INSTYLE March-April 2019

The Magazine for the Hairdressing Professional

March/April 2019

POWER MINDSET OVER MONEY

ROUND TABLE THE LANGUAGE OF LEADERS

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INEDIT

33 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover EDITOR Cameron Pine cameron@intermedia.com.au ONLINE & DEPUTY EDITOR Shannon Gaitz sgaitz@intermedia.com.au CREATIVE CONTENT EDITOR Ida Almasi BEAUTY EDITOR Michelle Ruzzene mruzzene@intermedia.com.au CONTRIBUTORS Fleur Murphy Adrienne Varga NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000

This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

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FROM THE EDITOR

I

t’s hard to believe we’ve hit April already, almost as hard as it is for me to accept that I’d write something so cliché as my opening line in an editor’s letter. No sooner had we dusted off after the last issue, we had an overwhelming number of events, partnerships, digital executions, videos, awards and also an incredibly successful industry Round Table to keep us engaged through the earlier months of the year. Round Table facilitated a sharing environment and brought together some industry leaders that really take matters into their own hands to make a difference and share with our beautiful industry.

For this particular Round Table we partnered with Hair Expo to share some grand success stories and motivational anecdotes of why events bring such an important community spirit to our industry.

I’ve noticed some pretty remarkable differences this year with the onslaught of ‘unbranded’ and individual education seminars set up by those who want to share knowledge and in some cases for ‘free’. Nothing is free these days considering we are charged for an hour of street parking the equivalent amount that our grandmothers would have spent on a night out – it’s hard to keep perspective when in so many ways the ticket price of expanding our experiences makes it all too easy to lose perspective and sight of why we started all this in the first place. Ticket price or not, there is something out there for everyone wanting that extra boost – we really are so fortunate. At the business level, the costs of running a business are out of control and in many cases we have to adapt, become more agile and frugal but still allow ourselves to learn and be creative so we can actually get up each day with a purpose beyond the ebb and flow of the bank account.

We’ve seen ‘For the Love’ kick off with superstars Renya and Monique McMahon showing some real talent around the culture of sharing and allowing every guest to ‘bring a problem’. We’ve had hairdressing hero Jaye Edwards launch ‘Uncensored’, a free seminar to uncover some home truths within his business and education and open the floodgates to just how the Edwards and Co empire has grown. With fancy catering and seats filled in Sydney and Melbourne, it’s little wonder the energy of caring is increasingly palpable in our industry. Not to mention all the continual educators out there who constantly put forward a schedule of epic proportions, often to the detriment of their own personal lives.

This year INSTYLE has also launched a business seminar titled ‘Real Talk’ – a Monday in August (the 5th to be exact) where we promise to give you all the skills and networking opportunities you need to stay on target in 2019. It’s a business seminar without the overbearing keynote and motivational guru, but one with facts, strategies and leaders that we’d like to call mind readers - considering how relevant some of the content being prepared actually is going to be. Head over to www.realtalkbusiness.com.au for more.

At the time of print I also saw another network of wonder women (and men) pop up on my screen with the Hair 3Rs seminar, which is free at Hair Expo. This seminar is so incredibly important, as it helps hairdressers assist clients experiencing domestic violence.

We’ve also just partnered with the AHC and Hair Expo to give away 100 free passes to school students to both Hair Expo and GenNext to show them what our incredible industry is all about. No matter how good we are or what we achieve if we don’t share this with someone, the satisfaction is only ever short lived.

All this heartfelt spirit brings me to a movie I watched when I went to New York about 10 years ago. I met a guy there who made me sit and watch a movie with him called Into the Wild. It was very moving for me and made me want to throw away the suit jacket (that I was wearing at the time) and go and do something that filled myself with joy rather than fuel the ego. However, truth be hold I do love the energy of what I do as much as I’m torn 50 per cent of the time to just be wanting to sit somewhere and write something meaningful after an afternoon at yoga and continuing to be battered by 100 unnecessary emails.

My point is that in the movie Alexander went on an adventure and right before he ate a poisonous berry and died (we all have a few poisonous berries in our life we must avoid at all costs) he wrote down on a piece of paper, ‘’Happiness is only real when shared”.

Too right it is.

Cameron Pine, Editor

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

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CONTENTS ON THE COVER

60 68

Olympia Valance X L’Oréal Professionnel INSTYLE Round Table

REGULARS

14 72 84 86 104 108 110 111 112 121 122

Upfront Industry Happenings INhair Product Launches The Edit Sheree Knobel The Edit Jaye Edwards My Way Free Reign of Style INsalon Tools and Accessories INbeauty Beauty News INbeauty Brow Products INbeauty Luxury Moisturisers INbusiness Sweet Sensation Inbusiness None Of Your Business

ONSTAGE

24 26 28 29 30 32 33 34 36 40

L’Oréal Professionnel Colour Trophy Real Talk Wella Professionals Mardi Gras Matrix Collection Judging Hair Expo Headliners For The Love Australian Hair Fashion Awards Finalists Trendz Studio X Lakmé Shortcuts Cloud Reporting Kérastase Blond Absolu

81 84

FEATURES

42 48 51 52 62 63 66 67 71 78 80 81 82 83 88 90 96 106 114 116 120

INconference Muk Launches INconference Redken Symposium Hairjamm Pure Colour Competition Session Colour.Me.French by L’Oréal Professionnel bhave Celebrate 8th Birthday BaBylissPRO Returns to Dateline Imports ghd Festival Collection Philip Barwick Maybe Sammy Adilla Colab Salon Profile South 21 X Natulique INdesign Calile White & Textures by Comfortel Dyson Ambassadors Joico Defy Damage Session Royals Gone Rogue

by Franck Provost Session Headpaint Hedonists

by Fudge Professional Danné Montague-King Infuse My Colour Top Selling Products Volite

48 90 60

UPFRONT

Industry Happenings

HAIL KARL LAGERFELD CHANEL ARTISTIC DIRECTOR and iconic fashion industry legend Karl Lagerfeld has passed away at the age of 85, after suffering some ill health in recent months.

The renowned designer joined Chanel in 1983, instantly making an impact for both his persona, for which his own black-suit, sunglasses and white ponytail aesthetic was legendary, and extraordinary fashion sensibilities. In this role, and in other fashion appointments for Fendi and his own self-titled label, he changed the face of fashion as we know it today.

“Thanks to his creative genius, generosity and exceptional intuition, Karl Lagerfeld was ahead of his time, which widely contributed to the House of CHANEL’s success throughout the world,” said Alain Wertheimer, CEO of CHANEL in an Instagram post sent to the brand’s 33 million followers. “Today, not only have I lost a friend, but we have all lost an extraordinary creative mind to whom I gave carte blanche in the early 1980s to reinvent the brand.”

Virginie Viard, Director of CHANEL’s Fashion Creation Studio and a close collaborator of Karl Lagerfeld has now stepped into his role to continue the enormous legacy of the fashion house.

Karl made waves across the hair and beauty industries as well. In 2014 he famously collaborated with Shu Uemera for a must-have beauty collection based on his equally iconic cat Choupette (who has been rumoured as the named recipient of a vast amount of his fashion-led fortune), and his runway collaboration presented the peak of hair, fashion and beauty for Chanel.

His death has been mourned by celebrities and muses across the globe, from Kim Kardashion, to Gigi and Bella Hadid, Miley Cyrus, Naomi Campbell, Rihanna, Cindy Crawford, Kendall Jenner, Victoria Beckham, Diane Kruger and so many others, all of whom posted tributes on social media to a man who shaped the industry.

His enormous industry legacy will continue to live on in his work and witty, bold and sometimes controversial persona.

Rest in peace to a true icon of our times.

14 INSTYLE

ANGELO SEMINARA NAMED INTERNATIONAL HAIRDRESSER OF THE YEAR THE FIRST INTERNATIONAL HAIRDRESSING Awards has taken place in Madrid, Spain, crowning the inaugural International Hairdresser of the Year amidst a bevy of talented contenders. Italian and British hairdresser Angelo Seminara, known as a creative visionary and the artistic director for Davines, took home the award.

The dynamic new award event hosted professionals from 30 different countries on February 3, while also broadcasting the award ceremony and runway show to an online audience.

Angelo’s incomparable skills and creativity was honoured, as he has continued to trail blaze the hair industry with new colouring techniques, updated hair tools and innovations and bold concepts about the environment, the industry and hairdressing itself.

Angelo is a devoted educator, in-demand editorial hairdresser and has worked with Davines since 2011. His work is often displayed from magazines to museums for its impact.

WELLA PROFESSIONALS NAMES NEW GLOBAL AMBASSADOR A NEW GLOBAL ambassador has been named for Wella Professionals with Romeu Felipe becoming a new big-name global ambassador of the brand. The hairdresser is renowned for his inspirational blonde work for some of the most famous celebrities in Brazil.

Romeu is known for colour, cut and style, making him an ideal fit for comprehensive salon juggernaut Wella Professionals, having recently opened a new salon in Saõ Paolo named Rom. Concept.

For these exceptional skills and collaborations, Romeu boasts over 820,000 Instagram followers.

“We are incredibly excited to start this new chapter with Romeu Felipe, as Wella Professionals Global Ambassador,” said Laura Simpson, Coty Professional Beauty Chief Marketing Officer.

“Romeu is an amazing colourist and influencer, embodying the true spirit of Wella Professionals, that of passion, on-going innovation, and an endless commitment to clients. He is an expert in the industry who has shown unique craftsmanship and creativity in everything he does. His devotion to inspirational new colouring techniques and the mentoring of others will take Wella Professionals to the next exciting level.” www.wella.com

HAIRHOUSE WAREHOUSE RE-BRANDS HAIRHOUSE WAREHOUSE HAS UNVEILED an important new brand identity, re-branding into Hairhouse in a new era that will roll out throughout 2019. The re-brand is built on Hairhouse’s continued commitment to stellar personal service, which elevates professional brands and inspires the industry.

“Hairhouse is an authentic, heritage brand and true pioneer of our industry,” said Steve Terry, Executive General Manager.

“It was founded with a passion and energy to drive change.

This philosophy and approach still continues to this day.

Our new identity puts us on the forefront of meeting everchanging customer demands with a future focused servicedriven approach.”

The re-branding will see the addition of new brands to the Hairhouse portfolio, as well as store redevelopments as well as the adoption of an enhanced omni-channel strategy that seamlessly connects in-store, in-salon and digital environments. The brand will introduce new store concepts in key locations over the next 18 months, with an experimental store design that includes a modern, monochromatic palette with additional navigation, digital signage and enhanced lighting for a premium in-store experience. The brand’s unique retail and salon experience has changed the face of the industry since its launch in 1992, and this continues that revolutionary path.

Hairhouse boasts over 125 locations and is the largest employer of qualified hairdressers in Australia, as a multi-award winning franchisor that is 100 per cent Australian-owned. Locations in Victoria, Queensland and New South Wales will be some of the first to experience this all-new branding as Hairhouse catapults into a new dynamic era and continues to build on an incomparable industry legacy. www.hairhousewarehouse.com.au INSTYLE 15

UPFRONT

THIS SALON SCHOOL TEACHES HAIRDRESSERS HOW TO USE INSTAGRAM NICOLE HEALY, AKA the Melbourne Hair Blogger, has a fair few tricks up her sleeve. As a blogger, hairdresser, educator and social media influencer with more than 40,000 followers to her name and over 16 years of experience, she’s using those skills to bring the power of Instagram to the masses, with her recently launched masterclass on how to utilise Instagram for salon success.

Within these exploits, she was nominated as 2019 AHFA Digital Influencer of the Year, and this innovative education option only supports why.

Nicole uses the classes to teach how Instagram can attract both followers and actual clients to your salon brand. The one on one workshops teach how to take that perfect Insta-worthy shot – which is truly an art form – with lighting, photography and actual hair styling that is successful on social media covered in the classes. The classes, which are available both online and in-salon, also extend to the business side of the social media platform as well.

The classes cover three different levels so hairdressers can find their niche, growing in intensity, length and complexity and covering skills such as working around the Instagram algorithm, increasing engagement, posting and hashtags, finding clients, content planning, curating your feed, Instagram stories, social media

JUST CUTS NAME MULLET OF THE YEAR 2019 THE ANNUAL JUST CUTS Mullet of the Year competition at the Summernats Festival in Canberra provided a great way to show creativity and have a little summer fun with hair. A multitude of awards were handed out for those who proved the ‘business in the front, party in the back’ mantra more than their other mullet-ready counterparts.

INSTYLE joined the judging panel alongside international Instagram influencer Larry Enticer for a playful day of hairdressing competition.

Patrons were judged on the quality of their mullet, with a little boy taking home the grand prize of Mullet of the Year for 2019, which came with a $1000 prize!

Other awards included the Game Changer prize, the Super Majestic Mullet prize for longest mullet and the Mr Mullet award. www.justcuts.com.au 16 INSTYLE

analytics, hair looks, interactive photography education and more.

Nicole has curated a 43 page workbook to supplement this extensive education agenda.

Nicole teaches this under the banner of her Social Salon School platform, specifically created to teach this important, modern and niche salon education, with the goal of also uniting ambitious and like-minded hair professionals.

For more information visit www.melbournehairblogger.com.au

REDKEN PRESENTS MONTHLY LIVE EDUCATION ON INSTAGRAM IF YOU WANT to enlighten your mind and elevate your skills with minimal effort on your part, you can now tune into Redken’s dynamic Instagram LIVE Education. Over at @5thavenueaustralia, the iconic brand will be hosting Monday Night Live events, the first of which took place on March 4, and will now continue on the first Monday of every month, as hosted by a renowned member of the Redken Australia Artistic Team.

Using the Instagram Live feature, these artists will share their knowledge, expertise and insight into hair trends, tips and tricks.

They will also engage with the live audience by answering questions from viewers.

The first event saw Ben Martin, owner of Salon XVI in Melbourne and current Session Stylist Finalist in the 2019 Australian Hair Fashion Awards, offer his insights into the recent International Fashion Week, with the benefit of his enormous backstage experience. From now on, the first Monday of every month will be that much better with famous hairdressers sharing their unique insights. www.redken.com.au

AHC PARTNER WITH INSTYLE AND HAIR EXPO TO INSPIRE STUDENTS INSTYLE, HAIR EXPO and the Australian Hairdressing Council (AHC) have teamed up to offer more than 100 lucky school students and parents access to Hair Expo – to excite, ignite passion and showcase the vast opportunities in our special industry.

