SPICE Issue 92 Autumn 2021

Page 20

Hot Seat

Five ways

a convention bureau can help bring your event to life Melbourne, VIC

Melbourne Convention Bureau CEO Julia Swanson shares the benefits of working with a dedicated team of local event experts.


n today’s fast-paced, changing world, the event industry has evolved and opportunities to connect through new technologies can certainly be overwhelming. According to Melbourne Convention Bureau (MCB) CEO Julia Swanson, this is exactly where a convention bureau can step in and help. “Unless you’ve personally had experience with a convention bureau, you may not know what support services they provide for corporate and association event planners,” she says. “A convention bureau can help you transform the way you engage and connect your clients, whether it be through a corporate event, conference, team strategy day or incentive trip.” Here, Swanson shares five benefits to engaging a convention bureau to help plan and execute your next event:


Services are complementary. Local bureaux have a wealth of experience in executing memorable events using stateof-the-art facilities and innovative suppliers to ensure every event yields successful business outcomes. Planners can tap into that network for no cost, as MCB provides a free one-stop service to creating memorable events in Melbourne.


Access to contacts across government, industry sectors and more. Convention bureaux have access to a variety of government contacts and industry experts that may align with your event. MCB has the support of the state government and excellent networks in academia, medicine and research institutions to name a few.

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Receive advice and referrals to suppliers. With a plethora of venue, accommodation, catering, entertainment, transport and experience options on the market, a bureau can help narrow down the best suppliers for your event. MCB partners with more than 200 suppliers and can help you choose the right partners to meet your event brief and budget. If you’re taking your event hybrid or virtual, MCB can connect planners with state-of-the-art live studios, cutting-edge production teams and virtual event platforms.


Access to free marketing materials. Convention bureaux like MCB can help organise print and digital destination information for delegate boosting, including visitor guides, maps, images, videos, itineraries and website content.


Create a unique and unforgettable event. If you’re looking to really get the most out of a destination during your event, bureaux are in the know. Event planners are spoilt for choice in bringing their event to life with access to MCB’s expertise in working with different suppliers. Think laneway activations to gala events in unconventional locations like Old Melbourne Gaol or State Library of Victoria. In addition to the highest concentration of conference facilities in Australia, including the Melbourne Convention and Exhibition Centre, Melbourne’s vibrant arts and live music scene and a delectable culinary dining experience doesn’t go astray to indulge a variety of clients! n

“A convention bureau can help you transform the way you engage and connect your clients…”