gen Z increasingly represent its membership base.
“Associations are experiencing significant shifts in member demographics, primarily marked by the increasing representation of Millennials and Gen Z as Baby Boomers retire,” he says.
“This generational turnover is profoundly shaping event content and delivery, driven by the younger members’ expectations for immediate, personalised and digitally integrated value.
Consequently, event content is moving away from a one-size-fits-all approach towards highly focused, practical and specialised education that offers clear career advancement.
“Events are now designed with more on-demand access such as hybrid formats and microlearning videos; interactive and technology-driven sessions such as AR/VR experiences; and low-pressure networking opportunities that leverage online communities for year-round engagement.”
Measuring success has also evolved beyond traditional metrics. Gleeson explains that effectiveness is now measured through attendee satisfaction scores, content-specific learning outcomes, and whether events deliver on members’ initial reasons for attending.
“Ultimately, a successful event from the members’ viewpoint drives long-term value, which is evidenced by post-event behaviours such as a positive impact on member retention rates; the likelihood of recommending the event [via] net promoter score; and increased subsequent involvement in the association’s other programs or volunteer activities,” he says. →
Emma Hayes, managing director of The Association Specialists.
AR/VR experiences appeal to younger conference attendees.
Association events provide opportunities for continuing professional development.
Tony Gleeson, strategic advisor at Associations Forum.
Association events are powerful catalysts for change.
Competing in the digital age
The challenge facing associations isn’t whether to embrace digital platforms, but how to ensure events remain indispensable alongside them.
“Associations remain relevant in an era of competing digital platforms by focusing on non-replicable, in-person experiences and integrating event content into a year-round digital strategy,” says Gleeson. “The core value proposition shifts from simply delivering information, which is easily available online, to fostering curated, high-value connections.”
One innovative approach gaining traction is the hyperpersonalised event model.
“A notable best-practice event seen recently is an association that successfully implemented a hyperpersonalised event track within its annual conference,” says Gleeson. “Instead of generic breakout sessions, attendees first completed a pre-conference assessment on their skills gaps and professional goals. This data was then used by an AI-powered platform to create a unique, optimised schedule for each attendee, matching them to relevant educational content and other delegates with complementary expertise for intentional, small-group networking sessions.”
Hybrid delivery and health-focused event design
The Australian Traditional Medicine Society (ATMS) demonstrates how smaller associations can deliver high-impact events that balance affordability, quality and member needs. Its CEO, Annie Gibbins (pictured), has developed an approach to conference planning that prioritises evidence-based content, integrated healthcare perspectives and seamless hybrid delivery.
ATMS’s most recent flagship event, Healthy Brain Symposium 2025, was held at Hilton Sydney with clear objectives.
“We welcomed 250 delegates and industry sponsors in person, plus 230 online participants via livestream,” says Gibbins. “Our goals were to deliver evidence-based professional education; showcase integrated healthcare by featuring speakers from diverse professional backgrounds; and strengthen member and industry connections.”
The choice of Sydney was driven by practical considerations.
“Sydney was chosen for its excellent transport links, central accessibility and venue infrastructure that could support sponsors and hybrid delivery,” says Gibbins.
For ATMS, venue selection involves careful prioritisation of features that directly impact delegate experience and event success.
“Our non-negotiables were sponsor visibility with ample exhibition space; room capacity, screens and layout for content delivery; nutritious catering and dietary flexibility – important given our health-focused community; strong transport connectivity and an accessible location; and digital infrastructure to support seamless streaming,” says Gibbins. “Of these, sponsor space, AV quality and catering standards drove our decision most strongly.”
Cost considerations play a significant role in decision-making, too.
“Like most associations, we balance cost with accessibility and quality,” says Gibbins. “Our members are largely small business practitioners so we keep registration affordable while still ensuring venues deliver on functionality, AV and catering. This often means choosing highly practical venues over purely prestige locations.”
Dietary requirements presented a particular challenge at the symposium.
“The main challenge was meeting the diverse dietary requirements of our delegates,” says Gibbins. “While Hilton Sydney offered strong options, we worked closely with their catering team to refine menus and ensure delegates felt their wellbeing was prioritised.”
For ATMS, legacy extends beyond attendance numbers to encompass professional impact and community building.
“We look at delegate feedback, attendance levels and engagement, along with the quality of partnerships formed and the professional impact of the content delivered,” says Gibbins. “For us, legacy means strengthening the credibility and visibility of natural medicine, building a stronger member community, and showing how integrated healthcare can deliver value well beyond the event itself.”
ATMS’s approach demonstrates that thoughtful venue selection, attention to member-specific needs and strong hybrid infrastructure can create valuable conference experiences regardless of association size.
The capital advantage
Geography plays a crucial role in how associations leverage events for policy influence and stakeholder engagement. Michael Matthews, CEO of Canberra Convention Bureau, outlines why the nation’s capital offers unique advantages for association conferences.
“There is a reason why so many associations call Canberra home,” he says. “They recognise that advocacy comes from year-round contact, not just during an election or budget cycle. Even when based in Canberra, and more so when associations are not, the focus and access hosting major conferences in the capital brings provides purposeful engagement for the peak body and is a platform for members to feel part of the conversation with leaders and policy makers.”
Matthews emphasises that legacy extends beyond immediate event outcomes.
“Any event that comes to Canberra amplifies the story of the capital as a global city,” he says. “For domestic associations, it is absolutely the opportunity to bring their stakeholders into conversations with policy leaders to shape thinking and policy outcomes. This will always be a moving target for associations and is why Canberra is on rotation more than other Australian cities.” →
“It is absolutely the opportunity to bring stakeholders into conversations with policy leaders to shape thinking and policy outcomes.”