With so many incredible careers possible from a hairdressing apprenticeship, Hair Expo provides the perfect platform to showcase what the industry is all about. Hair Expo are giving away 100 tickets (50 double passes) to GenNext plus another 100 to the trade show on Monday June 10. Now parents and students have no excuse but to revel in the world of hair.

At the Monday trade show students and their parents will be assisted by AHC volunteers who will guide them to the Youthworx show on the Main Stage plus around the Trade Show floor. Similarly at the Gen Next show the Skills Road meeting point will ensure that students and parents are looked after.

Designed to cultivate a passion at school level for the craft of hairdressing and show parents the ongoing career opportunities, these activities will break down the, ‘it's just hairdressing’ stigma, As part of activity the AHC has already been busy liaising with Skills Road plus different education departments to ensure the schools are notified.

“The AHC is committed to investing in and promoting hairdressing as a career of choice. We are so pleased to partner with INSTYLE magazine and Hair Expo this June to showcase the incredible opportunities that this career choice can give to young students, the future of our industry,” said AHC CEO and Board Director Sandy Chong.

The partnership has also resulted in a video asset being created to share some of the incredible stories and journeys of leaders in our industry and how hairdressing has shaped their careers.

So far the video has been sent to more than 200,000 students with the main objective to show parents and careers advisors how great a career in hairdressing is.

The Sunday Night GenNext show always proves to be one of most dynamic shows on the Hair Expo agenda, and it will provide, in addition to the daytime passes, an insight into the skill, entertainment and fun of the industry. With so many different teams being given their own five minute stage showcase, GenNext shows the true diversity of hairdressing.

“Hair Expo is proud to be partnering with the Australian Hairdressing Council and INSTYLE to deliver this new initiative, designed to help address the current industry shortage of apprentices. Together, we’ve created an inspirational video that highlights the endless opportunities available to those interested in a career in hairdressing specifically targeted at HSC students and entry level job seekers,” said Hair Expo Event Director, Cory Watson.

“We can’t wait to get these kids excited,” Cory said. www.hairexpoaustralia.com

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INSTYLE 17

UPFRONT PALOMA GARCIA HOSTS IMMERSION DAY AFTER LAUNCHING HER own Sydney salon in 2018, fittingly named PALOMA, Paloma Garcia continued forging an admirable industry path with an Immersion Day. She inspired her team from an internal salon perspective and an external industry take as well.

“I hired a gorgeous house in Bellevue Hill and we kicked off with Jamie Gonzalez who gave us a session on living a limitless life,” Paloma said. “We then moved into a PALOMA recap on the last 7 months since the salon launched and celebrated all our successes. Then Chris Hammond from Rouge Beauty took us through some more in depth history of Oribe the brand and what makes it so special, which is vital to our salon as well.”

“The second half of the day moved into luxury retail training, important general concepts such as emotion versus intelligence and learning more about what the consumer wants and expects from us,” she continued.

“The afternoon was all about brainstorming as a team and coming up with creative and innovative ideas for the salon. We then finished off with dinner at Totties in Bondi.

It was truly a great day and night!” www.paloma-salon.com

ORIGINAL & MINERAL NAME NEW EDITORIAL AMBASSADOR O&M EDITORIAL HAS a fresh face and reliable hands now steering the ship, with the appointment of Brad Mullins as the brand’s new editorial ambassador. Brad will lead the Aussie haircare brand’s many fashion alliances, notably and recently joining with P.E Nation and By Johnny in this endeavour.

Brad has worked alongside big-name photographers such as Duncan Killick, Bec Parson and Steven Chee, and boasts editorial credits for marie claire, Vogue and Harpers Bazaar. Brad’s reputation is built by his innovation, technical skill and fashion-savvy aesthetic. He has worked closely with O&M on many shoots and his more permanent appointment with the brand became the next natural step.

“Brad is a renowned editorial stylist and perfect editorial ambassador for O&M. We met 15 years ago and he’s used O&M for many years. It’s wonderful to have him as part of the O&M family,” said brand founder Jose Bryce Smith.

“I have a great admiration for Jose and her commitment to developing products, continuously establishing O&M as a global brand with a strong following. I look forward to the opportunities that will arise through working with an industry leader,” Brad said. “I’m thrilled to be joining O&M in an inclusive role at this pivotal time for the company with the success of their new colour and fabulous new O&M studio space.” www.originalmineral.com

SACHAJUAN JOINS ROGUE BEAUTY SIMPLY LUXE SWEDISH haircare brand Sachajuan has joined the cool kids at Rogue Beauty, who distribute other hair and beauty industry leaders such as Oribe, R+Co, V76 by Vaughn and Pulp Riot. The salon staple brand will fit in nicely alongside its new product family.

Sachajuan was formed in 2004 by European power duo Sacha Mitic and Juan Rosenlind, created to eliminate the complexity from haircare and cater to consumers and professionals with luxe results. The products put full creativity and skill in the hands of the hairdresser, with the ability to mould and control hair in their extensive 18 INSTYLE

suite of shampoos, conditioners and styling products. The brand entered the Aussie market in 2014 and has since found fans nationwide for its simple and necessary approach to haircare.

“In a short time, we’ve managed to build some incredible relationships within the beauty and salon industry in Australia and together we’ve already achieved far more than we could have imagined. We have always had great admiration for the craftsmanship, quality and transparency that Sachajuan stands for, which led us to this exciting partnership,” said Rogue Beauty director of sales and education Chris Hammond.

“As with all of our brands, we will continue to build a strong community of like-minded hairdressers, educators and loyal consumers. We are excited for the next stages of Sachajuan’s brand evolution in Australia.” www.roguebeauty.com.au

Which ‘Plex are you using?

2019 FAME TEAM JUDGING TAKES PLACE IN SYDNEY ON FEBRUARY 18, the FAME Team judging took place in Sydney for 2019, taking over the La Biosthetique Academie in Sydney to test 14 talented and ambitious hairdressers at their craft. These emerging talents sat across from a panel that included such high calibre names as Sharon Blain, Sarah Laidlaw, Katy Reid, Uros Mikic, Alex Fuchs, Cameron Pine, Sandy Chong, Lauren King, Kobi Bokshish, Nicole Kae, David Mannah and FAME Team Creative Director Jack Morton, and the pressure was on!

The order of proceedings included a three part live skills test, where entrants are given tasks on the spot to complete, with one styling brief and two cutting briefs. There was also a live model presentation of a pre-prepared signature look, as well as an intimate Q and A. As well as being in the running to be announced as the four members of the 2019 FAME Team at the Australian Hair Fashion Awards, one skilled hairdresser took home a prize on the day. Charlene Fernandez won a hamper provided by Haircare Australia with evo products and Cloud 9 tools as well as a personal Skype tutorial with creative director Lauren McCowan, awarded for her brilliant work with her presentation model.

Congratulations again to the finalists, Charlene Fernandez, Adam Dyer, Brittany Cristaudo, Christopher Byrne, Daniel Di Iorio, Ellie Martins, Idy Duong, Joshua Anderson, Laura Spinney, Nathan Yip, Sienna Prince Rankin, Taylor Bagster, Travis Bandiera and William Webb, who are in the running for a year of education, editorial, stage and travel experience.

INDUSTRY AMBASSADORS NAMED TO TRAIN IN FAMILY VIOLENCE SUPPORT IN TACKLING THE overwhelming national issue that is family violence in Australia, the hair industry is stepping up to use our unique collective experience often as a friend, confidant and regular point of contact to clients who may be suffering. In this endeavor, the Eastern Domestic Violence Service (EDVOS) is conducting a free seminar at Hair Expo in June to train in ways to spot traits of domestic violence in your clients, and now they’ve announced a list of important names whom are on board.

The HaiR-3R’s seminar teaches ways to respond and refer to this epidemic when it comes to your salon. It’s a seminar 380 Aussie hair professionals have taken to date, and it is capable of saving real lives with the relevant expertise, training and positing hairdressers can have.

Twenty hairdressers and influencers are now a part of this program, promoting the program to media and sharing their experience with the training, which will take place at Hair Expo in Sydney on June 10, at 3pm. The seminar is free but requires registration beforehand. The three ambassadors are Adrian Panayiotis, Delilah Hair Studio, Jenni Tarrant, Bond Hair Religion and Zowie Evans, Zowie Evans Hairdressing.

Delegates are listed as Bernadette Beswick, Beswick Education Services, Sharon Blain, Sharon Blain Education, Kobi Bokshish, Intershape Hairdressing, Adam Ciaccia, Axis Hairdressing, Steve Corthine, Stevie English Hair, Leanne Cutler, Siren Marketing, Andrea De Deugd, Jacou Hair, Mia De Vries, The Secret Fox, Kristy Hodgson, Jarahs Hair, Simone Lee, Tyler Reid Hair, Lizzie Liros, Lizzie Liros Education, Pauline McCabe, Rock Paper Scissors, Kristy McKenzie, Secret Salon Society + Salon Pay, Hayley Mears, Six Underground Media, Marie Nieuwoudt, B’Me Salon, Jane Trewin, Box Hill Institute and Zoe Wilde, Zoe Wilde Hair Artistry. www.hairexpoaustralia.com

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INSTYLE 19

UPFRONT GET READY FOR THE S EVENT UPCYCLED HOW YOUR SALON CAN UTILISE INFLUENCERS IN THIS MODERN age, social media influencers provide a form of advertising and major PR that you can (and should) utilise to market your salon. The social influencer market is worth billions of dollars, with tens of millions of posts shared in the name of brand endorsements each year – it’s time to be part of this major marketing sphere.

Seeking out an influencer to suit your salon and grow your business means finding a social media mogul who is trustworthy to their community, authentically syncs with your brand, has a credible authority with their audience and offers experience and a storied CV showing their skills in this area. The right influencer can increase visibility and awareness to grow your brand, and the relevancy of their audience demographic is key.

The influencer needs to ideally suit your salon, with audience members located in your area so that social media likes can actually be converted to salon visits.

If this sounds daunting, Timely Salon and Spa Software have created a must-have guide that explores this new-age sphere, covering how to find and work with an influencer, creating an agreement, measuring the success of this venture and everything in between. www.gettimely.com/influencers

WELCOME THE S Event Upcycled, a sophomore outing for a hair industry specific sustainability event, as brought to you by Box Hill Institute and Sustainable Salons. The event will take place for just one night in Melbourne on Monday May 27, featuring at the end of Knowledge Week and promising a colourful, energetic stage show ode to the planet and how we can help it.

The event follows its successful inaugural predecessor, which took place in Sydney in 2017. The new iteration will again feature revolutionary sustainability thinkers and activists for ecoinspired entertainment.

The Deputy Lord Mayor of the City of Melbourne, Arron Wood, will host the evening as MC. Arron has a particular affinity for sustainability, having won 18 sustainability accolades, including the United Nations Individual Award for Outstanding Service to the Environment.

From a creative standpoint, Shaun McGrath, Avant Garde Hairdresser of the Year and Sustainable Salons Creative Ambassador, will lead a team of students from the Box Hill Institute in a hair show of headpieces made entirely from found objects and discarded salon materials. Funds from the show will go towards EDVOS, which trains hairdressers on how to identify and deal with domestic violence if they see their clients going through it. $5 from every ticket sold will be donated to this fantastic cause and go towards women and children who are experiencing family violence.

PUREOLOGY TO PAINT THE TOWN TEAL ON WORLD OVARIAN CANCER DAY MANY PEOPLE MAY not know that Pureology’s genesis was a distinctly philanthropic one, with the purpose of providing provide safe and effective colour and hair care products for women diagnosed with ovarian cancer being a founding goal. The brand remains committed to that cause 18 years after its inception, with healthy colour care and an ethical production stance that ensures it is vegan and free from sulphates.

Beyond its product development, Pureology is dedicated to raising global awareness for the cause, as well as directing funds to survivors of the disease and their families, with a local alignment to ovarian Cancer Australia.

A major fundraising day continues to be world ovarian cancer day, AKA May 8, and in 2018 200 salons participated to raise money for the cause. Pureology salons raised an impressive $12,000 in 2018. In 2019 these efforts will continue as Pureology promise to ‘paint the town teal’ in honour of this important fight. Globally the brand have proudly commited $100,000 to ovarian cancer awareness, encouraging all salons to become a part of this amazing and ever-growing stat. www.pureology.com.au

20 INSTYLE

LUANA COSCIA REJOINS FUDGE PROFESSIONAL AS AN EDUCATOR PAUL MITCHELL HOST WE HOLD THE POWER COLLABORATION PAUL MITCHELL HAS congregated some of our nation’s most well-known digital hair influencers to spread an important message – namely We Hold The Power, a mantra made to specialise and prioritise the professional hairdresser.

“At the core of the Paul Mitchell brand is a commitment to supporting the professional hairdresser and a dedication to providing the most up-to-date education and support to sustain and encourage the growth of our industry,” said John Pizzey, Managing Director of the Three Six Five Salon Group Australia, distributors of Paul Mitchell. “As the landscape for how consumers access hairdressing trends and education rapidly changes, we have a responsibility to evolve and adapt our business practices and approach to aid in bringing the consumer back to the professional hairdresser as their hair expert.”

The campaign launched as of March 18, selecting four hairdressers who have a long and important history with the brand – Ashlea Penfold, Tanielle Davies, Leah Baines and Luciana Rose – and creating a custom designed box set made in each hairdresser’s likeness. These sets each hold the hairdresser’s expertly crafted favourite product selections. www.paulmitchellaus.com.au

AUSSIE SESSION STYLIST Luana Coscia has come back to Fudge Professional as an educator, bringing over two decades of her industry experience back to the brand.

Luana’s work has graced major editorial covers (Stellar, RUSSH, Oyster and Cosmopolitan come to mind) and has worked backstage and on set for celebrities such as Ryan Gosling, Kylie and Danni Minogue, Bernard Fanning, Chris Noth, Jesinta Franklin, Zara Larsson and Darren McMullen, with TV credits in X Factor, The Voice and Australia’s Next Top Model and extensive experience as a director on the Fashion Weeks circuit. Her brand rolodex extends from Ksubi to Tigerlily, Christopher Esber and Style Runner for campaigns, ads and editorial shoots.

