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33 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover EDITOR Cameron Pine firstname.lastname@example.org ONLINE & DEPUTY EDITOR Shannon Gaitz email@example.com BEAUTY EDITOR Michelle Ruzzene firstname.lastname@example.org CONTRIBUTORS Kyra Sproule Faye Murray NATIONAL ADVERTISING MANAGER Joanne Cowan email@example.com PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic ACTING CIRCULATIONS MANAGER Troy Brookes firstname.lastname@example.org ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000
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FROM THE EDITOR
ow of often do you take the time to think about what you truly believe in? For most of us the answer is probably not that often. Instead we fill our headspace with intentions, goals and targets that sometimes don’t carry a great deal of passion and conviction. We often believe what society influences us to believe – you’ve only got to understand the follower mentality in-built within some our past generations to understand that standing up for what we truly believe in was often considered irrational, cowardly, hasty or uncalculated. To care more about the planet is now a movement in society that is largely driven by millennials who want to leave it in a better place than they found it, but what about in previous years? A sustainability mentality three decades ago didn’t carry much respect from the pragmatic economical or political leaders or even small business owners, and many would argue that it still doesn't. I certainly won’t get into politics here, but the point I’m making is that while some things about the world we live in may be a complete mess, the world is becoming much more accustomed to being lead through individuality. While we still have a long way to go until intelligence and 'common sense' are able to stand up against rules and red tape in some instances, we won’t get anywhere by taking the back seat. it’s important for us to stand up to what we really believe in as individuals and not just what society considers as the ‘norm’. We live in a much better place than we used to in terms of acceptance, but we are still so far from the euphoria that drives a lot of us to be us day after day. While it’s important to stand up for what you believe in, it's also crucial to stand up for what you are against. Recently INSTYLE and styleicons collaborated with ANTI collective on a video campaign called, ‘What are you ANTI?’. The objective of this campaign was to enable salon owners from all different locations and salons create a non-brand-specific reportage of opinions and beliefs that encourage us as professionals to really make it known about what we believe. Not one of the 10 people interviewed for this series said the same thing – there was no scripting, preemptive list of ideas or an overly drafted brief. It was simply a camera crew and individuals saying what they felt at the time. (If you haven’t seen it already, take a look on our socials to see just how powerful this campaign has been.) Free expression is something we need more of without judgement and incidentally ANTI judgement did end up being one of the topics discussed through the series. It’s easy to talk about what we do, what someone else does and why, but it takes a lot more to talk about what we are truly passionate about, for or against. For fear of judgement or rejection, we sometimes keep some of our biggest passions to ourselves. But the time we have to be who we truly are is really quite short. As I was writing this in October the Christmas trees were already up – denial, regret, stress, anxiety or perhaps even excitement are some of the things noticing Christmas trees in October can make you feel but the reality is that every year goes quicker and quicker – it’s definitely a ‘growing older’ problem and rather than it be a problem, having regrets and just doing the same - what if following and believing what we are passionate about was the most important things? Collaborate with people who share the same values, say what you really think and make sure you are making a difference personally and professionally for you and your life. As a salon owner it’s easy to fall into the trap of being a people pleaser, but just remember it’s not your job to be liked by everyone, it’s not your job to be the same as everyone else or make apologies for who you are. You don’t need to be validated by others or the industry by winning awards to make a difference. It's the busy Christmas period already and you are going to be wall to wall booked up in the salon in the lead up, tired, hungry and overworked so if you don’t know what your greater good is in the long run it will only wear you down. Make money to do what you believe in. Do what you believe in to make money – it’s different for all of us! But If I had any advice it would be not to do what I do every year at Christmas and say ‘I’m not going to be as busy and as stressed next year’ only to end up doing it all over again and then somewhat ignoring what I really believe in. Make it count. Take time to think about what you truly stand for. That’s really what Christmas should be about – being your true self. Happy Festive Season!
Cameron Pine, Editor
@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons
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ON THE COVER 26
Session New Beginnings by Pure Haircare INconference ANTI collective The Haute List
REGULARS 12 40 42 44 45 52 58 63 64 65 70 72 110 112 113 114
Upfront Industry Happenings The Edit Pauline McCabe The Edit Amy Zikic My Way Brodie Lee Tsiknaris My Way Leonie Abbott INhair New Products INhair Blonde Products INbeauty Beauty News INbeauty Summer Essentials INsalon Tools and Accessories INhair Men’s INbeauty Men’s Fragrance INhealth Body by Brando INbusiness Christmas Profits INbusiness People Target INbusiness Unlock the Hidden Cash
ONSTAGE 18 20 22
Aveda Colour Harmony Awards Wella Professionals TrendVision National Finalists Hair&Harlow
FEATURES 24 34 36 38 46 50 60 62 68 74 76 82 86 89 93 94 95 96 98 100 104 106 108 111
Rosie Tupper William Webb Natural Look Silver Screen Blonde Products Mojka Hair X Joico Pauline McCabe Australiana by Comfortel Vale Feres Trabilsie Men’s Trends Master Cordless Li by AndisI Edwards and Co Barbers ghd Christmas Collection INconference L’Oréal Professionnel and Redken Aluram Medispa by Matty Barberology by BaByliss PRO Australian International Industries Pure Haircare Competition Winner Kon Kotsiras L’Oréal Professionnel Colour Trophy Semi Finalists Fringe Hair X Natulique Prema Bondi Edwards and Co Fitzroy Mr Burrows x Lakmé Maurice Meade Christmas Soirée
34 80 26
VIEW THE ALICE SPRINGS CAMPAIGN FROM ELEVEN AUSTRALIA WITH A PROUD Australian heritage to the brand, ELEVEN Australia shot its new campaign in an iconic Australian location, taking to Australia’s red centre to celebrate the movement, vastness and rich hues of our national landscape. The Alice Springs campaign merges bold silhouettes and colours with velvet red sand and sweeping blue skies, as shot at the Simpsons Gap, Illparra Claypans and Hale at the Red Centre in the Northern Territory. “The Australian outback with its sunburnt landscapes, rich red dunes and deep blue skies was the perfect backdrop to bring the colour of ELEVEN Australia to life,” said photographer and ELEVEN Australia Co-Creative Director Andrew O’Toole, who led the shoot with fellow Co-Creative Director and award
winning hairdresser Joey Scandizzo. “We wanted to capture the essence of our Australian roots and show the world the rugged beauty of home. It was incredible to see the textures Joey created with the models’ hair against the rugged, natural landscapes of the outback. The golden light and the cast open spaces really highlighted the wonder of Australia. We felt connected to the land.” “Everyone knows I love the ocean but being in the remote centre of Australia shooting the campaign with Andrew and the ELEVEN Australia team was such an incredible experience,” Joey continued. “With this shoot being about colour and movement, it was important that was reflected in the hair. Working with the models’ natural hair textures, nothing was too perfect or over worked. I wanted it to be free and something that represented who we are as ELEVEN – modern, wearable and attainable.”
CREDITS: Hair: Joey Scandizzo | Photography: Andrew O’Toole | Makeup: Kylie O’Toole | Styling: Karly Brown | Video: Ribal Hosn
GOLDWELL GLOBAL ZOOM 2019 ALMOST 3000 HAIRDRESSERS from around the world gathered in Vienna, Austria to take part in the inimitable 2019 iteration of Goldwell’s Global Zoom. The gala show announced this year’s international winners and premiered INTREPID, Goldwell’s 2020 couture collection. Education was key, while the Color Zoom challenge saw international hairdressers compete in categories of Partner, Creative and New Talent, as they created looks that showcased their interpretation of the current Goldwell Color Zoom Collection titled REMIX. Congratulations to J Lim from Singapore, Irakli Sardalishvili from Russia and Yuujin Ho from Singapore, winners in the new talent, creative and partner categories respectively. Richard Munslow from United Kingdom (Partner category) won the Stylists’ Favorite Award, together with Courtney Cairns from United Kingdom (New Talent category) and Lauren Roma Hanlon from United Kingdom (Creative category), as decided by online fans. The gala show unveiled INTREPID to the world. www.goldwell.com.au
DEE PARKER ATTWOOD NAMED AS FINALIST AT INTERNATIONAL HAIRDRESSING AWARDS THE SECOND EVER International Hairdressing Awards has been announced to pay tribute to the world’s most dynamic and talented hairdressers, and we’ll have some Australian representation in Spain next year. Renowned hairdresser, current Hair Expo Australian Hairdresser of the Year and Schwarzkopf Professional National Ambassador Dee Parker Attwood is a finalist and will compete with international finalists in February in Madrid. Dee joins 14 other finalists across five categories, with the finalists all hailing from Australia, Canada, Malaysia, Netherlands, New Zealand, Spain and United Kingdom. Dee has been nominated in the category of Best International Avant-garde Collection, as decided by a world class judging panel that includes globally renowned figures such as Antoinette Beenders, Tabatha Coffey, Beverly C, Robert Lobetta and Tono Sanmartín. The second iteration of the competition saw a 20 per cent grown on admission, as hairdressers from 41 countries around the world entered their editorial work. The awards ceremony on February 16 will bring these live looks to the stage, while also showcasing a purple carpet of hairdressing royalty, a dazzling show and the Hollywood-level ceremony that our international industry deserves. http://www.ihawards.com/
SALON CLUB IS HERE TO INNOVATE YOUR PAYMENT PLANS AND MEMBERSHIP OPTIONS WELCOME SALON CLUB, a new digital recurring payments platform developed by Australian recurring payments specialist Payleadr, offering innovative features that cater specifically to the salon industry. The platform allows for improved cash flow through seamless recurring revenue plans, with the ability to manage subscription and membership options and payment plans for clients. The platform takes care of this business opportunity at every level, with encompassing digital membership sign up technology, compliant terms and conditions, payment processing and reporting. There is no additional IT investment or changes to a salon’s existing banking relationships required. The flexible platform ensures salons of any size and scope can utilise the technology. There is no setup cost, no weekly fees, no lock in contracts and there is same day set up for salons to get started immediately. The technology allows for customer and salon portal access, 24/7 account access and access to exclusive members offers. https://mysalonclub.com
TIGI STYLE 2019 DALLY M AWARDS ON TUESDAY OCTOBER 2 the NRL community swapped the field for the red carpet, as the players and their partners glitzed up for the Dally M Awards, and while some eyes may have been on the actual award winners, our eyes were firmly squared on the hair looks. Professional haircare brand TIGI styled looks for the players and celebrities on this important evening. “TIGI Australia has been focussed on opportunities that expand partnerships and salon rewards, beyond the typical trade activities,” said Jacqueline Pidd, TIGI National Education Manager. “Taking part in the Dally M awards, for the second year running, sees a fantastic opportunity for the TIGI Collective team as well as our salon partners to share their craft and skill in a prestigious arena. With a dynamic team of hairdressers, we are able to confidently deliver red carpet looks to the highest TIGI global standard.” The red carpet took place at Sydney’s Hordern Pavillion, styled by TIGI and their many talented salon partners, showcasing the important way the brand propels its salons and offers them opportunities. The backstage styling suite started the night off with the necessary touch of luxe. www.tigi.com INSTYLE 13
PAUL MITCHELL RELEASES PET HAIR PRODUCTS WORLD TRICHOLOGY CONFERENCE COMING TO ICELAND IN 2020 THE 2020 WORLD Trichology Conference will be taking place in Reykjavik, Iceland, with lecturers including trichologists and dermatologists there to talk about the latest developments with hair loss. The conference will be held at the Harpa Concert Hall and Conference Centre, which acts as a cultural and social epicentre of the city and offers majestic views of North Atlantic Ocean. Activities will include a meet and greet event and a full day tour of Iceland’s iconic Golden Circle while sightseeing the Geysir area, Gullfoss waterfall and the Thingvellir National Park. Register for the August 2020 event and find out more information online. www.iattrichology.com/2020-world-conference
EARN QANTAS POINTS WITH YOUR BUSINESS INSURANCE BizCover offers you some major benefits when it comes to small business insurance, and those opportunities are growing even stronger as BizCover has now partnered exclusively with Qantas to earn you airline points on your business insurance. This new venture continues to add value beyond insurance, making BizCover the only SME (small to medium) insurance platform in Australia to offer Qantas Points on business insurance products and leading the market to reward customers beyond their core offering. “We know that insurance is often a grudge purchase, and one that most SME’s do not see the true value of until they need to make a claim,” said Michael Gottlieb, BizCover CEO. “At BizCover, we are all about making the process of buying insurance hassle free for timepoor and cost-conscious business owners. To improve the experience even more, we’re now offering small businesses the chance to make their insurance work harder for them with Qantas Points.” The offer allows small business BizCover customers to earn two Qantas Points per dollar spent on a new business insurance policy, up to a maximum of 10,000 points. As a BizCover customer, businesses can also gain complimentary membership to the Qantas Business Rewards program valued at $89.50. www.bizcover.com.au 14 INSTYLE
WHEN YOUR CLIENTS come into your salon, it’s not just their own appearance they’re concerned about. In the age of pet Instagram profiles especially, pet grooming is an important market. Australia has one of the highest rates of pet ownership in the world with 68 per cent of Australian households owning a pet. The math of that equates to around 4.2 million pet dogs across Australia contributing to the $6 billion pet industry! Now, celebrated hair brand Paul Mitchell is jumping in paws first. Paul Mitchell Haircare are now offering luxury, high quality botanically based range of shampoos, detanglers, conditioners and wipes made specifically for dogs and cats. The products are developed using knowledge of what makes great haircare for humans, which is then technically adjusted in formulations and pH levels for animals. The range offers products for dogs with sensitive skin, light and white coloured coats (AKA a dog-specific blonding shampoo), waterless shampoos and wipes in the versatile collection. The range offers 15 products overall to help your salon tap into a new and profitable market stream. www.johnpaulpet.com.au
PURE LAUNCH ELEVATED BRAND REPACK IN BRISBANE PURE’S TOTAL REPACK, built on a fusion of nature and science, was recently launched in Brisbane, showcasing a fresh new aesthetic and updated packaging that considers the environment and puts the planet first. The brand are committed to being Australia’s first beauty brand to “reuse 100 per cent recycled Australian land waste plastic to make their bottles,” as stated by the brand. They will achieve this by creating a circular supply chain, built into tiers of reduce, reuse, recycle. By reusing and recycling Land Waste Plastic (l.w.p™), this process will rescue 150 tonnes of plastic from landfill in Australia each year. The brand’s formulations contain modern, clean and green ingredients developed as safe, gentle and sustainable products that use organic ingredients that are 100 per cent certified. www.purehairaustralia.com
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GHD ANZ ANNOUNCE NEW NATIONAL EDUCATION MANAGER WELCOME GRANT NORTON to the ghd ANZ team in the role of National Education Manager, which will see him develop and deliver training and education courses across traditional and digital platforms for the iconic brand. Grant and ghd will do their important part to support the hair industry with inspiration, trends and techniques unique to the brand for the ultimate good hair day, week and year. “I am so excited to be working with ghd as the newly appointed education manager for ANZ,” said Grant. “I remember being introduced to the original ghd styler back in 2001 with the first launch in Sydney. It was a game changer in our industry back then, and continues to be a game changer today with next level technology and offerings. There are so many exciting things to come from ghd in the next 12 months and beyond, and I can’t wait to help develop and deliver the education content to support this journey.” Grant’s vast industry experience spans 25 years and includes credits such as his role as the former Creative Director for TONI&GUY Australia, his two trophies as Australian Hair Fashion Award Men’s Hairdresser of the Year and more. In this new educative role, Grant will also focus on co-creation with the brand’s creative artists and brand warriors, and continue to expand the digital offering of ghd’s education platform. www.ghdhair.com/au
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SUSTAINABLE SALONS COLLABORATES WITH DRESDEN VISION ON ECO-FRIENDLY SUNGLASSES
AUSTRALIAN ALFAPARF MILANO SALONS VENTURE TO ROME
PAUL FRASCA, SUSTAINABLE Salons’ co-founder and managing director, said “anyone that knows me knows I’m a crazy thinker”. The charismatic entrepreneur’s latest ‘crazy’ initiative to save the planet by reducing and recycling waste has seen him partner up with Dresden stores around the globe to create a unique style of eyewear. Cue ‘The Shampoo Collection’, the world’s first sunglasses, prescription sunglasses, and prescription glasses frames created entirely out of recycled shampoo bottles. Also, it’s made entirely in the hair dresser staple colour – black. The entire cleaning and manufacturing process is undertaken in Australia. The glasses are available now and start from $89. Consider offering them as an important and stylish point of difference on your salon reception desk. www.sustainablesalons.org
AT MOD ACADEMY Roma, the institution partners with Alfaparf Milano in creating editorial hair fashion, combining Italian and British aesthetics, as well as traditional, modern and Avant Garde styles. Several Australian salons were able to experience this including Amalfi Hair and Beauty, Emaya Salon, Hair Frankie Grace, How Bizaar, Infinity Hair, Langdon Hair, Opulence Hair and Makeup and Serge Vidal Hairdressers. As the title would suggest, MOD is anchored around the principle of modernity, as launched by Emanuele Vona and Oni Quadrino. Australian salons experienced this at the three day Salon Creative Academy course. The attendees understood in full the Italian inspiration and DNA behind the brand, while learning particular skills such as sectioning and cutting methods that are unique to Italian hairdressing, developing skills in how to use the Alfaparf Milano Pigments range in combination with other brand products to concoct pastel hues and the finesse of the institution’s hairdressing skill. www.alfaparfmilano.com
ROYALS HAIR AWARD CAR TO TOP SALON PERFORMER
PALOMA GARCIA LAUNCHES HAIR ACCESSORY RANGE
ROYALS HAIR IS renowned nation-wide for their everascending salon juggernaut brand and with staff benefits like this you can probably see why. One of their lucky and deserving employees is driving away in a new car after the salon brand conducted a performancebased competition for all their senior stylists between September 2018 and May 2019, with the car as the ultimate prize. Congratulations to Castle Hill’s Style Director & lead Hair Extensions Educator Emma Cooper, who won a new Mitsubishi Mirage car! The competition awarded the overall top performer across all 4 salons – Cherrybrook, Castle Hill, Hornsby and Brookvale – analysing the results on the total earnings in service and retail sales for the nine month period. “The competition was introduced as a way to reward one overall top performer. We wanted to do something a bit different and reward someone in a big way,” said Royals Owner Adam Alamine. “For the runner up, we awarded a MacBook Pro and this was won by Elie Kashi. This was all in addition to regular incentives and rewards that we offer to our team.” www.royalshair.com.au 16 INSTYLE
ICONIC AUSSIE HAIRDRESSER Paloma Rose Garcia, of Oscar Oscar fame and owner of PALOMA salon in Sydney, has collaborated with Australian Byron Bay based jewellery designer F&H Jewellery to create a range of unique new hair accessories. Building on the hair accessory trend undoubtedly sweeping the globe with her own original aesthetic and take on the trend. “Sharona Harris, the founder of F&H Jewellery is a very dear friend of mine and has been a guest at the PALOMA salon for many years, so this is something we have been talking about for a long time,” said Paloma. “There are of course lots of options now when it comes to accessorising hair styles, but we definitely felt that a luxurious statement offering was missing. With this in mind, we wanted to work together to create something really special and so the Paloma x F&H collaboration was born – a set of three stylish hair accessories that come in either white or pale pink pearl.” Following on from the luxury service and salon represented at PALOMA, the pieces each incorporate 18K gold plating, as well as unique baroque fresh water pearls. www.paloma-salon.com/shop
Which ‘Plex are you using? GOLDWELL STYLE BAZAAR IN BLOOM 2019 BAZAAR IN BLOOM 2019 was back in session, and Goldwell was backstage in the name of couture creation. The event supports the Royal Hospital for Women’s Foundation, which this year will deliver funds to the NSW Women’s Breast Centre at The Royal. Gowns from designers such as Camilla, Ginger and Smart, Dion Lee, Romance was Born, Carla Zampatti were showcased with a show-stopping finale dress by Pallas Couture. GOLDWELL, AS LED by Hair Director Daren Borthwick with lead stylists Ida Tirimacco and Joe Cimminio, co-owners of Adelaide’s award-winning Orbe Salons, created two looks. “This year’s gowns are feminine but with a statement edge like ruffles, beading and feathers. We created two looks a soft feminine hair out look and an art inspired tucked pony finished with freehand painting around the hairline,” said Hair Director Daren Borthwick. “I love working with Goldwell products backstage especially this year’s new innovations SURF OIL Salty Oil Spray and DRY BOOST Dry Texture Spray, both are buildable and we’ve layered them together.” www.goldwell.com.au
KEVIN.MURPHY PARTNERS WITH MELBOURNE FASHION WEEK 2019 FASHION, BEAUTY AND hair at their very best hit Melbourne over the tail-end of August and first week of September, as Kevin Murphy and his KEVIN. MURPHY team styled Melbourne Fashion Week through eight inspiring runway shows. Starting the week with an opening runway on August 30, the first look incorporated hyper shine and a stitched bun, paying tribute to the exceptional designers – names like Thurley and J’Aton Couture opened the week – as a homage to their craft. Throughout the week, hero looks abounded. An embellished pony with subtle braided detail to complement feature designers such as Akira, Alice McCall, Ginger & Smart and more at Runway 3 could be a total salon favourite. By contrast, a power ponytail for Runway 4, complete with exaggerated scene-stealing ribbons to suit collections by designers such as Keepsake the Label and We Are Kindred, provided a more editorial finish. Waves and texture paraded the runway, with retro references (Runway 5 paid tribute to 1960s hippy culture built in Haight Ashbury) and current commercial trends. Structure was an anchoring trend as well – in Runway 7, for designers such as the leading Carla Zampatti, LEO & LIN and Nicole Finetti, a classic folding and pleating technique was used to become a memorable hero shape for the entire week. For the final runway, highlighting prominent designers such as CAMILLA & MARC and MANNING CARTELL, a slicked back 70s silhouette blended into a modern style. www.kevinmurphy.com.au
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COLOUR PLANET INSPIRING CREATIVE COLOURING WITH A CONSCIENCE AMONG A SALON NETWORK LIKE NO OTHER, THE ANNUAL AVEDA COLOUR HARMONY AWARDS IS A LESSON IN HAIR AND FASHION THAT ELEVATES THE PALETTE OF INSPIRATION. INSTYLE CAUGHT UP with the 2019 winners to talk all things inspiration, direction and what it is about the zeitgeist that inspires them to be better. Bring on a 2020 vision for colour for next year’s entrants!
