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data from organisations such as WGSN and Mintel that give invaluable insight into how factors like shifting economic power, technology, population change, environmental shifts, changing values and overall trends affect salon visits and this time around both Redken and L’Oréal Professionnel salons were put at the forefront. Not only was this summit, retreat, conference – networking event or all of the above in an idyllic location it was assembled with great moments like a dinner at The Farm – organic food served like nowhere else, guest speakers and the usual drinking opportunities, but it was more like an ecosystem in hair with partners such as Sustainable Salons and Phorest Software set up outside the conference room to further boost the growth opportunities, while adding a bit of fun through competitions and wider industry engagement to the usual conference agenda. Byron Bay took all of us on a bit of a journey adding some heart to the business – a forever mission at L’Oréal PPD brands to celebrate their salon partners but this time with speakers such as Kamal Sarma kick-starting our spiritual journey and a crystal session that taught us how to harness the power of crystals in our everyday life. As the founder of Rezilium, Kamal has quite a journey from monk, to venture capitalist to consultant and leading ambassador for organisation, R U OKAY. While many speakers get up and want you to believe something, Kamal was more about provoking thoughts and making sure we are not letting the most important things in life go. “I’m not looking for belief I’m looking for you to try it on,” Kamal forced guests to truly ask themselves, “Are we thriving?” With 56 per cent of us not getting enough sleep, the answer is basically no. “62 per cent of people don’t get enough exercise and a lot of people are
just depleted and not depressed but unfortunately it feels very similar,” Kamal said. In Kamal’s mind, there are three levels of work – ‘Me’, ‘We’ and ‘Family’ and a lot of the time we are not living we are existing, we are not thriving we are surviving. His company Rezilium takes successful people from one S curve to the next S curve, “What you did in the past doesn’t work anymore and bad shit does happen to good people.” Kamal pulled at the heartstrings and its important to note that Oprah noticed his first book and it became a best seller – he knows all too well that our mind and subconscious stress can be our biggest downfall. The thing is, most of us don’t really understand how stressed we are. Kamal lost a daughter to cancer and believes the effects of stress on lowering the immune system and their link to cancer cells is completely underrated. “We are not designed for this level of stress. A lot of people live off their energy credit cards and it comes back to bite us with interest.” It made sense to then move into a session with Aiyana energy and Crystal expert Daniela Schmutz, “Energy is moved with energy – crystals can help reduce stress and take your energy to a new level,” she said. Daniela even gave some tips on how crystals can be used to activate product sales and emanate a better client service philosophy through a connected attitude to the salon. “If we just activate the mind from fear we are not manifesting our desires,” Daniela said. Bringing a salon owner into the guest speaker fold them came the next priority to offer guests that familiarity every salon owner goes from fa multisalon business owner – Tom Donato from Xiang. What’s not to love about
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