Michael Matthews, CEO of Canberra Convention Bureau.
“Wellington is home to the largest concentration of scientists and researchers in New Zealand, giving us a deeper pool of expertise than any other region.”
The bureau’s partnership with Hands Across Canberra represents another dimension of legacy building.
“Canberra Convention Bureau, in partnership with Hands Across Canberra, can now offer associations the opportunity to give back to more than 300 charities in the local community,” says Matthews. “This allows them to leave a legacy from their time in Canberra while aligning with their ESG [environmental, social and governance] goals.”
Trans-Tasman perspectives
Across the Tasman, Wellington offers a compelling case study in how smaller capital cities can compete for associations events. Irette Ferreira, manager of Business Events Wellington, highlights the city’s distinctive strengths.
“As New Zealand’s seat of government, Wellington is a natural choice for associations wanting to engage with ministries, agencies and decision makers,” she says. “It’s a city where advocacy can happen in real time, with access to the people shaping policy and public services.”
Wellington’s concentration of research capabilities provides another advantage.
“Most of the international association conferences we host are led by researchers from one of Wellington’s three universities or its many research institutes,” says Ferreira. “Wellington is home to the largest concentration of scientists and researchers in New Zealand, giving us a deeper pool of expertise than any other region.”
The city’s legacy program, launched in early 2024, demonstrates how destinations are actively helping associations create lasting impact.
“In October 2024, the Royal Australian and New Zealand College of Obstetricians and Gynaecologists held its Annual Scientific Meeting at Tākina [convention centre],” says Ferreira. “The New Zealand convenor used the event to address a gap in birthing data by running a targeted activity during the conference. They ended up collecting more data than expected and now have a plan underway to establish a national registry. It is a great example of how a conference can spark real change.”
Industry-wide impact
The contribution of association events extends well beyond individual organisations. Melissa Brown, CEO of Australian Business Events Association, contextualises their role in the broader economy.
“For many associations, their conference, award program evenings, AGM, educational programs and networking events are core parts of their business models, and vital components of their value proposition,” she says.
“The designing, branding, selling, organising, hosting and managing of these events all rely on skill and expertise that we would associate with the business events sector. Association events are a critical contributor to our sector, providing valuable business for organisers, venues, suppliers and bureaus.”
Brown highlights how association events strengthen Australia’s position as a global knowledge hub, citing the 76th International Astronautical Congress held in Sydney in September and October 2025. →
Above: An event at Canberra Convention Centre.
Below: The annual Australian Business Events Association Conference.
Returning in 2026
Now at Hyatt Regency Sydney
Tuesday, 1 September, 2026
Get ready! Events Uncovered presented by Spice is back in 2026, and for the first time it is taking place at Hyatt Regency Sydney. Join Australia’s leading events professionals, venues, suppliers and innovators for an unforgettable day of inspiration and connection.
Secure your place at this must-attend industry event
Ticket sales begin:
Pre-sale: 24 January-15 February, 2026
Early bird: 1 March-30 June, 2026
General admission: From 1 July until sold out
Rotating conferences for lasting impact
The Institute of Public Works Engineering Australasia (IPWEA) offers a compelling example of how association events can balance strategic rotation with meaningful legacy outcomes. Under the leadership of CEO David Jenkins, the organisation has developed a conference model that prioritises member engagement, professional development and connection to real-world infrastructure innovation.
IPWEA operates its major International Public Works Conference (IPWC) on a rotational basis across different cities, ensuring various state divisions and branches have opportunities to host. Jenkins explains that venue selection goes beyond simple geography.
“For other events, such as our popular IPWEA Australasian Fleet Conference, we seek venues that can accommodate large vehicles and specialised equipment,” he says. “When it comes to our International Asset Management Congress, the focus is on finding accessible venues with excellent facilities that deliver an outstanding experience for our members and the wider profession.”
The association’s approach to venue selection is deeply tied to learning opportunities.
“As part of our events, we typically include technical tours and site visits to facilities that showcase new infrastructure projects or have deployed the latest technology,” says Jenkins. “We focus on selecting venues that are in close proximity to such facilities so our delegates have the opportunity to learn from these real-life examples.”
The choice of Canberra for the 2024 International Asset Management Congress demonstrates how destination choice can enhance content and access.
“We were fortunate to have the Hon. Catherine King and Senator Bridget McKenzie deliver keynote addresses,” says Jenkins. “Hosting the event in Canberra made it easier to align with ministers’ schedules and enabled our delegates to tour some of the innovative asset management solutions being employed in nearby regional councils.”
Sydney’s recent hosting of IPWC showcased some different advantages.
“Sydney is a stunning location, and being based in the CBD gave us the opportunity to host networking functions at truly memorable venues,” says Jenkins. “Our delegates also had the opportunity to be some of the first to tour new infrastructure developments, including the new Hunter Street Metro Station, the satellite city of Bradfield and Western Sydney International Airport.”
Perhaps most significantly, IPWEA is using its events to invest in emerging professionals. Jenkins highlights a new initiative called NextGen, which provides shorter speaking opportunities for early-stage career professionals to share their projects in a welcoming environment.
“This initiative was hugely successful,” he says. “In addition to offering scholarships to help younger members attend, we are committed to continuing to find new ways to support and invest in the next generation of public works professionals.”
IPWEA’s International Public Works Conference.