COLOUR HARMONY WINNER – NAOKI MONZEN – SALON YAZBEK What inspired you to create for the 2019 Colour Harmony Awards? My look was inspired by the cool kids of Shibuya in Japan. They are effortlessly stylish and always on point with their fashion. My inspiration for my colour harmony image drew upon my Japanese heritage. I was lucky enough to find Maya, my oriental model, who allowed me to be my muse and create a harajuku inspired look. What has the energy been like in the salon since winning? AMAZING - We have a big print of the winning image in the salon, it looks great hung up on a massive banner, all our clients comment and the image had heaps of shares over the salon’s social, so I have been getting lots of new client requests and the energy has been pretty cool. My regular clients now expect new and amazing colour, which is keeping me on my toes! 18 INSTYLE
What new opportunities have come your way since winning Colour Harmony? Ironically I am off to Japan in February 2020 for Aveda Master Jam, which is going to be a great opportunity to draw upon inspiration from Aveda Artists across the globe. I will be working with the international team back stage, which I am really excited about. My girlfriend is also coming with me and then we plan to stay on in Japan to visit our families and do some shopping, eating, and people watching! What key references continually inspire you as a colourist? I am really inspired by each day. I do a lot of yoga and from my practice I am constantly reminded to stay present within my surroundings. So I get a lot of influence by the nature I see around me. I love going to the beach for example, the sea and sand has great texture, so for me it’s really as simple as that. (Pull quote fom I) Sydney has such a wonderful beach culture, it’s really a chilled out city and a lot of the hair I create reflects this vibe. I also get influence from visiting art galleries, photography books and traveling, although we are a global society, I think it’s great seeing different hair trends from different cultures and translating this for my clients. What about Aveda Colour inspires you and your clients? The fact that Aveda Colours are 96 per cent naturally derived really is important for my clients. It goes without saying that I love working with the colours for this reason. I also think its great how the colour range is completely customisable. This way you can really create a unique colour palette for each and every guest.
EDITORIAL WINNER – AMBER O’DONNELL – ELEMENT AVEDA LIFESTYLE What inspired you to create for the 2019 Colour Harmony Awards? My inspiration came from a variety of 80s pop culture and fashion. I was really inspired by the bright, bold colours and patterns that are seen during this period of fashion. What has the energy been like in the salon since winning? My team and Guests have been really hyped from hearing about the results from colour harmony. Guests love asking about my experience and the team have been super excited to tell clients about the awesome outcome. What new opportunities have come your way since winning the Colour Harmony Editorial category? Being only very new in the hair industry I have felt this has given me an amazing kickstart into my career as a hairdresser. I have been lucky enough to have the opportunity to do hair for clothing brands and in the near future look forward to collaborating with other inspiring stylists. What key references continually inspire you as a colourist? I am always finding myself looking at different shapes, textures, fashion and colour schemes and getting inspired to work them into clients hair and in editorial photoshoots. What about Aveda Colour inspires you and your clients Having such a big range to work with gives me a lot of creative play to allow my clients to express themselves through hair. With Aveda colour literally anything is possible now.
What new opportunities have come your way since winning the Colour Harmony New Talent category? category Being an apprentice, this achievement has elevated my confidence to try new things and utilise new skills so I can continue to grow as a hair stylist. What key references continually inspire you as a colourist? I am a visual thinker, so I love to look at what’s around me and be able to hone in on simple details that, while they might not stand out at first, are actually beautiful in their own right. Be it a slight tonal shift on the edge of an old tile or the way the sun reflects off of the ocean, I like to isolate the individual aspects and analyse them, forming ideas from them. What about Aveda Colour inspires you and your clients? Being able to fully customise Aveda colour allows us to personalise each colour and gives us endless opportunity to create. Our clients love that we can specially formulate a colour to suit their needs specifically, and I love being able to deliver a beautiful result unique to Aveda.
DIGITAL AWARD WINNER - JADE BEAL AMICUS HAIR AND BEAUTY What inspired you to create for the 2019 Colour Harmony Awards The salon was getting together for a photoshoot for our website and both my models had amazing hair so I thought it was a great opportunity to get my shot for the digital entry. I did need a push from all the girls as I hadn’t entered a competition before and I definitely was lacking confidence! What has the energy been like in the salon since winning? They are so thrilled for me and excited to say their hairdresser has won an award! Personally it has pushed my motivation to get creative in the salon and eager to enter again!
NEW TALENT CATEGORY – ISOBEL AUSTINANDREWS – DE STIJL What inspired you to create for the 2019 Colour Harmony Awards? Working at De Stijl has given me great encouragement and support to enter competitions and strive to excel. My co-workers’ dedication to their own creative projects inspire me to try new things and take every opportunity I can. What has the energy been like in the salon since winning? I love the relaxed, positive energy in the salon. I’ve had a lot of support from both the team and our guests since winning. We’re a close network and always celebrate each other’s’ achievements!
What new opportunities have come your way since winning the Colour Harmony Digital category? The opportunity to do the look and learn with Ian Michael Black was fantastic. He is an amazing hairdresser and I loved the day we got to spend with him. And of course adding “Aveda colour harmony digital winner” to my resume has already helped me secure a second job quiet easily since moving house! What key references continually inspire you as a colourist? Social media is huge for me. It’s a great way to keep updated on fashion and hair trends. Follow as many amazing Hairdressers as you wish and your Instagram feed can inspire you every day. What about Aveda Colour inspires you and your clients? Aveda being so personalised inspires me to want to have fun with my clients hair. You can tweak it slightly every visit, which then inspires the client to get creative and not have the same colour every 6-8 weeks! INSTYLE 19
2020 TREND-SETTERS THE TALENTED FINALISTS IN WELLA PROFESSIONALSâ€™ AUSTRALIAN AND NEW ZEALAND TRENDVISION AWARDS HAVE BEEN NAMED, WITH A SET OF CREATIVE SKILLS TO ENTHRAL THE COUNTRY AND A DATE SET FOR A LIVE AND HIGHLY ANTICIPATED COMPETITION THAT WILL SHOWCASE THOSE SKILLS IN FULL.
WELLA PROFESSIONALS HAVE named their local finalists for 2019 TrendVision, naming a myriad of talented people who are in the running for the ultimate prize. The finalists will be honoured at the ANZ TrendVision Gala Event, titled Wella TrendVision Award Extravaganza, taking place in Sydney in January 2020. The gala event will include a trends-driven, colour-infused show presented by the Wella Professionals education team and a selection of millennium artists, led by Creative Manager
THE GIFT THAT KEEPS ON GIVING
AUSTRALIAN COLOUR ARTIST: Sarah Culliford, Plumage Julia Demarte, Joey Scandizzo Salon Caroline Daoud, UVA Salon Evan Blitsas, UVA Salon Elena Nardone, Rokk Ebony Daniel Reynolds
NEW ZEALAND COLOUR ARTIST: Shay Kapur, Rodney Wayn Sky Srisukpolluck, The Black Studio Jay (Yucheng) Jin, studioC Anthony Bayer, Anthony Bayer Hair Su Lin, Su Lin Hair
AUSTRALIAN CREATIVE ARTIST: Jude McEwen, TONI&GUY Perth Central Amy Gaudie, Urban Chic Jacinta Hermence, Joey Scandizzo Salon Ashley Lockie, Bach Hair Nicole Jeffery, Horse Meat Disco Salon Jelena Vasic, Joey Scandizzo Salon
NEW ZEALAND CREATIVE ARTIST: Devo Peng, studioC Alie Doevendans, Ktizo Hair Alan Wang, Perfekt Hair Studio Peter Tong, Perfekt Hair Studio Kylie Hayes, Moha Hairdressing
Ludmila Hlinovsky, as well as a live competition that will see the finalists recreate their looks. The event will be hosted by MC Lee Cohen and Tracey Hughes, the event will take place in Alexandria and will feature a panel of both national and international judges:, comprised of Sonya Dove, Rebecca Taylor, Mana Dave, Benni Tognini, NatalieAnne, Pavlos Divitaris, Damien Rinaldo, Frank Apostolopoulos, Jack Morton and Cameron Pine. “The outstanding quality of work entered was inspiring, ensuring our esteemed judges had their work cut out for them determining the finalists,” said the brand’s education and digital leader Tracey Hughes. “Wella TrendVision leads the way with providing an unparalleled opportunity to celebrate the stylist’s artistry. We are so proud of the talent and look forward to celebrating these artists into our Wella family at our Gala Event in January.” The overall national winners will enter the live global finals, to be held in Spain March 2020. Good luck to everyone in the running and congratulations to all the finalists! For more information visit www.wella.com
Online gift cards, sold directly from your website - simple.
BRONDE AND BEYOND SOCIAL MEDIA EXPERT, BRONDE EXPERT AND INFLUENTIAL HAIR EDUCATOR MICHELLE ZELLER PORUMB TRAVELLED TO SYDNEY TO TEACH, COMMUNICATE AND INSPIRE WITH ICONIC AUSSIE SALON HAIR AND HARLOW, AS THEY ENTHRALLED A ROOM FULL OF EAGER STUDENTS. MICHELLE ZELLER PORUMB knows no two manes are the same. The bronde specialist is such a master at creating bespoke creations on each client, that her Instagram @mane_ivy has almost hit the 100k milestone. Thanks to Hair & Harlow, who have salons in Fairy Meadow and Surry Hills, bronde enthusiasts were able to hone their skills and get up close and personal with Michelle at The Mane Event. At the one-day event, held at Baker Street Studios, Banksmeadow, the Arizona local shared her top tips and tricks for achieving “a lived-in balanced colour using a client’s natural colour for longevity”. “I’m here today to showcase the ultimate bronde,” she explained. “My philosophy is less is more – you need to work smarter not harder.” Michelle, who was voted Top 5 colourist at Behind the Chair awards for the past two years, said that a little thought went a long way when it came to creating the perfect lived-in look. “Today I’m showing the importance of where you place each foil,” she said. “It 22 INSTYLE
makes so much more of an impact where you actually place the foil rather than just using a lot of foils – it’s quality vs quantity.” Michelle stressed it was “extremely important to take more time to think about the pieces you’re colouring and don’t just be robotic” and that “every client who walks through the door should have a custom colour”. “No two colour services should ever be the same,” she said. Michelle said it had always been a lifelong dream of hers to travel to Australia, and she couldn’t believe it had finally eventuated. “I’ve always had a dream to come to Australia so when Amy (Amy Zikic, cofounder Hair & Harlow) contacted me I thought ‘You gotta be kidding me – is this real?’”
Michelle said she loved the positive vibes and good energy she had experienced in Australia and that Australians shared a similar philosophy when it came to hair. “Every time I see work from Australia on Instagram, it’s lived in and it’s beachy,” she said. “I feel like we understand each other – we are all about the same feel and same vibe when it comes to hair.” Haircare Australia, found in Hair and Harlow salons, featured interactive Lakmé, Moroccanoil and Cloud Nine stations at the event where attendees could try out the latest products and launches. An important day for ambitious, driven and blonde-obsessed hair professionals everywhere. For more information visit www.hairandharlow.com.au
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OUR COVER MODEL FOR PURE HAIRCARE'S SHOOT, ROSIE TUPPER’S UNASSUMING PERSONALITY HAS AFFORDED HER ONE OF THE FRESHEST FACES IN MODELLING – FROM NEW YORK AT THE AGE OF 19 UNTIL NOW, ROSIE’S DECADE LONG MODELLING JOURNEY IS A REWARDING ONE, WRITES CAMERON PINE.
fter having a baby boy Mozes (15 months) Rosie is making a gentle comeback to part time modelling while enjoying motherhood, Rosie’s comfortable stature has a lot to do with fulfilment in her home life and time with her partner and The Reubens lead singer Sam Margin. Western Australia born and growing up on the sunny coastal suburbs of Perth, it’s little wonder Rosie’s presence is like a ray of light – humble yet self-aware and with a relaxed demeanour that has allowed her to accomplish anything she’s set her mind to. Moving from Perth to Sydney then onto the states and back again, she’s mastered independence. Living on ‘the bay’ in Sydney’s Rose Bay and represented by IMG for the last two and half years with almost a decade prior with Vivien’s, Rosie’s main passion is her family unit and enjoying each day as she settles back into Australian life. In a world where partners and families don’t always have days together she values this time together (when her partner isn’t touring). In just three years since Rosie met Sam, certainly a lot has changed but she wouldn’t change a thing. From the night she met Sam at a bar next door to a gig in New York until now, she has no regrets. How has your opinion of modelling changed since you first started and moved to New York at the age of 17? If so? Although I feel like certain parts of the industry have changed during my career so far, I still really love modelling. Obviously social media and celebrity play a pretty big role these days whereas that wasn’t so much a factor when I started. The reasons I’ve always loved my job will 24 INSTYLE
never change though. Seeing the world while working is something I’ll never take for granted. What are some stand out experiences as a model that have made you who you are today? Travelling around the world on my own from the age of 16 really shaped who I am. I guess it taught me confidence and independence and probably forced me to grow up pretty quickly.
“I'm passionate about climate change. I recently read a book by David WallaceWells called ‘The Uninhabitable Earth’ and it was enlightening and terrifying.” What are some of the most rewarding opportunities you have been given throughout your career? I’ve been lucky enough to do a few fragrance and beauty campaigns and they’re always really exciting. What are some things whether socially, environmentally or from a humanitarian perspective that you truly believe in? Climate change. I recently read a book by David Wallace-Wells called ‘The Uninhabitable Earth’ and it was enlightening and terrifying.
Being a mother of a 15 month old what has been the biggest challenge with juggling modelling work with motherhood? It hasn’t been too hard yet which is great. Luckily my agency have been really helpful in getting me work that doesn’t involve too much travel. When I do have to travel my husband has generally been able to come too which is great. What has been the most rewarding thing about being a mother to Moses for you? Watching Mozes grow and change and learn constantly, everyday has been so amazing and rewarding. Give us an insight into your relationship with Sam. What really connects you? We really love what each other. Sam is into fashion, and I have always loved music so it’s really easy to encourage each other while lending advice and opinions where we can. It’s nice to have the same interests. Where has been your favourite place to live and why? New York. Because it’s the best city in the world. What’s your favourite childhood memory of growing up in Perth? Beautiful sunsets over the beach. If you could rewind back to when you were 18 and give yourself some advice now what would it be? Don’t stress about the little things. Family is everything. We are crushing on Rosie
Anna Quan dress, Dior belt, Petite Grand earrings.
FUTURE Collaborating with internationally renowned supermodel Rosie Tupper and Pure Haircare, we draw on a new chapter for Rosie, post birth of her son Mozes, her passion for the planet aligns perfectly with the Pure ethos â€“ simple, sophisticated yet with a spirit of giving back.
Photography by Isaac Brown Hair by Taylor James Redman for Pure Haircare Make up by Cherry Cheung Styling by Emma Read Creative Cameron Pine and Ida Almasi for Pure Haircare 26 INSTYLE
Acne dress, Maiki lace bra, Bottega Veneta heels. PURE Styling Primer and PURE Precious Ends Leave In Treatment
Christopher Esber dress, Brie Leon necklace. PURE Styling Primer, PURE Curly Girly, PURE Volumising Spray and PURE Oomph Wax Spray
Anna Quan coat, Petite Grand earrings. PURE Styling Primer, PURE Volumising Spray and PURE Plumping Clay Spray
Rag & Bone dress. PURE Styling Primer, PURE Volumising Spray and PURE Oomph Wax Spray
Acne knit top, camilla and marc trousers, Bottega Veneta heels, Petite Grand earrings. PURE Styling Primer, PURE Shaping Serum and PURE StylingÂ Cream
Twinset coat. PURE Styling Primer, PURE Precious Ends Leave In Treatment and PURE Styling Cream
TAYLOR JAMES REDMAN PURE BRAND AMBASSADOR TAYLOR JAMES REDMAN COLLABORATES WITH PURE HAIRCARE AND ROSIE TUPPER PERSONIFYING NATURAL BEAUTY WITH A LUXURY EDGE. How has your relationship with Pure evolved over the last year? My relationship with Pure has grown organically. I love using the brand and everything they stand for. In this day and age if you are not part of the environmental movement you need to question what you are doing as a business or individual. The fact that they are carbon neutral, use land waste plastics to support the environment and have great styling products that deliver is a no brainer in a partnership for me.
What is your go-to styling product in the Pure range while on set? I love the Pure Styling Cream because it gives shape and definition without becoming overly heavy while weighing down the hair. Tell us a little about Pure recycled packaging and what they are doing for the environment. Pure is the first haircare brand in Australia to re-use 100% recycled land waste plastics from Australian landfill to make their bottles. I find it inspiring that they are actually removing plastic out of landfills and hope other brands follow suit to lighten the environmental impact the industry currently has on the planet. It is inspiring to see a brand prioritising the well-being of the planet above their bottom line.
How did you create Rosie’s slick look on the cover? We prepped Rosie’s hair with Pure Volumising Spray to create directional movement. I then used the Pure Shaping Serum and Pure Styling Primer to re-moisten and encompass the wet look.
What is a brand in Australia that aligns with the Pure aesthetic? I love my gym the Paramount Recreation Club. Everything from their training sessions, sauna, food - they have created a healthy lifestyle rather than a singular brand. I feel Pure is the same vein – creating a lifestyle around their hair products that focus on the environment rather than providing just hair products. By using their products you commit to the planet in the way my gym commits to health and wellness.
FASHION ‘ANTIFIED’ ELLA&JADE’S WILLIAM WEBB WAS INVITED TO DIRECT HIS FIRST NEW YORK FASHION WEEK SHOW, COLLABORATING WITH ANTI COLLECTION ON THE DUNCAN SS20 SHOW, WE LOOK AT HOW WILLIAM HAS EMBRACED THE ANTI CULTURE IN ITS ORIGIN OF NEW YORK CITY. What was the most overwhelming aspect about being hair director hair for your first NYFW show? I would say the most overwhelming aspect of directing my first show at NYFW was not wanting to disappoint the creative vision of the designer. They work so hard on the collection to bring it to fruition, it’s an honor and super overwhelming at the same time. If you could describe the experience in three words what would they be? Exhilarating, intoxicating, nerve wracking What was it about the ANTI Fashion Week experience you valued the most? I love fashion week, it’s honestly my favourite time. I’ve always been very hard on myself and I don’t think that’s ever going to change, but I learnt to trust myself a little more and believe in my skill set. Having someone like Nick Irwin mentoring and supporting you is mind blowing especially as I was that kid that used to collect copies of dazed and confused and ID magazine it’s something I will remember for the rest of my life. What inspires you about fashion? I’m inspired by the strange and the unusually beautiful and somewhat ‘weirder’ side of fashion. I love anything that has a bit of an edge but still manages to be beautiful. I think fashion is the birthplace of the beautiful and I think that’s why I’m so drawn to it. How is fashion crucial to the Ella and Jade Brand? I think fashion is crucial to every salon brand as everyone chooses their outfit in the morning. Everyone decides how they want to present themselves to the world and we as hairdressers are the only link to the fashion industry for most people. Yes they read magazines and follow designers and celebrities on Instagram but there hairdresser is tangible, it’s a physical link so I believe every salon every hairdresser should have their eye on the fashion world. At Ella&Jade we filter these experiences through to our entire team so that we are talking to our clients from a place of fashion and always referencing fashion at every point. I don’t mean everyone should do the hair from the Gucci campaign on every client but find a designer that you love to be inspired by and create some bloody cool hair. 34 INSTYLE
“I’ve never really fit in as a kid growing up I always felt out of place not cool enough never interested in the same things as the people around me but with ANTI I feel like that is everything that is celebrated.” If you could work on any Fashion Week show in the world what would it be? There are honestly so many I would love to do. I love Gareth Pugh, I think he’s super creative and would love to understand his brain a little. junya watanabe is also one of my favourite designers – I think his use of fabrics and construction is minds blowing and translation that into hair would be a hairdresser wet dream How did you prepare for the experience? I’m a big believer in practice makes perfect so I try and practice fundamental session work like ponytails wig wrapping braiding and directional blow drying as often as I can I think if your core foundations are strong you can roll with whatever gets thrown at you. Also, if you don’t understand, ask! I can’t stress that enough. What does working with ANTI mean to you? Getting to do what I love with a company like ANTI who’s values of acceptance creativity and individuality was something I truly valued. I’ve never really fit in as a kid growing up I always felt out of place not cool enough never interested in the same things as the people around me but with ANTI I feel like that is everything that is celebrated. They champion the individual and that is super powerful and has somehow managed to bring out a level of confidence in me I have never had before I cannot that I Francesco Nick and all the people involved enough for the experience it truly changed me for the better.
BOMBSHELL THE GOLDEN AGE OF FILM WAS SET UPON THE SILVER SCREEN, AND THIS SENSE OF ELEGANCE TRANSLATES TO THE HAIRCARE SET TITLED FOR THIS CONCEPT. NATURAL LOOK SILVER SCREEN IS OFFERING A NEW CAMPAIGN, UPDATED PRODUCTS AND BOLD TECHNOLOGY TO EVOKE THE OLD HOLLYWOOD GLAMOUR INTERTWINED IN BOMBSHELL BLONDES.
s hairdressers, we know that blonde is timeless, multifaceted and forever evolving, with expanding and developing product ranges that make Marilyn Monroe level blondes an expectation - even with no filter. Natural Look Silver Screen boasts new updates to stay ahead of the blonde game, with a new campaign launching early 2020 and a refresh to their Shampoo and Conditioner, with newly launched sizes and packaging. From 250ml bottles, the Ice Blonde Shampoo will be available in a 375ml bottle and the Ice Blonde Conditioner will be available in a 300ml tube. The new efficient conditioner tube is already available as a component of the brand’s 2019 Natural Look Christmas Gifts. The impressive range is enhanced with blue and violet pigment that neutralise and counteract yellow and brassy tones,
brightening blonde hair and adding tone to grey and white hair. Formulated using high quality ingredients, the range is enriched with Wheat Amino Acids, focusing on healthy hair and the environment with no parabens, no petroleum based products and no ingredients that may harm or deplete the planet’s natural environment. The products are vegan friendly, cruelty free and, importantly, Australian made. In terms of rich colour, the products contain strong pigments, requiring just a small amount of product for visible and
instant results from the first application. These strong hues don’t detract from the hair quality, adding moisture back into the hair and providing a protective barrier against environmental and thermal damage. In the era of the silver screen, blondes had more fun and, right into 2020, they’re still living that mantra. Ensure your clients can achieve and maintain healthy, vibrant, strong blondes to live there best blonde life, now and always. For more information visit www.naturallook.com.au
BLONDES HAVE MORE FUN - BUT ONLY WHEN THEIR HAIR ISN’T YELLOW AND DAMAGED. WE’VE ASKED INDUSTRY EXPERTS TO SHARE WITH US THEIR BLONDE HERO PRODUCTS TO KEEP BRASSY TONES AT BAY AND KEEP BLEACHED, HIGHLIGHTED AND GREY HAIR HEALTHY, SHINY AND FRESH.