“I feel as though I never left Fudge Professional, I was still always using the Fudge products in my editorial work,” Luana said. “I really wanted to get back into education and with what Fudge is currently doing it was the perfect fit. The education classes I conduct will definitely be showcasing our Fudge collection, educating on how the looks can be customised and adapted individually. Plus I’ll add some of my mood board looks highlighting current street trends.” www.fudgeprofessional.com

NAPOLEON PERDIS ENTERS VOLUNTARY ADMISSION SIX MONTHS AFTER Napoleon Perdis’s shock move into Priceline Pharmacies, the eponymously-named makeup brand moved into voluntary administration.

The company, started by the flamboyant makeup artist in Sydney 24 years ago, appointed administrators, Simon Cathro, Chris Cook, and Ivan Glavas of Worrells Solvency Accountants.

In a statement, the administrators revealed that Napoleon Perdis directors have been trying to sell the business for several months. They said their immediate plan for the business, which is owned by Napoleon, his wife Soula-Marie Perdis and his brother Emanuel Perdis, was to see whether it can be restructured or if a buyer can be found “while the business continues to trade”.

Napoleon said he, and his family, were 100 percent committed to achieving the best outcome for all stakeholders.

“The brand is still in high demand from our customers and is more innovative than ever, so by restructuring the business in this manner, we believe, puts it in a prime position to continue to evolve through continued trade or in a sale,” he said. “We are fortunate that throughout our business, we have staff and teams who have not only underpinned the business success, but who are our extended family.

“Their unwavering contribution will undoubtedly pave the way for the successful and strategic trade on,” he continued.

As we work towards our goals, we ask customers, suppliers and other interested parties to continue with their valued support of the brand.”

INSTYLE 21

e s u M t h Midnig

De Lorenzo’s New Season Colour Collection, Midnight Muse, is sultry and mysterious. Styled

by De Lorenzo brand ambassador Brad Ngata, the Autumn/Winter Twenty Nineteen looks embrace bold and sophisticated hues; created with the colour diversity of the Nova 360° colour range.

COMBINING THE B E S T O F N AT U R E A N D S C I E N C E TO DELIVER PREMIUM AND PROFESSIONAL H A I R C O LO U R

Novacolor is the only professional colour range on the market today manufactured on site in Australia specifically for our climate. It provides a full spectrum of low ammonia based, permanent hair colour shades designed for truer, richer, longer-lasting colour, complete grey coverage and unmatched shine.

WATCH NOW

1800 800 374

ONSTAGE

FINALE FLAIR Hair stars and celebrities congregated in Melbourne for the long-awaited L’Oréal Professionnel Colour Trophy, which put on a dynamic show to finally announce the winner. Drumroll please…

Peter Thomsen

MELBOURNE PLAYED HOST to the long-awaited L’Oréal Professionnel Colour Trophy grand final for 2019 in late February, naming the winner after a series of semi-final events and live competitions and ending an exhaustive several month search to find the best colourist in the country. Congratulations to Massimo Tirimacco of Zohair who was named the Colour Trophy winner as well as the marie claire Reader’s Choice recipient.

The awards night showcased the work of all 15 national finalists, with a hair show of live looks created for an enthralled audience and top-tier judging panel of industry experts. The combined prize pool equalled over $340,000, and Massimo has won a prestigious trip and admission to an International L’Oréal event, as well as having the winning image featured on the front cover of marie claire’s Hair Trend’s magazine.

"I can’t believe I’ve won the 2019 L’Oréal Colour Trophy,” he enthused. “Winning such a prestigious award was the first pinnacle moment that I have always envisioned. I am so looking

WATCH NOW

24 INSTYLE

ONSTAGE

forward to all great opportunities to come and I could not think of a better brand to represent than L’Oréal Professionnel.”

“I’m so excited to feature on the front cover of marie claire’s Hair Trends magazine. This has been an incredible journey and I’m looking forward to seeing how this elevates my career to the next level.”

The evening was a dynamic and starstudded affair, with a special appearance

by L’Oréal Professionnel muse and Smartbond Ambassador, Ellie Gonsalves, as well as other high-profile guests such as DJ Havana Brown, Married at First Sight’s Martha Kalifatidis and fashion designer couple Shayne Tino and Effie Kats. The evening was hosted by laughout-loud comedian Tommy Little, with a performance by Aussie 90s band Bachelor Girl, who had the audience singing at the top of their lungs.

From the perspective of hair inspiration, international artistic hair artist Sophia Hilton as well as some of L’Oréal Professionnel’s Australian Artistic team showcased the latest trends from Paris in a stellar runway show.

“L’Oréal Colour Trophy is an esteemed competition showcasing exceptional hairdressing talent from across the country,” said Cara Riley, L’Oréal Professionnel General Manager. “We witnessed some outstanding technical skills, making it almost impossible to select a winner. Congratulations to Massimo for his beautifully unique colour work, and thank you to all our Australian participants for making the 2019 event so memorable.”

Congratulations to all the skilled finalists – we’re already on the lookout for 2020’s greatest talents.

For more information visit www.lorealprofessionnel.com

Joe Cotroneo

Sophia Hilton

Jordan Hone

ONSTAGE

TALKING POINTS Welcome Real Talk, a 2019 event dedicated to the professional hairdresser and salon, made to elevate their confidence and knowledge in business and industry pursuits.

REAL TALK CONGREGATES insightful guest presenters and leading industry professionals, alongside experts in social media, branding and consumer trends, to encourage attendees to look beyond the salon. This introduces them to information that is not widely available, with exclusive and pertinent insights relevant to the Australian hair industry.

Real Talk has a fresh approach and mentality that offers its point of difference. It focuses on business building and communication transparency and success for real and honest conversations about modern, national hairdressing in its trends, dynamism and insights. This setting lays the ideal groundwork for education, socialising and broader industry discussions.

At the event, attendees will be able to network with likeminded salons, be inspired by those creating businesses with an alternative approach and think outside the box by looking at opportunities that will change their business mindset as a whole.

Real Talk is delivered by a publication with several decades of experience in the hair industry and a singular focus on hairdressing professionals. INSTYLE elevates the industry with bi-monthly print publications exploring trends, news, events, product launches, editorial inspiration, business acumen and more, as well two weekly newsletters on Styleicons, offering immediate, necessary information to readers and subscribers in the Australian hair world.

INSTYLE also builds the education sphere in the Australian hair industry with important event partnerships, for example Hair Expo’s GenNext event that showcases emerging talent, the publication of its annual education calendar and magazine and its own editorial business teachings. This event will act as the natural progression of its intrinsic relationship with the Australian hair industry and its business and educative fields. Real Talk delivers this inspiring and educational platform in a one-day event on August 5 located in Sydney to motivate and encourage hairdressers and bolster our passionate industry with tools and support. We look forward to seeing you there.

For more information visit www.realtalkbusiness.com.au 26 INSTYLE

WATCH NOW

� + 61 3 8790 4230

[8) info@natulique.com.au

Q www.natulique.com.au

ONSTAGE

SING IT PROUD

Wella Professionals hit Oxford Street for Mardi Gras to advocate for fearless love, colour and self-expression with lights, music, stars and bright hues.

FOR THE SECOND year in a row, Wella Professionals took to the rainbow-laden street as the major hair partner of the Sydney Gay & Lesbian Mardi Gras, celebrating on March 2 with music, dancing, hair creativity and plenty of vibrant hues. 80 stylists and brand representatives took part in the Wella Professionals parade float, loudly and boldly proclaiming the brand’s #LoveInColour mantra.

The brand’s sophomore outing as the event’s hair partner was particularly vibrant with the all-new launch of Koleston Perfect with ME+ colour for superior results, the latest in a long-line of innovations built over a 130 year legacy. Beyond these hues and use of colour to convey self-expression, the brand shared the event’s overarching message to be ‘Fearless’.

“The hairdressing industry is one of the most representative of the LGBTQI community, and as part of the COTY family, our mission is to celebrate and liberate the diversity of your beauty,” said Max Amen, General Manager, Coty Professional Beauty Australia & New Zealand. “Our Wella family is a creative, courageous and fearless one, so we were thrilled to partner with Mardi Gras for the second year in a row to celebrate #LoveInColour.”

The partnership this year included a creative collaboration with drag superstar Courtney Act (AKA Shane Jenek), which prompted the creation of the first official Wella Wig, produced by Ben Moi of Wigs of vanity, and coloured by Holly Tebbs. Courtney wore the wig at the parade and while performing at the official after party, as well as in a video focusing on colour and identity.

“Colour is on a spectrum that never ends,” Courtney Act said.

“It has the ability to define and create whoever you want to be.

It has been a pleasure working with Wella Professionals for this 28 INSTYLE

year’s Mardi Gras festival, and helping to spread their message of ‘Love In Colour’.”

The Wella Professionals float paraded in front of an estimated crowd of 500,000, over 12,000 of which walked in the parade itself. The car was designed as an LED adorned, branded vintage Cadillac, with large letters along the side which read ‘Wella Professionals, FEARLESS Hair Colour’.

Melbourne based drag talents Missy La Minx and Sasha Star joined the float to perform two musical tracks, with Born This Way by Lady Gaga blasted in fitting fashion.

Oxford Street was a whirl of colour, music and self-expression, something hair and beauty plays a major part in. Wella Professionals once again showed the importance of hair and hair colour in the search for true identification and fearlessness, living that message to the beat of a Lady Gaga soundtrack with stars, supporters and collaborators every step of the way. Until next year, let’s live #LoveInColour as a daily mantra.

For more information visit www.wella.com

ONSTAGE

THE COLLECTIVE Matrix Australia has embarked on a colourful journey across the country with a competition designed to inspire and ignite colour creativity in the salon no matter the experience level.

With five state finalist nights, there was no excuse not to enter.

WITH JUDGES FOR the Collective from all corners of the industry, we take a look at the industry change makers who travelled to each finalist night across the country.

SANDY CHONG

(CEO and Board Director of the Australian Hairdressing Council) Sandy is a hairdresser and has been the Director of Suki Hairdressing for over 34 years. Over this time she has presented business programs and presentations for leading brands including Redken and Kerastase, nationally as well as internationally.

MARIE CAIN

(Hairdresser, Redken Artist and co-owner of Head Studio) 2017 member of the FAME team and awarded creative hairdresser, Marie Cain’s style is unique and fashion focused.

Marie is also Creative Director of Perth salon Headstudio and a Redken Artist and Educator and a WA/NT Hairdresser of the Year Finalist for 2019.

PAUL FRASCA

(Managing Director and co-founder of Sustainable Salons Australia) Paul’s mission is to increase salon profits while decreasing waste and its effects on the environment.

In 2015, Paul and his wife Ewelina started the innovative resource recovery program. Designed especially for the salon environment, Sustainable Salons collects up to 95 per cent of the salon’s waste bin and repurposes it for environmental and community benefit, while rewarding the salon.

CAMERON PINE

(INSTYLE Magazine Editor) Cameron is the Editor of leading industry trade magazine, INSTYLE. For more than 15 years Cameron has played an integral role supporting and representing the industry. With almost two decades in publishing, Cameron brings an eye for design, trends and the commercial nature of hairdressing to the fore.

Look out for the photoshoots with the winners from each state in the May/June issue of INSTYLE. INSTYLE 29

ONSTAGE

JEN IS BACK Hair Expo has named their final ambassador for 2019, adding celebrity hair legend Jen Atkin to an already impressive line-up and maximising our excitement levels in the process.

AN IMPORTANT NEW appointment has been made in the Hair Expo line-up as celebrity hairdresser Jen Atkin has been announced as a headliner for the Sydney event in June. Jen is wellknown as the stylist behind the Kardashians, Kendall Jenner, Chrissy Teigen, Bella Hadid, and Hailey Bieber, as well as being a digital hair community and brand founder.

Jen will be leading a two-hour creative seminar, sharing her styling secrets with the event’s audience, showcasing important tips and trends you can’t learn anywhere else and offering the benefit of her enormous experience.

“I’m going to be showing you all my favourite looks using my favourite tools, my favourite products, and my favourite hair accessories,” she said. “I love Australia, I’m so excited to see you guys!”

The announcement comes after the recent appointment of other major headliners to the agenda, such as TV star and business guru Tabatha Coffey, as well as US balayage queen Candy Shaw.

The event will see these experts and other renowned educators share their expertise, alongside new products, trend showcases and evening events. Brands on the floor will range from Dyson to Oribe, Original&Mineral, Olaplex, Comfortel, Hot Tools, De Lorenzo, Mizutani, Evo, Balmain Hair Couture, R+Co, Excellent Edges, GlamPalm, Andis, Sunlights Balayage, Y.S. Park Professional, Seamless1 and many more.

“True to its calling, Hair Expo Australia offers an unmatched opportunity for hairdressers and industry professionals to meet and learn from their idols,” added Cory Watson, Event Director for Hair Expo Australia. “The addition of Jen Atkin to this year’s program is something we are so excited and proud to announce!

We can’t wait to see what Jen, Candy, and Tabatha will share with our Australian and New Zealand visitors.”

Early bird tickets are on sale as of March 11 and with these dynamic, world-class headliners in mind, it’s time to secure your ticket and start planning your long weekend in June. See you there!

For more information visit www.hairexpoaustralia.com 30 INSTYLE

Jen Atkin

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NAKHAIR

ONSTAGE

LOVE LOVE LOVE For The Love kicked off in Sydney and beyond, with Monique McMahon and Renya Xydis spreading the love, the experience and the incomparable insights nation-wide.

SYDNEY PLAYED HOST to the very first For The Love events, first conducted by Renya Xydis and Monique McMahon as a must-attend business brunch at Beta Bar. The inaugural event also hosted Libby Cornish as a guest educator, laying the foundation for Brisbane and Melbourne events within the week.

Monique and Renya were both fresh off a plane from New York where they worked backstage on the Zimmermann AW19 show.

They landed in Australia to deliver top-tier business techniques over a breakfast of Greek yoghurt, roast figs with baklava crumble followed by spanakopita, poached eggs and ouzo cured ocean trout.