“These events are vital in creating links with academia, scientific, medical, technological and geopolitical partners across the world,” she says. “Australian submissions were only second to the US in number. Involvement in conferences is a surefire way businesses and associations are expanding international reach and positioning Australia as a global knowledge hub.”
However, Brown warns against complacency.
“The biggest risk for conference management is inertia; assuming that because an event format has always worked, it always will,” she says. “Combined with the undercurrent of AI and other emerging technologies, major generational workforce shifts, the plethora of options to get education and information, and increased costs of running organisations, association conferences now compete with a whole range of factors, not just other associations in their space.”
As Australia’s association sector continues to evolve, one thing remains clear: events that deliver genuine value, foster meaningful connections and create lasting legacies will continue to thrive. The organisations and destinations that understand this, and invest accordingly, are positioning themselves not just for survival, but for relevance in an increasingly competitive landscape. n
TICK ALL THE BOXES
“The biggest risk for conference management is inertia; assuming that because an event format has always worked, it always will.”
Melissa Brown, CEO of Australian Business Events Association.
BAHA Poolside Bar & Kitchen Perth
Perched above the CBD at The Adnate Perth, an Art Series Hotel, BAHA is a Caribbean-inspired poolside bar and restaurant bringing tropical summer vibes to the city. Guests can sip signature cocktails, enjoy DIY taco platters and share island-style plates amid colourful street-art energy and a relaxed, resort-style atmosphere.
The open-air space flows from the pool terrace to the indoor lounges, with a live DJ setting the soundtrack for balmy evenings. Ideal for after-work drinks, sunset sessions or exclusive summer events, BAHA accommodates up to 200 guests for private functions, launches and social gatherings.
Bold, bright and effortlessly cool, BAHA delivers an elevated, yet fun, city escape. bahaperth.com
Anason
Sydney
Anason is located on Barangaroo’s Wulugul Walk and offers a vibrant waterfront dining experience with expansive outdoor seating that is perfect for summer days. The venue features a modern Turkish meyhane design and stunning views of Sydney Harbour. Guests can dine in the open-air terrace and enjoy the lively promenade atmosphere while indulging in seasonal, share-style dishes crafted by chef Somer Sivrioglu.
The menu highlights fresh seafood and vegetarian mezes, including octopus and fava beans, swordfish fillet with white bean piyaz, Tilba haloumi, and traditional Turkish pickling and yoghurts. Anason also offers a curated selection of Turkish wines and bespoke cocktails, elevating dining by the water. anason.com.au
Summer sizzlers
From light and bright patios to dining and cocktails under the stars, these bars and restaurants are the hotspots bringing festive fun this summer Down Under.
Byblos Bar & Restaurant
Brisbane
Soak up the Mediterranean vibes at Byblos Bar & Restaurant in Brisbane, which commandeers a spacious corner spot overlooking the water at Portside Wharf. Its facade opens via bi-fold glass sliding doors onto a fully weatherproof riverfront alfresco space that boasts natural light and river views.
The venue’s interior aesthetic channels Lebanon’s enchanting and ancient city of Byblos with sand-like textural rendered walls that mimic desert terrain and terracotta tones. The Lebanese dishes and banquets are modern and elevated, and the cocktails are fabulous and fun. Take a group, sit outside or perch windowside, and order as if you’re sitting by the shore of the Mediterranean Sea. Close your eyes and you’re almost there. brisbane.byblosbar.com.au
Manly Pacific Sydney
At Manly Pacific, refined elegance meets the beauty of the ocean. The hotel’s Infinity Residence is an opulent oceanfront retreat featuring an expansive terrace with panoramic views across Manly Beach – perfect for sun-drenched mornings or sunset cocktails.
For private celebrations or exclusive dining, Cibaria Terrazza offers an elegant events space with unrestricted ocean views and a relaxed, yet refined, atmosphere. Guests can indulge in curated menus and bespoke cocktails set against the sea breeze.
Upstairs, the rooftop pool provides the ultimate summer escape – a chic retreat for lounging, sipping cocktails and enjoying uninterrupted beach vistas. Whether it’s intimate events, private dinners or luxurious stays, these ocean-inspired spaces embody the essence of Manly’s summer lifestyle. manlypacific.com.au
Blackbird Bar Dining & Events
Brisbane
Summer celebrations come with a dramatic riverside backdrop at Blackbird Bar Dining & Events in Brisbane’s CBD. Set along Eagle Street Pier with 180-degree views of Brisbane River, this venue takes full advantage of its spectacular outdoor terrace, which is the place to be on a sunlit afternoon or balmy summer evening. The terrace hums with energy as guests enjoy the modern Australian menu enriched with native flavours and Queensland’s seasonal produce. Indulge in Raw Bar’s treasures – from freshly shucked oysters and yellowfin tuna crudo to Blackbird’s signature seafood platter – before moving on to woodfired grilled steaks or share plates that capture the essence of Australia’s summer. blackbirdbrisbane.com.au
Sheraton Grand Mirage Resort Port Douglas Port Douglas
With pleasant evenings year-round and perpetual swaying palms, the award-winning Sheraton Grand Mirage Resort Port Douglas events venue offers a fresh-air escape for outdoor gatherings that will delight every delegate. At the resort, warm summer days give way to balmy nights, and sunset brings an opportunity to soak in the best of Tropical North Queensland. Mingle over an Amalfithemed cocktail reception on Mirage Island; connect during a glittering gala dinner under the stars; enjoy team building on the sandy shores of Main Beach; or explore one of the resort’s seven bars and restaurants with al fresco options aplenty, from refined British fare on Harrisons Terrace to funky, pan-Asian fusion at poolside Lagoon House Restaurant. bit.ly/4nvdMIO
Summer venues
Iris Rooftop Bar & Restaurant
Brisbane
Summertime sips and celebrations don’t get much better than in the luxe surrounds of Iris Rooftop Bar & Restaurant, set atop Hotel X in Brisbane’s Fortitude Valley. Leaving the city hustle and bustle behind, guests enter a Mediterranean oasis complete with dreamily draped cabanas, a sparkling pool and outdoor lounges. Panoramic views of the Brisbane skyline can be enjoyed from every corner, including the Terraza – the main dining area which is fully undercover and an ideal indoor-outdoor setting for groups of all sizes. The fully private Sunset Lounge shimmers with natural light that bounces off a fully mirrored wall.