TIGI COPYRIGHT COLOUR TRUE LIGHT FREESTYLE BLONDER. 02 8376 7477 “The end results are amazing. The clients don’t just see a perfect blonde, they see healthy hair! Using the TIGI Copyright Care portfolio with blonde services, the colourist can be confident they’ll achieve beautiful wearable hair every time.” KERRIE O’REILLY, EUROPEAN TECHNICAL DIRECTOR
AFFINAGE ARCTIC BLONDING CRÈME 1800 804 757 “Affinage Professional Arctic Blonding Crème is a personal favourite for scalp bleaches. Paired with 4.5% Arctic Developer Crème, it lifts to a crisp clean blonde without fear of irritation or overlapping because the texture is so perfect for placement. This also makes it incredible for balayage and freehand highlighting when paired with 7.5% Arctic Developer Crème, especially lifting from levels 6 and lower.” - MANDY BOURKE, AFFINAGE PROFESSIONAL AMBASSADOR, DIRECTOR AT MB HAIR BAR AND LA BELLA HAIR STUDIO.
EVY PROFESSIONAL E-SMOOTH VIOLET. 03 9439 4841 “We have found the EVY PROFESSONIAL e-smooth system to be very easy to use and nowhere near as time consuming as other ‘smoothers’ on the market. I am personally super impressed with the blonde formula. After any other smoothing treatment I would always need to re-tone however the e-smooth formula removes the need to tone and maintains the condition and integrity of the hair.” - SARA LANGFORD, TONI&GUY BONDI JUNCTION
JUUCE BLONDE VIOLET. 07 3850 6200 “A fantastic conditioning colour foam perfect for toning all blonde hair and removing the golden and yellow tones.” - TAYLOR PURE FOREVER BLONDE SHAMPOO AND CONDITIONER ORGANIC. 07 3850 6200 “A luxurious shampoo and conditioner to reduce yellow and gold tones in blonde hair.” - TAYLOR JAMES REDMAN, TAYLOR JAMES HAIR.
JAMES REDMAN, TAYLOR JAMES HAIR.
BASE BLONDE++ SHAMPOO. 07 3386 0860 “It’s lovely! The BASE Blonde++ is more hydrating and gives a more violet tone. My clients love it.” NATALIE CALLAGHAN
SHOWPONY PROFESSIONAL CLIP IN HAIR EXTENSIONS. 1800 233 386 “I love the diversity in colour, length and volume that Showpony Clip In Hair Extensions offer – you can literally change your look as often as you want, with zero damage to your natural hair! Extensions provide women the opportunity to look great and feel confident with no commitment to colour change.”
OLAPLEX NO.3 HAIR PERFECTOR. 1300 437 436 “Looking to remedy my chronically thirsty hair, I discovered that Olaplex Hair Perfector No. 3 had received a Sephora Community Approved Seal for its stellar reviews. My feels healthier than it has in years and has incredible volume.”
SARAH SIEGEL, POPSUGAR.
NATALIE ANNE, OWNER OF NATALIE ANNE SALON, BRIDAL
ORIBE BRIGHT BLONDE RADIANCE AND REPAIR TREATMENT. 1300 725 122 “Oribe Bright Blonde Radiance and Repair Treatment is my hero blonde product. It’s a lightweight mist that can be used once a week and works in just 5 mins to tone the brassiness out of blonde hair and works to leave hair super soft and shiny without weighing it down.” PALOMA, ORIBE AU AMBASSADOR.
EVO FABULOSO PLATINUM BLONDE. 1800 266 923 “Fabuloso Platinum is an essential for blondes who live in the water during summer. It will keep your hair conditioned, shiny and perfectly toned.” LAUREN MCCOWAN, EVO CREATIVE DIRECTOR
GOLDWELL DUAL SENSES BLONDES & HIGHLIGHTS 60 SECOND. 1300 135 722 “Every blonde needs Goldwell’s Dual Senses Blondes & Highlights 60 Second Treatment, it works to neutralise unwanted yellow and brassy tones and leaves hair soft and manageable. Plus there’s no guess work as to how long to leave it on, 60 seconds is all you need. It’s the perfect way to keep blonde hair bright and fresh between salon visits.” - IDA TIRIMACCO, CO-OWNER ORBE SALONS ADELAIDE
KHAIRPEP TRANSFORME LEAVE IN MASQUE. 03 9583 1575 “At Stevie English Hair we love KhairPep because it keeps our clients’ hair in great, healthy condition, and we can create beautiful colours on a perfect canvas. We also love it because it outsells any other retail treatment we have ever had and is a great money maker. Simply a brilliant product.” - MEL CORTHINE, STEVIE ENGLISH HAIR
KMS STYLE PRIMER. 1300 135 722 “Colouring blonde hair can be very drying. My go-to product for blondes is the KMS Style Primer, an-in salon treatment with at home care products. I love Style Primer TAME FRIZZ or MOIST REPAIR for blondes as it helps counteract the drying effects of lightening your hair.” ALI HOLMES, KMS STYLE COUNCIL AND OWNER OF WILDLIFE SOGO, SURRY HILLS.
TRICHOVEDIC BLONDE TONING DEEP THERAPY MASQUE. 02 9489 7776 “Outstanding toning ability, perfect for nourishing and moisturising dry and coloured hair, deeply conditions, provides amazing shine, enhances and brightens blonde shades.” - CLAIRE MULKEARNS, STYLZ HAIR.
WELLA PROFESSIONALS WELLAPLEX. 02 9888 7666 “My go to blonde product. It’s insurance for our clients’ hair. Keeping the integrity while we colour. A must have for all my blonde clients.” AMY GAUDIE, OWNER URBAN CHIC SALON
ELEVEN AUSTRALIA KEEP MY COLOUR BLONDE SHAMPOO. 1800 104 204 “I tell all my blondes about Keep My Colour Blonde Shampoo, it is the most trusted way to keep brassiness at bay and make sure any off tones are counteracted so hair looks healthy and stays the desired shade of blonde. If you make sure you maintain the tone of your blonde between your colour services, it means you don’t need the chemicals to work so hard the next time you colour your hair.” - JOEY SCANDIZZO, FOUR TIME
NAK PLATINUM BLONDE ANTIYELLOW TREATMENT. 07 3899 9133 “This blonde must-have leaves the hair feeling velvety smooth and soft to touch. With natural Indigo extracts, it provides cool, platinum toning control, while forming moisture balance and essential conditioning. This will rebuild even the most summer damaged blonde hair, leaving it soft, smooth, silky and with maximum rehydration.”
AUSTRALIAN HAIRDRESSER OF THE YEAR AND
ROBERT KOVACS, DIRECTOR
CO-CREATIVE DIRECTOR OF ELEVEN AUSTRALIA
Pauline McCabe OWNER OF ROCK PAPER SCISSORS, HAIR EXPO AWARDS 2019 AUSTRALIAN HAIRDRESSER OF THE YEAR FINALIST, 2018 HAIR EXPO WA-NT HAIRDRESSER OF THE YEAR WINNER
How would you describe your style aesthetic? I’m a huge fan of the 70s vibe, it was the best time in fashion. My favourite dresses to wear are The Vampire’s Wife. Where is your ultimate holiday destination? I love India so much, the colours, landscape, and that it’s such an adventure travelling there, it’s just another world. Pick your poison... Moët , a good Pinot Gris, or a yummy espresso martini. What hair product/tool are you loving? I am loving my he ghd curve classic wave wand and O&M Original Mineral Desert Dry Volumising Dry Texture Spray. What piece of clothing or accessory can you not live without? I love my Aje Furry biker jacket, it adds a fun, glamorous touch to every look. Dream car? Karmann Ghia soft top. How do you let loose after a long week? Relaxing at the beach with a book or catching up with friends. I love live music and dancing, so when there’s something good on, I’m there. What music will we find on repeat on your device? Fleetwood Mac. What TV show / series are you obsessed with? Killing Eve.
What beauty product can you not live without? I love The Water Cream from Tatcha, it’s a Japanese brand, so light and hydrating. And Mac Ruby Woo lipstick.
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#livetheblondelife Model toned with Quick Tone Liqui-Creme Toner in Silver Exclusively distributed by Sabre Corporation / 1300 764 437 / joico.com.au / @joicoaustralianz HAIR & COLOR Larisa Love
PHOTO Hama Sanders
CO-OWNER AND CREATIVE DIRECTOR AT HAIR AND HARLOW, HAIRCARE AUSTRALIA AND NZ EDUCATOR AND AMBASSADOR How would you describe your style aesthetic? I just do my thing without thinking too much into things. A lot of my aesthetic style comes to life when I stand behind the chair, pick up that brush and start to paint hair. Lived in colour, and painting hair is where my style really comes to life. Where is your ultimate holiday destination? Eastern Europe is at the top of my list. Budapest, Serbia and Croatia to name a few. If you haven’t got Bosnia on your bucket list then you must. Pick your poison... Definitely red wine. What hair product/tool are you loving? I’m really loving Olaplex 1 right through to the latest release of number 7. It has become my insurance policy to keep the integrity of hair strong while being creative at the same time Moroccanoil styling range is fabulous and to finish you can’t go past Cloud 9 wands and irons. What piece of clothing or accessory can you not live without? By the time I get my three daughters ready in the morning I’m just happy if I find something black to wear to work and colour in - typical hairdresser attire. Matched with a pair of white kicks, accessories and a hair scarf. Your top travelling tips? Get lost in the moment, go left instead of right, drink really good wine, fine dine, go on adventures, climb mountains and simply just sit back and enjoy the moments. Dream car? Range Rover Sport How do you let loose after a long week? Find me a good walking track and adventures with my daughters and family. What music will we find on repeat on your device? Acoustic covers for sure, mainly because I’m so terrible at remembering what songs I actually like so I’m safe with the covers. What beauty product can you not live without? The Civona skincare range and Nars foundation. 42 INSTYLE
ECLECT IC MIX BRODIE LEE TSIKNARIS
Owner of Rokstar Salon, educator, GHD and L’Oréal ambassador
I personally am not a fan of this look. The yellow trench and green shoes are cool, but what’s going on underneath is a bit to all over the shop for me. I feel like this hair could be brought to life with it cut sitting around chest length with some internal movement and texture. I’d love to see her darker and bolder using Inoa by L’Oréal Professionnel 4.8 to bring shine, hydration and dimension to the hair. The perfect product to dress this out would be L’Oréal Professionnel Tecni.ART Beach Waves. And while we are at it, let’s cut in some bangs to enhance those cheek bones.
PURPLE REIGN LEONIE ABBOTT
Director of The Maxx Hair, St Ives and The Beach Club Hair and Lifestyle, Harbord It’s a very cool image, I love the jacket. However, I would love to change up the shorts for tapered cropped trousers and a larger tote for a dynamic pop of colour. A sleek ponytail would look great but I would love to give her a very short textured statement fringe. The colour I would make dusky and little grunge using the new metallic range, L’Oréal Professionnel Majirel Metals, with of course Smartbond to keep the hair in optimal condition. For styling, I would use a diffuser and scrunch in some sea salt spray, finishing with savage panache for that lived in look.
INTO THE LIGHT THE SECRET TO MOJKA HAIR’S MULTI-SALON SUCCESS STORY IS COMPRISED OF A FEW CRITICAL INGREDIENTS. ONE MAJOR PIECE OF THE PUZZLE IS THEIR INIMITABLE BLONDE SERVICES, WHICH PRIORITISE CONDITION, HEALTH, TEXTURE AND BRILLIANT COLOUR, NECESSITATING MUST-HAVE BLONDE PRODUCTS. ENTER JOICO’S RENOWNED BLONDE LIFE LIGHTENERS.
aving just launched their third Sydney salon in the city’s most trending areas and avenues, York Street, George Street, and now a location in Zetland, Mojka Hair is a home away from home, a series of hideaways clients can escape into and emerge looking as trendy as ever, with each one serving their own industrial chic DNA. “Each salon has a different vibe,” explained salon owner Joshua Tong, who opened the salon with his sister Michelle eight years ago and has been in the industry for almost two decades. “Our main salon on York Street is more eclectic with high ceiling concrete tables and classic black barber chairs with powder grey walls. Our salon on George is more like a secret garden with wooden tables and green floral walls, and our Zetland salon captures the whole industrial warehouse look with the crisp white and the concrete greys.” “We have a wide market but our main clientele would definitely be females in their 20s and 30s who are either working professionals or completing their undergrad. We are known for our bleaching services and our colour corrections, as well as our colours, especially our playful colours like the pastel lilacs and pinks to our multi faucet blondes,” he said. “We have just opened our third salon and so when want to make sure that we really set the trend for our clientele as we start moving into more softer blondes for summer. We’re working with Joico to create the basis for further expansion.” The partnership with Joico spans eight years and appeals to their salon in its product value and colour spectrum. In creating inspirational blonde looks, preventing damage and prioritising condition are paramount, which Joico and their Blonde Life Lighteners cater to. “We have worked well with Joico for the last eight years,” Joshua said. “We love the product range and especially the colours, it’s big enough to cater to our needs and small enough that we are not overwhelmed with choices but it allows and challenges us to play
with it to formulate all the colours we want. The quality of their products is second to none and we know how to use it and how to control their products to get our clients the results they want.” “Specifically when it comes to the Blonde Life Lighteners, we love how much lift we can get without as much of the damage associated with the bleaching process, it’s has a softer texture than most bleaches and a fresher scent. We can get great clean blondes with a lot less damage using the Blonde Life Lighteners with their new Defy Damage treatment,” he continued. The successful salon brand promotes the product as their premium lightening service and usually recommend it for clients who are either after a very high level of lift or delicate or complicated colour correction. A major bonus is that the product suits clients looking for as little damage as possible in their colour transformations, making it a win with clients. “They love it,” Joshua said. “Compared to the average types of bleach they can really feel the difference, their hair feels less dry and more conditions especially when paired with its styling range and the Defy Damage Treatment.” Mojka allows their clients to reach their blonde ambition, an essential tool as we head into the Sydney summer. You can achieve the same with Joico. For more information visit www.mojka.com.au and www.sabrecorp.com.au
RENDS / T
ON SPACE AL
FASHION’S STYLIST PAULINE MCCABE HAS AN INHERENT INTEREST IN THE WORLD OF FASHION - TRAVELLING TO FASHION WEEKS IN LONDON, NEW YORK AND PARIS TO GROW AS A STYLIST, INCREASE HER PERSONAL BRAND AND TAKE A NEW LEVEL OF ENERGY BACK TO HER PERTH SALON.
erth hairdresser Pauline McCabe has been selected to support Guido Palau and Duffy in their stylist teams for NY, Milan, Paris and London Fashion Weeks, marking a key highlight of the year. Pauline was a part of 30 shows across four weeks and worked on some incredible brands such as Burberry, Vera Wang, Longchamp, Tom Ford, Ralph Lauren and Burberry to name a few! “The elements of masculine and feminine, as well as gender fluidity are such a strong message and was seen quite a bit on the runways this year, as well as diversity and individuality,” said Pauline. “A strong theme on the hair was clean masculine side partings pushed back of the face, slightly wet and tight at the sides, with a natural undone texture at the back, the feeling is crisp, masculine and utilitarian.” We sat down with Pauline to see what we can expect in hair off the back of such an incredible month of Fashion. What is it about Fashion that inspires you? Tell us about how you made this trip happen to work on so many Fashion Week shows and who supported this vision? I first started working on International Fashion Weeks around three years ago after being selected to go to London for a two day mentoring with Gary Gill who creates hair for Balenciaga and Anna Chapman from Guido Palau’s team. Following that I was invited to join The Know Co, a group of curated creatives led by the session Hairdresser James Pecis. I started working on James’ team at the Paris and Milan Shows in 2017, since then I have continued to work twice a year on the February and September shows and last year I was invited to work with Guido on the Ralph Lauren 50th Anniversary and again this year on the September shows with Guido as well as Duffy, and David Harborrow! It’s a really big trip, Perth to New York to London to Milan to Paris – and I have been incredibly lucky to have ghd support my vision and sponsor my trip to work on these shows and make it all possible, it’s has been really exciting collaborating with them on the trip, sending all the behind the scenes and on the ground stories through to their network. How many shows did you work on and what was your favourite? Around 30 shows. Vera Wang in New York was my favourite, it was a tribute to her late father and the hauntingly beautiful setting in the monumental American Coin Exchange. The set was black with grid beams of light that the 78 models walked through their hair 50 INSTYLE
floated ethereally, 32 inch extensions matching each models hair perfectly, with intricate construction - the lead Hair Director was Duffy, he is a genius. Tell us about the Hugo Boss show in Milan . How did this inspire you? Working on shows of this size is incredible, everything is at the highest level, the space, the production, the models, music, it’s really the best of the best in their chosen field’s working on these shows. I worked on Duffy’s team and he is just incredible, the attention to detail and construction of the looks is next level, the clothing for the Hugo Boss show was very utilitarian with masculine elements, the hair really emphasised the clothing, and told that story, clean masculine part lines, tight headshapes, a touch of androgyny through these looks. How has ghd helped you realize your fashion vision? I am a ghd brand warrior and was lead hair on Aje for ghd at the opening of Sydney Fashion Week this year and worked across many of the shows for ghd. I shared with ghd that I was working with Guido and Duffy across New York, London, Milan And Paris Fashion Weeks this September and they asked how they could support me, which was incredible. ghd sponsored my fashion week trip and shared my story on their social media platforms through my own hashtag # McCabe ghd. Their PR company, sharing all my images and stories, it’s really a dream come true to be supported like that. How has Fashion Week work helped inspire you back in the salon? Working on Fashion Weeks at that level is like the university of hair, it sharpens your skills, you learn techniques, new ideas, that you don’t learn anywhere else ,and you are surrounded by hairdressers at the top of their craft, I return to the salon invigorated and inspired. Fashion breathes new life into the salon and all that we do, inspiring my team, clients and I am really looking forward to sharing this knowledge in my new editorial education workshops. What is one overall lesson (could be anything) that you have brought back from this trip? trip You have to be confident in your skills and ability, you have to practice, practice and practice and make sure your skills are ready to work at this level. We are like athletes, so we need to train constantly to keep our skills sharp, to work on these shows, it’s really important to keep calm and focus and work quickly and well within a team. I love that Fashion is constantly changing and reflecting the social and political thinking of our time. I love collaborating with creatives in different fields and storytelling through fashion.
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1300 764 437
INHAIR T H E
L AT E S T
S A L O N
A R R I VA L S
AVEDA Damage Remedy Daily Hair Repair - 1800 292 069 PURE Precious Ends Leave In Treatment - 07 3850 6200 GOLDWELL Dualsenses Color Revive Color Giving Conditioner Light Warm Blonde - 1300 135 722
L’ORÉAL PROFESSIONNEL Serie Expert Resurfacing Golden Masque and Shampoo - 1300 651 991
LISAP MILANO Treated and Damaged Hair Shining Shampoo - 1800 624 247
KERATIN COMPLEX Keratin Obsessed Multi Benefit Treatment Spray - 02 9666 3611
EMSIBETH COSMETICS Nourishing & Shining Shampoo and Glossing Oil - 08 9277 8008
EVO Happy Campers Wearable Treatment - 1800 266 923 SHU UEMURA X POKEMON Essence Absolue Nourishing Oil and Lightweight Mask - 1300 651 991 OLAPLEX No 7 Bonding Oil - 1800 266 923 S CHWARZKOPF PROFESSIONAL Osis+ Soft Texture Dry Conditioner and Soft Dust - 02 9978 0666
FAVE4 Vertical Volume Root Lifting Spray - 02 9666 3611 REDKEN Extreme Play Safe 450F - 1300 651 991 HAIR RITUEL BY SISLEY Pre Shampoo Purifying Mask 1300 780 800
KMS Head Remedy Anti Dandruff Shampoo and Moist Repair Revival Cream - 1300 135 722
TIGI COPYRIGHT Custom Create Multi Tasking Styling Cream and Texturising Salt Spray - 02 8376 7477
JONNY+JUNE Original Shampoo - 02 9360 4877 ECHOS LINE Fixmaster Extra Strong Hair Spray - 02 9666 3611 ELGON Restoring Synergy - 02 9673 5733 ALTER EGO Italy Miracle Color Conditioner - 1800 137 480 GOLDWELL KERASILK Reconstruct Split Ends Recovery Concentrate - 1300 135 722
ARTEGO No Limits Volumizing and Texturizing Powder 02 9099 1111
DIAPASON COSMETICS MILANO Mask for Coloured Hair 1300 154 727
JOICO Joifull Volumizing Conditioner, Shampoo and Styler - 1300 764 437
ELGON Hair DD Cream - 02 9673 5733 AVEDA Be Curly Curl Enhancer - 1800 292 069 THEORIE Sage Tea Tree & Ginger Invigorating Shampoo - 02 9666 3611
SCHWARZKOPF PROFESSIONAL BC Bonacure Collagen Volume Micellar Shampoo 02 9978 0666
DIAPASON COSMETICS MILANO Shampoo for Dry and Brittle Hair - 1300 154 727
LISAP MILANO Fast Action Nourishing Cream 1800 624 247
ALFAPARF MILANO Gentle Exfoliating Scrub and Calming Micellar Low Shampoo 03 9336 2088
RESCUE MY HAIR Pollution Patrol Shampoo Bar Rescue My Hair 08 9244 5866
ORIBE Priming Lotion Leave In Conditioning Detangler and Curl Gelee - 1300 725 122
ï¿½ + 61 3 8790 4230
WHITE SANDS Orchid Bliss Revitalizing Shampoo 03 9781 5615
BODII Mild Mix - 0403 741 476 TRICHOVEDIC FSP Hair + Scalp Shampoo - 02 9489 7776 NAK HAIR AUSTRALIA Ultimate Cleanse Shampoo and Hydrate Detangle Mist - 07 3899 9133
PURE Curly Girly - 07 3850 6200 SCHWARZKOPF PROFESSIONAL Osis+ Texture Craft Dry Texture Spray - 02 9978 0666
REVLON PROFESSIONAL Style Masters Lissaver - 1300 738 776 CHRISTOPHE ROBIN Luscious Curl Cream and Anti Frizz Rescue Milk - firstname.lastname@example.org
JUUCE Deep Cleanse Shampoo - 07 3850 6200 KEUNE Care Derma Sensitive Lotion and Shampoo 1800 628 699
BASE Miracle Ends Repair- Beauty Supply Group GOLDWELL KERASILK Revitalize Detoxifying Serum 1300 135 722
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18 IN 1 Blonde Leave in Toning Treatment - 1300 789 913 REDKEN Color Extend Blondage Ultra Pigmented Purple Mask - 1300 651 991
FANOLA No Yellow Mask - 1300 326 652 MATRIX Total Results So Silver Shampoo - 1300 651 991 BIOLAGE Color Last Purple Shampoo - 1300 651 991 INEBRYA Ice Cream No Yellow Light Blue Shampoo 1300 789 913
12 REASONS Purple Shampoo - 02 9666 3611 ECHOS LINE Anti Yellow Shampoo - 02 9666 3611 JOICO Blonde Life Violet Shampoo - 1300 764 437 KERACOLOR Color + Clenditioner Silver - 02 9666 3611 PUREOLOGY Strength Cure Best Blonde Shampoo 1300 651 991
IN TODAY’S MODERN AGE OF POLLUTION AND ENVIRONMENTAL AGGRESSORS, OUR HAIR NEEDS TO FIGHT HARDER TO BE BETTER AND, THANKFULLY, BOLD NEW TECHNOLOGIES ARE SHAPING THE FUTURE OF HAIRCARE AND THE INDUSTRY AT LARGE TO MAKE THAT POSSIBLE. REVLON PROFESSIONAL’S NEW MAGN±T™ RANGE, IS A PIONEER IN THIS FIELD, BOTH IN SALON AND AT HOME. WE SPOKE TO PROLIFIC HAIRDRESSER, SESSION STYLIST AND PRODUCT CREATOR ALAN BUKI ABOUT HOW MAGN±T™ IS CHANGING THE GAME.