The primary points of conversation were relevant to salon

WATCH NOW owners, ranging from work/life balance, to goalsetting, the challenges of business ownership, marketing, social media and how to see the results of effective change. Renya, Monique and Libby tackled these diverse, universal topics by sharing the benefits of their own experience, insights and expertise.

Importantly, the women constantly referred to the need to “find the courage to take risks to reach your full potential as a salon owner,” and to “hold onto your own story, and to be true to it.”

The tour continued in Brisbane on Sunday, February 24 and in Melbourne on Monday, February 25, both with special guest star NatalieAnne, with Brodie-Lee Tsiknaris and Joey Scandizzo joining in to each city respectively.

32 INSTYLE

TALENT LIST

We pay tribute to the skilled and versatile finalists in this year’s Australian Hair Fashion Awards, who continue to impress with their technical skills and sheer artistry.

THE FINALISTS FOR the creative categories have been named for the Australian Hair Fashion Awards (AHFAs) in the continued lead up to the dynamic event. The categories cover the best Australian Hairdresser of the Year, state categories, men’s hair, colour, multimedia, emerging hairdressers, Avant Garde and more. New categories were added last year, title Hair Shot of the Year and Digital Influencer of the Year, while 2019 sees the addition of Hair Transformation Video of the Year to truly capture 21st century hair brilliance.

The talented finalists were decided amidst a multitude of entries by acclaimed international judges such as Sam McKnight, Angelo Seminara, Akin Konizi, Zoe Irwin, Andrew Barton, Errol Douglas, Jamie Stevens, Gary Hooker and Michael Young, Cos Sakkas and Indira Schauwecker.

Congratulations to these talented nominees.

For more information visit www.australianhairfashionawards.com

AHFA AUSTRALIAN HAIRDRESSER OF THE YEAR Kobi Bokshish Scott Sloan Craig Smith Adam Ciaccia Mary Alamine Jamie Furlan Dee Parker Atwood

AHFA MEN'S HAIRDRESSER OF THE YEAR Madison Voloshin Tori Gill Hermiz Daniel Dion Lee Andrew Robert Ferlaino Don Desanctis Joe Kurdyla

AHFA CREATIVE COLOURIST OF THE YEAR Joe Cotroneo Jack Morton Lisa Polini Megan Panozz Nathan Armagnacq Rachel Vitullo Jordan Hone

AHFA ARTISTIC TEAM OF THE YEAR Royals Hair BIBA Salon TONI&GUY Artistic Team Australian FAME Team Rokk Ebony Stelios Papas Toowong Hot Shots Team

AHFA NSW/ACT HAIRDRESSER OF THE YEAR Carolyn Gahan Richi Grisillo Nicole Kae Eugene Sokolovs Katy Reeve Paul Hibbard Michelle Ciaccia

AHFA VICTORIAN HAIRDRESSER OF THE YEAR Jo Smith Christina Tatsciore Jacky Chan Benjamin Martin Jonny Candy Chung-Yang Su Joe Habbaki

AHFA QUEENSLAND HAIRDRESSER OF THE YEAR Amanda Joy O’Connor Bill Tsiknaris William Webb Jonathon Hand Joanne Bird Elle Schoemaker Rebecca Hubbard

AHFA SA/TAS HAIRDRESSER OF THE YEAR Megan Panozzo Jo Sym-Choon Mat Johnson Chris Stevenson Sam James Selina Chhauur Johnny Georgiou

AHFA WA/NT HAIRDRESSER OF THE YEAR Marie Cain Pauline McCabe Jo Banks Nakia Stevens Hayley Keep Matthew Barbour Jude McEwen

AHFA NEWCOMER OF THE YEAR Natalia Humphries Brittany Cristaudo

Nichola Lovell Amanda Nedza Steph Meyer Samuel Battenally Idy Duong

AHFA APPRENTICE HAIRDRESSER OF THE YEAR Tep Read Jessica Riches Harrison Sanson Georgia Freedman Jacinta Gastin Jai Tuitama Ruby Woodall

AHFA AVANT GARDE HAIRDRESSER OF THE YEAR Bill Tsiknaris Julie Jeffery Carolyn Gahan Raymond Robinson Chung Yang Su Andrea deDeugd Lyndall Vile

AHFA SESSION STYLIST OF THE YEAR Rebecca Smith Natasha Warren Sarah Laidlaw Richi Grisillo Benjamin Martin Diane Gorgievski

AHFA MAKE UP ARTIST OF THE YEAR Sarah Baxter Nadia Duca Kate Radford Sarah Laidlaw Mikele Simone Shella Martin Cristina Rodio

AHFA HAIR FASHION VIDEO OF THE YEAR Joey Scandizo Mary Alamine Luke McCaul Papas and Pace Shu Uemura ELEVEN Australia Kobi Bokshish

AHFA FASHION STYLIST OF THE YEAR Kelly Tee Luke Meakins Christina Ammazzalorso Rebecca Smith Melissa Nixon Leroy Lorenzo Josie McManus

AHFA HAIR SHOT OF THE YEAR Joey Scandizzo Frank Apostolopoulos Uros Mikic Christopher Byrne Giuseppe Mancuso Isobel Allen Julia Demarte Mary Alamine Nicole Kae Wendy Gunn

AHFA HAIR TRANSFORMATION VIDEO OF THE YEAR Suzanna Kennedy Ben Russell Jake Plenzich Sally-Ann Grech Sarah Beddoni Joanne Bird Kieran Harris Carolyn Gahan Caterina di Biase Natalie Anne

INFEATURE

Colour

TRENDZ

True to its name, Trendz Studio is always ahead of the latest popular colour hues, offering specialised techniques, talented hairdressers and top-tier Lakmé technology to wow clients and build their salon brand into a bona fide empire, writes Shannon Gaitz.

T

rendz Studio has spent the last 12 years since its inception turning into something of a Queensland hair phenomenon, with three salon locations across Brisbane and the Gold Coast and over 35 master stylists under the Trendz Studio banner. This ascendency was built in their unique DNA and salon essence, anchored by their hiring technique – they only employ high-level senior stylists.

“Even though they’re qualified seniors they must fulfil additional training with me learning specialised techniques before commencing clients on the salon floor,” explained salon owner Kirra Longmuir.

“This includes the seamless balayage technique course. Trendz Studio pride ourselves on giving our guests not only the best results but also an experience like no other. The experience starts with easy booking systems, state of the art salon designs that makes clients feel like they’re on holiday, thorough consultations, complimentary snacks and drinks and the peace of mind knowing 34 INSTYLE

their stylist is highly skilled with ongoing advanced training.”

The salon continues this luxury feel with a glamorous aesthetic between the three salons, catering to clients of all ages who are looking for sun-kissed locks and easy maintenance colour. This must-have colour stems directly from their work with beloved Spanish brand Lakmé.

“We love the diversity that Lakmé colour range has to offer,” Kirra said. “We love the soft camouflaging shiny gloss colours for root stretches and root smudging and toners that don’t lift or budge the client's natural colour. The colour was developed in Spain for hair that naturally throws a lot of warmth, which means they are designed to perform cooler, which is what our clients are wanting.”

Beyond these hues, the colour impresses clients and hairdressers alike in diverse ways, acting true to swatch and appealing to all the sense.

“One of the main comments clients make about Lakmé is how much they love the smell,” Kirra said. “No more yucky ammonia smell that takes your breath away! They also seem to experience less sensitivity especially when toning following an on scalp bleach lightening services.”

The salon evokes its name in creating must-have trends, with consistent renowned expertise in colour corrections and transformations, blonde hair, seamless balayage and sewn in weft extensions. Beyond these salon staples, they keep on top of must-

TRENDZ STUDIO MUSTHAVE LAKMÉ FORMULAS: For a bright clean blonde we love using 10/20 and a dash of pearl with 6vol.

Switching to Timely was an easy decision

Adding 9/60 to your pearl toners is absolutely beautiful too, as the chestnut in Lakmé is more of a rich cool chestnut.

@trendz_hair

We love wet root stretches using the /17 range for cool, ashy natural results, that fade off gently without lifting their natural roots.

have hair crazes and the colour looks and styles clients tend to continuously clamour for.

“Big bouncy glamour waves are always a trend we love, and of course balayage and easy maintenance hair are all here to stay,” Kirra said. “Mum always told me to never colour my hair, and now as an adult I understand why – maintenance is so important! Natural easily maintained hair has never been more flattering especially when we have the hair colour to help create and imitate that for our guests.”

The salon is among many that love Lakmé for its diversity, consistency and ease of use, facilitating artistry in the process.

The high-quality colours are also sustainable, cruelty-free and eco-friendly within their extensive line of grey coverage, intense fashion shades, clean blondes, toning and emphatic application removal. Hair health and colour quality remains vital and this is all distributed nationally by Haircare Australia, who’s intimate, family-style business vibe is matched by a sense of unparalleled professionalism and commitment to the salon industry.

The brand is committed to prioritising the health and well-being of the hair, while also addressing every facet of the industry with innovative marketing and educational development. Haircare Australia suitably distributes the brand with its family-focused ethos and intense commitment to the Australian professional hair industry.

“The similarities in the way that Haircare Australia run their family owned business is what initially attracted us to join the brand,” Kirra confirmed. “It is very much the same core values that we share at Trendz Studio. When you join our team you’re not just a number, you are family and we are very close with our whole team.”

This personal approach to team and clients works wonders, supported by an education-first, luxury-centric and trendsbased appeal that ensures Trendz Studio is taking over Queensland one perfect colour look at a time. With skills, business sense and the right colour tools in their arsenal, Trendz Studio is far from a fad and here to impress the industry.

Take notice.

Discover the world of colour possibilities @lakmecolour @haircareaust. For more information visit www.haircareaust.com

WATCH NOW

Getting set up was so easy. There are no hidden costs.

No contracts. And they’re very transparent to deal with.

— Dario Cotroneo, Dario Salon

Say yes, and we’ll take care of the rest.

Talk to us on (03) 8518 4957, or visit gettimely.com

INFEATURE

How Sweet IT IS Shortcuts’ new Cloud Reporting feature delivers your business figures to you in easy, efficient ways to make your salon – and your life – that much better.

K

nowledge is power, and the more you understand about your business performance, the more your profits tend to skyrocket. That’s why the salon software gurus at Shortcuts have introduced the all-new, must-have Cloud Reporting feature. This gorgeous dashboard in the cloud makes your business intel easy to understand, putting sweet success at your fingertips.

Cloud Reporting lets you easily spot the trends, so you can focus on making your business more profitable. This feature lets you view your essential reports from a tablet or smartphone, anywhere and anytime, with no number crunching required. Armed with all the insights and info you need to succeed, you’ll feel like a kid in a candy store!

Let’s explore how knowing your numbers using this brand new tech can help you create a #sweeterlife.

to step away from the salon to truly give it your all when you’re there. Shortcuts’ Cloud Reporting feature removes the spreadsheets and calculations from your daily schedule, freeing up time which you can now spend on the couch with a welldeserved wine. Personally, we’d take the wine over the spreadsheets any day!

1. WORK LIFE BALANCE

Rather than sorting through mountains of data, the Cloud Reporting dashboard offers visual charts and graphs that

We’ve put this up top because we believe it’s that important: sometimes you have 36 INSTYLE

2. REAP THE RESULTS Having the figures and trends presented to you so succinctly makes your business plan simple. Downward trends and weak spots are easy to see, so you know which areas need the most attention, whether it’s upselling more product, educating your team, or updating the service menu. When your KPIs are this easy to understand, it makes it so easy to change up the way you run your salon day-today and watch the positive impact in real- time.

3. ALL THE FACTS

look good enough to eat, and are easy to understand: from your service and retail sales to average spend, rebooking percentage, trading summary, employee productivity and so much more.

Delicious!

4. ONE TEAM, ONE DREAM Your team can securely access the numbers they need to monitor their own progress. Sharing the intel around like a bag of mixed lollies gives your team something to aim for, and gives you a way to monitor their performance. They can access daily stats and key insights on their mobile phone, helping create a unified team without everyone having to fight for a glimpse of the computer.

Cloud Reporting is about so much more than just the stats, it’s about truly revolutionising your business success, and making your life that much sweeter at the same time. After all, your numbers are so much tastier when they’re designed to help you make your business better.

The candy store awaits! Find out more: www.shortcuts.com.au/sweeterlife

FUDGE PROFESSIONAL

WATCH NOW

INDUSTRY FAVOURITE FUDGE PROFESSIONAL’S NEW CLEAN BLONDE DAMAGE REWIND PRODUCTS PRIORITISE BOTH HAIR COLOUR AND QUALITY, WITH TREATMENT FACETS, VIOLET ELEMENTS AND OPTI-PLEX TECHNOLOGY THAT TRULY DOES IT ALL

W

elcome the Clean Blonde Damage Rewind Shampoo and Conditioner set from blonde experts Fudge Professionals, which utilises violet micro-pigments for blonde perfection, and puts the focus on hair health as well. The brand’s bold and innovative Opti-Plex technology penetrates deep into the hair’s core, reconstructing bonds broken during

“84% said Clean Blonde Damage Rewind was the best colour toning shampoo they have ever used”

chemical, styling and environmental damage ensuring hair is blonder, stronger and altogether smoother.

These repair-centric products add to Fudge Professional’s already extensive cult line of the Clean Blonde Shampoo and Conditioner, keeping an expert focus on blonde and adding the innate care for actual hair treatment into the new range.

According to the Fudge Instagram page, 84% of users said Clean Blonde Damage Rewind was the best colour toning shampoo they have ever used, proving once again Fudge Professional’s stature in all things blonde.

To Stock contact Sabre Corporation on 1300 764 437 INSTYLE 37

t n i a p d a e H

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New triple conditioning system

Hydrolysed Rice Proteins’ penetrates into the hair’s cortex to replenish proteins

Wheat Germ Oil is rich in Vitamin E to moisturise the cuticle

Limnanthes Alba Seed Oil creates a protective barrier on the hair to prevent dehydration, rejuvenate colour vibrancy, and replenish shine and softness.