The venue is also home to several areas for private events, all underscored with a sensational Spanish menu of tapas and elevated classics, best enjoyed with sunset cocktails and beautiful vistas. irisrooftop.com.au
The Jetty
Canberra
The Jetty is a Canberra lakeside destination on the shores of Lake Burley Griffin that offers large-scale capacity. It’s a venue that evolves from long lunches to lively evenings, making it perfect for business gatherings and post-conference dinners for up to 300 people. Guests can even arrive in style aboard a Love Boat – a Hamptons-inspired floating functions space with capacity for 100, offering a unique water-to-shore experience.
The Jetty is walking distance from Canberra’s national institutions and delivers views of Telstra Tower, Parliament House, the Carillon and Mount Ainslie. With its bespoke beer garden, local gourmet food trucks and premium drinks from BentSpoke craft beer and Vanguard cocktails, it’s a welcome spot for a sunset celebration or relaxed networking with an Aperol in hand. thejettycbr.com
Cabana Bar Sydney
Cabana Bar is an alfresco oasis in the heart of Martin Place, in Sydney’s CBD. The venue’s atmosphere is staycation-meets-city-rooftop with tropical decor, neo-colonial touches and a relaxed playlist of tunes. The venue has five separate spaces, the largest being outdoor terrace The Cape, which has capacity for up to 80 guests, or combined with The Hideaway, it can cater for 150 people. Cabana Bar’s menu features fresh share plates, wines and cocktails for summertime celebrations. cabanabarsyd.com.au
Luna10
Adelaide
Adelaide’s highest rooftop bar and lounge, Luna10, offers a fresh perspective on summer in the city. Set atop Crowne Plaza Adelaide in the vibrant East End, it pairs sweeping views of the skyline and Adelaide Hills with the relaxed energy of sky-high cocktails and sunset gatherings.
The rooftop’s versatile layout makes it perfect for everything from after-work drinks to exclusive events under the open sky. With its indoor-outdoor flow, attentive service and elevated atmosphere, Luna10 is the ideal backdrop for memorable summer celebrations and private functions. luna10bar.com.au
Auckland. So
“Luna10 is Adelaide’s highest rooftop bar and lounge.”
much,
so close.
No one knows Auckland better than ACB and our expert support is free. Let’s plan your next business event together.
Cruise Bar & Restaurant
Sydney
With front-row harbour views and a chic new look, three-level Cruise Bar & Restaurant offers striking indoor and outdoor settings for events of every scale. Guests can soak up uninterrupted Opera House views from the ground-floor terrace, enjoy fresh seafood towers and native-driven cocktails, or head upstairs to Melba’s Rooftop, a sunset-hued haven perfect for private functions, weddings and summer soirees.
Led by head chef Han Chen and bar curator Tom Bulmer, Cruise delivers a distinctly modern Australian menu paired with inventive drinks inspired by native botanicals. Stylish and versatile, Cruise Bar is summer ready this festive season.
cruisebar.com.au
Holiday Inn Melbourne
Bourke Street Mall
Melbourne
In September 2025, IHG Hotels and Resorts opened the doors to its first dual-branded property in Australia:
Hotel Indigo Melbourne Little Collins and Holiday Inn Melbourne Bourke Street Mall.
Located in Melbourne’s CBD, Hotel Indigo Melbourne Little Collins is a 179-room boutique hotel that features terrace balcony rooms and suites, an internal courtyard, dining establishments, gym facilities and The Meeting Room, a stylish space for intimate meetings or dinners for up to 12 guests.
Holiday Inn Melbourne Bourke Street Mall is a 273room hotel featuring an open lobby, all-day dining at The Greenery, and a 220-square-metre private terrace events space with views across Bourke Street Mall. bit.ly/4nozxda
Lady Banks Rooftop
Sydney
Elevate your summer celebrations at Lady Banks Rooftop, one of Western Sydney’s premier destinations for unforgettable events. With 360-degree panoramic views, stylish indoor and outdoor spaces, private entry and a dedicated bar, Lady Banks Rooftop sets the scene for everything from cocktail parties and product launches to weddings and business functions. Enjoy Mediterranean-inspired menus and customisable food and beverage packages curated by the venue’s dedicated events team. Whether you’re planning an intimate gathering or a large-scale party, Lady Banks Rooftop ensures every detail is perfect. The venue offers flexible configurations for 80-270 guests seated or 120-450 cocktail style to make every occasion shine.
bankstownsports.com/ladybanks-rooftop
Photo: Steven Woodburn.