lan Buki’s storied hair career wouldn’t be possible without certain formulas and technologies. Being allergic to ammonia, clean hair solutions were the only option to ensure a flourishing career and he’s always on the hunt for the products that cater to these needs. In this pursuit, he created his own haircare line, O&M, which spoke to these values, then going further to make healthy hair a passion. “Looking forwards throughout my hairdressing career, which I’m absolutely in love with, I always had to stay clean, so to speak, free from ammonia especially,” he said. “Moving down the path, I decided that going clean was my best option, so I removed all heavy chemicals or all carcinogenic type ingredients from the world around me. My salon is 100 per cent ammonia-free, sulphate-free and paraben-free all throughout our colour systems and all of our styling products.” “What we noticed was, of course, a lot of clients that come to the salon today are allergic to chemicals because more and more people become allergic these days,” he continued. “They’re finding mainstream products are more sensitive on their scalps. With all the knowledge that our clients have, they’re looking for what the next step is.” Enter Revlon Professional’s all-new Magn±t™, made with top-tier research and design to cater to these needs for haircare that truly makes sense in 2019. “The reason why it’s called Magn±t™ is because inside the bottle are positive ions. All pollution, whether it’s mercury, whether it’s cigarette smoke, whether it’s car smoke, anything is a negative ion,” Alan explained. “Positive ions attach themselves to negative ions, wrap themselves up and wash off the hair down the drain. So just like a magnet, positive and negative attract, hence the name.” “Using Magn±t™, what we found was that as well as being a clean salon and having no heavy chemicals, the service starts to remove pollution from hair and from water and from the environment around us. So when I say pollution, a lot of clients especially talk about mercury poisoning, metal poisoning, colour on the hair changing due to copper pipes, chlorine, all these sorts of things are basically negative. The Magn±t™ treatment is able to take these out of the hair and allow the hair to be pollutant-free. So now what we have is a salon that is free from all heavy chemicals but also eradicating all pollution from services.” The service isn’t just a necessity in 2019 due to the nature of 21st century pollution, it also speaks to a clientele who are educated, informed and tapped into online intel that means they know what’s
available for their hair and what it requires. Clients who try the service and products are amazed by the result, citing the fact that it helps their colour with any colour brand, and gives a more vibrant look and clean feel to the hair. “There’s so much knowledge that’s out there on the internet today and clients are coming to the salon today and telling us what they want or what they think they want in regards to chemicals and ingredients,” Alan confirmed. “What I find really interesting is that products have definitely become a lot softer and more gentle on hair and better for the hair. However, what’s really interesting is, it still takes a hairdresser to be hands-on, which I think is really beautiful. It’s one of the only jobs in the world where you’re still hands-on with your client and in their personal space.” Moving into summer, especially the hot and poolside set summers we have here in Australia, the service is a must-have, mitigating the negative effects of chlorine on blonde colour and maintaining these hues all season long. As Alan explains, chlorine is just one often daily aggressor that makes this technology worthwhile. “You can use it in colour or by itself treatment,” he said of the insalon technology. “Then when it comes to the take-home product, anyone who swims in chlorine, anyone who has copper in their pipes, anyone who’s going traveling to Europe where the water is harder or anyone who uses blue water could use it, all these sort of factors influence hair colour. They either make hair colour dull or feel flat and limp, or prevent total grey coverage.” Magn±t™ puts a stop to these very real and constant colour and haircare concerns, working within scientific methods to become a 2019 necessity and a game changer in the future of hair technology. For more information visit www.revlonprofessional.com
TRENDING SALON STYLE
Draw inspiration from a colourful mish-mash of sweeping Australian landscapes to fill your salon space with warmth and positivity. A combination of rich, earthy hues creates a vibrant space that feels both earthy and cozy. Warm terracotta tones are combined with rich greens, muddy blushes, sky blues and natural textures to create a bold, fun and spirited space to entice your creative calling.
Australiana Collection from Comfortel
DESIGNER TIP !
Mix Mas h di fferent types of woo d grains and use colo urs inspired by the Au stralian Land scape.
WORDS AND STYLING: LISA FELEPPA
Hazel Tan Shampoo Basin Comfortel Furniture
Parlour Hair @parlourhair
Comet Brass Footrest Comfortel Furniture
The Cut @thecutnz
Raymond Pendant Light www.castlery.com.au
Manna Collective @manna_collective
Dawn Sage Salon Chair Comfortel Furniture
Pomp Hair @caitlin_setsquarestudio
Colour Table with Wireless Charging with Halo Mirror Comfortel Furniture
Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture. For more inspiration on salon design ideas go to comfortel.com.au or @comfortelfurniture on Facebook, Instagram or Pinterest. 60 INSTYLE
WHY I USE L’ORÉAL PRO CELEBRITY HAIRDRESSERS, STYLISTS AND COLOURISTS TO MELBOURNE’S ELITE, JAMIE FURLAN AND DANNI SOLIER FROM XIANG QV, CITE SUPPORT, EDUCATION, OPPORTUNITY AND COMMUNITY AS MAJOR REASONS AS TO WHY THEY RELISH THEIR PARTNERSHIP WITH L’ORÉAL PROFESSIONNEL. HERE THEY EXPLAIN WHY THAT RELATIONSHIP HAS BEEN CRUCIAL TO THEIR CAREER SUCCESS. INSTYLE: Why do you choose to be with L’Oréal Professionnel and nobody else? L’Oréal Professionnel have always supported our brand as well as both of us artistically. Jamie and I have been a part of the creative team for a number of years with L’Oréal Professionnel, on both a National and International level.
to work alongside other like-minded professionals from Australia and overseas, where sharing ideas is encouraged and supported. This has elevated our creative spirit and allowed us to expand our knowledge and inspire others with our own creative input. INSTYLE: What do you love most about your partnership with L’Oréal Professionnel? Over the many years of our partnership we have built great relationships and made many lifelong friendships; both within the brand and with other professionals that we have worked with through the creative opportunities we have had with L’Oréal Professionnel. INSTYLE: What marketing support does L’Oréal Professionnel provide that helps to drive clients into your salon? By offering our clients (and stylists) the incredible opportunity to win $20,000 worth of diamonds, the campaign has helped drive new clients into the salon and increased Smartbond services, therefore increasing salon revenue!
INSTYLE: What business support does L’Oréal Professionnel offer you? The L’Oréal Professionnel marketing team are constantly working on campaigns to drive clients into our business. They also support us on a creative level with education for our young team to help develop their skills, which in turn creates better hairdressers that are more productive in our salon. INSTYLE: Creatively, how are you inspired by L’Oréal Professionnel? L’Oréal Professionnel’s vast range of creative colour trends and techniques have always been inspiring. We also have the opportunity
INSTYLE: What are some of the best opportunities you have been given with L’Oréal Professionnel? Where do we begin? Over the years, we have had some amazing opportunities and have shot for magazines such as INSTYLE and Harper’s BAZAAR. Some of our greatest highlights were the Dannii Minogue Smartbond and Colorful hair campaign, also working with the likes of Olympia Valance, Lindy Klim and Havana Brown. One of Danni’s most recent highlights was presenting in front of an international audience in Seville Spain and she was the international guest judge for L’Oréal Colour Trophy Indonesia. For more information visit www.lorealprofessionnel.com.au
FERES TRABILSIE, A GIANT OF THE SOUTH AUSTRALIAN AND NATIONAL HAIRDRESSING LANDSCAPE, HAS SADLY PASSED AWAY. WE REMEMBER HIS INIMITABLE LEGACY OVER DECADES SPENT TEACHING, INNOVATING AND CREATING IN THE COMMUNITY.
etween his salon, media persona and reputation in the hairdressing industry, Feres Trabilsie was a dearly beloved and renowned figure in the wider hairdressing community, making a mark on the Australian hairdressing scene after moving from Lebanon as a child. His father’s career as a barbershop owner started his love of the industry early, moving him from an early career in printing (where, perhaps fortuitously, he was actually allergic to the ink) to the industry he would happily call home for the rest of his life – and in turn becoming a true gift to the industry itself. Feres started as an apprentice in his father’s salon and then went on to study women’s hairdressing, igniting his passion for the creativity, innovation and dynamism possible in this sphere. Throughout the 1950s to 1970s, Feres took this passion and built on it, proving himself as a true pioneer and innovator in hair. Feres and his wife Patricia travelled globally, including to Europe, the United States, United Kingdom and Asia to grow
his international impact. He owned salons around the country, as well as in Hong Kong and, proudly, was one of the very few hairdressers in the world to be presented with a bound copy of the works of French legend, Guillaume. This spoke to the highly renowned nature of his global reputation. Taking his passion and knowledge to the wider hair community, Feres partnered with brands such as Delva and L’Oréal as an educator, presenter and innovator. He developed new hair trends, such as his famous Lioness Look, and expanded
his salon into a mutli-faceted hair and beauty compound. The space included a beauty salon, men’s hairdresser, wig shop and dedicated perming, colour and styling sections. Continuing on the family tradition, his sons Feres Junior and Christopher joined him in the business in the 1980s. Recently Feres pioneered what he titled the ‘Feres Trabilsie’s Way’ or ‘The New Wave Concept’, an innovation in cutting and styling techniques, made to increase salon profitability with feminine, wearable looks for salons to create. These styles were made to sustain durable hair looks and inform natural, balanced colour services, further boosting the salon menu and salon revenue. Feres had created the ‘Innovative Consultancy Presentation’, which contained decades of his experience and knowledge in the hairdressing industry, to present to the community for the good of the future of salon business at large. More personally, Feres was driven by his large family, religious faith and love of gardening, which he partook in particularly during his well-earned retirement. He was loved and celebrated by five children, Ann, Kerri, Feres Junior, Christopher and Bernadette, sixteen grandchildren and seven greatgrandchildren, as well as his wife Patricia. They, and the industry, will miss him deeply, and continue to share his work, legacy and anecdotes so that his memory thrives within his family, the industry and beyond. INSTYLE sends them our deepest condolences, as we farewell this important figure in the hairdressing world. Rest in peace, Feres Trabilsie.
Photography by Isaac Brown Hair by Taylor James-Redman for Pure Haircare Make up by Cherry Cheung Styling by Emma Read Creative Cameron Pine and Ida Almasi for Pure Haircare
Spring/Summer Showings Agence de Parfum held their spring/summer fragrance showings, including their Christmas offerings, in Sydney’s Darlinghurst. National education manager Michael Marzano gave guests an interactive overview of each new launch from brands including Amouage, Cire Trudon, Clive Christian, Costume National, Floris London, Juliette Has a Gun, L’Artisan Parfumeur, Lubin and Penhaligon’s while they sipped champagne and nibbled on chocolate balls. Michael spoke about new brands added to the portfolio including Christian Tortu, Hermetica, Lola James Harper and Ormonde Jayne. Photo: Esteban La Tessa www.agencedeparfum.com.au
Skincare with a difference Dermalist, a Melbourne-based company creating cutting-edge cosmeceutical skincare with a difference, has launched their first range of products to market. The line is ethically manufactured and free from 52 ingredients known or suspected to cause irritation or long-term health issues, like gluten, SLS, SLES, parabens, PEGs and synthetic fragrances. All of Dermalist’s products are vegan and crueltyfree, while an impressive 90% of packaging is recyclable. www.dermalist.com
Beauty NEWS Clean beauty Biossance celebrated its launch into Australia with an intimate breakfast at The Grounds of Alexandria. Event MC Isabelle Cornish introduced international guests from Bioassance including digital brand manager Laura Minch, global education manager McKenzie Bolt and senior director, sales and education Nancy Turchin. The company has created ‘clean beauty’ products out of ingredients including squalene, which is made from 100 per cent plant-based, renewable sugarcane, then bio-fermented. www.biossance.com
Scented spectacular Jo Malone London has launched an impressive array of products for Christmas incusing colognes, bath and body luxuries and opulent gifts for the home. Countdown to Christmas in style with 24 scented surprises from the limited edition Advent Calendar, which features captivating colognes to indulgent bath and body miniatures. Uncover a scented treat behind every door, including much-loved Blackberry & Bay Cologne and English Pear & Freesia Body Crème alongside new additions to the line-up such as Bronze Wood & Leather Cologne Intense. www.jomalone.com.au
'Tis the Sea-Sun Stay cool with these summer essentials
BEAUTÃ‰ PACIFIQUE Defy Damage Skin Repair Serum - 03 9562 0513 BYOTEA Bee Venom Anti Blemish Face Cream - 1300 789 913 EDIBLE BEAUTY Pure Enchantress Makeup Remover Oil - email@example.com SKINSTITUT Moisture Defence Oily Skin - 02 9460 7559 ALPHA H Hyaluronic 8 - 1800 659 777 BEAUTY DEPT Hydrate Essential Oil Face Pads - Info@beautydepartment.com.au INTRACEUTICALS Hydration Gel - 03 9751 8000 OLE HENRIKSEN Phat Glow Facial - firstname.lastname@example.org PAYOT Sunny Refreshing Gelee Coco - 02 9874 1166 SISLEY Energizing Super Hydrating Youth Protector - 1300 780 800
DRESDEN X SUSTAINABLE SALONS - The Shampoo Collection sunglasses - 02 9517 1855 ECO BY SONYA DRIVER Super Acai Exfoliator - 1300 596 118 HAPPY SKINCARE Fairy Godmother Serum - 02 4040 5353 CAILYN Dizzolv’It Makeup Melt Cleansing Balm - 0419 905 935 ECOCOCO Morning Sun Skin O’Lixir - 1800 625 387 ARTDECO Spray on Leg Foundation - 1300 552 924 RAWW Light Beam Radiance Serum - 03 8544 8000 BABOR Stress Control Ampoule - 1800 139 139 ULTRACEUTICALS Face Cream SPF 50+ - 1800 355 890 ZUII ORGANIC Flora Powder Glow Highlighter - 07 55 962 319 NAPOLEON PERDIS Auto Pilot Matte and Pore Minimizer Primer - 1300 625 387 ELLA BACHÉ Coconut Hydration Mist - 1800 789 234 INVISIBLE ZINC Sheer Defence Facial Moisturiser - 1800 630 056 RETOUCH BY INTRACEUTICALS Highlight Illuminator - 03 9751 8000 GORGEOUS COSMETICS Base Perfect Liquid Foundation - 1300 730 277 DOUBLE DARE Light On Serum Primer - 02 9666 3611 INSTYLE 65
BY HAND Yovanka Loria is an Adelaide-based creative hair director with two decades of global experience and she now offers an innovative range of hair extensions to take the market by storm, titled as Hand-Tied Hair Extensions. The unique installation technique allows the lightweight extensions to seamlessly blend with customised hues for each client, encouraging natural hair growth with this modern method. “Made of 100 per cent ethically sourced natural human hair, our extensions enable length, thickness and colour whilst maintaining the integrity of natural hair,” Yovanka said. Visit www.yovankaloria.com.au
FLEXI BRUSH MINI Glide Hair Tools have made a mini version of their number one selling Glide Flexi Brushes, offering a compact travel partner that can slip into a carry case, school backpack or handbag with complete efficiency. The brush has a hidden bonus mirror discretely hidden in the handle, and the whole set is packaged in an organza bag, making it a Christmas pack musthave. The tool is available in two styles – black for medium to coarse hair, and silver for fine to medium hair - ensuring optimal, tailored detangling. Visit www.glidehairtools.com.au
BACK TO BASE
LITHIUM HAIR TRIMMER Welcome the new GoldFX T Blade Lithium Hair Trimmer from BaBylissPRO, with a motor designed by Ferrari engineers as a cord/cordless lithium trimmer fitted with a high torque, brushless Ferraridesigned engine. This makes it ideal for crispy edge ups, hard lines and other detail work. The tool’s 360° exposed, zero gap T blade makes it capable of top-tier precision, complementing a brushless motor speed up to 7200 rpm. Visit www.datelinecity.com or call (02) 9666 3611
The latest tools and technology
Crazy Color introduces Back To Base, an important new tool to take your clients back from their bold rainbow looks and bright pastels back to their original blonde base – as the title would suggest. The technology allows for 30 minutes service time with a creamy, non-drip formula that removes existing colour, built with ingredients such as Kaolin Clay, the earth’s natural cleanser that gently removes impurities without stripping natural oils. Visit www.aii.net.au
K-SET Kieren Street spent too many years travelling to international hair shows with heavy bags and decided to do something about it, launching the K-Set bag as a multifunctional luxury travel bag ideal for those in the fashion industry. Hair stylists, makeup artists, photographers and travellers can use the bag to streamline their life, with durable vegan leather and three compartments for luxe efficiency. An easy slip slot allows for convenient carry while the simple, sleek design remains constantly in style. Visit www.k-set.com.au
COSME CURL Welcome Armino’s Cosme Curl, which provides hair curling lotions and conditioners at various levels for the ultimate tailored curls. The products put hair health first, and the products individually prioritise hold, damage, texture, softness, elasticity and more, offering ideal curls that are personalised individually to your clients and their hair types. Visit www.eki.com.au
THE MODERN MAN
THE NEW WORLD OF INDIVIDUALITY
THE GLOBAL MAN
MEN HAVE ADOPTED A SET OF LOYAL GROOMING TRENDS, A SET OF ‘FOREVER SKILLS’ WHEN IT COMES TO HOW THEY WANT TO LOOK TO TAKE THEM FROM THE BAR TO THE BEACH. WITH THE BARBER SHOP BECOMING A PLACE OF CULTURE BEYOND JUST HAIRCUTS, WE TAKE A LOOK AT SOME OF THE TRENDS THAT MAKE THE NEW MAN AN INSPIRATION WHEREVER HE MAY HANG HIS HAT, WRITES CAMERON PINE.
en’s grooming used to consist of swiping products from a partners vanity or purchasing a women’s specific product on the down low, but as we are well entrenched into a new era of empowerment for men and how they look, it’s masculine to care. From the late 1800s right up until the 1960s, the barber shop was the place to go for men, a cult that rivalled the current trend in creating spaces far superior to the red, white and blue sign. Dropping into the local barber shop was then a weekly ritual where men would socialise, discuss local matters and ‘solve the world’s problems’.
consumer sentiment. The lower price point compared with some traditional salons has largely been the driving force, but so has media and celebrities in terms of how they drive a new breed of men not afraid for a bolder more groomed long as well as the more common fades. Barbers can work in relatively small areas quickly and efficiently and generally be located in central areas where rents are high – the perfect solution for time-poor customers. Additionally, an increasing trend towards barber shops catering to the younger segments of the population – beard trimming services and the traditional wet shave has bolstered the segment and increased revenue.
SHOW US SOME SKIN
The decline of the barber shop kicked off in the early 1900s with the invention of Gilette and their safety razor. Men compared the new technology and the barber side by side, discovering the cost and the time associated with disposable razors was far less and it was all right before the Great Depression hit, World War 2 and a new trend towards ‘long hair' saw the demise of the barber movement.
American Crew has helped to bolster the grooming segment and transition the loyal fiber hair product fans to an increased portfolio of American Crew products across the grooming space. Titled, ‘Step up your beard game’, the campaign aims to maximize focus on the new 2 in 1 Skin Moisturizer and Beard Conditioner and the Moustache Wax. Improving both the look and texture of the skin the Moisturizer is what American Crew refers to as the start of a line they hope to grow in order to meet men’s specific needs. The Moustache wax has been designed to keep the hair around the mouth in place without the stickiness of a men’s hair wax. Also in the beard line is the Beard Foam Cleanser, the Beard Serum and the Beard Balm.
THE REVIVAL Men have discovered a new level of confidence when it comes to grooming and barbers have been bolstered by the resurrection of the hipster in recent years with facial hair becoming the ‘fad de jour’ for men all over Australia. The range of men’s grooming products extends far beyond pomades to targeted face solutions and basic rituals. We are seeing products specifically marketed to men and the face move from mainstream to Instagram and beyond. Men’s grooming has never been stronger.
BARBER SHOPS Barber shops have performed considerably well over the past five years, especially during times of low 68 INSTYLE
TARGETED SOLUTIONS For Men it is all about more care and less shadow as we venture into 2020 with an arsenal of targeted skincare solutions addressing spots, circles and everything in between – traditionally skincare lines have centred around the beard or hair as a top priority but not anymore. We’ve certainly come a long way from watching our father’s shave in the mirror and through an age of increasing globalisation and cross-cultural trends,
of Sultans of Shave – a group of home-grown Singaporean Barber Shops with locations on Orchard Road and Changi Airport. Its entrepreneurs like this that are keeping us male folk looking good across every corner of the globe. These guys summarized trends across continents to show how the fusion of culture and grooming is something that will never fade.
THE MIDDLE EAST: (FLAWLESS FACIAL HAIR) In a region where beards are far more common than a clean shave, facial hair maintenance is crucial and not everyone is fortunate enough to experience the magic of a Turkish barber or an ultraluxe day spa in Dubai but there are essentially two key things to consider upkeep beyond beard conditioning to proper shape and extremely clean lines thanks to centuries of practice and fine tuning.