Contact your Sabre Corporation Business Development Manager or call 1300 764 437 to find out more

Fudgehair

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* e g a r e v o c y e r g % 0 10 * s e h s a w 0 3 r o f y c n a shade vibr

*when using Damage Rewind Shampoo and Conditioner

INFEATURE

THE BLONDE

Spectrum W

ith decades of luxury haircare experience under their belts, Kérastase shouldn’t have many firsts left, but the brand is doing something entirely new in 2019 – they’re going blonde. Kérastase are launching their first ever range to cater exclusively to blonde hair, with specifically ultraviolet care made for bleached hair.

The range addresses essential needs for your blonde clients, such as fiber care and tone perfection, all packaged into an impressively customisable range that speaks to the full plethora of blondes that exist. Hyaluronic Acid acts as a hero facet, while the properties of Edelweiss Flower also ensure optimum care. The range promises both individual and illuminated blonde across the full scope of blonde.

Kérastase is aware of the damage and broken integrity that happens during a blonde service, making care all the more paramount. The range targets issues of increased porosity, decreased vitality and unstable colour. The powerful fusion of active ingredients ensures it can dually care for the quality of the hair and the substance of the colour itself, utilising the 40 INSTYLE

The new Kérastase Blond Absolu range dares you and your clients to think differently about their blonde hair, bringing together independent women to showcase the full blonde spectrum and the comprehensive care it requires.

skincare ingredient of Hyaluronic Acid with natural ingredients and Ultraviolet Neutralisers to ensure colour purity and ultimate care. Each blonde hue stays authentic and true to the tone your client chooses.

The collection of six products are divided into rituals to bathe, treat and texturise the hair, all while reforming and illuminating blonde hair. Welcome the suite of products, each packaged in modern, luxury silver and lilac. Bain Lumière is the hydrating illuminating shampoo, which hydrates and treats the hair in a concentrated formula for soft hair, smooth fiber and brilliant colour. The Bain Ultraviolet anti-brass purple shampoo is specifically made with blue and purple colour to reduce brassiness for instant bright blondes, boosting colour luminosity in impressive fashion.

The brand’s Cicaflash is an intense fortifying treatment, a new hero product that has the texture of an opalescent gel. The product is able to treat like a mask but has the tactile functions of a conditioner, creating a lasting shield against erosion while also moisturising the hair in a weightless manner. The Masque Ultraviolet is an anti-brass product to neutralise colour and

INFEATURE

add luxury pampering to your clients’ hair rituals, in a rich, penetrative texture that ensures nourishment and radiance.

The collection is finalised with Cicaplasme and Booster Cicafibre. The Cicaplasme is a universal fortifying heat protecting serum for stronger hair. It can be used on wet or dry hair to protect the hair from heat and allow for a smooth texture. The tool unifies damaged areas and seals the ends for comprehensive hair texture. The Booster Cicafibre is the allnew addition to the brand’s exclusive array of custom-blended

“The range addresses essential needs for your blonde clients, such as fiber care and tone perfection, all packaged into an impressively customisable range that speaks to the full plethora of blondes that exist.”

professional treatments, collectively titled Fusio-dose. The formula contains vitamin E to rebuild the surface of the hair as a post-service fortifying booster, instrumental both in-salon and at home.

These innovative products can be matched and utilised as necessary, and as prescribed by each client’s hairdresser, to cater to various types of blonde hues. Clients who individually wear highlights, extreme lightening, more traditional blondes and other variations will each require their own prescribed ritual as built by the versatile products.

“Blondes and blonding techniques are a huge part of my clientele,” explained blonde expert and celebrity hairdresser Johnny Ramirez.

“Blond Absolu allows me to customise the exact routine they need to take care of their blonde. It has the neutralisers plus the caring ingredients to keep colour true and hair healthy, long after they leave my salon. So that everyday, they awake to the flattering, youthful, vibrant blonde they want.”

The brand’s bold campaign, titled #YouDareWeCare and #TheBlondeIDare on social media, congregates diverse and strong female influencers and entrepreneurs to delve into their diverse blonde looks and why they wear it. Models, vloggers, athletes, designers, bloggers and other inspirational women explain the personal value their blonde hair holds to them – such as the ability to be themselves, be confident, be strong and be free – before putting

that value onto your clients to identify why they love blonde and what unique blonde hue they will choose. With this personal decision also comes the need to keep their blonde hair absolutely premium.

From Marilyn Monroe-esque icons of our past, to continuous popularity on social media, blonde hair is more than a trend or even just a colour, it’s an attitude, a lifestyle and a statement – each look coded as unique, original and specific to the person who chooses to wear it. Kérastase speaks to that mentality with Blond Absolu, using clever and new-age technology for tailored hair and colour care, and working with the influencers and the mindset that continues to put blonde clients into salon chairs.

Watch it fly off the shelf.

For more information visit www.keratase.com.au INSTYLE 41

INCONFERENCE

muk

MOVEMENT Muk’s new array of products – from colour to keratin, men’s and more – usher in a new phase for the brand, but more important is its approach to its clients, sales and its true family brand, writes Shannon Gaitz.

T

hree days spent at Muk’s recent sales conference awakened us to the Muk movement, congregating like-minded individuals from all over the world to network, learn, discover new and enticing innovations from the brand and, most importantly, forge a family. As Muk grows, both in inventory and in global reach, it’s warm, family-first DNA remains intact, and the connections and ideas formed and shared at this conference are a big part of the reason why.

“The one thing I want everyone to take away from the conference wouldn’t be a product thing,” said brand owner Mark Gariglio, a major statement considering the wealth of launches on offer – more on that later. “In my ideal world I would hope 42 INSTYLE

everyone walked away from here with a real sense of belonging, and being part of a global community with a global extended family, that would be my dream. I know I have.”

The conference discussed the heart of sales, the difference between manipulating and inspiring a purchase and, significantly, having those sales come from the ‘why’ of the brand, born from a true belief in its ethos and purpose. The concept comes from Simon Sinek’s ‘Golden Circle’ – which asks salespeople to, perhaps counter intuitively, pitch and sell first from the ‘why’ of their company, before expanding to it’s ‘how’ and ‘what’. As Simon says, “people don’t buy what you do, they buy why you do it”.

This ethos extended to the many launches for 2019, ushering in yet another dynamic era for Muk. Chief among these launches was the Vivid Muk range of 13 shades and a pastel clear tone, the result of which is infinite colour opportunities. This launch utilises ground-breaking micro-pigment technology for consistent, even hair, as made in a PETA approved, vegan, cruelty free manner.

This innovation wasn’t launched alone, it was released alongside inspiring creative materials as developed with hair colour and

67%

OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL

EXPERIENCED A POSITIVE RESULT

INNO V

PATEATION NT

style stars Razor Dolls Salon and the inimitable Clive Allwright. With editorial material and technology to inspire, attendees learnt the practicalities of this new must-have range of hues.

“I think all the launches are strategically really important – they’ve been my babies, you usually carry babies for nine months, I’ve been carrying these as more like an elephant with the gestation period, I’ve been carrying some of these for 3 or 4 years in development,” Mark laughed. “The most challenging launch, from a technical standpoint, was Vivids, so that’s been the most personally satisfying.”

Continuing on with these bold innovations, Muk also released keratin products, by way of their Muk Keratin Smoothing Treatment Forte. The formula mirrors the Vivid colours in its use of micro-keratin technology, used to penetrate, restore and strengthen the hair, with renewed elasticity and equalised porosity for reduced breakage. The Keratin Smoothing Treatment Intensifier Forte can be used to top-up this treatment as an additional salon service and product category, and is entirely salon exclusive.

The comprehensive smoothing system duo works by adding protein and keratin to the hair for any texture to tackle issues of frizz, humidity and more.

Three days of innovations finished with a major launch for the brand, an entrance into the men’s space with Mr Muk. The men’s care and styling products are decidedly modern and simple, with one luxe fragrance to the entire range and a suite of products that extend from style to a hair, beard and body wash all in one, with specialised shampoos and beard

products as well. The newly added products make for a comprehensive range, monochromatically designed and offered exclusively to barbershops alone – an important factor for the brand.

“The launch I’m most excited about conceptually is Mr Muk, that excites me because I believe we’re going to set a new benchmark in terms of commitment to the barber industry, and the offerings we are going to give them that it will be exclusive and not for unisex salons or retailers,” Mark confirmed. “By doing that we are going to hold back market share, where generally the thought process of most companies is to create product and sell it to everyone that wants that, here we will be focusing on 30 per cent to give them something that’s just for them. That shows we do have a true commitment to that segment.”

This myriad of launches would be enough to fill any multi-day event, but the conference continued to go beyond just product – not matter how important that product may be. It persisted in educating the importance of not just successful sales, but valuable, truly good sales, born from the trust, likeability and humanity that may get lost in the modern age.

This human factor extends out to salons and clients, but is also vital in the connections made within the brand as well, especially as it grows internationally. The conference treated guests from America, England, South Africa and so many other locales to Aussie hospitality.

FSP

[Follicle Stimulation Program]

THE PROVEN TREATMENT FOR THINNING HAIR IN MEN & WOMEN *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney

02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic

INCONFERENCE

“Internationally, we’ve aligned ourselves with a small but very select group of what we like to call our partners rather than our distributors, I think a distributor is someone you give product to and wish the best of luck,” Mark said. “The philosophy we’re embarking on is to create a synergistic marketing mission and strategy in terms of how we launch, implement and execute in each country.”

“The global strategy now is it’s a growing process, we started out as a company that just made product and gave it to distributors to do their thing. “What we’re doing now is that everything from online presence to marketing, imaging and branding, the perception we want is the reality, we want everyone to know that we are one global synergistic brand.

“What will be happening is that the benchmark for the model will be set high in terms of how we do things and with our education and support packages, that’s the benchmark that will be adopted and rolled out to each country.”

The brand is now in an interesting position, where it’s trying to manage what could become ‘the split’, another of Simon’s business concepts that speaks

to companies losing their passion, energy and soul as they, ironically, become bigger and more successful. As growth is accelerated, employees and partners have to show up with the same enthusiasm and belief in the brand that pushed them out of bed in the initial stages. Muk is managing that phenomenon with a solid brand strategy, and events like this, that reminds their brand family why they’re all there in their first place.

“There’s the old saying ‘let he who shouts the loudest be heard first’. I don’t necessarily believe that. Our philosophy has been to work quietly and diligently and with pin point accuracy and focus 100 per cent on whatever we’re doing at the time,” Mark said. “I would hope and believe and what I know is that the industry would see us as someone who has flown under the radar for a few years, quietly working in creating great products.

Our coming of age is when we launched colour, that probably came as a surprise for many in the industry.”

“I think what’s happened now is we’ve gone from being a casual brand, we’ve had a coming of age to where we are now considered a serious contender and a serious business proposition for a salon, and something salons do take quite seriously as a viable option when looking at a new brand or new colour,” he continued.

As Muk continues to make leaps from an intimate brand to an unstoppable international juggernaut, from contender to bona fide champion, its initial and pervasive DNA remains critical. Members of its brand family described this ethos at the conference as one that is big enough to support you but small enough to hear you, and with a mentality that if they can’t do something right – and better – they won’t do it at all. Next time you ask ‘why Muk?’… Well, that’s why.

For more information visit www.mukhair.com

44 INSTYLE

WATCH NOW

INCONFERENCE

REDKEN

Rumble

Every two years a forever building tribe of Redken hairdressers, artists and creatives hit Las Vegas not only to witness the trends and techniques to grow the industry, but to revel in a boundless culture and an infectious attitude of celebration that in hairdressing knows no equal, writes Cameron Pine.

Phil Barwick

U

pheld by an inimitable culture and an education platform with a commercial sensibility beyond the common realms of a professional hairdressing brand, the Redken Symposium continues to manifest a reputation as the leading brand for both salon culture and street style across the globe.

Spread across 4 days at the iconic Vegas Mandalay Bay Hotel (Jan 19-22) Redken delivered a signature series of seminars, look and learns and up-close and personals with the barriers broken down like only Redken knows how – the platform and the purpose built on trends, ensured it was upfront and accessible for everyone. An extension of the world-renowned Redken Exchange culture, it was, as always, a refreshing sigh of relief to the commonly ego driven hair show circuit.

Underpinned by the essence of some of our world’s most influential cities such as New York, celebrity and fashion, workshops and seminars ranged from Redken around the world and on the streets to the anatomy of awesome and whether you wanted to ‘dress it up’, master ‘bonding and balayage’ or better understand ‘behind the chair’. The program was expertly created to meet every touch point of being a professional hairdresser.

Really connecting with why do you want to be you and what are your strengths? It was what you took away that became a different reality for all.

Opening bash

Rodney Cutler (center)

The grand opening kicked off with vice president education worldwide, Sheri Doss, welcoming the global audience of almost 10,000 hairdressers. Highlighting Redken’s 5th Avenue, New York roots, the show was themed into sections featuring different New Yorkers and their alter egos – all told from the perspective of a New York cab driver! The cab driver videos were broken by high energy dance and roll play as the taxi driver made his way through the diversity and in and out of the lives of various New York sub cultures. The hero of all hair looks were an army of Gatsby bobs at a 1920s speakeasy bar, dreadlocks at a punk fire show, (Cirque de Soleil meets Redken) and urban-inspired looks with a customised rap battle. Set to the words of the Redken’s ethos, ‘Learn Better, Earn Better, Live Best’ mantra, it was true entertainment meets inspiration.

A Redken experience wouldn’t be the same without a hefty involvement from Australia and our leading artists – Phil Barwick and Justin Pace both presenting in ‘Hot off the Press’ and ‘Hair Hacks’ respectively transporting guests with a blast of Australian accent fused with a no-nonsense and highly creative approach to hairdressing. It’s this approach that is more based on the feeling in the hair rather than the process that sits so well alongside a detail driven program like Symposium.

Redken Around The World

The Australian Artistic Team assisting the global team throughout various shows – Ben Martin, Sheree, Knobel, Dmitri Papas, Marie Cain, Rachel Busby and Anthony Staltari all worked overtime throughout the program to be a part of a culture of learning and sharing and grow as individuals. Not always shadowing but also taking presence on-stage to translate our take on the Redken culture.

The ‘Hot off the Press’ seminar was all about sharing some simple tips to create beautiful editorial images that often look complex but aren’t. “Work with what you can see in a shot and don’t worry about what you can’t. You can create the look of loads of volume even if there’s no hair left at the back,” Phil said.