Four Hundred Sydney
North Sydney’s Four Hundred is a thriving summer venue with its 30-seated outdoor patio that is designed for long lunches, sunset cocktails and warm evening dining. Its Mexican-inspired menu is built for sharing, and its locally sourced produce pairs with the curated wine and cocktails list. Regular happenings include taco Tuesdays, live DJ sets and Saturday bottomless brunch with drinks and share plates that make for memorable summer enjoyment.
fourhundred.com.au
Leyla Bar
Canberra
Summer venues
Leyla Bar combines rooftop elegance with summery decor. Perched atop level seven of Burbury Hotel in Barton, Leyla Bar delivers sweeping views across Canberra’s skyline. For a perfect summery alfresco feel, a flick of a switch opens the venue’s large windows, which welcome the evening breeze and views of the city.
The menu features sophisticated cocktails, premium wines and seasonal share plates, and is ideal for mingling for up to 100 people with flexible layouts and exclusive hire an option. With its prime location within the Realm precinct, Leyla Bar offers an elevated, exclusive experience with other dining options and accommodation just a few steps away.
leylabar.com.au
FLAVOURS OF THE WEST
Where Australian produce meets world-class execution. WSCC is elevating the delegate dining experience.
PAID PARTNERSHIP
In today’s competitive MICE landscape, planners are seeking venues that not only deliver spaces, but experiences. The Western Sydney Convention Centre (WSCC) rises to that challenge, combining worldclass facilities with an immersive culinary program that showcases the best of Australian produce. From bespoke gala dinners to high-impact conferences, WSCC sets a new standard for events that leave a lasting impression.
Western Sydney in Every Bite
Proudly positioned in one of Australia’s most diverse and fast-growing regions, the WSCC culinary team crafts menus that celebrate the abundance of Western Sydney and regional New South Wales. Every dish tells a story of provenance, seasonality, and quality. “We want guests to taste where they are,” says John Pugliano, Executive Chef at WSCC. “Our menus celebrate the ingredients and cultures that make this region so dynamic.”
Menus showcase premium local ingredients, with select options featuring produce sourced from within 50 kilometres of the venue. It’s an approach that gives
domestic and international events alike a true flavour of Western Sydney, delivering a distinctive dining experience that stands proudly among the nation’s best.
A Taste of Country: Indigenous-Inspired Menus
The WSCC culinary team is embracing Australia’s oldest food culture through Indigenous-inspired menu design that celebrates native ingredients and connection to Country.
Working in collaboration with Link-Up NSW for their 2025 anniversary gala event, the culinary team together with local indigenous suppliers, created a menu highlighting flavours of lemon myrtle, wattle seed, strawberry gum and Davidson plum.
“We worked closely with the client to design an Indigenous-themed gala dinner that immersed delegates in the flavours and culture of this land,” says John Pugliano. “Every dish had a story, from native thyme–poached prawns to saltbush–baked chicken, and pavlova Australiana-style with lemon myrtle cream,
and local finger lime, connecting guests not only to the food, but to Australia’s incredible Indigenous heritage.”
Chef Pugliano places strong emphasis on balancing the distinctive native flavour profiles with practical execution, ensuring each dish reflects authenticity while remaining operationally feasible for large-scale service of up to 500 guests.
These menus offer planners a meaningful and distinct way to celebrate Australian identity, showcase storytelling through food, and share a thoughtful and unforgettable culinary experience.
From Boardroom to Backyard
Culinary experiences at WSCC extend far beyond the conference floor. Located within the vibrant Panthers Precinct, delegates can explore a variety of precinct dining options just moments away, from relaxed networking in The Backyard to refined dining at Marcel Bar & Bistro, where seasonal and locally sourced produce is paired with an award-winning Australian wine list.
It’s a precinct designed for connection, where meetings transition effortlessly into memorable shared dining experiences, creating the perfect balance of business and lifestyle.
Exceptional events are built on connection, and at WSCC, food is the connector that brings people together. Whether it’s a 20 person leadership retreat or a 1,200 delegate national conference, the Western Sydney Convention Centre delivers a world-class culinary experience that celebrates Australian produce, regional pride, and genuine hospitality.
Western Sydney Convention Centre is located at The Panthers Precinct, Penrith and is adjacent to The Pullman Sydney Penrith.
Start Planning Here
For enquiries, call + 612 4725 6444 or visit westernsydneyconventioncentre.com.au
Destination Gold Coast
Business and fun in the sun
Business is booming in southeast Queensland, with the Gold Coast a city of progress that is capitalising on its beautiful weather, natural surrounds and easygoing vibe that leaves visitors feeling rejuvenated and inspired, writes Gavin Dennett
As you exit Coolangatta Airport and make your way north along Gold Coast Highway, it’s clear to visitors this coastal pocket of sunny southeast Queensland is evolving rapidly. For the city of Gold Coast, which hugs 57km of pristine coastline that meets the Pacific Ocean, its famous skyline is changing shape in front of our eyes.
There is currently major buzz in southeast Queensland, with Brisbane, just 78km up the M1 Pacific Motorway, home of the 2032 Olympic Games and Paralympic Games, and Gold Coast confirmed to host several sports. While much focus is on the Queensland capital as it builds the infrastructure required to host a major international event, the Gold Coast is also changing at pace, with new business and leisure facilities, a pipeline of new hotels, and growing stature as a major events hub.
New luxury hotels, such as Langham Gold Coast at Surfers Paradise and the recently opened Mondrian Gold Coast at Burleigh Heads, now command the city skyline along the sandy strip, reflecting a city of progress
that has elevated its standing in the business travel sector. According to the Queensland Business Events Survey (QBES), more than half of all business events held in Queensland take place on the Gold Coast.