ASIA: (CUTTING EDGE COMPLEXIONS) Walk down the streets of Harajuku in Tokyo or Dongdaemun Design Plaza in Seoul and you’ll notice two things; the guys are incredibly stylish and two, they’re practically glowing. That’s because this part of the world has perfected the art of skincare – carefully formulated moisturizers, serums and cleansers have taken the men’s grooming regime to the next level.
AUSTRALIA: (SUN AND SURF DONE RIGHT) A country dominated by surf, sun and sand can be both our best friend and our worst enemy when it comes to staying well kempt – like anything fun they’re only good in moderation (and I’m talking about salt and sun). They’ll add a healthy hit of texture to hair and warmth to overall complexion but if you want to stay looking younger forever (who doesn’t?) sun protection is paramount. Facial mist, lip balm and sunscreen – three products essential to the good looking Aussie ‘bloke;.
NORTH AMERICA: (IN PURSUIT OF THE PERFECT PRODUCT)
“If there’s one thing you take away from all these vastly different parts of the world, it’s that men want to look young and healthy no matter the culture. Moisture lies at the centre of this and so we are pleased to say the bar of soap in the bathroom that does all is a drying up old phenomenon – stay moisturised fellas!” the modern man’s spectrum is immense and we only need to look at leading men’s grooming destinations to really see what’s happening. Mr David Olds is master barber at Truefitt&Hill in London – an institution with 40 shops worldwide, including in South Korea, Kuwait, Australia and India. Mr Lewis Lim is Managing Founder
From East Coast swagger to West Coast chill, there’s one thing this region loves; no frills grooming made for easy everyday use. In a nutshell this region’s grooming regime is dynamic – think a brand like Kiehl’s and their targeted skin solutions (this is a market where that and many new barber brands included have thrived). For such a diverse region it calls for a wide range of conditioners, clays, pomades and pastes.
SCANDANAVIA: (BALANCING BODY AND MIND) As temperatures drop and days shorten in the Northern Hemisphere, it’s paramount that the drop in serotonin is addressed with a grooming regime that addresses both the mind and body. Moisturize and moisturize often is the norm here – harsh winds and freezing temperatures wreak havoc on the skin. Looking after one self is about the ritual of calm, the steam and sauna, the scrub and moisture put back in, making looking good a key part of life. If there’s one thing you take away from all these vastly different parts of the world, it’s that men want to look young and healthy no matter the culture. Moisture lies at the centre of this and so we are pleased to say the bar of soap in the bathroom that does all is a drying up old phenomenon – stay moisturised fellas! *source for some of these trends: American Crew and Mr Porter INSTYLE 69
INHAIR T H E
L AT E S T
S A L O N
A R R I VA L S
GHD Mini Professional Styler - 1300 443 424 MR MUK Thickening & Texturising Shampoo 1300 768 264
MUK Slick Muk Pomade - 1300 768 264 ANTI New York Finishing Cream - 0466 966 656 ALTER EGO Grooming For Men Grey Maintain Shampoo - 1800 137 480
REDKEN BREWS Work Hard Molding Paste 1300 651 991
THE MALE TOOLS & CO Depot No 309 Texturizing Dust - 1300 110 032
AMERICAN CREW Forming Cream - 02 8875 9700 AVEDA Thickening Tonic - 1800 292 069 SACHAJUAN Matt Wax - 1300 725 122
JUUCE Rugged Firming Fibre Tough Hold - 07 3850 6200 BEAUTY DEPT Man Tan - Info@beautydepartment.com.au INEBRYA Ice Cream Men Hair & Body Recharge 1300 789 913
GOLDWELL Dualsenses Men Anti Dandruff Shampoo 1300 135 722
PAYOT Homme Face and Body Energising Cleansing Care 02 9874 1166
ALFAPARF MILANO Blends of Many Extra Strong Gel 03 9336 2088
FAVE 4 Matte Made Shaping Cream - 02 9666 3611 TIGI COPYRIGHT Custom Create Creamy Finishing Wax 02 8376 7477
TRICHOVEDIC Mudd - 02 9489 7776 SCHWARZKOPF PROFESSIONAL Session Label Coal Putty - 02 9978 0666
KMS HAIR Stay Hard Wax - 1300 135 722
Leave an impact long after you’ve left with these men’s fragrances
ACQUA DI PARMA Blu Mediterraneo www.acquadiparma.com/en-ww ALIEN Man Fusion https://inter.mugler.com/fragrance/men-s-fragrances/alien-man AMOUAGE Portrayal www.agencedeparfum.com.au CREED Aventus Cologne www.creedperfume.com.au GIVENCHY Gentleman www.givenchybeauty.com/int/en/fragrance/ PENHALIGON’S PORTRAITS Terrible Teddy www.agencedeparfum.com.au VERSACE Pour Homme Dylan Blue www.versace.com/international/en/men/accessories/perfumes/ 72 INSTYLE
For further information or for your local distributor please contact Australian International Industries Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | www.aii.net.au | Email: email@example.com follow us on facebook.com/AIIHAIRANDBEAUTY
CLIPPED ANDIS’ RENOWNED MASTER CLIPPER IS OFFICIALLY UNTETHERED, GOING FULLY CORDLESS TO MATCH ITS ULTIMATE POWER WITH TOTAL CONVENIENCE. WELCOME TO THE FUTURE OF BARBERING.
eet the new Master Cordless Li, the adaptable iteration of the Master clipper by Andis and a new sure-fire staple of the global barbering sphere. The tool offers high-speed capabilities, an adjustable blade and durable aluminum housing, along with the pure salon efficiency that cordless capabilities allow. The new clipper mirrors the aesthetic of the classic Master tool, with high quality engineering, a powerful rotary motor and innovative battery technology, while also being 30 per cent lighter. The tool is made in the USA, and is anchored by Constant Speed Technology which delivers continual, high-speed blade performance on any hair type, for wet or dry hair. Both left and right strokes of the cutter blade deliver enough torque to cut through hair without dragging or stalling. With both power and precision, the tool is the ideal assistant in creating flawless fades and clean tapers. It offers 90 minutes of cordless run time with a powerful lithium-ion battery, barbers need only plug in when the LED battery power level light indicates a low charge. Fitting in with the rest of the brand’s premium clipper line, the Master Cordless Li is designed with quality, including its precision adjustable carbon-steel blade that stays sharp longer to the unbreakable aluminum housing that protects the mechanics of the clipper. It also incorporates a premium charging station to maximise space at workstations, prioritising organisation 74 INSTYLE
and uncluttered space with its premium design. With its light design, the tools boasts constant speed technology for an ergonomic solution to men’s hair cuts. Andis continues to innovate since its inception in 1922 where it was created as a start up in Matt G. Andis’ basement. The Master became a global phenomenon in 1931, known for its adjustable blade and magnetic motor and beloved for its quiet, high-speed operation and cutting precision. This updated version brings it well into the 21st century, catering to barber needs and requests in this everbooming market. The tool is already a barber favourite for the fact that is ensures barbers can cut hair anywhere. Beyond that, it conveniently means barbers never have to spend time detangling cords and affirms that they can focus solely on the precision cut at hand with a tool supporting them to make it effortless. Globally, the tool is winning fans for its power, efficiency and cool look – a must for any trendy barber! The technology builds on the worldrenowned clipper that has made Andis famous for almost a century, propelling the brand and the barber community into 2020 and beyond. For more information visit www.aabfashion.com
THE BOTANICAL ENRICHED GROOMING RANGE ESSENTIAL TO ANY MANâ€™S DAILY ROUTINE
EDWARDS AND CO HAS STEPPED UP THEIR BARBER GAME AT THEIR SURRY HILLS SALON WITH TWO DEDICATED BARBER CHAIRS– MEET ROB SZINCZAK AND JAIDEN OGDEN – THE GUYS RESPONSIBLE FOR THE CUTS ON SOME OF THE SYDNEY'S MOST INFLUENTIAL.
JAIDEN OGDEN How long have you been Barbering? I first started cutting my mates and brother’s hair at 13. Once I started a hairdressing apprenticeship I realised I was colourblind and thought where I’m lacking in colour I’d have to make up for in other areas so I started focusing on the barbering side of things as well as women’s cutting. I think having both the skills for women’s cuts and men’s cuts in my arsenal gives me a greater understanding of hair. Where did you learn to be a Barber? Barber My main hair hero would have to be my boss Jaye Edwards. He has given so much to me and the industry. Those in my workplace are my hair heroes too - I find a lot of inspiration in personal growth and I see that in the crew that surrounds me. Working in a salon environment as a barber has its challenges what are the biggest challenges for you? Being in a salon environment in itself can be the challenge, there’s always about 1000 things to do at once so switching between women’s and men’s cuts frequently through the day can require a lot of undivided attention How would you explain your style? I like to keep my style very beachy and relaxed. I assume everyone is as lazy as me outside of the salon and wants as little maintenance as possible What piece of clothing/accessory/shoe can’t you live without? I probably couldn’t live without my low cut doc martens, my phone and my baggy shirts What is your current favourite men’s cut? A favourite cut coming into summer would have to be the wavy mid length push back its and easy cut for most guys to rock and easy to work with the wardrobe Pick you poison? My poison would definitely have to be women. I can’t get enough of them! What inspires you? My future is a massive inspiration for me, the infinite possibilities of what is to come and what I can achieve always crosses my mind. Best thing about working at Edwards and Co? It would have to be the people I work with. Being in a room full of people that all want to succeed is great for my mental health. Plus working with models is never dull. 76 INSTYLE
ROB SZINCZAK How long have you been Barbering? I’ve been cutting on and off since high school, starting with garage and kitchen trims on my mates, but really committed to it around five years ago, and since then fully immersed myself into the industry. Where did you learn to be a Barber? I did my training and qualifications in the UK but I’m always looking to further my skill set and understanding via ongoing development from online courses, look and learn seminars, watching industry influencers on social networks, as well as learning from the super talented hair community around me. How would you describe your style? Modern and precise. I’m really into precision haircutting and have adapted my style and technique as I find it gives a much better, cleaner finish to the style. You can still have an old school style, but cut it to fit rather than having to achieve the style by using loads of product. This way will also mean the hair grows out with the shape, so it can last longer on the client. What men’s cuts are your favourite? I’m really into creative stuff right now, adding a unique little twist to a haircut. I love the sharp, clean finish of a short trim, but I’m equally enjoy working with long hair for the technicality of it. How do you sell retail to guys? Suitability. You need to match the product to the style, something that works and compliments the image the client wants to achieve. What do you see guys wanting with their hair at the moment? Guys take a lot of pride in their appearance, starting with up top, so it needs to be on point, with or without product! So the cut has to be right, which means it has to be tailored specifically to the individual. You get a lot of guys asking for something that’s low maintenance, easy to take care of, but that doesn’t mean it can’t be high impact too! What is the biggest concern for guys and their hair? Hair loss. It’s a thing that happens! It either starts to go at the back or the front, either way it’s got to be our biggest hair fear but luckily there are a range of solutions out there now. If you weren’t a barber what else would you like to do? Photography I think. I like capturing an image that I can share with others that haven’t seen it. The right shot, with the right light can produce a a strong image. Otherwise, I could see myself doing something with food!
4 UV REACTIVE SHADES
Itâ€™s NEON INTRODUCING
Toxic, Anarchy, Caution and Rebel. UV Ultra glowing colours that pop in both natural and blacklight. Your clients will glow in the dark!
WATCH THE POWER OF NEONS
For further information or for your local distributor please contact Australian International Industries Distributor of Colour Placement Systems Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | www.aii.net.au | Email: firstname.lastname@example.org follow us on facebook.com/AIIHAIRANDBEAUTY
ANTI, ASSEMBLED BRINGING A LIKE-MINDED ARSENAL OF SALON OWNERS TOGETHER FOR THE FIRST TIME IN THE CITY THAT INSPIRED THE VERY BIRTH OF THE BRAND. ANTI COLLECTIVE ASSEMBLY WAS THE FIRST OF ITS KIND MARKING A NEW BREED OF BUSINESS CONFERENCE THAT’S ALL ABOUT THE SALON OWNER, WRITES CAMERON PINE.
eing able to unleash and speak the mind in an intimate and collaborative environment is a powerful thing, and cultivating this power of connection was the ANTI Assembly – a business conference with a difference, one where leading salons owners were put on a pedestal and not a guest speaker with little or no real understanding of the hairdressing industry. A coming together where a culture of inclusivity and acceptance reigns supreme, where individuals feel free to be themselves and grow in the process, that’s the key cornerstone of the ANTI brand and Assembly is how this movement is facing the world. From entrepreneurship to emotive intelligence in business and beyond, Ian Shrager’s Public hotel in the raw and authentic Lower East Side, arguably the sexiest place to stay in New York became the playground some of these ANTI 78 INSTYLE
business ally’s and right before fashion week, each and every salon owner became more engaged with their business while witnessing some true creativity inspired by the zeitgeist that is fashion on the street, all in none other than the most dynamic city in the world. What are you ANTI and what really drives you? If you weren’t willing to share, you weren’t at Assembly. Much like the brand itself, ANTI Assembly brought a ‘no filter policy’ to conversations that had to relate back to the salon – and if they didn’t, Franc was quick to meander the focus back towards, “So in knowing this what are you going to do in your business? How are you going to use this power as a leader to change your relationship with your salon culture?” As the ANTI collective Founder and Director Francesco Ruggerino had to have the first word on what Assembly means to
him. It’s doing things a little bit differently (naturally), undoing what product companies have traditionally done to dictate and empower the salon to embrace an individual’s true power as the heart for a really successful salon. Salon owners exhaled a sigh of relief, fed up of being given ideas outside of their daily life challenges, instead Assembly was all about tapping into their own power to really drive their salon business. “I want to start by saying let’s give up what we know,” Franc said. He wanted the audience to unlearn their limiting beliefs and experiences and reset in order to uncover some new truths about business and to go home with an ability to quickly correct things that aren’t working. Across vision, leadership, communication, selfmastery and culture Franc addressed guests with the reality that if you can by being
OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL
EXPERIENCED A POSITIVE RESULT
the best you can be as an individual, all the other elements fall into place. “It’s been my dream for the last few years to get all of us together as salon owners and the most important thing is that we activate everything we talk about over breakfast, lunch and dinner in the next few days – to not only talk about problems, but come up with a better plan for the future,” Franc said. As Franc said in his welcome letter to attendees – he’s always been fascinated with New York – the energy of a city that continually offers more, “It’s the most inspiring place for a business owner.” “I would always have a strong feeling and motivation when landing back home in Sydney after a dose of New York perspective. Just its energy alone, I have always been invigorated and inspired to get back and re-approach my life, my art and my business to push things to a whole new level. It’s a place of true connection and consciousness – the hallmark of the ANTI brand,” he said. “We don’t know our exact path, we don’t know what is going to happen tomorrow but having a clear vision promotes action – why do we do what we do? We leave a legacy but how do we leave people feeling after interacting with them? These are all things salon owners question about doing better. In the first moments, guests really got to know each other – going around the room with a 5 minute introduction from each salon owner, so often overlooked at conferences, this created an instant connection, a platform for empathy, to challenge and to better understand
ourselves in the process. Assembly’s mission became innately clear on day one – with a second day of business to affirm it, a 3rd day of creativity to elevate it and a fourth day of fashion week to really showcase ANTI’s power of collaboration. “You learn things from travel. Travel is the best form of education. You learn so much because it forces you to go back to basics and really review your business. Ultimately with salon business I’m not a hairdresser I’m a salon receptionist and the learnings have been constant,” Franc said. As attendee Nathan Cherrington from Salon Zephyr said, “I’m a true believer that the universe gives us what we need and not what we want and while it might be hard to swallow at the time, if it doesn’t kill you it makes you stronger.” Following a challenging time from his transition from a franchise group salon owner to single unit salon, Nathan talked about the disbelief and negativity from others he pushed past to create his successful brand. Everyone spoke about what struggles also revealed some of the best turning points in life and business. “If you don’t find the love for what you do you won’t find the action. When you are brilliant you are in your higher consciousness,” Franc said. Quotes from everyone in the room were as powerful as any motivational speaker, confirming that not being emotionally aware and develop this into your strength you can’t grow. It also became strong that after learning about
“We leave a legacy but how do we leave people feeling after interacting with them? These are all things salon owners question about doing better.”
[Follicle Stimulation Program]
THE PROVEN TREATMENT FOR THINNING HAIR IN MEN & WOMEN *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney
02 9489 7776 email@example.com trichovedic.com.au trichovedic @trichovedic
WHAT SOME OF THE ASSEMBLY GUESTS SAY:
Duncan SS20 NYFW
William Webb and Nick Irwin
each salon owner’s biggest achievements, it was also the catalyst for real emotion – the conversations became raw the emotions were high and everyone developed an understanding for what their next 12 months should look like in business – based on what’s really right for them. That was the true essence of Assembly. Prema salon manager Johnny Ruggerino considers the CEO title to stand for (Chief Energy Officer) and Assembly very much aligned with this knocking down of ego in business to put everyone at the same level of accountability. Understanding people from a place of compassion and empathy will always create a more cohesive team environment. For the collective group it was all about unblocking some limiting behaviours or blockages and forging a better path for the future and not letting the ego get in the way of change. Incidentally the first day was all about each other and learn about ourselves we certainly did. The day two of the business agenda was all about how do we evolve the ‘me’ to become and ‘us’. 80 INSTYLE
“Be careful what words you use and how you articulate things – it’s the little things that make people feel a little more special – that’s where you use your influence over authority,” Franc said. Truthfully nobody is going to care for your business as much as you and as Mel Corthine said, “The only constant in our business is Stevie and I. People will always come and go.” “We do collection to get people to see us the way we want and to attract staff – we are a suburban salon in Brisbane and everyone wants to work for the best city salons,” William Webb said. “I’m not the world’s best hairdresser but I do everything with my people. I’m good with people,” said Agatha Christie. Ultimately, just about every issue always came down to people – how do we do people better to do business better. This lead to strong conversations around culture – being comfortable in a room full of salon leaders is the same parallel as in the salon – when staff are comfortable, respected and empowered the culture remains strong. “Unfortunately we often give 80 per cent of our attention to the problems in our business and only 20 per cent to the star performers and not the other way around. It’s the stars that carry the culture and vision of our brand when we are not there,” Francesco said. Off the back of this new level of connection, the importance of active listening rather than thinking about what we are going to say back develops a much more open forum for business growth and the growth of culture – and each and every person in the room were checked into this. Assembly focused on the fact that a true leader will always understand their intent, actively listen and empower an army of leaders to join them and do the same. This was the notion of a true brand partner that the ANTI collective continues to harness across all levels of business and creativity. Shooting in New York at Blank Space studio, salon owners had the chance
“The first day was all about us and developing me and the second day was all about leadership and developing our team and to tie the two together was an amazing experience – especially being able to share openly with other salon owners,” Alannah Read, Ella and Jade. “For me the most valuable part was being able to share my ideas and learn from other salon owners with a different perspective – others that are doing the same thing we are every day is the best way to learn. Francesco’s education and program is so different to any other program out there in the industry,” Nicole Dwight, Axis Hair. “It was great to sit on the second day of business conference with an intimate group of 12-15 salon owners and hear their TED style talk on the secrets of their success,” Mel Corthine, Stevie English Hair.
to see how brand Creative Director Nick Irwin cast a shoot of extreme diversity – off the street and a network of friends that infiltrated a level of drama and diversity into a studio that’s so often about ‘beauty’ as one dimensional. For ANTI beauty is about love and acceptance to a level that as brief should be constantly moved to account for real individuality in hairdressing. From a dinner at Beauty and Essex – famous downtown restaurant Tao, a local night at lower east side institution Spaghetti incident, a rooftop shoot, a dinner at the uber cool Public Kitchen, a fashion week show with Duncan on the last day, the ANTI Assembly confirmed that we all just want to talk. In such a disconnected world – full of judgement, expectation and things to challenge our confidence, the ANTI collective left the focus for what it really means to activate a strong salon business. It’s little wonder why more salons are continuing to jump on board one of our industry’s newest brands. As inclusive as it is inspirational, ANTI is pushing hard for the industry to grow together in collective consciousness.
THE MUSIC IN ME THE RELATIONSHIP BETWEEN MUSIC AND THE SALON IS INTERTWINED, WITH MUSIC OFFERING EXPERIENCE, VIBE AND AMBIANCE TO YOUR SPACE THAT IS AS IMPORTANT AS DESIGN OR SERVICE. MOREOVER, BOTH HAIRDRESSING AND MUSIC ACT AS A CREATIVE OUTLET THAT ALLOWS OUR ARTISTRY TO BE BOTH REVEALED AND REWARDED. HERE, POP STAR SAMANTHA JADE EXPLAINS THAT VERY PERSONAL CONNECTION FROM HER DISTINCT AND UNIQUE POINT OF VIEW.
s a singing mega-star, both music and style and aesthetic are paramount to Samantha Jade, who has spent many hours in her favourite salons, and knows the value of music in and out of those environments. Her strong belief in the value and power of creativity – something hairdressers know too well - is driving her to campaign for widespread music licence compliance in the hair and beauty sector. Not only is this important legally, but it’s critical for artists, who, like Samantha, could be your next client. “I am super inspired by fashion and it actually plays a big part in the creative and song writing process for me,” Samantha said of this synergistic relationship. “Whenever I’m writing a song, I automatically see the video, including the fashion, hair and beauty surrounding the aesthetic. Fashion is a form of expression of self and creativity. Makeup is something I love to experiment with. I feel the like the process of painting your face for performance allows the performer in me to come alive.” Samantha’s local salon haunts include Edwards and Co in Surry Hills, where Jayde Turner-Ledwidge is her long-term, personal stylist, while she turns to Brooke Low and Monica Gingold as makeup artists in Sydney and Melbourne respectively. In beauty especially, Samantha loves to experiment with products, and this creative outlet mirrors her musical outlets as well.
