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Shifting Rank ALISON DAVIS LONGVIEW VINEYARD GENERAL MANAGER Longview Vineyard has appointed a new General Manager (Events and Hospitality), Alison Davis. Davis previously worked for eight years at the Colonist Hotel on The Parade, Norwood, South Australia. With years of experience training staff in food and wine, operations and events, Davis will oversee the event, tasting room and accommodation departments, working closely with Event Manager Jessica Whitaker to solidify Longview as a go-to venue for not only weddings but also corporates, tourism and wine experiences. Davis will work with the team and outside organisations to build accommodation visitation, to position this familyowned vineyard as a premier wine, food and tourism destination.

MATT YOUNG TREASURY WINE ESTATES CHIEF FINANCIAL OFFICER Treasury Wine Estates has appointed a new Chief Financial Officer, promoting current Deputy CFO Matt Young into the position. Young has worked at TWE since 2014, and in his time with the company has held several senior finance roles, including leading the global financial control team, and his most recent position as Deputy CFO. Prior to joining TWE, Young was a Director at PricewaterhouseCoopers Australia, providing commercial support to complex, global organisations in the FMCG and Retail industries. Young replaces existing CFO, Gunther Burghardt, who is moving to the role of Executive Vice President, Operations in TWE’s US business.

MICHELLE TERRY TREASURY WINE ESTATES CHIEF MARKETING OFFICER Michelle Terry has been appointed as Chief Marketing Officer, after more than 10 years in various senior marketing and strategy roles across TWE and Foster’s Group. Terry has led marketing across every geography of the TWE business, including the Asia and Americas regions. She brings a wealth of international strategic and brand building experience, along with strong leadership capability. Terry has more than 20 years’ experience in marketing for consumer goods, retail and professional services, working for blue chip organisations including Marks & Spencer, Accenture and Ernst & Young.

GUILLAUME DEGLISE VINEXPO CHIEF EXECUTIVE Vinexpo has announced its Chief Executive Guillaume Deglise will be leaving the company right after the Hong Kong exhibition, scheduled to take place 29 to 31 May 2018. Deglise started his career in Champagne, before being appointed CEO of Vinexpo in 2013. Under his leadership, the company undertook the recovery of its flagship Vinexpo Bordeaux and the strong development of Vinexpo Hong Kong, the leading wine and spirits event in Asia-Pacific. Deglise also launched new exhibitions in Tokyo (2014) New York (2018) and Paris (scheduled in 2020) as well as Vinexpo Explorer, a business convention concept in the vineyards. Deglise plans to continue his career in the wine and spirits industry.

ANNOUNCE YOUR NEWEST STAFF Simply send the details of your newest staff member to along with a high-res headshot and share the news of your latest appointment.


JO O’REILLY Senior Partner Reilly Scott

ATTRACTING EMPLOYEES When you think of employer branding leaders i.e. businesses that are widely regarded as great places to work, you think of companies like Google and Facebook. These companies spend a lot of money promoting their employer brand with a view to attracting the best talent in the market and it works. Google, reportedly receives over two million resumes a year. Now assuming, like 99 per cent of businesses, you don’t have the same budget as Google what can you do to make your business attractive enough to have would-be employees flock to you? The first thing to consider is that you don’t need to appeal to everyone, just the people that you want to hire. Like any type of branding, knowing your audience and what appeals to them is the key. Look at your competition is there anything that they offer that you currently don’t, but could? Talk to your staff, particularly the long termers, and find out what they like about working for you. Do they have any suggestions that could be easily and cheaply implemented? When you meet with prospective candidates, ask them what they liked about previous employers. Use all of this information and put a clear employee value proposition together. Once that’s done, get busy promoting it. Your staff will be the best vessel to share your message. Savvy job seekers respond to authenticity and what better validation of your company, than displaying the passion of your staff. Social media is one of the best channels to share your message and most importantly it’s free. Use Facebook, Twitter and Instagram to show the personality of your business (keep LinkedIn for more client targeted messages). Having a company BBQ, Melbourne cup event, in fact any outing or fun moment that you share with your team? Take and post photos and have your team share them. Don’t stop at social media, make sure your company’s digital presence is aligned to your core values; the career page of your website; any job ad you place; also pay close attention to employer review sites like Glassdoor. Encourage your staff to write reviews. There’s a reason that they work for you, why not share it. For information on this or other recruitment related matters please contact Jo O’Reilly on


National Liquor News May 2018  

NATIONAL LIQUOR NEWS prides itself on delivering Australia’s liquor industry the most relevant and accurate news across the trade. It includ...

National Liquor News May 2018  

NATIONAL LIQUOR NEWS prides itself on delivering Australia’s liquor industry the most relevant and accurate news across the trade. It includ...