Cover story
INTRODUCING CHAPTER PLACE…
Victoria’s newest destination for standout events in Melbourne’s new billion-dollar lifestyle precinct.
I
t’s Melbourne, but not as you know it. Victoria’s newest one-of-a-kind MICE destination, Chapter Place – set in the billion-dollar Pentridge lifestyle precinct within 20 minutes of Melbourne’s CBD – has been born from the belief that moments in time should be elevated to be as impactful as possible. This bespoke MICE destination is unlike anything else in Australia right now and, according to venue general manager, Jesse Kornoff, will appeal to people who appreciate that experience is everything. “The wider Pentridge precinct is undergoing a revival as a destination and meeting place,” says Kornoff. “Within its bluestone walls, B Division has literally metamorphosed from a collection of neglected buildings into Chapter Place - an urban sanctuary featuring decadent modern finishings, uniquely Melbourne MICE experiences and a thoroughly modern FirstRate energy rating of 6.5 stars.”
8 Spice Autumn 2023
“By its very nature, this is a destination for unconventional conventions and extraordinary events,” says Kornoff of the transformation which has seen the historic Pentridge site reinvent itself as a place where people want to gather as opposed to not being able to leave (in reference to the precinct’s former life as a gaol). Officially opening in autumn this year, Chapter Place – which comprises nine indoor and alfresco event spaces, intimate nooks, high-end conference facilities and landscaped gardens – sits alongside the brand-new 106-room Adina Apartment Hotel Pentridge Melbourne and other anchor tenants including Olivine wine bar and North & Common bistro in B Division, the freshly imagined former isolation wing of the former prison. There is no doubt the transformation respects the 170-year-old history of the site – it’s evident in the adaptive reuse of buildings, but it’s also noticeably