The fact that hairdressers can understand the importance of owning and profiting off one’s creativity, talent, artistry and output, makes the OneMusic licence all the more vital for salons. Like all retail locations, salons need a licence or other permission to play music in salon. The licence fees paid go back to the music creators like Samantha Jade as royalty income. Doing something as simple as paying a OneMusic licence and then curating a great playlist to suit your salon brand is a huge bonus to both the musicians and the salon, validating a piece of your salon ambiance that helps define your atmosphere and brand. When you start thinking about that all-important playlist, keep Samantha in mind – her brand new single ‘Bounce’ may have clients keen to leave the salon with a little more volume, and you’ll be dancing to each chair with a spring in your step. With OneMusic, make sure you’re honouring the artists for that day-making dance break. For more information visit www.onemusic.com.au
‘TIS THE SEASON
TO BE LUXE
GHD’S 2019 CHRISTMAS OFFERING PUTS TRENDING ROSE GOLD, PREDICTABLY INNOVATIVE TECHNOLOGY AND TOTAL LUXE FIRST, MAKING THE RETAIL SHELF AND THE GIFTS UNDER THE TREE TRULY SPARKLE. IF YOU HEAR that sound, it’s the sound of jingle bells. Christmas is here and ghd is celebrating in fitting fashion – with good hair and luxe tools. The brand unveiled their new Christmas collections and gift sets at Sydney bar Maybe Sammy, showcasing how these elegant tools will fit perfectly on shelf or under the tree. The event introduced the media to these new sets, showed off looks created by them and had guests nibble on canapés as they played with actual crowns. Those crowns were given context once you discovered the seasonal collection. Their Royal Dynasty collection is built around always trending rose gold, offering
regal tools cased in burgundy kits as the ultimate luxe accessory. The Royal Treatment Deluxe Gift Set is the pinnacle of gift giving, with a platinum+ smart styler in rose gold, the professional ghd air® hairdryer with gold accents and a luxury burgundy vanity case. Other options include the Queen P Gift Set, which offers the case and platinum+ tool, the Rose Gold Highness Gift Set, which is built around the rose gold iteration of the professional iconic styler, and the Royal Air® Hairdryer, which is available singularly for purchase with the new design. “We wanted to give consumers a touch of luxury with the limited edition sets, as well
as a means to allow them to take it with them everywhere. That’s the inspiration being the Royal Dynasty collection and the vanity cases. Not only are they beautiful but they are practical and versatile – just like a ghd tool,” said Ludovic Dellazzeri, managing director, ghd ANZ. Beyond this royal collection, the brand is offering an array of luxury gift sets to help your clients and loved ones reach their hair goals. The collections are curated and displayed in luxury gift boxes, for stylish and transformational style in extreme value. Options include the Queen of Hearts Gift Set, which is comprised of the ghd platinum+ as well as the ghd paddle brush in a sleek, heat-resistant bag. The Crown & Gold Gift Set offers the cult classic ghd gold® styler as a duo with the paddle brush, while the Queen of Curls Gift Set is for the gift receiver who wants ideal beachy waves, thanks to the ghd curve® creative curl wand, the oval dressing brush, a styling glove and heat mat. The ghd oracle® Gift Set makes use of the brand’s latest technology, allowing for any type of curl with this genius tool, and finally the New Heights Gift Set also gives specialised care, speaking to travellers with a ghd flight® travel hairdryer and protective carry case. This tool is 50 per cent lighter than its full size counterpart, with 70 per cent of the power, offering both performance and ease. “Christmas is all about showing the ones you love how much they mean to you. Our Christmas collection is all about giving your loved ones the opportunity to feel
like a queen every day, so it really is a great campaign heading into the festive season.” “Every year we look to innovate our offering. Most recently we have done this with glide and oracle® hairdryer but our Christmas collection will be a fan favourite we think because of the variety you can get as well as there being something for everyone fitting into any budget,” said Ludovic. Also in celebration of the season, ghd became one of the first business accounts in ANZ to release a branded Instagram AR
filter. The filter accompanies the Royal Dynasty collection, fittingly with an augmented reality pink crystal crown to make users feel truly regal. ‘Tis the season to have good hair and give great gifts, there’s absolutely no excuse not to and ghd makes it so easy. Get your hands on these new kits for your clients, your loved ones and, let’s be honest, yourself. For more information visi www.ghdhair.com/au
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BYRON BOUND L’ORÉAL PROFESSIONNEL AND REDKEN CHOSE TO DO SOMETHING A LITTLE BIT CONTROVERSIAL AND FOR THE FIRST TIME BRING TOGETHER PARTNERS FROM BOTH BRANDS FOR A BUSINESS SUMMIT AMIDST THE BEAUTY OF BYRON BAY, WRITES CAMERON PINE.
hat’s not to love about business and Byron Bay? The obscure combination made for an elevated level of connection among brands, friends, industry partners and leaders in influence with an open mind. While often separated due to brand disparity and cultural differences, we all quickly learned that the language of love in hair is universal and one that transcends brands and puts the power on people – the bread and butter of our beloved industry. Elements of Byron Bay played host to a unique collective of hairdressers – all 180 guests who filled basically the entire venue – overrun by a boisterous bunch of hairdressers, the tranquil resort locale as the only beachside resort in Byron Bay may still be recovering from the elevated expectations and demands of such a unique industry. But in the culture of Business for two of the industry’s top brands, that’s what it’s all about. “We’ve done things a little bit differently this year and hope you enjoy this unique opportunity to network and share a cocktail with other like-minded business owners you may not have met before,” said National Sales Director, Lara Woolley. Lara greeted guests with her usual comedic nature and charm – who doesn’t love a Lara joke? But most importantly it was her understanding of the room’s penchant for business that really set the tone for a remarkable few days. 86 INSTYLE
L’Oréal Professionnel clients were forgiven for thinking what the hell just happened when Redken salons stood up after General Manager Erwin Santos and Marketing manager, Jess Materna hit the stage kicking off the usual Redken ritual of clapping and the tribe-like moves. We may just see a bit of diffusion when it comes to brand rituals from now on. There’s no denying that consumer behaviour is shifting constantly and the aim of the Business Summit, despite bringing together brands and allowing a better cross-cultural experience was to help salons better compete for share of voice in an increasingly competitive and fragmented market, all while opening their minds to new brand and partnership possibilities. Commercial Director of PPD Olga Zanetti spoke of the continued opportunity with
services and strengthening the bond between client, despite services being down by 1.7 per cent, overall spend up 1.2 per cent with an expectation to be even higher by the end of this calendar year. Olga also made special note of the statistic that 36 per cent of consumers rely on digital influence and the younger age bracket represents huge potential with 1834 year old’s spending $1000 a year more on hair services than the previous year – there’s no doubting that expectations are high and we need to market ourselves to millennials. “Yes consumers are visiting less frequently but the good news is spend is on the rise with an average of 4 per cent more per visit than the same time last year,” Olga said. It’s no surprise that L’Oréal group brands have great access to consumer research
SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION The panel
data from organisations such as WGSN and Mintel that give invaluable insight into how factors like shifting economic power, technology, population change, environmental shifts, changing values and overall trends affect salon visits and this time around both Redken and L’Oréal Professionnel salons were put at the forefront. Not only was this summit, retreat, conference – networking event or all of the above in an idyllic location it was assembled with great moments like a dinner at The Farm – organic food served like nowhere else, guest speakers and the usual drinking opportunities, but it was more like an ecosystem in hair with partners such as Sustainable Salons and Phorest Software set up outside the conference room to further boost the growth opportunities, while adding a bit of fun through competitions and wider industry engagement to the usual conference agenda. Byron Bay took all of us on a bit of a journey adding some heart to the business – a forever mission at L’Oréal PPD brands to celebrate their salon partners but this time with speakers such as Kamal Sarma kick-starting our spiritual journey and a crystal session that taught us how to harness the power of crystals in our everyday life. As the founder of Rezilium, Kamal has quite a journey from monk, to venture capitalist to consultant and leading ambassador for organisation, R U OKAY. While many speakers get up and want you to believe something, Kamal was more about provoking thoughts and making sure we are not letting the most important things in life go. “I’m not looking for belief I’m looking for you to try it on,” Kamal forced guests to truly ask themselves, “Are we thriving?” With 56 per cent of us not getting enough sleep, the answer is basically no. “62 per cent of people don’t get enough exercise and a lot of people are
just depleted and not depressed but unfortunately it feels very similar,” Kamal said. In Kamal’s mind, there are three levels of work – ‘Me’, ‘We’ and ‘Family’ and a lot of the time we are not living we are existing, we are not thriving we are surviving. His company Rezilium takes successful people from one S curve to the next S curve, “What you did in the past doesn’t work anymore and bad shit does happen to good people.” Kamal pulled at the heartstrings and its important to note that Oprah noticed his first book and it became a best seller – he knows all too well that our mind and subconscious stress can be our biggest downfall. The thing is, most of us don’t really understand how stressed we are. Kamal lost a daughter to cancer and believes the effects of stress on lowering the immune system and their link to cancer cells is completely underrated. “We are not designed for this level of stress. A lot of people live off their energy credit cards and it comes back to bite us with interest.” It made sense to then move into a session with Aiyana energy and Crystal expert Daniela Schmutz, “Energy is moved with energy – crystals can help reduce stress and take your energy to a new level,” she said. Daniela even gave some tips on how crystals can be used to activate product sales and emanate a better client service philosophy through a connected attitude to the salon. “If we just activate the mind from fear we are not manifesting our desires,” Daniela said. Bringing a salon owner into the guest speaker fold them came the next priority to offer guests that familiarity every salon owner goes from fa multisalon business owner – Tom Donato from Xiang. What’s not to love about
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Tom’s wit and wise words when it comes to be one of the most humble multi-salon owners in the country. Tom greeted guests with a reinterpretation of the Lion King video trailer that reinforced how we are all part of a delicate ecosystem in business that must be understood and nurtured for best results. He taught some of his tried and tested tricks on how to actively manage salon culture, how to change the culture in the salon if something isn’t working and how to eliminate those ‘scars’ in business – just like what is personified in The Lion King when one character controls the entire energy of the community. “I get so tired of salon owners sitting around a dinner table constantly complaining about their staff. If I don’t respect my team members how can they respect me as a boss?.” Tom said.
“It’s really important to understand how your staff perceive your business to ensure that everyone is on board with your salon culture, but feel part of it no matter what their role is.” Tom explained that often what stands between the salon that everyone wants to work for and those that people don’t is the culture and a mindset that comes from the owner down. Effortlessly turning everyday salon problems into opportunities to make positive change and not just act by example bur think by example according to Tom is the proven recipe top true leadership and salon success. “If it costs you $300 for a ticket for all of your young staff members to attend Colour 88 INSTYLE
Trophy then do it – show them how much more there is the industry and don’t worry about the cost,” Tom said. Keeping the influential industry ambassador and salon owner involvement a priority alive Sylvia Stewart and Erwin Santos hosted an industry Insight panel where pertinent topics such as attracting the young generation, staff retention, team culture and creating an artistic pathway for new talents were at the forefront of discussion. Following on from taking a close look at their individual leadership roles in their salons it was then time for Phil Nosworthy to bring it all together with the ultimate mindset fitness in Convergence. “Our skill I nothing without substance. Most salons tend to be skilful am I right? What sets you apart are the ego’s and checking yourself at the door,” Phil said. “If we were defined by what we know we would be a demi god, but it’s what we do that defines us – we have all heard about being a healthy person but it doesn’t mean we do it,” Phil said. Phil asked everyone to write down one thing that they know to do that they aren’t currently doing and how important it is to action skill through substance, knowledge through application, intention through action and identity through application. “The size of the gap between intention and action, is the size of the dysfunction in our lives,” Phil said. “In the business of life we forget about who we are going to be – identity is who I see myself to be and reputation is how others see us, do they match?” While the main objective of each of the speakers was really to focus on the heart and soul of the industry, it was also important to take air time out with the Millennials and Gen Z and how they play a role both in salon businesses as clients and staff. This generation spends and average of 10.6 hours per day engaging with online content, so air time so to speak is their speciality. Fran Dreighton is the strategy leader at Junkee media – Australia’s leading Youth Marketing Agency, so there was no better way to address this top spending current and future spending client than with Junkee’s countless hours of research and expertise. “Generation Z represent 4.4 million people in Australia and have a combined spending power of $600 million and Junkee has a mission to know youth better and navigate change and disruption in the industry,” Fran said. From Snapchat to Tik Tok as mediums
where this generation ‘live’, Fran took as back a bit before we went forward to when in 1969 the average house price in Sydney was just 39,000 but interestingly despite the stigma that is placed on Gen Z and millennials, they are less prone to partying than some of our older generations, are more passionate about the environment (52 per cent are more conservative than rebellious and 58 per cent are going out less than last year). “Above everything else, environment is the number one thing they give a shit about, so how does your salon business align to this? Good is the new cool and they give a shit. Being ethical is the new beauty,” Fran said. Pureology Marketing Manager Jessica Materna gave a presentation on the incredible opportunities with Pureology for all salons, considering consumers’ response to ethical beauty and how a brand like Pureology can better position salons for both retail and in-salon service growth but in terms of the messages (philanthropy included) we send potential customers about what we do. The powerful L’Oréal Professional Products Division #dontriskit campaign was then given some air time to engage all salons with the powerful message the brand is sending to consumers to encourage them to buy only authentic products from salons. The final morning of conference was all about breaking out into brand families and retreating back into the Redken and L’Oréal Professionnel families to hear about key innovations and trends for 2020 before finishing off with some magic with Josh Norbido – a man who looks at magic the same way as selling. So in the aim of authenticity, the culture of connection and the business of being better I’d say combining forces pretty much nailed it. Whop did we learn from? Not only the speakers, we’ve all got something to learn from each other so it’s about time our industry united brands to do just that. 180, why not aim for 360 next year because we all know to improve, sometimes we just need to turns things on its head.
ALL ABOUT MARULA AUSTRALIA’S NEWEST HAIRCARE IMPORT, ALURAM, PUTS THE FOCUS ON HAIR QUALITY, HEALTH AND TEXTURE, WITH ONLY THE BEST INGREDIENTS TO ENSURE THOSE QUALITIES.
ay hello to Aluram, which keen readers will notice is Marula spelled backwards, speaking to the fact that it infuses Marula Oil into each and every product. The range refines haircare to pure beauty and simplicity sent straight from America, and it is available in Australia for the first time in November thanks to Dateline Imports P/L. Aluram is comprised of five definitive collections - Daily, Moisturizing, Styling, Smoothing Cream and Volumizing. Alongside the Marula Oil hero ingredient, every product is gluten, sulphate, paraben and cruelty free and boasts vegan formulations and a plant driven approach built from a base of coconut water. The
Daily collection offers a shampoo and conditioner to cater for fine to medium hair, while Moisturizing offers these tools for medium and course counterparts. The styling section ranges from a leavein conditioner to finishing spray, shine serum and styling cream, all of which can be helpful to all hair types. The Smoothing Cream offers exactly that as a hero product and the Volumizing component delivers a must-have, textural foam. Marula Oil is the central component of the range, renowned for protecting hair and skin from environmental aggressors and truly penetrating the hair to seal, smooth and repair the cuticle. It fights frizz and dryness and provides a protective layer of nutrients and antioxidant to the
hair with Oleic and Omega Fatty Acids incorporated into the ingredients. Aluram’s principle ethos is simple, and focuses on modern hair that prioritises clean beauty with a clear conscience – speaking ideally to your 21st century client and consumer values. Alongside Marula Oil, products in the range also include charcoal, rosehip, baobab, quinoa and diverse oils such as pomegranate seed, watermelon seed, avocado and more. These fresh ingredients create simple, effortless, touchable and beautiful hair, making your job easier and your clients happier. Welcome Aluram to the mix as it barrels onto our shores next month. For more information visit www.datelinecity.com INSTYLE 89
THE HAUTE LIST AS WE EVOLVE FROM WASTEFUL TO WASTE NOT, HIP TO HARDLY NOTICEABLE, SMALL BAR TO ‘LOCALS ONLY’ STAYING ONE STEP AHEAD IS HARDER THAN EVER. WE TAKE A LOOK AT SOME OF THE MOST ‘EN VOGUE’ BRANDS AND EXPERIENCES IN 2019 – WELCOME TO THE HAUTE LIST. BY CAMERON PINE.
SPELL BYRON BAY
From the perfectly pictured image of a Byron Bay lifestyle, to an everyday way of life, Spell Byron Bay has captured a bit of both via a label that is eponymous with a laid-back Byron Bay stay – from festival to streetfront or beachfront, it’s one of the biggest success stories in accessible Australian fashion. Bohemiam fashion for the gypsy, wanderer and the dreamer among us – mini dresses, maxi dresses, gowns, slip dresses and even wedding dresses, the Spell Style can be suitable to everyone. www.spelldesigns.com.au
PRADA’S CULTURAL HUB
Its rare now that a fashion brand doesn’t do art in some way, does not sponsor, show, collaborate or comingle with artists and galleries. The 197 foot high, nine level structure that makes up Milan’s Fondiazone Prada Complex is a lesson in Fashion, White Concrete, Glass and Iron – prepare for a visual meltdown. Miuccia Prada, who trained as an artist before joining the family operation, established the Fondazione Prada in 1993 and began collecting art; seriously and with serous intent. Just last year, this new Fondiazone campus is twice the size of Renzo’s Piano’s new Whitney in New York and twice the fun. www.pradagroup.com/places
In a 14th century Palazzo in Florence, Italy is a shrine of the cult fashion house. Alongside retail and gallery spaces, the Gucci Osteria takes the label to the plate, heading by legendary chef Massimo Bottura of three Michelen starred Osteria Francescana. It’s a modern take on food with a fashionable fix. Spend all day, evening, eat, graze and be inspired by the textural surrounds that only Gucci knows how. www.gucci.com
STREET STYLE IS THE NEW FASHION WEEK
For the Fashion world Christmas comes twice a year with Winter and Summer Fashion Weeks across the globe – Paris, New York, Milan and London but in recent years the headlines and attention has been drawn to the street style surrounding Fashion Weeks, with influencers and next-level street style stealing the show, proving that individuality and looks inspired by the street are giving Anna Wintour a run for her money.
CRYSTAL CLEANSING AND ENERGY HEALING According to Crystal expert Daniela Schmutz, energy requires intention and through a clearing ritual or meditation. Crystals pay an important role and need to be activated by holding in the hands, cleansed before being used. Linking crystals with purpose is often energy healing and meditation and there is no better expert in this field than Clara. Clara is one of Bali’s most respected energy healers, with a work ethic built on love and respect for every being. Growing up in Austria in 84 Clara became aware at a young age of her talents with meditation and alternative healing methods and was introduced to a healing guru in India at the age of 16 where she learnt to practice Reiki. “My perceptions opened up and through meditation I was able to discover my own techniques to help people, influenced by what I have learned along the way and what I am still learning each day. I have developed my own ways of supporting people in their personal journey to heal themselves and discover their purpose,” Clara said. After seeing her first hand in Bali I personally came back with a clearer understanding of who I needed in my life and who no longer serves my soul. www.claraenergyhealing.com www.aiyanaenergy.com
Beginning his career with a barbershop in London’s Jermyn Street, Piccadilly, the brand’s first scent ‘Hammam Bouquet’ was dreamt up by the founder in 1872 after inhaling the steam and sulphurous aromas of his neighbouring Turkish baths. Penhaligon’s is the quintessential English perfume house – from the atmosphere of a tailor’s workroom on Savile Row to a Bluebell wood after a spring rain shower. Linking Penhaligon’s past and future is Anthology, a series of archive scents from as far back as 1927, reinterpreted for the modern fragrance connoisseur. Times may change, trends may ebb and flow but the great traditions of Penhaligon’s continue. The ultimate luxury fragrance house is known for unique packaging and some of the best quality scents in the world. www.libertineparfumerie.com.au,
LESSONS IN LESS
From the home, to dining, to fashion and hotels, minimalism is 2019s most captivating trend. Where not so long ago decadence and embellished luxury was considered inspiring, a de-cluttered world of simplicity and solidarity has taken precedence. Think empty spaces, a feature chair and more integrated furnishings – the days of having everything on display in your home are well and truly over. The Paradox is we live in the age of abundance, yet we want less. Enter the minimalist approach, where de cluttering your space can be the most luxurious lead of all.
Australian men’s suit and clothing hire company Mr Fierze since being featured on Channel 7 Sunrise has become a go to wardrobe for some of Sydney’s most discerning men. A locally owned and run business, Joel Roderick’s passion for men’s labels extends from Dolce and Gabbana to Hugo Boss and beyond with hundreds (almost endless) options for hire and the most comprehensive array of summer linen jackets in every colour imaginable. Black tie formal, races ready, day or evening – Joel has it nailed. www.mrfierze.com
“It’s rare that a fashion brand doesn’t do art in some way.”
STOP TIME MANAGEMENT, START ENERGY MANAGEMENT
It’s not news that the work life balance has given way to a work-life blend and can be responsible for a disconnection from ourselves, a disconnection from people, a disconnection from purpose, and a disconnection from nature. The new mindset here is not just to focus on managing time, but to manage energy to ensure they are getting the best productivity – research by mindset mentor Kamal Sarma reveals that 80 per cent of workplace stress comes from internal team issues stating that ‘most people like their jobs, they just struggle with the people they work with. The important thing is to stop trying to be better with time and start doing things with purpose – avoiding things that suck your energy. www.kamalsarma.com
HAUTE COUTURE IN MOROCCO
This incredible building is an entire Museum devoted to the work of legendary fashion designer Yves Saint Laurent in Marrakech. The striking brickwork of Musee Yves Saint Laurent Marrakech mimics the swoops and lines created by the designer himself. Inside the Moroccan museum you’ll find the priceless couture archived by Yves Saint Laurent himself over his illustrious career. Definitely a bucket list for those obsessed with the YSL repertoire! www.museeyslmarrakech.com
NIKE STORE 5TH AVENUE NYC
It’s no news that consumers get their kicks out of customization and Nike’s 6 floor store in New York’s 5th Avenue is complete with the world’s largest collection of footwear and a ‘House of Innovation’ lab where you can customize your ultimate pair of shoes. This mega store covers 68,000 square feet in the heart of New York City. Inside, the promise of living retail comes to life. On each floor, groundbreaking features offer spaces and experiences that are both personal and responsive – it’s the face of ‘living retail’. www.nike.com 92 INSTYLE
WITH GREAT SKIN ACHIEVED THROUGH A COMBINATION OF TREATMENTS, LIFESTYLE ADVICE AND PRODUCT KNOWLEDGE, MEDISPA BY MATTY HAS CARVED A NICHE IN THE AESTHETICS ARENA WITH A STRONG CELEBRITY FOLLOWING AND AN HONEST APPROACH.
omplete transparency when it comes to clients is something that Medispa by Matty founder Matty Samei prides herself on. In an industry plagued with short terms fixes, this intimate clinic refers to skin health as long term skin fitness. On the speed dial for some of Sydney’s most discerning public faces, a visit to Medispa by Matty is the refreshing blend of knowledge and approachability the industry is crying out for advanced treatments without the pretence . “The skin is like a bag around the body and you need to take care of it – too many people think that treatments need to be drastic to get great results but we encourage clients to develop a long-term
maintenance relationship with their beauty goals,” Matty said. Being in the public eye herself since her role on the Real Housewives of Sydney, Matty is no stranger to the public’s desire to look their best. In-line with the clinic’s skin fitness philosophy, Ulfit therapy is the signature lifting, tightening and contouring treatment that can be used on both the face and the body. “Many celebrities including global phenomenon Kim Kardashian have been a fan of the Ulfit system to tighten, rejuvenate and contour the skin – it’s the ultimate treatment for those concerned with the visible effects of ageing and wish to maintain their best appearance over time,” Matty said.