“The Gold Coast isn’t just watching the future, we’re building it,” says Brooke Campbell, director, business events, at Experience Gold Coast. “With our city on track to reach a population of one million by 2045, and the Brisbane 2032 Olympic and Paralympic Games on the horizon, we’re investing in infrastructure, capability and creativity to ensure we deliver world-class events now and well into the next decade.
“The level of investment across the city continues to accelerate, with high-end and affordable accommodation in constant development. The Star Residences and future icons such as St. Regis and Ritz-Carlton are part of a strong pipeline set to deliver more than 5500 new rooms by 2032.
“As of September 2025, there were 67 cranes across our skyline – a clear sign of the scale of growth and development shaping the Gold Coast right now.”
The SkyPoint open-air climb at Q1, Surfers Paradise.
During Experience Gold Coast’s annual This is Gold Coast (TIGC) showcase, held in August 2025, the city’s evolution as a business events hotspot was in full view.
“At Experience Gold Coast, the focus is on building a destination-led portfolio of major and business events, underpinned by a clear strategy to leverage our natural assets, invest in new precincts and venues, and align with key growth sectors such as health, innovation, education and sport,” says Campbell.
“The Gold Coast has the natural advantage of being positioned between 57km of stunning coastline and 100,000 hectares of ancient rainforest, with more than half of the city made up of green and open spaces.
“Sustainability and nature-based experiences are playing a bigger role than ever, and the City of Gold Coast’s new tourism grants reinforce our ongoing commitment to preserving our rich natural heritage while meeting growing demand from global travellers for environmentally and culturally responsible experiences.”
Hotel boom
The iconic Gold Coast skyline may have 67 cranes reaching into the sky as new apartments and hotels facilitate its expanding population and demand from visitors, but a multitude of spectacular new hotels are already open for business, along with established properties that feed the region’s tourism and business ecosystem.
The much-hyped Mondrian Gold Coast at Burleigh Heads is a 24-level, 208-room hotel from Accor and Ennismore that marks the brand’s debut in Australia. With multiple dining, events and hospitality spaces, plus stunning ocean views – particularly from the extraordinary Veeroom private space that offers 180-degree views along the coastline – it lives up to its reputation.
The Langham Gold Coast, which opened in 2022, offers similar luxurious strutting and is a spectacular example of modern elegance and sophistication. Occupying two towers – one being the hotel and the other residential – the property has multiple function spaces, including a ballroom and 11 events spaces, plus breakout rooms.
Dorsett Gold Coast is located adjacent to Gold Coast Convention and Exhibition Centre (GCCEC) and the hotel’s general manager, Christian Wachter, says the property is perfectly positioned in a city with a booming MICE industry.
“There’s an unmistakable buzz on the Gold Coast right now,” he says. “The city has truly come into its own as one of Australia’s most dynamic conferencing destinations and it’s easy to see why event planners choose the Gold Coast.
“At Dorsett Gold Coast, we’re right at the heart of it all. With 313 rooms and close proximity to Gold Coast Convention and Exhibition Centre, and The Star precinct on our doorstep, delegates can →
“The Gold Coast isn’t just watching the future, we’re building it.”
A hub for relaxation at Dorsett Gold Coast.
The annual This is Gold Coast showcase at RACV Royal Pines Resort.
Gold Coast Convention and Exhibition Centre at Broadbeach.
Destination Gold Coast
“The destination has become a defining part of the delegate experience, and delegates are extending their stays.”
move between conferences, accommodation and entertainment without ever leaving the precinct. Guests can switch from business to leisure mode in moments and that’s the magic of booking group accommodation with us.”
Also located just minutes from GCCEC is Sofitel Gold Coast Broadbeach, and the hotel’s director of sales and marketing, Siraj Memon, says it delivers elevated accommodation as well as versatile meetings and events spaces.
“Sofitel Gold Coast Broadbeach is more than a luxury hotel; it is a sophisticated sanctuary for discerning travellers, business leaders and people seeking a refined escape,” he says. “Perfectly situated just steps from the golden sands and vibrant dining precincts, the hotel invites you to immerse yourself in the dynamic spirit of Broadbeach.
“For those travelling on business or hosting events, Sofitel Gold Coast Broadbeach provides sophisticated meeting spaces and high-speed connectivity. Surrounded by swaying palms and the soothing sounds of the ocean, this urban retreat offers an experience where elegance meets vibrant energy of the Gold Coast.”
In the heart of Surfers Paradise, Hilton Surfers Paradise Hotel & Residences offers accommodation, dining, wellness facilities, four pools, an executive lounge, and versatile meetings and events facilities.
“Hilton Surfers Paradise Hotel & Residences offers the perfect blend of business and leisure,” says Max Houri, cluster commercial director, Hilton Surfers Paradise. “Our sophisticated meetings facilities, premium accommodations and dedicated team ensures every meeting and conference is executed flawlessly. Set against the stunning Gold Coast backdrop, steps away from the beach, we offer the perfect environment to connect, collaborate and unwind.”
Also at Surfers Paradise, JW Marriott Gold Coast Resort & Spa has recently launched its new lagoon-fronted events venue, offering light and bright surrounds and evening sunset views.
The Lagoon Gallery spans 665 square metres, including 335 square metres internally and 330 square metres externally, and overlooks the resort’s lagoon pool and waterfall. It offers floor-to-ceiling glass doors that open onto an outdoor terrace for business events, cocktail receptions, product launches, weddings and other celebrations.
Just around the corner, QT Gold Coast blends playful sophistication and coastal charm, creating the ultimate designer playground for conferences and events for up to 650 guests. Its jewel in the crown is qtQT Rooftop, a tropical oasis with al fresco appeal that is perfect for sun-drenched soirees for up to 300 guests across spaces The Firepit, The Lawn and The Landing.