Phil drew reference from the old classic sci-fi movie, Alien (Avant Garde shapes that morph with the body) to impart a true editorial aesthetic made for the camera.

Drawing inspiration from almost anything with almost extra-terrestrial

some take-away tips for finishing, such as not just applying hairspray directly on top of hair. They explained that as hairspray builds up on fly-aways it produces a flash-effect, so it needs to be sprayed from underneath or from behind in editorial.

Leading international artist Tracey Cunningham filled one of the biggest rooms on site – ‘Times Square’ had standing room only and spoke a language that made their countries proud.

Talking ‘Hollywood Hair’ and everything in between to the most commonly asked colour question, ‘brunettes wanting to go lighter’ Tracey spoke about using colour to frame rather than change. “Balayage is like a frame. Colour has to sit right and frame the face and you have to make sure the frame is perfect,” she said.

“It’s also about how we get more shine into the hair. Often we look at hair as two dimensional but if we add more light to the hair we can see the importance of shine and tonality to create more volume in hair.

“To get noticed no matter where you are you just have to kick some ass. Put in the work in your community wherever people will see you. How I built my career was via word of mouth, but most of us are on our phones all the time.”

TRACEY CUNNINGHAM

levels of volume and celebrity couture turned crazy contrasts, Phil, Lindsay Olson and George Joao showed why shooting editorial doesn’t have to be just for glossy magazines, the images can (and should) be used for salon marketing and social media content. The team explained that although hairdressers are normally focused on styling hair for a 3D world, images are 2D so there’s no need to focus on the whole head (before showing to a surprised audience that the back of a model’s head was covered in bobby pins).

Star products for the editorial styling included Redken Triple Dry Dry Texture Spray and Pillow Proof Two Day Dry Shampoo Extender. The team also had

Tracey put a really approachable spin on the fact that you don’t need to be in the major cities of New York and LA to succeed, stating that "it’s not just about celebrity hairdressing". Tracey provided the audience with some brilliant and comedic quotes on stage. “Hair colourists are fighting red, not crime,” she joked.

The talk also saw her invite her whole team onto the stage, showing attendees that it’s not all about her. She was keen to point out that in this industry you need a loyal and dedicated team behind you. She also advised attendees to treat their clients like VIPs. “Why not give them a couple of faceframing highlights for free? Not everything is about Instagram, it’s about word of

mouth recommendations too.” Tracey proved yet again to the audience that she is down to earth and always realistic.

“To get noticed no matter where you are you just have to kick some ass. Put in the work and get noticed in your community wherever people will see your work. How I built my career was via word of mouth, but most of us are on our phones all the time,” Tracey said.

Hair Hacks featured our humble colour master Justin Pace, taking guests on a 360 degree journey of in-salon situations and techniques with something in there for everyone for work behind the chair. In Australia when we think hack, we think ‘take over’ or ‘disrupt’ but in this sense it was very much about decoding the professional experience so the client comes back and understands how to look after their hair in between appointments.

“We are working with weight in the haircuts to then soften it with the colour.

Colour can look so dense and heavy with such a small triangle but here we help you to create dramatic results in less time, resulting in more appointments and more money for you,” Justin said.

The Colour Movement seminar had everyone reaching for their Redken ‘Blur Brush’ and focused on key 2019 trends. It referenced that the Pantone Colour of the Year, ‘hot coral’ and multi-dimensional hair throughout the program were the ones to watch. Redken artist Tara Gardiner showed us a coral colour that had everyone reaching for their phones and left guests pondering if that’s the new take on colour root colouring for the year. It’s these questions and feedback in every seminar that become synonymous with the Redken DNA. In general we are seeing a trend where roots are being coloured in vivid, rather than natural tones. Some colourists even advised salons to back lowlights against highlights to achieve the stunning look.

INSTYLE 49

INCONFERENCE The Colour Movement

Some of the biggest names in the brand’s history were back again with the likes of Sam Villa, George Garcia, Ruthe Roche (The Pureology Approach) and Sheri Doss, Redken Vice President of education worldwide, who interviewed Global Color creative director Josh Wood.

“Hair colour trends from the catwalk starts a conversation,” he explained. “It opens the door to being able to have a conversation with your bread and butter clients. It moves colour from an afterthought [and gives it] more of a fashion-forward focus. We could sell our clients colour that they may not have thought about before.”

Industry Stalwart Anne Mincey hosted an ‘Art of Listening’ talk filled to the doors with guests all searching for that sometimes elusive heartbeat within what they do, it’s no wonder she received a standing ovation for representing the Redken brand to an iconic level. Most importantly the overriding theme was for every one of the thousands of artists to embrace what they could do and

Justin Pace

50 INSTYLE

not what they couldn't and use this power to ensure clients were walking around as referral cards for what the individual is good at.

At the ‘big bash’ audience was encouraged to wear “festival” attire for #RedkenFest, which featured an array of genres from various generations and an opening set by the one and only Sheri Doss, Redken’s VP of education worldwide (also known “DJ Dazzle”) who played a DJ set.

To close the show, the En Vogue trio hit the stage to perform their cult classics, such as “Free Your Mind” to pump up the crowd.

The Redken Gallerie was open for the entire program – akin to the ultimate fantasy land for hairdressers, with products, inspiration and executions you’d expect from the fairy godmother of team culture you could take a slice of whatever pie you wanted.

Whether it was the Grooming Room (two full days of some of the best men’s cutting available) or the softness and luxury associated with sister brand, Pureology – the Redken Symposium celebrates a new level of collaboration and collective mindset.

See, working together achieves so much more, so it’s no wonder the Redken mantra will result in living best.

For more information visit www.redken.com.au

INFEATURE

Limitless

The Pure Colour Competition for 2019 puts the focus on creating inspiring editorial work with no limits, championing wild imaginations, natural points of motivation and the colours that make this artistry possible, culminating in the grand prize of an editorial cover story.

H

airjamm’s Pure Colour Competition allows hair artists to shine, awarding the first prize as an editorial cover story, valued at $5200. The winner will feature in the editorial cover story of INSTYLE’s November December issue, while the winning hero images will become the face of Pure Colour.

This prize further elevates the talents and profile of the creative winner who takes home the title. Moreover, the top 12 winners will be feature in the brand’s 2020 Pure Creativity calendar, while also receiving social media recognition and a certificate to consolidate their achievement.

Entries are open as of April 1, with a deadline of August 9 and a finalist announcement to be made of Styleicons on August 29. Look out on Styleicons as well for the final winner announcement on September 5, as decided by iconic industry professionals.

Images can be entered online, with an image, form and questionnaire uploaded directly and submitted on the platform, or otherwise mailed with a USB containing the content or sent via an online transfer program. The competition is open to all Aussie hairdressers and entrants can enter as many times as they would like with separate entry forms and questionnaires for each entry.

The entries must evoke vivid colour, with no black and white entries allowed and all colour creations produced with Evoke, Evolve and Extreme professional colour, developers, activators and lighteners from Pure. The entries must include a before and after shot to show the full transformation, and all the colouring, styling and cutting must be completed by the entrant in its entirety. Images must focus on the hair by only being from the waist up, and all work must strictly be original and unpublished at the time of entry.

You can check out all the rules online as you start hitting the mood board and putting your entry together. Embrace natural inspiration points – which is always at the core of the brand – and let your artistic flag fly, with prizes and glory waiting on the other end.

For more information visit www.purehairaustralia.com/pure-colour-competition INSTYLE 51

52 INSTYLE

COLOUR ME

French We transform L’Oréal Professionnel’s newly appointed Brand Ambassador, Olympia Valance, from Aussie babe to French Chic with the new Tecni.ART by L'Oréal Professionnel.

Photography by Emily Abay at DLM, Hair by Damien Rinaldo for L'Oréal Professionnel, assisted by Adriana Marmino at Boris the Cuttery and Jamie Furlan at Xiang Hair, Makeup

by Lara Srokowski at Lancôme, Styling by Ella Murphy at Hart & Co Coat by Anna Petry, Suit by Camilla and Marc, Shirt by Scanlan & Theodore, Shoes by Zomp

INSTYLE 53

Top by Camilla and Marc, Skirt by Matin, Hat by Anna Petry, Shoes by Chloe

54 INSTYLE

Coat and Top by Coach, Pants

by Camilla and Marc, Glasses

by Poppy Lissiman

INSTYLE 55

56 INSTYLE

Top by Hansen & Gretel

INSTYLE 57

Suit by Camilla and Marc, Top by Scanlan & Theodore, Shoes by Coach

58 INSTYLE

INPROFILE

DAMIEN RINALDO

Inspiring, humble and no-nonsense: a few words to describe L’Oréal Professionnel Artist and one of Australia’s top hairdressing legends.

What L’Oréal Professionnel Tecni. ART products did you use on this shoot and why?

I prepped with L’Oréal Professionnel Tecni.ART Full Volume Extra Mousse for strong hold and lots of volume.

Super Dust perfectly delivered heaps of texture and the new Ringlight Spray gave a high-shine polished finish.

How did you channel an inner French-girl on Olympia’s hair?

Olympia already embodies L’Oréal Professionnel’s modern elegance and French-chic, so creating looks that channel and hero this was really easy!

I wanted to create looks that brought this to life through a mixture of Olympia’s own inner French Chic style and Tecni.ART’s luxe, edgy Parisian vibe.

What about the L’Oréal Professionnel Tecni.ART range sets it apart?

The new-look Tecni.ART has been made in codevelopment with L’Oréal Professionnel’s International stylists to ensure that it’s a range made with hairdressers – for hairdressers. They worked in collaboration across the new packaging, product selection and testing, as well as the imagery to make sure it connects with today’s style and energy. The range is the perfect toolbox for any stylist to let imaginations run wild and create the unimaginable.

What is your method for getting hair to look right on set?

You have to go into a shoot well prepared; having practised the key looks, ensures you know that the outcome will be. When on set, you have to assess every detail from ‘behind the camera’ as things that might look ok up close, don’t always translate. To get flawless shots, you really have to sweat the small stuff!

You have had a lot of success in the past year with a thriving salon, brand and awards. What do you attribute the success to?

The salon team always comes first, and building a culture of sharing and working together only helps me grow as a mentor. It’s never about the individual, it’s the sum of all parts that drives the true success. Hard work and determination is key.

What brand are you loving at the moment?

French clothing brand Vetements has such a cool vibe and I appreciate their progressive approach to design, which I think is really at the forefront of today’s trends.

# DETERMINED

INSTYLE 59

INPROFILE

WATCH NOW

OLYMPIA VALANCE

Olympia Valance is thrilled to have joined the L’Oréal Professionnel family. The sun-kissed brunette caught up with Michelle Ruzzene to talk about her latest ambassadorship.

OLYMPIA VALANCE, the stunning Australian model and actress, has been named L’Oréal Professionnel’s newest ambassador.

Olympia, best known for her roles in Neighbours, Playing for Keeps and most recently Dancing with the Stars, said she was thrilled to be the face of the Brand’s latest campaign #ColorMeFrench.

The bubbly 26 year old gorgeous brunette couldn’t contain her excitement about the partnership when she sat down with INSTYLE at The Old Clare Hotel in Sydney’s Chippendale for a one-onone interview.

60 INSTYLE

“I am super excited about it and really honoured to be part of the L’Oréal Professionnel family because it is such an amazing brand and I use their products all the time,” she said.

“I love anything to do with hair - keeping my hair healthy is a huge thing for me because you can see on TV if hair looks dead.

“My hair has always been important to me and I’m a big believer in using quality salon products that will keep it looking and feeling amazing.”

During the interview the delightful Olympia showcased her natural-looking colour created by L’Oréal Professionnel hair artist, Peter Thomsen.

“I’m a fan of natural-looking colour, so I love how Pete has created this gorgeous multitonal look that is true to my natural colouring, whilst giving my hair depth and dimension,” she said.

“I’ve always just had pretty block brown hair but he came up with some ideas on how to do a bit of a transformation while still maintaining that natural, French look.”

The colour was created using the ammoniafree INOA No Damage Colour* Service, which leaves hair feeling strong and smooth.

L’Oréal Professionnel General Manager, Cara Riley, said Olympia was the quintessential beauty and definition of a ‘modern woman’.

“Olympia’s sophisticated and effortless style resonates so well with L’Oréal Professionnel’s DNA and speaks to the Brand’s Parisian heritage,” she said.

“For 110 years, L’Oréal Professionnel has taken pride in creating and driving hair trends.

Today, we know that consumers want natural-looking hair colour that complements their features and their style.

This is exactly what Olympia’s look showcases.

With the revolutionary INOA ammoniafree permanent hair colour, available only at professional salons, we are able to easily work to create the sophisticated yet natural look that modern women desire.”

INOA No-Damage Colour* is a revolutionary and professional colour service which provides a new level of scalp comfort and greater respect for the hair fibre whilst guaranteeing optimal colour quality and it is ammonia-free.

L’Oréal Professionnel’s INOA gives consumers the confidence to colour and the ability to experiment with their look and their overall style. *Colour after colour, hair quality is visibly improved; consumer test, Europe, 408 women & 489 hairdressers.

FULL NAME: Olympia Montana Valance DOB: January 7, 1993 NICKNAME: Limp HER HERO STYLING PRODUCTS: L’Oréal Professionnel Tecni.ART Beach Waves Texturizing Salt Spray L’Oréal Professionnel Tecni.ART Ring Light Spray L’Oréal Professionnel Tecni.ART Transformer Texture HER DAILY GO-TO LOOK: “I’m all about doing my hair on the go.

Everyone’s busy so you want products to make your hair feel ‘jushed’. I jump out of the shower, spray in some sea salt spray, scrunch it up and then let it dry naturally.”

HER GOING OUT HAIR: “I like volume, I like big hair. If I’m doing it myself, I mousse it up. I remember when I was a kid, my mum had ringlets, and I would watch her spray the mousse into a big puff on her hands and scrunch her hair up. I’ve got quite straight hair but when I want that volume look, the mousse is amazing.”