Coupled with her bespoke approach to skincare, stocking multiple brands, including her own – the clinic suits everyone. After 20 years in the industry Matty makes elite cosmetic procedures accessible. Catering for both women and men, the clinic promotes ‘Alpha male’ Wednesday where all men receive 10 per cent off a skin treatments in an environment that’s truly personalised to suit. With a focus on long terms skin fitness, an environment you actually feel yourself in and an end result that works on ther future you and not just what you want now, Medispa by Matty is an industry leader. www.mattysamaei.com
EMPOWER Kitomba empowers you to take control of your business and achieve your goals. Kitomba has been built with you in mind. We provide you with all the tools you need to understand your business and take control to achieve your goals.
BARBER BRILLIANCE THESE NEW BABYLISSPRO BARBEROLOGY TOOLS HAVE LAUNCHED IN AUSTRALIA, AND THE LEVEL OF INNOVATION, CRAFTSMANSHIP AND DESIGN MEANS YOU SHOULD GET THEM IN YOUR KIT IN 3, 2, 1…
aBylissPRO recently announced new tools in their Barberology range late-October, including 3 clippers, 3 trimmers and one shaver, all to be exclusively distributed through Dateline Imports P/L. The good news is that the BaBylissPRO GoldFX and RoseFX Clippers, GoldFX Skeleton Outliner Trimmer have officially landed in Australia and are ready for your kits, while their new Double Foil Shaver is available for pre-order for a midNovember launch. The BaBylissPRO GoldFX and RoseFX Lithium Hair Clippers are bona fide hero tools, boasting power, speed and precision, equipped with a motor designed by Ferrari engineers. The engine has speeds up to a hyperspeed 9,500 rpm, while the DLC titanium-coated blades are designed for extraordinary efficiency and precision. Other features include dual voltage for worldwide use and a lithium ion battery with a 2 hour cordless run time. Included are 8 comb attachments and a hanging hook. Beyond the extreme efficiency and power, both tools are styled magnificently. BaBylissPRO GoldFX Lithium Hair Clipper features an all-metal housing with a glossy gold finish, while RoseFX features an
all-metal housing with a glossy rose gold and silver finish. Next on the launch list is the BaBylissPRO GoldFX Skeleton Lithium Trimmer, which has a unique 360° exposed, zero gap T-blade for ultimate precision. The BaBylissPRO GoldFX Skeleton Lithium Hair Trimmer is a cord/cordless lithium trimmer fitted with a high torque, brushless Ferrari-designed engine, making it ideal for crispy edge ups, hard lines and all other detail work. The brushless motor speeds up to 7,200 rpm, for the optimal combination of speed, power and precision, while the lithium ion battery feature 2 hours of cordless run time. This trimmer comes in an all metal housing with a glossy gold finish and with LED charge indicator lights and hanging hook. Lastly, the BaBylissPRO FoilFX02 Metal Double Foil Shaver is the ultimate finishing tool. The tool makes fading and blending easier, with ultra-fine, hypoallergenic titanium foils to boost close-cut performance. The cord/ cordless shaver delivers sustained performance with a 3 hour charge for 180 minutes cordless use. It also boasts an all-metal housing and glossy finish. A handy charging indicator accompanies a 3 metre power cord, cleaning brush and storage pouch. All tools offer a 2 year warranty. To support these tools BaBylissPRO has put together a specialised international Barber Team called BaBylissPRO Barberology and you can follow their work on social media via @ babyliss4barbers or through their personal accounts, such as stars like @robtheoriginal and @staygold31. With modern technology, a booming social media presence and a constant eye on innovation, these tools from BaBylissPRO are a completely fitting way to segue into 2020. Grab them fresh off the boat as they descend on Australia to take the country by storm. For more information visit www.datelinecity.com
HUMBLE BEGINNINGS AUSTRALIAN INTERNATIONAL INDUSTRIES STARTED IN A LOUNGE ROOM IN 1975 AND GREW TO BE AN IMPORTANT AND ASCENDING SALON BRAND EMPIRE – HERE WE TRACK THAT JOURNEY AND DISCOVER THE WAY IN WHICH THIS SAVVY COMPANY MAKES THE INTERNATIONAL PRODUCT MARKET FEEL CLOSER TO HOME.
he 44 year history of Australian International Industries (AII) provides a storied arc of growth and success, beginning in Geoff Fenner’s lounge in the mid-70s and starting as Fenner’s Hairdressing Supplies, building off his experience as Victorian Manager for Schwarzkopf Professional. Geoff worked alone to import products and brands at the time such as Comare Combs and Crazy Color. This preceded his partnership with Charlie Cayzer, who joined in 1977, elevating the company to new heights in stature and reputation with national professional salons. In 1985 the company changed names and purposes, becoming Australian International Industries P/L, from its previous title of G.A. Fenner (Aust) P/L, and focusing on supplying other distributors rather than salons directly. A fully fledged juggernaut was born, stocked with new and interesting tools to truly help the professional hair and beauty industries, for example hero scissor range Joewell. Other recent popular products include Serpentine Capes from New York, which offers cutting clothes and shampoo capes as a stylish set, and the Kretzer scissor range, which presents shapes and sizes in tools to suit any client, while staying at an affordable price
point. Comare Combs and Red Spot also continuously proven winners in the realm of professional hair tools, while Crazy Color is a brand that takes the company over the rainbow, with twenty vivid shades of semi-permanent bright hair hues. Their portfolio expands to must-have nail, makeup, lash and beauty products as well. AII continue to grow at a considerable and impressive rate, becoming the key juncture between Australia and much of the international product market. With a diverse group of professional product ranges, the gap is bridged between many dynamic, innovative and bold tools and products, and our own local salons. Providing this valuable service for decades, you can thank Geoff, Charlie and the team at AII at large, for making the product world that much smaller. We’re looking on with interest at what they can achieve as they move toward decade five in their operation. For more information visit www.aii.net.au INSTYLE 95
PURE VICTORY KON KOTSIRAS’ ALLURING CORAL PIXIE CUT DESERVEDLY TOOK OUT THIS YEAR’S PURE COLOUR COMPETITION, AND WE CHATTED TO HIM ABOUT THE OPPORTUNITIES, EXPERIENCES AND INSIGHTS THAT AFFORDS HIM AT THIS MASSIVE STAGE OF HIS CAREER.
s the 2019 Pure Colour Competition finalist entries were named, Kon Kotsiras’ name stood out in neon, with three impressive finalist entries amongst the 12 total nominees. Kon was named the winner for his vibrant coral pixie cut, complemented by pink tones, as created with the Pure stable of products. The competition awards the first prize as an editorial cover story in INSTYLE, and as such Kon’s brilliant work headlines this very issue of the magazine. Moreover, the top 12 finalists are featured in the brand’s 2020 Pure Creativity calendar, while also receiving social media recognition and a certificate to consolidate their achievement. Behind the lens, we sat down with Kon to heed his advice for future entrants, dig into his past career and find out what’s next in his storied journey. Learn from him to follow his outstanding career trajectory. INSTYLE: Why did you enter the Pure Colour Competition? Kon Kotsiras: It’s important for me to be creative and allow time to feed and nurture my passion for the craft. Entering a competition stimulates ideas to try something new and fun, to reflect on current and future trends. Salon clients can understandably have limitations so finding models that are happy to let you be creative is always really enjoyable. We had a fun day in the salon. It was a great team building exercise and an opportunity to formulate new and current colour trends with no restrictions. IN: What advice do you have for future entrants? KK: Preparation is key. Research the latest trends and allow yourself time to practise and produce quality work you are proud 96 INSTYLE
of. It’s really important to collaborate and communicate your vision with everyone contributing. Don’t be afraid to try something new. Think about standing out. What is the industry saturated with? Will the other contestants be following these trends? For me, personally, a competition is an opportunity to challenge your skills. Step into the unknown and trust you have the knowledge to change something if necessary. Finding models that allow you to have creative freedom is crucial. If you find a model but they won’t let you do anything with the hair it sort of defeats the purpose of your goals.
Images that generally stand out for me are those that are unique. We are saturated with so many repetitive images on Instagram. They’re beautiful photos and great work but it’s all the same. I will always make an effort to put a twist in there somewhere. IN: What are your proudest hairdressing moments to date? KK: Numerous on stage educational hair seminars. I love sharing my knowledge and experience with others. I’m always really proud to see my team grow from the knowledge I have gained throughout my career. It’s an amazing feeling watching apprentices and senior hairdressers become extremely talented in their craft. There is no doubt winning the Pure Colour Competition 2019 is up there with pride, but without any hesitation the highlight and proudest moment of my career is my salon Slinky Hairdressing and my incredible team. I have created an amazing space to be creative and I absolutely love my clients and friendships established throughout my career. Most importantly I love working with an incredibly talented and loving team and cannot thank them enough for supporting and sharing my vision. IN: What skills does one need to do well in this competition? KK: It has to start with passion followed by vision. In my opinion the most talented hairdressers are not necessarily the best technicians. Of course I appreciate great technical skills and they are essential, but beautiful hairdressing comes from feeling and passion. Often my best work isn’t rushed; there are no distractions, I’m totally immersed in the moment. I know this is not necessarily a reality when multitasking in a busy day to day salon environment, which is why it is really important to allow yourself time outside of salon hours to be creative. This for me allows time to reflect, plan, and enjoy. Your work will always shine if you give yourself adequate time. IN: What are your career goals for 2020? KK: To continue growing my skills and my teams.We’re always on the hunt for talented hairdressers so at the top of the list is expanding our team, hiring like-minded passionate and creative hairdressers. We will be definitely entering more competitions in 2020 and looking forward to lots of photoshoots.
Finally, education, I love learning new techniques, trying them out and bringing them back to the salon and train my team. IN: What is the experience of winning been like and how do you think it will help your career? KK: It’s a wonderful feeling being acknowledged by our peers of the industry. Competitions are important not just for selfesteem but to challenge ourselves creatively. There is no doubt I had fun creating the winning look for the Pure Colour Competition 2019 and I am incredibly grateful to have an opportunity to showcase my work in a cover story in INSTYLE magazine. We’re a great salon in Melbourne and I’m proud to let hairdressers get a glimpse of who we are as a team and salon. We love our craft and always surround ourselves around like minded people. Hopefully this is an opportunity for Hairdressers to get to know a little more about us. Who knows? Perhaps even join our team! For more information visit www.purehairaustralia.com INSTYLE 97
THE FIRST LEVEL OF OUR NATIONAL 2020 L’ORÉAL PROFESSIONNEL COLOUR TROPHY AWARDS HAS PASSED, WITH SEMI-FINALISTS BEING CHOSEN AND USHERED INTO THE NEXT REALM OF COMPETITION AND CREATIVE POSSIBILITY. JOIN US IN WISHING THIS GROUP OF HAIRDRESSERS GOOD LUCK.
ongratulations to the talented national semi-finalists named in the L’Oréal Professionnel 2020 Colour Trophy awards. These skilful artists, nominated in the Colour Trophy and Rising Star categories, are on the precipice of an important journey, and will compete in state finals to earn their way to the national grand finale, and then the international competition The semi-finalists were chosen by an international judging panel, and will now form the competition for five days of semi-finals across five cities. The SA/TAS finalists will compete in Adelaide on February 9, the WA/NT finalists will head west on February 11, NSW will be up in Sydney on February 16, QLD will take February 18 and VIC will compete on March 2. These events will see the grand final competitors announced live. Congratulations and good luck to these semi-finalists. For more information visit www.lorealcolourtrophy.com.au
COLOUR TROPHY FINALISTS
SOUTH AUSTRALIA Mark Faulkner – Fawkes & Co Jess Schoof – Fawkes & Co Amy Ward – Hair Machine Glenelg Fiona Fazzalari – Hair Machine Glenelg Adamo Mercurio – Hair Machine Glenelg Monique Munn – Hair Machine Unley Natasha Bennier – Kaz Hair Brighton Danielle Hartland – Kaz Hair Brighton Kristy Williams – L’indulgence Hair, Beauty and Brows Renae Kerrison – L’indulgence Hair, Beauty and Brows Jodie Zerella – Mahiki Hair Brodie Hicks – Mahiki Hair Victoria Degioia – Mane Concept Tina Marro – Marro’s Hair and Beauty Jaki Dimasi – Ruby Hair Design Paige Johnston – The Cutting Concept Carmela Marrone – Voni & Co Joe Cotroneo – Zink the Element of Hair Massimo Tirimacco – Zohair WESTERN AUSTRALIA Nardia Kelemete – Amavi Hair Celesta Sibincich – C &Co Studios Nekaya Carpenter – C &Co Studios Ben Semple – Circles of Subiaco Jessica Starr – Circles of Subiaco Rachel Debarro – Circles on Fitzgerald Jessica Del Borrello – Circles on Fitzgerald Eliesha Boardman – Frankies Hair Studio Candice Danze – Hairloom Osborne Park Carlie Franks – Hairloom Osborne Park Melissa Topini – Hairloom Osbourne Park Alexia Mirabile – Hairloom Osbourne Park Drew Boundy & Kerina Marlow – Hemisphere Hair Nick Mammoliti & Damien Kabay – Hemisphere Hair Antonella Gesualdo & Jessica Bennett – Reno’s Logan Mcintosh – Scarlet Hair Amy Motteram – Viva La Blonde Alice Clark – Viva La Blonde Terrina Brown – Zedz Kirsty McLennan – Zedz
NEW SOUTH WALES Lincoln Alexander – Alana Kristian Julia Tsujeva – Alana Kristian Eugene Sokolovs – Alana Kristian Bryoni Stander & Kate Green – Bryonis Hair Jessica Schofield – Cataldos Claudia Cataldo – Cataldos Michael Cataldo – Cataldos Petta Skurteski – charli & kate Allison Lazare & Sarah Beth Macpherson – Esteem Hair Beauty Spa Elizabeth Silva & Monique Taylor – Esteem Hair Beauty Spa James Calabria – Franco of Canberra Crystal Wood – Hair by Crystal Wood Jessie O’Brien – Hello Gorgeous Neutral Bay Nalie Tcha – Marie-France Group Helene Nakat Badaoui – Saba Hair Parramatta Jordan Hone & Cristiano Dimitrovski – Sloans of North Sydney Scott Sloan & Jordan Hone – Sloans of North Sydney Brittany Cristaudo – Sloans of Lane Cove Christopher Byrne – Sloans of Lane Cove Carl Campbell – The Maxx Hair Studios QUEENSLAND Jason McAlister – Adam & Eva Hairdressers Hayley Power – Adam & Eva Hairdressers Michelle Donald & Paige Sellings – Capricorn Hair Studio Scott Johnston – Chipper Hair Kiera Salton – Elenbi Coolum Zane Burns – Elite Hair Extensions Jacinta Thompson – Elite Hair Extensions Ashley Kaats & Natasha Shaw – Elysium Hair Brisbane Naamah Mckinnon – Framed Hair and Beauty Shannon Strike – Fruition Hair Tanya Russell – Gina T hair and beauty Yahni Pole-Rindlisbacher – Hair by Yahni Eric Hofmeister – Haus of Hof Demi Moore – Moore & Moore Hair Brad Rixon & Eylse Sprott – Rixon Hair Torrie Lennon – Rokstar Salon Evie Golding – Rokstar Salon Janelle Grech & Bonnie Moran – Stefan Hair Fashions Louise Turton – Surrender Dorothy Hair Deeann Watt – Watt Style VICTORIA Anthony Nitson – Anthony Nitson Hair Emily Tong & Samantha Mcgillivray-Smith – Anthony Nitson Hair
Brooke Baldry – Anthony Nitson Hair Mary-Ellen Cigana – Anthony Nitson Hair Lyndal Salmon & Marilyn Guarino – BIBA Academy Mishane Walles-Capasso – Hair by Épique Maria Legudi – Hair by Épique Maria Legudi & Imad Choucair – Hair by Épique Emma Hunter – Hidden Minx Hanae Milburn – Rakis on Collins Luke Masters – Rakis on Collins Steffanie Christina – Raw Element Belinda Luke & Roberta Magill – Rhb Salon Phillip Calcagno – So Haircutters Taylor Bruce – Rixons Pakington Stevie Virtue – Voila Hair and Beauty Tom Donato – Xiang Hair Essendon Jamie Furlan & Danni Solier – Xiang Hair QV Caitlin Faulks – Xiang Hair QV Dani Blakeley – Yoshiko Hair
RISING STAR SEMI-FINALISTS
SOUTH AUSTRALIA Emily Allegretto – Hair Machine North Adelaide Tammi Murray – Kaz Hair Melissa Agnello – Parlour Hair Adelaide Mario Fioravanti – Parlour Hair Adelaide Madeleine Dicerbo – Zohair WESTERN AUSTRALIA Annalise Meakins – Circles of Subiaco Caitlan Roze – Circles on Fitzgerald Indianna King – Hemisphere Hair Joshua Crosby – Olive Karis Rideout – Zedz NEW SOUTH WALES Devina Hendrawaty – Franck Provost Crows Nest Meghan King – Sloans of North Sydney Shawn Twomey – Sloans of Lane Cove Ruby Smillie – Sloans of Lane Cove QUEENSLAND Brittany Smillie – Elite Hair Extensions Kellie Handricks – Elysium Hair Brisbane Michelle Smith – Framed Hair and Beauty Jade Kereama – Rixon Hair Julia Mills – Surrender Dorothy Hair Salon VICTORIA Brikelle Kerr – BIBA Academy Tatum Gage – BIBA Academy Ilaria Di Capua – Xiang Hair Greensborough Karlie Roberts – Xiang Hair QV Amy Degiorgio – Xiang Hair Essendon
THAT FRINGE FEELING
THERE’S JUST SOMETHING ABOUT FRINGE SALON IN TOOWOOMBA, BUILT FROM THEIR DIVERSE AND ECLECTIC CLIENTELE AND WARM CULTURE, BUOYED BY THEIR PASSION FOR NATURAL AND ENVIRONMENTALLY CONSCIOUS HAIR AND OVERALL WELLNESS, LEADING TO A SEAMLESS PARTNERSHIP WITH NATULIQUE. WE DIVE INTO HOW THIS INNATE DNA FUELS FRINGE.
ringe’s intimate, home away from home salon welcomes a true family of varied clients in Queensland, matching the state’s warm climate with a warm environment that keeps clients coming back. “Our salon is a beautifully designed ornate boutique hair salon located in the leafy streets of Toowoomba,” explained salon owner Tegan Parker. “We have a broad clientele ranging from teens to mature aged with a variety of unique styles including classic, edgy and in between. We continually endeavour to build and create a culture that is all about being warm and friendly, we want everyone to feel welcome and enjoy our beautiful space.” The culture is also fortified by their love of and respect for the planet and individual wellbeing, a driving force in product, brand and service that often bonds clients and staff members equally passionate about this cause. “We partner with Natulique to provide our clients and staff with the most natural alternative in hair colour on the planet to promote health and well being,” Tegan 100 INSTYLE
explained. “We are passionate about holistic health and wellbeing and pride ourselves in providing a clean space for our clients to relax and indulge without compromising on quality.” Tegan cites the brand’s Nourishing Cream, Curl Defining Cream and Hair Mousse as stand-out products for Natulique, offering stellar results without ever compromising on these values. In terms of service, natural colour looks meet classic and edgy hair cuts that are always indivudalised to suit the clientele that comprises this eclectic salon family. “We pride ourselves in beautifully perfected foil and colour work to create gorgeous blends resulting in a seamless finish. We also pride ourselves in creating classic yet edgy haircuts for our clients designed for the individual as well as the perfect blowdry,” Tegan said. “We plan to continue to provide our clients with high end services and products in a warm and welcoming environment free from chemicals as part of our near future plans.” Fringe reminds you that good hairdressing is often innate and follows the steps of
building a beautiful space, making it warm and inviting and offering products and services that support that culture with value. Beyond all that, passions and beliefs are core to why clients will choose one salon over another – find the DNA, brand partnerships and ethos that turns a salon into a home. For more information visit www.natulique.com.au
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For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au Mobile: 0404 831 488 | Email: email@example.com or firstname.lastname@example.org Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia
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THE MACHINE PREMA BONDI JUNCTION DOESN’T JUST GIVE YOU A GLIMPSE INTO UPCOMING TRENDS, IT SIGNALS A FUTURISTIC AESTHETIC, MODERN SERVICES AND NEAR 22ND CENTURY LUXURY, TODAY. DISCOVER THE ASPIRATIONAL SALON LOOK HERE.
nternational salon juggernaut Prema is always fashion forward, whether in Sydney or New York, and their editorial and backstage experience doesn’t stop at the salon door. The trending salon brand’s Bondi Junction branch continues to inspire, evolving in their services, education and salon look and their enviable bottom line.. “I wanted to take Prema Bondi into the future, the design brief was Prema in 2090,” said Prema founder Francesco Ruggerino. “Here I wanted to use our incredible wooden 104 INSTYLE
features and synonymous design but transform it to the future. So we used blacks, chromes and brass finishes to do this. It was time we took our client experience to a new level. Our clients have been so incredibly good to us and so we wanted to honour them and our team with a brand new store.” The design was achieved by Squillace Architects, who were given the brief to reimagine Prema Bondi into an ultra-modern salon, whilst still retaining iconic elements of the original fitout. Their design approach drew inspiration from the salon’s
sleek and monochromatic ANTI hair care range, creating synergy between these two stellar brands. Monochrome materials such as polished chrome, chalky matte render, glossy mirror and lacquered rustic timber defined the palette. Aged brass was used as a statement material and visual contrast to the overall black and white décor. Edgy, sleek, beautiful and sophisticated, Prema Bondi Junction continues to make an impact in every facet of its salon offering. For more information visit www.premalove.com INSTYLE 105
AT HOME IN FITZROY EDWARDS AND CO HAS A NEW SPACE IN MELBOURNE’S TRENDY FITZROY AREA AND, IN TRUE AND CLASSIC EDWARDS AND CO FASHION, IT’S GUARANTEED TO INSPIRE YOU.