Further north, at Southport Spit, 295-room Sheraton Grand Mirage Resort Gold Coast presents an idyllic, secluded location. Set on six hectares of lagoons and coconut palms, the resort boasts more than 30 years of conferencing experience. Featuring more than 14 meeting rooms and event spaces, plus four executive-style boardrooms, its centrepiece is the Mirage Grand Ballroom that seats up to 1000 people theatre-style.
The Lagoon Gallery at JW Marriott Gold Coast.
Sophisticated meetings space at Hilton Surfers Paradise.
Sheraton Grand Mirage Resort Gold Coast at Southport Spit.
Amazing venues
Since 2004, Gold Coast Convention and Exhibition Centre has been the epicentre of conferences and events on the Gold Coast. The venue spans 15,000 square metres of exhibition and events space, including a 6000-seat tiered arena, 22 meeting rooms, foyers bathed in natural light, plus 2000 square metres of parklands and external space.
According to Nick Jeffrey, general manager, Gold Coast Convention and Exhibition Centre, the facility is only part of the region’s business events story, with the city and its attractions the real stars of the show.
“The Gold Coast stands at the forefront of Queensland’s business events industry,” he says.
“Renowned for world-class venues and unbeatable natural surroundings, the city delivers the complete delegate experience where business, wellbeing and lifestyle come together effortlessly.
“The destination has become a defining part of the delegate experience. Delegates are extending their stays, blending business with leisure, and the Gold Coast is perfectly suited to bring that balance to life. The shift towards experience-driven travel is attracting high-calibre events and the city is redefining what the delegate experience can be. →
Sofitel Gold Coast Broadbeach offers modern events spaces.
RACV Royal Pines Resort hosted This is Gold Coast 2026.
Destination Gold Coast
“More than half of our clients return, and destination is a big part of that story. The Gold Coast leaves a lasting impression that extends well beyond conference walls. Step outside Gold Coast Convention and Exhibition Centre and the best of the Gold Coast awaits.
“Everything a delegate needs is within walking distance, with beachside mornings, exceptional dining and first-class accommodation combining to create a setting that inspires purpose and presence.”
For organisations seeking an event at a venue that will dazzle attendees, Miami Marketta should be on the radar. The spectacular creative precinct – that has been utilised for productions by filmmaker Baz Luhrman – is home to night markets, street food vendors, live music and private room The Gin Parlour. With an exhilarating atmosphere and incredible surrounds, this venue in Miami can be hired out for business and incentive events and is a guaranteed crowd pleaser.
Standing at 322.5 metres, the Q1 was once the tallest residential building in the world. Currently Australia’s tallest building, it features the SkyPoint viewing deck, three levels of events spaces, and the incredible SkyPoint open-air climb.
Further up the M1 Pacific Motorway, Dreamworld has been a haven for excitement and fun since opening in 1981. The theme park has multiple conferencing and events facilities, including the 1500-square-metre Dreamworld Exhibition Centre.
between the Gold Coast Hinterland and the coast is RACV Royal Pines Resort, which houses the southern hemisphere’s largest hotel LED screen. The 24-metre LED screen was unveiled in 2024, and is complemented by motorised production cameras, stage and studio lighting, an upgraded distributed audio system, laser projectors and mobile staging solutions.
“With the facilities we have in place, we have exceptional offerings for businesses of every size, private functions and larger conferences,” says RACV Royal Pines Resort manager Martin Zumstein. “What separates us from the competition is we are able to blend business with leisure – our accommodation, restaurants and location means guests get the best of both worlds during their stay.”
Up into the lush, mountainous hinterland that’s home to subtropical rainforests, national parks, waterfalls and lookouts is O’Reilly’s Rainforest Retreat, where world-class facilities meet natural surrounds that offer peace and tranquillity. Surrounded by World Heritagelisted rainforest, the property offers luxury accommodation, wellness experiences, conference spaces, fun activities and team-building adventures.
The O’Reilly’s team promises to “help teams recharge and reconnect, delivering seamless conferences, strategy sessions and incentive retreats with the perfect blend of performance and wellbeing”.
Other Gold Coast venues that should be on every event planner’s watchlist is HOTA arts centre at Surfers Paradise, with its stunning outdoor stage and amphitheatre, and The Beach Hotel in Broadbeach, with Cora restaurant being a coastal gem. n
Sandwiched
Above, left: Excitement at Dreamworld.
Above, right: A tranquil escape at O’Reilly’s Rainforest Retreat.
Right: The phenomenal Miami Marketta.
Below: Easygoing establishment The Beach Hotel Broadbeach.
WHERE BUSINESS AND LEISURE MEET
THE VIBRANT ACCOMMODATION CHOICE FOR CONFERENCES AND EVENTS ON THE GOLD COAST.
Perfectly positioned in the heart of Broadbeach, Dorsett Gold Coast offers the ideal base for conferences and events. Located just steps from the Gold Coast Convention & Exhibition Centre and on The Star Gold Coast Island, your delegates can enjoy effortless access, vibrant accommodation and premium facilities — all in one prime location.
With stylish guest rooms, an Executive Lounge for relaxed networking and Isoletto Pool Club for unwinding after the day’s sessions, Dorsett delivers a seamless balance of productivity and coastal energy.
Welcoming the world
An exciting era for business events is coming to Auckland, New Zealand, with new hotels and venues opening their doors, plus the imminent launch of the city’s highly anticipated new convention centre in early 2026, writes Gavin Dennett.