INSTYLE 61

INFEATURE

BEST BEHAVIOUR Aussie haircare brand bhave is celebrating eight successful years, based on an iconic keratin smoothing service that has been built into a full product empire. With technology, innovation and a stellar company DNA continuously buoying them, the sky is the limit as they hurtle towards a decade of business.

b

have’s current status as a diverse supplier of hair care products may be a mystery to some. The brand started in 2011 as a quickly iconic provider of keratin smoothing products, as well as the complementary shampoos and conditioners that supplement this service, and has now grown to include unique intense repair salon treatments. These formulas are renowned for their ability to penetrate the hair shaft to bind, rebuild and restore the core structure of damaged hair. The result is more elasticity, movement, strength and shine for previously brittle tresses.

The brand is based around their willingness to give product users the confidence that comes with glowing hair and simply good hair days. Active ingredients and a unique selection of peptides, vitamins, oils and butters are specifically chosen to effectively cleanse and condition the hair, while imbuing it with the important qualities based on true hair health. These properties work similarly to skincare to truly treat the hair, and salons don’t need to purchase the keratin technology to offer the retail products as instant retail shelf must-haves.

The bhave community is largely built by loyal followers and salon clients spreading the word and championing its striking

62 INSTYLE

packaging and winning formulas to expand the business. As it reaches this eighth birthday it is undergoing an international expansion as well, working with partners to encapsulate this Australian charm and have it wow global fans.

The intimate brand credits its team, vision and passion for hair in its success and positive outlook for the future, harnessing the powers of every day Aussies who set forth to make a difference in the world of hair and have succeeded in that eight years down the track. As such, the unified group live by the motto and old African proverb, ‘if you want to go fast, go alone, if you want to go far, go together’, which sums up its family-style brand essence.

As we wish happy birthday to bhave, let’s raise a glass to local companies that are going far by putting the focus on hair health, efficient ingredients and a solid, thriving, national brand community. Sounds like the ingredients of success to us.

For more information visit www.bhavehair.com.au

INFEATURE

HOMECOMING D

BaBylissPRO is making a long awaited return to Dateline Imports, with the distributor taking back the reins and bringing this revolutionary brand back into the fold. ateline Imports is welcoming back BaBylissPRO to distribute their iconic range and all-new, toptier launches coming throughout 2019. The brand is committed to the professional salon industry and has revolutionised the sphere with an almost six decade history of making high-grade electrical appliances, as well as, more recently, wet products. The global brand sets new trends and innovates as it continues to grow internationally.

“We are excited to join forces with Dateline, Australia and New Zealand’s leading distributor,” said John Costanza, Conair global general manager, Professional Division. “With Dateline as our distributor, BaBylissPRO has the

opportunity to deliver the highest level of service, quality and performance throughout the region.”

The BaBylissPRO suite of products are based on important tiers of performance, precision and quality, offering the hairdresser creative and technical freedom and ensuring the client can enjoy a longlasting look. As inspired by the culture of its European origins, the 60s era brand and its founder, Parisian hairdresser Monsieur Lelièvre, started making curls and then added new appliance categories, changing the industry in its path. The brand has been a significant part of the Australian hair landscape since 1998, with its tools line selling hair dryers, straighteners, curling tools, hot rollers and more. In 2009 the brand also launched an Argan Oil range of care and styling products for completely comprehensive haircare.

Within these renowned ranges, restorative treatments, styling products, curl creams, thermal protectors and much more define the Argan Oil line.

In the extensive styling tools range, hero products abound, including the innovative Rotating Hot Air Brush, which gives the benefit of a hairdryer with tailored styling capabilities.

The Original Conicals are also well-known, using a tapered ceramic barrel for curls without kinks, while the Hot Rollers sets offer multi-piece options to harness modern technology for ideal curls. The brand has recently launched even newer

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innovations at Cosmoprof Bologna, wowing Italy, and soon the rest of the globe, with their trademark penchant for new-age innovation. The new launch is an entirely new, unique and innovative additional range.

With the brand returning home to Dateline Imports as a distributor, and continuing to kick production goals as it adds to its already iconic line of products, BaBylissPRO remains one to watch for your new salon must-have.

For more information visit www.datelinecity.com

REDKEN 5TH AVENUE

30 YEARS OF OSCAR OSCAR

THIS YEAR MARKS A MILESTONE FOR THE PATRIARCH OF LUXURY HAIR SALONS IN AUSTRALIA, WHO AFTER 30 YEARS CONTINUES TO SIT AT THE HELM OF A GROWING MULTI-SALON BUSINESS. WITH 13 SALONS AND MORE IN THE PIPELINE. AN ENTREPRENEUR FOR ALMOST THREE DECADES, AND COVETED HAIRDRESSER BOASTING THE “AUSTRALIAN HAIRDRESSER OF THE YEAR AWARD”.

INTRODUCING THE PATRIARCH, OSCAR CULLINAN

F

rom coining salon luxury to the evolution of salon experience and exceeding consumers’ expectations, the success of Oscar Oscar salons is now well defined. The energetic Irishman and his entourage of entrepreneurs has the energy and tenacity not often witnessed in an increasingly challenging industry. With an approach to hairdressing that has defied the statistics.

20- 30 per cent growth year on year for the past three years means the Oscar Oscar salon group continues to be at the helm of strong partnerships.

“The industry has changed a lot in the last 30 years. Traditionally it was about a great haircut, colour and blowdry but now the industry has become a lot more sophisticated in terms of the diversity of work store to store,” Oscar said.

64 INSTYLE

“A big component of the business is now bringing people into stores via social media. Instagram has shaken some of the older players and made it more challenging for them in the industry,” he said.

There’s no question the online environment has made the average consumer more aware, and as Oscar confirms, it is all about quality control and consistency. “The customer is now happy to pay good money for a luxury product and more reluctant to pay average money for an average product.”

“It’s more important than ever to have a really slick website.

Not only this but each location upholds the brand’s values of consistency – it’s a constant challenge in our industry whereby many brands have done this for particular periods in time and may not have adapted or evolved,” Oscar said.

Nathan Armagnacq & Jacky Chan. Image courtesy of Oscar Oscar Salons

“We partnered with Redken initially when they launched a revolutionary colour range, ‘Chromatics’ and this technology was the closest thing to the multi-faceted benefits we needed in salon, and now Shades EQ is no exception” OSCAR CULLINAN

Colour brand and salon partner of choice Redken 5th Avenue NYC has aligned with Oscar sharing values of innovation, growth and community.

Colour innovation has been at the forefront of the Oscar Oscar brand's growth, with many stores averaging around 65 per cent colour services. “We partnered with Redken initially when they launched a revolutionary colour range, ‘Chromatics’ and this technology was the closest thing to the multi-faceted benefits we needed in salon, and now Shades EQ is no exception,” Oscar said.

This year marks a special anniversary for arguably Redken’s most prized colour range - Shades EQ. This highly versatile gel colour is celebrating a milestone 30th anniversary with a strong following of colour obsessed loyalists. Addicted to the unique formulation in hair colour that blends like no other, achieving Demi Permanent results for unmatched colour blending and vibrancy.

“We are thrilled to be partnering with Redken on a new color launch, Color Gels Lacquers. As a group we were integral in testing and offering feedback on this range. The perfect complement to Shades EQ, and what we see as Shades EQ with a permanent heart.” Oscar said.

In-line with that Oscar says Shades EQ is one of the most diverse colour ranges in the market, Redken has a solution for everything which is crucial in a dynamic luxury brand like Oscar Oscar.

“Redken always continues to evolve, and it’s no wonder some of our salon partners are up for Colourist of the Year in the AHFAs and have in the past won colour awards,” Oscar said.

Oscar believes a salon's delivery process is important and if changed by merely 2 per cent the message becomes unrecognisable, so it’s little wonder that throughout 2019 Oscar Oscar has continued to grow on a refined approach, with management having dedicated time to further regulate these processes and prepare for significant expansion in 2019, and 2020.

This expansion mindset also included the appointment of Lee Cohen as Business Development Manager for the group. According to Oscar, Lee is a great energiser for the brand and has injected a lot of vitality, “We bounce well off each other,” Oscar confirmed.

Oscar makes special note that to be successful you have to be aware of the great pretenders as ‘all that glitters can fade quickly’.

Oscar believes the moving image has been massively underutilised and Instagram has become what he calls 'the Tinder for hair', where only very few of the connections made via social will result in long-term relationships.

The first Oscar Oscar Salon opened in 1989 in Brisbane and today Oscar Oscar Salons are found in prestigious locations throughout Melbourne, Brisbane, Gold Coast and Toowoomba, including at the chic Fashion Precinct at Pacific Fair on the Gold Coast and Chadstone – The Fashion Capital in Melbourne.

Ultimately, Oscar confirms that there are three primary driving forces that continue to make the Oscar Oscar brand, 1) the location of the stores, 2) word of mouth, and last but not least, 3) a great salon culture driven by great salon partners.

Fourth and fifth in order of importance sit the website and social media. The key drivers in bringing new customers into the salon, as Oscar believes.

Next for the brand will be a new flagship Oscar Oscar salon in one of the three capitals (Brisbane, Melbourne, Sydney) as well as an existing store relocation, plus another high street salon. "We look forward to strengthening our partnership with Redken as an authority in colour in trends, offering creative techniques for the luxury, trend-driven client!” Oscar said.

INSTYLE 65

INFEATURE

FESTIVE ghd continue to merge their iconic innovations with stylistic trends, this time capturing the festival spirit that is so 2019, with kaleidoscopic hues and plenty of shine in the all-new ghd Festival collection.

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ith music festivals like Coachella leading the way, the carnival spirit and inimitable energy of festivals is real on both a global and local stage (pardon the pun), as defined by headline acts, face paint, glitter, braids and bright hair hues, as well as always iconic ripped denim. The festival aesthetic is a particular mood, and ghd have encapsulated that in the Festival collection of newly and appropriately designed ghd tools.

The collection, launched as of April 1 2019, is headlined by the ghd platinum+ styler, which uses innovative predictive technology to cater to the user’s individual hair needs, such as the thickness of the hair and the speed at which the user is styling. It allows for 70 per cent stronger hair, 20 per cent more shine, double the colour integrity and the brand’s fastest ever heat up time.

The next tool brings you to the smooth and sleek realm, in the form of the renowned ghd Gold® styler, with a definitively un-gold makeover. The tool features dual-zone technology for premium styling and top-tier, modern results, adding some extra edge to festival styles.

Lastly, the collection offers the ghd Air® hairdryer, fitted with a professional strength motor and advanced ionic technology for fast drying and styling, frizz reduction and precision hair looks.

These beloved tools and their packages have been dusted in bold rainbow hues, soft and dreamy pastel tones, metallic sheens and bright, multi-coloured accents to adopt the festival spirit entirely. Now that festival season is basically a year-long affair, 66 INSTYLE

ghd Air® Hairdryer

ghd Gold® Styler

ghd Platinum+ Styler

ghd Air® Hairdryer

celebrate the phenomenon of our generation with the ghd tools aesthetically styled to take centre stage, with the technology to keep ever trending #festival hair on point. Now that festival season is basically a year-long affair, celebrate the phenomenon of our generation with the ghd tools aesthetically styled to take centre stage, with the technology to keep ever trending #festival hair on point and ensure everyone is Queen of their scene.

For more information visit www.ghdhair.com/au

INFEATURE

Phil Barwick

One of the most humble Australian hair artists you’ll ever meet, Phil Barwick has juggled salon and artistic work with enviable Aussie spirit. Here we chat with Phil about his life on stage, in-salon and a long-time loyalty to Redken.

You have recently returned from an epic 2019 Redken Symposium. What key sci-fi references inspired you for your Symposium show?

I was so honoured to be given the opportunity to be part of another Redken Symposium and to work with George Joao and Lindsey Olson. For our Hot Off the Press show I took inspiration from artist H.R. Giger. He’s the guy who designed the original creatures for the Alien films but also his other works that inspired my direction. There’s an alluring but haunting mix of gene splicing and fetishism.

What is the most commonly asked editorial question?

‘How do I become confident with photographing hair?’

Just start doing it! Perfecting work is a marathon not a 50 metre sprint so give yourself time but don’t waste time, produce work, see what works and what doesn’t. Become able to decipher how a technique may have been created. Be humble when you look at the work of others. Your true value is waiting for you but you have to earn it.

How do you find inspiration each year for shows like this?

It’s a matter of being open to the things around you, sure there’s always influence in art, movies and fashion but it’s how your mind deals with influences around you. I reckon this is the biggest shift in an artist’s creativity, when you start to fall back into the visual influencing realm. I go

on a journey to find relevant beauty within the weird shit that ‘flicks a switch'.

If you could produce any show you wanted what would you do?

Argh geez, where do I start! Something under water would be epic. Light behaves totally differently (light and also the weightlessness to hair is astonishing). I’m not talking some synchronised swimming, I love to remove the human subject from our familiar worlds and create a series of mystical characters. Even the audience would participate. Submerged and silent with the sound of your own breathing overwhelmingly loud, we’d be forced to be present. The experience would be incredible if everyone survived!

What is it you love most about Redken and what keeps you loyal?

Redken could be seen as a holistic mentor. I’ve been fortunate enough throughout my personal development to understand the value of long-term relationships. I’m given the opportunity to give back to or enlighten others plus the creative and technical highs have been amazing but there’s something bigger than that. My relationship with Redken has shown me how to discover myself through all that we love in our industry. I feel I could write a book on this subject. It’s not always an easy journey but becoming present with yourself isn’t going to come gift wrapped.

What have you learnt while working on stage this year, in terms of a learning or a new feeling?

Each of us has a unique value and we became teachers or educators for a totally abstract reason. You have to ask yourself the question, 'why do I want to do this?'.

No one can answer for you but I bet as the voyage unfolds the original answer will see trite. It was a particularly good symposium experience for me this time.

I felt I was given creative freedom but I could feel some folks were aching to express their own creativity. Talking to attendees after shows they felt this was missing from their professional lives but ‘Hot off the Press’ was a new insight as to what is possible for them.

For more information visit www.redken.com.au INSTYLE 67

ROUND TABLE

Hair Expo Heritage

INSTYLE sat down with industry leaders to connect with some of the many messages and achievements Hair Expo has cultivated over the years. Is there anything we don’t know already know and love about Expo? Plenty, as was discovered at the INSTYLE x Hair Expo Roundtable.

