SPICE Issue 92 Autumn 2021

Page 25

Hot Seat

The ever-changing events landscape Intelligent, integrated technology is the key to adapting when challenges arise, writes EventsAIR global sales and marketing director Joe Ciliberto.


f the past 12 months have taught us anything, it is that the one thing that is constant is change, and the ability to adapt and try new ways of doing business is crucial for success. EventsAIR is no stranger to change, having been through multiple eras of transformation including the global financial crisis, the tech bubble, the SARS outbreak, Y2K and 9/11, to name a few – all of which required a new perspective and business approach. Our response to COVID-19 on the technology front was to deliver a way to stop the postponements and cancellations of events, while being able to deliver elements of in-person events in an online environment. For EventsAIR, this was made possible with the release of OnAIR in May 2020. OnAIR is the virtual and hybrid extension of the EventsAIR event

management platform, allowing planners to run a range of events, conferences and tradeshows in a secure, interactive online interface. Thanks to customer feedback, OnAIR is now into its fourth release, offering a wealth of features to create virtual events, such as video content delivery methods, breakout rooms, gamification features, a dedicated Meeting Hub, Virtual Exhibition Hall, e-posters, AIRCast Studio (eliminating the need for third-party streaming products), plus tools such as live Q&A and discussion forums. As the events industry transitions to the hybrid space, partnering with organisations like EventsAIR that seamlessly integrate virtual and in-person elements within one system, will help event planners be quicker, more adaptable and productive when managing change. n

"...the ability to adapt and try new ways of doing business is crucial for success."

Field of Light, Uluru

Feel enlightened.