dwards and Co has added a new space to their evergrowing salon empire, setting up shop in Fitzroy, Melbourne, with a salon that fuses influential hair trends with Melbourne’s inimitable nightlife vibe. A hero feature of the new salon is a dedicated bar or kitchenette area where snacks and beverages are prepared for clients to suit the vibe of the city, and transform into the ideal bar area when the space is utilised for events. The Edwards and Co stable of salons, built by Jaye Edwards, are often used as industry, education and editorial locales, prized for their bold and fresh aesthetic and important position in the hairdressing community, with locations throughout Australia. To create the 300 square metre space, the exiting flooring was ripped up to reveal and use the raw concrete. Other aesthetic features include a floor to mirror ceiling along the far right wall, offering extreme space, concealing the ply wood cabinetry and cleverly leaving the oak wood work bench visible. Ply wood was the base material for all the furnishings including the reception, processing table, and kitchenette. Concrete sheets were then applied to all the bench tops, in keeping with the industrial theme. The old barn door previously at the back of the space was replaced with a custom-made steel frame window, while the hero retail wall made from oak and steel showcases the 106 INSTYLE
salon’s luxe salon brands. The space also boasts the salon brand’s iconic mural artwork style created by Brian Connolly and situated in the bathrooms, which always adds a creative, edgy and distinct look to the salon, fitting in perfectly in Melbourne’s famous graffiti-laden city. “What I love most about this space is definitely the abundance of natural light, the windows speak for itself,” Jaye said. “With glass spread across the two exposed walls of the salon, Fitzroy without a doubt as the best lighting from dawn to dusk. Its by far my favourite to date.” For more information visit www.edwardsandco.com.au
NEWTOWN HAVEN IN SYDNEY’S EVER-TRENDING INNER CITY OASIS LIES ANOTHER ESTABLISHMENT THAT MAKES THE SUBURB SO FREQUENTED – THE MR BURROWS SALON. HOWEVER, THE SALON IS MUCH MORE THAN JUST WAREHOUSE CHIC, IT’S LUXE PERSONIFIED, FROM ITS SERVICES, TO ITS COLOUR AND PARTNERSHIP WITH LAKMÉ, TO ITS IMPRESSIVE TENDENCY TO GO THE EXTRA MILE – WINE AND CHEESE INCLUDED, WRITES SHANNON GAITZ.
r Burrows has stood in Newtown’s well-worn streets for six years, with a masculine design built in heavy wooden timber and exposed brick for good measure. Even with this tough exterior and design, the service is distinctly opulent, offering snacks, cheese (vegan cheese as well, critical in Newtown), every type of wine you could ask for, cocktails on a Saturday, elegant teas and more. Mr Burrows learnt long ago what defines luxury. Building from that, the brand hopes to offer their broad clientele true variety, catering to the eclectic Newtown market and knowing their looks and clients can’t be cornered into a box. Enter Lakmé, the colour solution that allows them as much variety as their teas and wines. “It aligns with our brand due to versatility, diversity of the colour range.” salon manager Blake James said of the brand, sharing that the hues fuel him creatively, in balayage, root tones and overall colour creation. “Its given myself and the team the flexibility of both warm and cool tones that pertain to the variety of on trend looks apparent at the moment. It supports our signature Balayage and Blondes that we have become renowned for and allowed further creativity.” Beyond the traditional blonde styles, Lakmé offers the capacity to cater to any trend. “At the moment lots of coppers, corals 108 INSTYLE
and everything in the red and copper family is trending,” Blake said. “That’s what we’re predominantly doing at the moment, is anything from a beautiful beige-style, strawberry blonde right down to a deep fiery red, and everything in between.” “Our favourite formulas at the moment are from the Chroma range, which is what we’re definitely loving the most. The Chroma palette of coppers are a stand out, we like to mix 10/30 with 9/60 that delivers a bit of warmth with a small amount of depth for beautiful tones, we work a lot around the 7 level coppers. We have mastered the natural Coppers with our bespoke formulas by adding a combination of warm, violet and pops of red concentrate to create brights and naturals to meet the personal needs of all clients.” These formulas are supported by the brand’s other technology, such as the 5 minute K.Blonde toner, the salon favour the Pearl tone and credit it as a hero product. “Pearl is utilised in the majority of our colours, it's our go to when creating cool fresh tones. Our point of difference in Mr Burrows
MR BURROWS TRENDING LAKMÉ FORMULAS • Chroma 10/30 with 9/60 for warmth and depth on a lighter copper look • 7/34 or 7/64 with 7/36 and 0/50 for a natural copper with a brighter feeling
salon - the way we set ourselves aside from many, is formulating with many tones to individualise our clients colours rather than just using a colour straight from the tube with no personalisation. It’s creative, it’s definitely more tailor-made and it’s something more unique that they’re having with us here.” The Chroma range in general, particularly the crowd-pleasing Chroma HC, is the set of hues Blake touts as an absolute brand must-have, particularly for its level of coverage. Accompanying this capacity for colour, Mr Burrows works seamlessly with Haircare Australia for their product needs, often being creatively inspired by the depth in the Lakmé portfolio and enjoying a great relationship with the Haircare Australia team. “The support that we get is fantastic from them, from a technical standpoint with Lakmé as well as their sales support and how their family values have grown their own business to where it is now,” Blake said. “That’s part of their core philosophy, it’s how they deal with all of their customers and that’s why we connect so well with them cause that’s very similar to how we run our own salon.” With this intense commitment to colour, luxury, business and quality, it’s
no wonder Mr Burrows continues to leap from strength to strength, also buoyed by a unifying passion for charity. The salon group helps at the hospital down the road, offering haircuts to palliative care and cancer patients. They also partner with Dress for Success to help anyone experiencing family violence, poverty or hardship back on their feet with the right look for important job interviews. This soulful nature shines through the salon, driving their inevitable growth. “The salon is growing at an impressive rate, it’s now two stories, it’s exploded for us, what was a small salon in the west is now fifteen staff strong,” Blake said. “We pride ourselves on having a diverse team. We have stylists, and members of staff from all walks of life so it’s definitely known more as a safe space. Anybody is comfortable coming to our salon. We pride ourselves on these values, and our genuine involvement in various charities allows us to give back to our local community.” The Mr Burrows formula for salon success and true happiness is as bright and relevant as their latest trending copper look. It starts with wine, tea or coffee, moves to cheese and crackers and ends with an ideal trending look to share and hashtag. Within that, there’s philanthropic care, important business practices and a thriving partnership with Haircare Australia. A must-see destination next time you’re in Newtown. Discover the world of colour possibilities @lakmecolour @haircareaust. For more information visit www.haircareaust.com INSTYLE 109
WITH TRAINING A WAY OF LIFE RATHER THAN A FAST-TRACK PROGRAM TO TEMPORARY RESULTS, THERE’S LITTLE WONDER THE ICONIC BODY BY BRANDO GYM IN SYDNEY’S PADDINGTON HAS A WAITLIST OF DEDICATED FITNESS JUNKIES WANTING TO JOIN THE CRAZE WRITES CAMERON PINE.
rando Hasick began coaching people in his backyard since 2014 before taking over the iconic Paddington Barracks location in 2015, a place where the bodies of some of Sydney most recognised clients and coaches, courtesy of a family culture have helped influence an increasing number of Sydneysiders to join the Body By Brando family. When we first opened, our mission was (and still is) to redefine functional fitness and create Australia’s leading Private, Personal and Small group training facility,” Brando said. “Through our consistent approach we have worked to influence thousands of people to expand what they think is humanly possible... and then help them actually achieve it,” he said. The commitment at Body By Brando runs much deeper than the standard fitness or gym membership. By signing up you agree to a lifestyle, a network of friends and a community that will push you to ensure your goals go from vision to reality – and there’s no room to lose sight when mutual encouragement extends beyond the gym hours to a social way of life – what you had for dinner, how your plan your social life and, whether you have time or not, your happiness goal extends beyond fitness to a collective environment of success. Brando’s training methods use functional style group training processes that focus on building strength and lean muscle tissue, through a large range of motion across various movement patterns and contractions. A variety of key targeted and motivational sessions will run synonymously with the regular program, with only a slight variation to the strength and METCON components, which means that choosing one over the other won’t disrupt your regular training week. The aim of the majority of their sessions is to help our athletes build strength and structure by increasing time under tension and focusing on a mind-muscle connection to create more training volume. “We empower people with the confidence to maximise their life by providing high-quality training and tools to transform the 110 INSTYLE
way they look, move and feel, all whilst being part of a community of high-performing individuals,” Brando said. “We use the tools we have, with the aim of making an impact as big as possible. This motto/philosophy still runs true throughout the core of our business/ staff right through our expansion,” he said.
RESULTS DRIVEN The Body By Brando priority is making sure members transform the way they look, move and feel so you they have the confidence to maximise your life.
EASY TO FOLLOW NUTRITION SYSTEMS Cutting through the overwhelming information to give members an individualised strategy to achieving their goals including nutrition and calorie intake.
SMART TRAINING Body By Brando teach the basics very well, so you can get faster results and stay injury free.
SMALL /COMMUNITY-BASED GYM Unlike a big commercial gym, BBB are a small community-based gym where everyone knows your name and wants to help. With retreats and other events also on offer throughout the year, including the infamous Bali By Brando trip in September, staying connected to a fitness way of life is something that becoming a member at Body By Brando guarantees. Having just opened an additional studio in Sydney’s Waterloo, Brando hopes to continue to expand the reach of this cult fitness culture club. There really is no-body like Brando! www.bodybybrando.com
A GIFT FOR E V ERY W ISH Gift vouchers with bonus gifts from $ 155
THE 2019 MAURICE MEADE CHRISTMAS CAMPAIGN MARKS A SPECIAL MOMENT WITH THE INCLUSION SALON FOUNDERS MAURICE AND ROSEMARY MEADE’S GRANDCHILDREN HELPING TO SPREAD THE LOVE OF CHRISTMAS AND FAMILY, WRITES CAMERON PINE.
he Maurice Meade salon group are no strangers to bringing their staff together to celebrate and be inspired, now with 120 staff across 10 salons including two (Me by Maurice Meade) salons aimed specifically at the younger generation, the 2019 Christmas Soiree bridged both the commercial campaign aspect of the business and staff culture, this year also including a panel with two guests, Peter Thomsen from the Chelsea and Cameron Pine from INSTYLE magazine. Peter and Cameron discussed trends and how to ignite loyalty and build closer relationships with clients through concepts like forgoing ego and truly developing a relationship with the client so they come back more often. The need for authenticity and the importance of being
real on social media was also discussed as content has become so prevalent and consumers are desensitized – the best content is content that builds empathy through transparency – key to the Maurice Meade brand for being a reliable source of the most trusted hair advice in the industry. Held over several hours at the Wembley Downs Public Gold Course, staff enjoyed drinks on the deck and were encouraged to dress in Christmas theme, with a winner drawn on the night with Shane Brian winning best dressed in his Christmas suit. Throughout the day prior to the soiree, in an exlusive opportunity with our well regarded educator and mentor, Peter Thomsen, a Trend Collective was hosted specifically for Maurice Meade in
collaboration with L’Oréal Professionnel. Throughout the inspirational day, Maurice Meade stylists and colourists mastered balayage and the art of transformations – an instrumental part of the Maurice Meade brand and its reputation for consistency and the ultimate transformations. Pre-empting the reveal of the new Christmas television campaign, Maurice’s words were, “Am I allowed to swear because how good is this. I’m so proud to have my grandchildren in the campaign and to continue to do what we love,” Maurice said as he was pointing to his family on the nearby banners. “Our packages and close partnerships with suppliers has always been one of our key points of difference,” Maurice said. For more information visit www.mauricemeade.com.au
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CHRISTMAS PROFITS THE CHRISTMAS SEASON IS ALMOST HERE! LOVE IT OR HATE IT, IT’S THE BUSIEST TIME OF THE YEAR FOR OUR INDUSTRY AND AN OPPORTUNITY FOR A BIG REVENUE BOOST. IN FACT, OUR DATA SHOWS THAT REVENUE INCREASES BY OVER 10 PER CENT IN NEW ZEALAND AND AUSTRALIAN SALONS, SPAS AND CLINICS BETWEEN THE MONTHS OF OCTOBER AND DECEMBER. THE LEAD UP TO CHRISTMAS IS HECTIC BUT IT DOESN’T NEED TO BE STRESSFUL. WITH A BIT OF PREPARATION, YOU CAN MAKE THIS HOLIDAY SEASON NOT ONLY BUSY, BUT ALSO FUN AND PROFITABLE.
1. COMMUNICATE WITH YOUR CLIENTS It’s easy to let things slip when you’re busy, so prior to the silly season, make a plan to ensure you can keep in touch with your clients. Spend a little time setting up messages like appointment reminders, pre and post appointment instructions and holiday greetings. Using your salon and spa software, these types of messages can even be automated, saving you precious time. Think about sending an email newsletter to all your clients in November. Remind them to book early before the holiday rush, and inform them of any holiday closures or extended hours. This is also a great time to share any promotions or special service offerings, and remind clients about your retail gifts and vouchers.
2. CREATE GREAT CONTENT FOR SOCIAL MEDIA It’s always a good idea to decorate your salon, spa or clinic to get everyone in the Christmas mood. Take it one step further this year and create a holiday themed selfie station. Find a blank wall, create a cool backdrop and fill a basket with fun props like sunglasses, frames and flowers. It’ll bring some joy into your salon and encourage your clients to share photos of their holidayready selves! Why not have some fun and run a ‘12 days of Christmas’ campaign on social media leading up to the holidays? Offer something different each day – a giveaway, some Christmas treats, a holiday drink or a mini gift pack. It’s a great way to delight your clients in the lead up to Christmas as well as create great shareable content for your social media channels.
3. PROMOTE THE SERVICES YOUR CLIENTS WANT It’s the time of year where everyone wants to look fabulous for their work Christmas party or upcoming holiday, so focus your marketing efforts on promoting the services that’ll help them achieve just that. Use your marketing channels including social media and window displays to promote express makeup for Christmas parties or focus on marketing your skin treatments so your clients can go makeupfree this summer. Put together packages with everything they need to look and feel great for the holidays.
4. GET READY TO SELL MORE RETAIL During the holiday season, clients spend more on retail than at any other time of the year. In fact, on average, retail revenue jumps by 16 per cent between October and December in New Zealand and Australia. Make sure you’re ready for the Christmas rush, and take advantage of the extra revenue you could make, by ordering enough stock, and packaging items into beautiful gift packs. Don’t forget mini gift packs too, they make great stocking stuffers and are easy for clients to grab from the counter as they’re paying.
5. PROMOTE VOUCHER SALES Vouchers make great Christmas gifts, so make sure you’re letting your clients know that you have them available. Offering online vouchers makes it even easier for last minute Christmas shoppers. Incentivise voucher sales and secure future income by offering your clients a bonus when they buy a voucher for a loved one. For example, with every $100 voucher they purchase, your client will receive a $10 voucher to use themselves.
6. CALL IN EXTRA HELP If possible, consider bringing in an extra pair of hands to help throughout December. Whether they’re answering the phone, accepting online bookings, taking payments, keeping the salon tidy, doing the washing, getting clients tea and coffee or all of the above. An extra person could really help take the pressure off, allowing you to focus on providing high quality service.
7. MAKE DECEMBER FUN Your team might be dreading the busy Christmas period, so it’s important to make December fun! Have a decorating party with festive treats to get everyone in the Christmas spirit, run weekly competitions with prizes to keep everyone motivated, or plan a team event or Christmas party to celebrate everyone’s hard work.
8. FOCUS ON FILLING YOUR APPOINTMENT BOOK FOR THE NEW YEAR Help your clients to maintain their fresh new look by incentivising New Year bookings. You could put each client who makes an appointment to return in January or February into the draw to win a gift pack, or offer them a complimentary treatment. That way your clients will be organized well in advance and your appointment book will be in great shape to start 2020 in the right way!
Kyra Sproule is the Marketing & Communications Coordinator at Kitomba Salon & Spa Software. To learn more about what Kitomba can do for your business, visit www.kitomba.com or call 1800 161 101.
PEOPLE TARGET IN THIS DAY AND AGE, SALON OWNERS HAVE ACCESS TO A SEEMINGLY BOTTOMLESS WELL OF INFORMATION AND DATA RELATING TO THEIR BUSINESS. FROM HOW YOUR WEBSITE IS PERFORMING, TO RETAIL SALES DATA, AND STAFF EFFICIENCY AND CLIENT VISIT DATA, IT CAN BE EASY TO FEEL OVERWHELMED BY THE SHEER VOLUME OF INFORMATION – BUT WHAT NUMBERS DO YOU NEED TO KEEP YOUR STAFF ON TARGET?
hen it comes to finding meaningful insights from the data that’s available, it can be hard to sift the corn from the chaff and work out what it is the data is telling you to do. Raw data means nothing unless you can show a change. Context is key. If we asked one of your competitors how many bookings they’ve had today, we could guarantee that number is going to feel pretty meaningless to you. But what if they said “30 per cent more bookings than this day last year”? That highlights a business that is growing, and that data becomes an insight. Imagine knowing that information for your own salon?! Suddenly, you can see exactly how your salon is performing, how you’re going toward achieving your goals, and where your salon is headed. By setting benchmarks and targets for your salon, you can pull tangible, actionable buckets of information out of that bottomless well of data.
THE TARGETS YOU SHOULD BE TRACKING Research has shown that by understanding data across four key areas, you can get your salon performing on track, and beyond. We’ve broken down the four key areas that we think any salon owner should be tracking their performance in.
Client visits By tracking the number of client visits you’ve had in the past, and aiming to increase these, you will see either an increase in revenue – or a problem. If your revenue doesn’t increase with more visits, it’s important to look at any changes to your pricing, or the type of visits you’re receiving.
Rebooking percentage We all know how much easier it is to retain a client than it is to attract a new one. That’s why it’s so important to be tracking your rebooking percentage and make sure your clients keep coming back! To help increase visit frequency, make sure your team are all offering a revisit timeframe recommendation that will suit the client and your business. Clients rely on you to tell them when they need their next appointment, so encourage staff to have their appointment booked before they reach the front desk.
Average spend If you can continually improve on your average spend, each client becomes increasingly valuable, and each visit to your salon does too. Show your staff different ways to upsell.
Sales breakdown Net sales, individual sales, retail sales – they all paint a picture of the health of a salon. But how do you use them to guide what you should be doing in the future? By setting individual staff sales targets, you can drive employee motivation and reward high-performing team members. By giving your team visibility over daily net sales targets, they can be encouraged to work together to achieve a united goal.
CAN YOU TRACK THEM? Having a data-driven approach to business is key to long term success in the digital age. But it’s all about the tools you use along the way to help give you the insights you need to empower your staff and help them make those influential decisions. Having access to up-to-the-minute benchmarks can do wonders for their progress, helping them keep on top of these must-know numbers. That’s why Shortcuts created Targets, a dashboard that lives in the cloud so your team can check in on their key numbers from any device at any time. Targets gives you the power to keep an eye on your business KPIs, drive improvements and grow your business with this flexible, highly visual cloud-based feature. You can set up weekly targets for your team and your business and so you all can focus on the areas that matter most to you. • Targets tracks seven essential business metrics: • Net sales for the business • Total sales for employees • Service sales • Retail sales • Rebooking percentage • Average spend per visit • Client visits These numbers can be used together seamlessly to drive revenue for your salon. By giving your staff visibility to their individual and team targets and the ability to access the dashboard whenever they’re at work, your employees will be encouraged to drive your business success. They can even keep track of how they’re going from their mobile device! As a business owner, you can use the dashboard to keep track of their individual performance and set their targets. This exciting release by Shortcuts will give your staff all the information they need right at their fingertips to maximise revenue from each client’s visit.
To learn more about the new Targets feature by Shortcuts, be sure to visit www.shortcuts.com.au/targets INSTYLE 113
UNLOCK THE HIDDEN CASH DO YOU WANT TO MAKE MORE MONEY? DO YOU REALLY KNOW WHAT’S HAPPENING WITH YOUR CASH FLOW? TIMELY UNDERSTAND THAT IF YOU WANT TO GET SERIOUS ABOUT GROWING REVENUE YOU NEED TO FIRST UNDERSTAND HOW COMMON MISTAKES CAN COST YOU MONEY.
ere are the top four money mistakes that could be impacting your bottom line:
DO YOU DISCOUNT?
Look at your discounting habits. You might think discounts are a way to pull people through the door, but any work you do at ‘special’ rates (such as discounts for kids, senior citizens or students) is work that earns you little or no profit. Can you really afford to keep that up?
WHAT ABOUT NO-SHOWS? No-shows create havoc in your schedule, especially at busy times of the year. But have you ever considered what they’re doing to your bottom line? Sit down and work out how many no-shows your salon had last week, last month and last year. Get ready to be surprised (and possibly frustrated) at all the money lost as a result.
SALE TIME Retail products are a key source of income for most salons and spas. Do you know what your best and worst selling products are? Does your stock ordering system reflect this? What can you do to boost sales?
MIND THE GAPS Look at your calendar - what’s the busiest day of the week? Are there any days where you’re constantly turning away paying customers? Could you maximise productivity and profit by only showing online booking availability before and after booked timeslots? Timely’s Minimise Gaps feature makes this easy and helps you make the most of the time and resources available. Now we’ve cleared that up, let’s take a look at some creative ways to increase your revenue. Here’s some ideas to get you started:
EXPRESS YOURSELF Offering your clients express services is a way to help them feel the love while also boosting your bottom line. Come up with some fast, affordable and easy-to-sell services that your clients will love. It could be quick ‘hair-ups’, massages or express blow-drys.
SYNC WITH THE SEASONS You’ll know from experience when your busiest times are - many salons are hugely busy before the festive season kicks off, then find themselves practically empty when everyone’s on holiday. Planning ahead can take the headache out of your cash flow. Get creative with promotions and events to draw new or existing clients back when the salon is quiet. There are lots of great ideas in Timely’s salon promotions blog .
GET YOUR CLIENTS TO BE UPFRONT Online booking gives you the opportunity to request a deposit . And if someone’s already paid for some of their treatment, they’re less likely to be a no-show - saving you time, hassle and money. It pays (literally) to set up automated appointment reminders, too. With Timely, you can send custom SMS marketing and email messages whenever you like. Just set, forget and watch your no-show rate dwindle! Are you ready to unlock the hidden cash in your business? Download Timely’s free salon profitability guide now!
www.gettimely.com to find out more
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INSTYLE is Australia’s leading hairdressing industry magazine and is an authoritative source for news, reviews, interviews and inspiration f...
Published on Nov 29, 2019
INSTYLE is Australia’s leading hairdressing industry magazine and is an authoritative source for news, reviews, interviews and inspiration f...