“With NZICC opening in early 2026, we’re unlocking a new level of possibility for business events and incentives.”
Prue Daly, general manager, NZICC
The tourism and business events industries in New Zealand famously punch above their weight on the international stage. Through creative and focused marketing campaigns, and a unified directive to compete against the rest of the world to attract visitors, the nation is established as a top-tier destination for business and leisure.
Now the future has almost arrived for New Zealand’s business events industry as Auckland counts down the days until its shiny new convention centre opens its doors in February 2026. Excitement is building in the country’s largest city, with New Zealand International Convention Centre (NZICC) ushering in a bold, fresh chapter for its MICE market.
“Tāmaki Makaurau Auckland is entering an exciting new era as a world-class business events destination,” says Ken Pereria, head of business events at Auckland Convention Bureau. “The opening of NZICC in February 2026 will expand our capacity to host events at a scale never before possible in Aotearoa. Combined with new hotels, world-leading connectivity and a spirit of innovation, Auckland offers an inspiring setting for events that spark ideas and create lasting impact.”
With two new convention centres having opened in the past four years – Te Pae Christchurch Convention Centre, in late
2021, and Tākina Wellington Convention and Exhibition Centre, in New Zealand’s capital, in 2023 – attention is now turning to Auckland and the opening of NZICC.
There may have been some delays in construction of the $715 million project – including a rooftop fire in October 2019 and the COVID-19 pandemic – but it’s all systems go for the venue ahead of its grand opening.
“Tamaki Makaurau Auckland is a city that blends natural beauty, cultural depth and urban sophistication,” says Prue Daly, general manager, NZICC. “With NZICC opening in early 2026, we’re unlocking a new level of possibility for business events and incentives. Delegates won’t just attend events here; they’ll experience the warmth of our manaakitanga (hospitality), the richness of our stories, and the energy of a city that’s ready to connect with the world.”
With 6674 square metres of divisible hall space, NZICC – home for the MEETINGS 2026 business events showcase next June – is suited for exhibitions and gala events for up to 3000 people. Its 2700 square metres of meetings space will be configurable for 33 separate meeting areas, plus pre-function zones.
In addition to NZICC’s events offering, the site will feature SkyCity Grand Hotel, SkyCity Hotel and Horizon Hotel, with 938 rooms and interconnectivity via an airbridge.
Along with the opening of NZICC, Auckland is strengthening its credentials as a business events city through additional new hotel openings, fresh incentives and other crucial infrastructure and investment.
“Tāmaki Makaurau Auckland has extraordinary potential,” says Lisa Hopkins, chief executive of Business Events Industry Aotearoa (BEIA). “Auckland will soon be home to the country’s largest convention centre. The city is the international gateway to the country and remains the economic heartbeat of Aotearoa.
“The extensive upgrading program for Auckland Airport is one of the largest infrastructure investments in the country, along with the new City Rail Link project. There are now 18,000 hotel rooms in the region, with new additions in the city centre, including Horizon by SkyCity with direct links to NZICC, as well as SOHO Hotel Auckland, JW Marriott, InterContinental Auckland by IHG, Hotel Indigo, Abstract Hotel and Hotel Grand Chancellor Auckland, plus Auckland Airport’s new Te Arikinui Pullman. Openings this year will include Radisson RED Auckland – the first Radisson RED in the Pacific – and TRIBE Auckland Fort Street.”
These new openings bolster existing hotel and venue offerings, including QT Auckland hotel, with its stunning bar Rooftop at QT; Hotel Indigo, which was recently purchased by TYL Hotels; Grand Millennium Auckland hotel; Auckland Showground, the host venue for MEETINGS 2025; Viaduct Events Centre, which hosted the MEETINGS 2025 closing party; New Zealand’s national stadium, Eden Park; and SkyCity.
The New Zealand Government is also onboard with pumping up the Kiwi nation as an international business events hotspot, pledging NZ$6 million in funding through the Conference Assistance Programme, managed by Tourism New Zealand.
New Zealand Tourism and Hospitality Minister Louise Upston announced the investment during MEETINGS 2025. →
The waterfront Viaduct Events Centre.
NZICC will open in February 2026.
Hotel Indigo in front of Sky Tower.
“Auckland is the economic heartbeat of Aotearoa.”
Lisa Hopkins, chief executive, BEIA
“This funding sends a clear and deliberate message to the global market that New Zealand is here to compete for international business events and we’re in it for the long haul,” says Hopkins. “This isn’t just about tourism – it’s about opening doors to global knowledge, trade and investment. Business events bring together the very people who drive progress: scientists, innovators, policymakers and entrepreneurs. They create meaningful legacies for New Zealand.”
The funding forms part of the first phase of the New Zealand Government’s $35 million Tourism Growth Roadmap – a shared ambition between government and industry to double tourism export earnings by 2034 through targeted initiatives, including business events.
“This partnership approach between government and industry is exactly what we need to stay competitive internationally,”
says Hopkins. “New Zealand’s Pīata Mai is the national strategic direction for our business events sector that outlines sustainable growth opportunities. New Zealand needs to be ready to capture this growth; to stand out from international competition as an attractive business events destination.
“Our business events industry now has world-class infrastructure with new convention centres: Te Pae Christchurch and Tākina Wellington, and NZICC opening in Auckland early next year. The three new convention centres together will create 1400 new jobs, more than 300,000 room nights annually and direct spend in excess of NZ$150 million.
“Additionally, we are witnessing significant infrastructural investment in airports, multipurpose venues and hotel development, contributing to the overall experience a delegate can expect when they travel here.” n