From left: Mia Devries, Sandy Chong, Dennis Langford, Gary Latham, Sharon Blain, Katy Reeve, Jules Tognini, Emiliano Vitale, Richard Kavanagh, Kristian Tognini

The Participants:

w Sharon Blain Awarded long hair artist and Hair Expo Hall of Fame inductee w Sandy Chong CEO and board director of the Australian Hairdressing Council w Emiliano Vitale é Salon creative director w Gary Latham Director and co-founder of Wild Life Hair w Jules Tognini Togninis Global and Lil’ Off The Top creative director w Kristian Tognini Director and co-founder of Joebloe & Josiebloe, Director of Togninis Global / liloffthetop, general manager Togninis w Mia De Vries Owner of The Fox & The Hair w Katy Reeve National creative director at TONI&GUY Australia w Dennis Langford Managing director at TONI&GUY Australia w Richard Kavanagh Co-Ceo at Piiq Digital w Kobi Bokshish Co-owner at Ecoheads and salon director at Intershape Hairstylists w Wendy Blair Learning and Development manager and facilitator

68 INSTYLE

HAIR EXPO IS an annual, three-day extravaganza that brings together the best brands and products from the hairdressing industry.

Rounded off with world-class education and featuring the best local and international talent over the June long weekend, it’s an affair that is locked into the calendars and the hearts well in advance for hair lovers seeking inspiration and a sense of family like no other.

This year, it will be held at the International Convention Centre Sydney (ICC Sydney), starting on June 8.

In anticipation to the lead-up of the jam-packed long weekend, INSTYLE held a roundtable with some of the icons of our industry.

The general consensus was that Hair Expo always was, and continues to be, the number one source of networking and inspiration for apprentices and experts alike.

See what our participants had to say about how Hair Expo has helped shape their careers.

WATCH NOW

ROUND TABLE

Why Hair Expo is the mustvisit event for everyone in the hair industry:

“

What was great about today is just sitting around and talking with like-minded people. And talking about what’s inspired us about Hair Expo over the years, but also talking a little about where the future’s going, not forgetting about today and where we are now. And, that’s the key to whatI love about Hair Expo - inspiration, the motivation, but also the education. It is really about community, spending time together and walking away so inspired to come back into your business to make a better tomorrow, today. It really gives us the tools for today but also creates so many lasting memories. For me specifically there are so many experiences at Hair Expo that have shaped who we are.”

Emiliano Vitale

“

What I love about Hair Expo is the fact that anyone and everybody can attend and have the most amazing time. Hair Expo covers everything that there is to cover, whether it’s hair dressing, whether it’s barbering, whether it’s styling, and whether it’s business. It covers all education, and it covers everything that you need to know or you’re looking for, as far as products, equipment, etc. Hair Expo is the place to be in a long weekend in June. I think what was really great about today’s discussion about Hair Expo was hearing what everybody really wants to see, and also what they want to experience, which Hair Expo actually do deliver really well already.” Sandy Chong

“

The benefits of attending Hair Expo, obviously fantastic for your skills, you learn so much education wise, fantastic for your business, there’s so much business education happening, and the other thing is it’s awesome for networking. You can see your peers. You can see your heroes. You can see your idols, and you’re all together as one community.” Kristian Tognini

“

Today we got to meet with the minds of the education world, thanks to INSTYLE and Hair Expo. I’ve been at every Hair Expo since I was 12, and I believe it’s one of the greatest, greatest things of the year. I definitely look forward to it every year. It’s about hanging out with all my friends in the hair world.

Pushing, you know, a lot of your egos and work aside, and really getting to hang out with mates, and getting to jam as an industry that we are. Our industry is very unique in a sense that, you know we all do love each other. We all are very supportive of each other, but I think we need each other to help this industry grow.”

Jules Tognini

“

The advice I would give a young hairdresser entering the awards is to really take time to actually look at what the awards are all about. Particularly if you’re needing to fill out a submission, making sure you are able to fill out a submission well.

And I would also suggest contacting people that have won awards, and maybe picking their brain about a few things that would be useful to them.” Sharon Blain

“ “ “

The benefit of attending Hair Expo as a hairdresser is being kept up to date with everything that’s happening, and keeping your finger on the pulse.” Mia De Vries Hair Expo is the home and the heart of Australian hairdressing.” Gary Latham

I met everybody I know in the industry though Hair Expo.

It’s the time to celebrate greatness and success – and even the hardships – we celebrate everything over the course of the weekend.” Kobi Bokshish INSTYLE 69

ROUND TABLE

Three words to describe Hair Expo:

“ “ “ “ “ “

Three words to describe Hair Expo - outrageous community spirit.” Richard Kavanagh

Hair Expo in three words - community, good times, and beverages. That’s not the right word to say, but it is a good time. I think that party aspect is definitely something that hairdressers all love, letting their hair down. Pardon the pun.” Jules Tognini Exciting, inspiring, and fun.” Mia De Vries

My three words to explain a bit about Hair Expo is it’s super energetic, it’s absolutely inspirational, and it’s very, very much about collaboration.” Katy Reeve Hair Expo in three words. I’m gonna say, enlightening, fun, and hungover.”

Kristian Tognini Hair Expo in three words. Friendship, fun, and great education.” Sharon Blain

Why education is key:

“ “ “

What I’m looking forward to the most about expo this year is the collaboration. What I love is actually meeting all the other artists, getting to chat everything education, and just getting to have a little bit of fun with a few wines in our hands, the best thing that hairdressers do.” Katy Reeve I’m really looking forward to seeing Jen Atkin at Hair Expo. I can’t wait to see her at Hair Expo.” Mia De Vries

Education is very dear to my heart, and I think education is at the forefront of everything we do. You stop learning and you’re dead. As a ripe old man told me once, ‘I believe that keeping on pushing the education, and keeping on always learning is unbelievable.’ I have very many fond memories of Hair Expo. Most of them with my father from a young age. Hair Expo has been dead set amazing for me, and I still put it at the forefront as one of the best things of the year. 2019 is gonna be, I think, better than ever, so make sure you’re all there.” Jules Tognini

The importance of awards:

“

Winning a Hair Expo award has actually had quite a remarkable impact on my career.

Particularly from an education point of view, and an industry connection point of view. I mean, coming from New Zealand, and having the opportunity to win Australian Session Stylist of the Year, actually twice now, meant that I became recognised in the Australian industry as much as I was in New Zealand, and it really elevated my game for me. It was amazing actually.”

Richard Kavanagh

“

Winning a Hair Expo award has been remarkable for me. I guess it’s given me that impetus to keep going after 54 years. I think the opportunity to be able to sort of benchmark yourself against the rest of the industry is quite remarkable, and Hair Expo offers that platform, which is absolutely amazing.” Sharon Blain

“

The Hair Expo awards have been good to me.

I’ve got seven of them. I used to clean my father’s trophies as a young kid, when I first started my apprenticeship. And I never thought that day would come where I would ask him to clean mine. But honestly, actually it has put me on the stage to, kind of relay my message out through the hairdressing world as well. Definitely I wouldn’t say I could be where I am today without having won awards that have put my name out there. I still continue to enter. I think it’s a really good way to earn exposure to our industry but, while I don’t think I ever will, part of me tells me to stop every now and then. But it's one of those things which puts everything in perspective and gives you a reality check every year. I think as long as it means a lot to me, I will keep on entering.” Jules Tognini 70 INSTYLE

“ “ “

I’m most excited to see this year, once again, the talks on the summit. I think, for a business owner it's fabulous to go and see. I’m really looking forward to seeing the top ones coming out to educate, not only myself, but also my staff.” Kristian Tognini What I love about Hair Expo is the excitement and buzz of the floor - it’s the whole atmosphere over the weekend. It’s the education that you get from interacting with like-minded people. I love walking around and meeting people and talking to people.” Kobi Bokshish There are some incredible presenters at Hair Expo. The best ones are the ones that appreciate the opportunity and are humble to the audience – you have to have a true respect for the audience to be a great presenter.”

Dennis Langford.

Hair Expo is returning to Sydney for 2019 at the International Convention Centre, Darling Harbour from the 8-10 June. Tickets are on sale now at www.hairexpoaustralia.com with Earlybird offers until April 18.

INFEATURE

Definitely

MAYBE Taking inspiration from the rebirth of cool in the 1950s, Maybe Sammy ignites your desire to live like a Sammy and salivate over a sexy place with the best cocktails in the city, writes Cameron Pine.

I

t’s little wonder that in an era where fun and fashion took the lead that Maybe Sammy has quickly become the weekday hotspot for those wanting to escape the city and enter a world of frivolity and fun. An off-shoot to the popular Maybe Frank franchise in Surry Hills and Randwick, Maybe Sammy has a whole new alter-ego that transports guests to a time where the ratpack and Hollywood glamour were revered with a list of cocktails named after some of the world’s most famous haunts.

“I guess you could call it a hotel lobby bar without the hotel – we focused a lot of attention on the bar as we think this is the crucial element when designing a space where people want to hang out,” said coowner Vincent Lombardo.

With a timeless and elegant Miami meets Hollywood aesthetic, a lot of detail has gone into the lighting – one of the most crucial elements in creating a space where guests actually relax and have fun.

Take a look through the Martinis list and you will instantly recognise Sammy’s ode to the most iconic cocktails of all time. Each and every delectable drink on this menu will take you through an eye opening and distinct experience.

Thunderbird, Ladyluck and Silver Slipper, it’s a place of city slick where why have one when you can have all – you’d be forgiven for thinking all of your Fridays have come at once.

“The bar team are very professional and we pride ourselves on giving the best service without all the pretentiousness – we’re a melting pot of suits and hipsters, everyone is welcome,” Vince said.

Architect Joe Lombardo really wanted to capture elements of Hollywood Regency with a fresh and inviting ambiance.

“Pastel pinks and greens were used on different mediums with softer entities, contrasted with brushed brass details and fittings and semi-gloss marble bar tops throughout,” Joe said.

“Everything is accentuated by the thoughtful and thought-provoking lighting which gives Maybe Sammy its timeless warm and inviting ambience,” he said.

Co-owned by Vince, Stefano Catino (perhaps the best host in Sydney) and

“I guess you could call it a hotel lobby bar without the hotel – we focused a lot of attention on the bar as we think this is the crucial element when designing a space where people want to hang out” VINCENT LOMBARDO.

Andrea Gualdi, one of Italy’s best exports and master of cocktails with real finesse, Maybe Sammy’s passion for drinks, people and fun has found its beat in a street that needed a bit of revival.

Maybe Sammy has designed a food menu to complement cocktails and not weigh you down. A Smoking Gun bagel, Blue Corn taco, Burrata and Oysters to Charcuterie – it’s the perfect fare with the sophistication you’d expect from a handsome guy in a pink blazer making your drink.

Maybe Sammy 115 Harrington Street, The Rocks www.maybesammy.com.au INSTYLE 71

INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

ABYSSIAN Silk Milk and Hair Serum - 1800 700 510 THEORIE Marula Oil Smoothing Shampoo - 02 9666 3611 BHAVE Tease Me Volumising Texture Shake - 1300 402 064 REDKEN BREWS Anti-Dandruff Shampoo - 03 8680 0000 HAIR 2 BEAUTY Charcoal Oil and Charcoal Shampoo SSP- 1300 2427 2625

TIGI COPYRIGHT Colour Lustre Oil - 02 8376 7477 AMERICAN CREW Beard Foam Cleanser - 02 8875 9700 DANCOLY ANGEL Argan Repair Oil - 02 8781 0123 VINES VINTAGE Matt Pomade - 02 9666 3611 REDKEN Frizz Dismiss Anti-Static Oil Mist – 03 8680 0000 PURE ELEMENTS Cedarwood Moulding Clay - 03 9553 2142 12 REASONS Keratin Mask - 02 9666 3611

72 INSTYLE

INHAIR

NOUVELLE C Colour Glow True Blonde Mask - 03 9357 5560 MOROCCANOIL Color Continue Conditioner - 1300 956 735 MILK_SHAKE Moisture Plus Whipped Cream - 1300 110 032 OMIT Head Spray - www.omitheadcare.com EVY PROFESSIONAL E-Smooth Bathe Smoothing Shampoo - 03 9439 4841

WHITE SANDS Orchid Bliss Revitalizing Conditioner and Infinity Firm Hold Finishing Spray - 03 9781 5615

ALFAPARF MILANO Style Stories Vintage Powder - 03 9336 2088 DE LORENZO Nova Fusion Colour Care Conditioner and Shampoo Silver - 02 9748 8900

KEUNE Style Fix Freestyle Spray and Volume Thickening Cream - 02 8886 4600

REF STOCKHOM SWEDEN Intense Hydrate Shampoo - 03 9553 2142 TRICHOVEDIC Volumising Powder and Volumising Foam - 02 9489 7776

INSTYLE 73

INHAIR

WELLA PROFESSIONALS Invigo Color Brilliance Miracle BB Spray and Mistify Me Strong Hairspray - 02 9888 7666

MILK_SHAKE Moisture Plus Shampoo - 1300 110 032 DANCOLY ANGEL Argan Active Oxygen Instant Repair Shampoo - 02 8781 0123

KERATIN COLOUR Defend My Colour Shampoo - 02 9666 3611

TIGI Bed Head Ego Boost - 02 8376 7477 REF STOCKHOM SWEDEN Heat Protection - 03 9553 2142 REVLON PROFESSIONAL Eksperience Hydro Nutritive and Color Sealing Mask - 1300 738 776

REDKEN Frizz Dismiss Mask and Shampoo – 03 8680 0000 INFUSE MY COLOUR Copper Wash and Ruby Wash - info@my-haircare.com

74 INSTYLE

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Natural Woman

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INHAIR

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NATURAL LOOK Surf Beach Spray - 08 8300 1999 JOICO Defy Damage Protective Masque and Protective Shampoo - 1300 764 437

ALTERNA Caviar Anti-Aging Grit Paste - 02 9978 0666 AFFINAGE Flexi Paste and Contour Cream - 1800 804 757 ALFAPARF MILANO Style Stories Spray Wax - 03 9336 2088 AMERICAN CREW Fiber Grooming Foam - 02 8875 9700 KERATIN COMPLEX Vanilla Bean Deep Conditioner - 02 9666 3611

KÉRASTASE Blond Absolu Universal Fortifying Heat Protecting Serum and Hydrating Illuminating Shampoo - 03 8680 0000

ORIGINAL MINERAL Desert Dry Volumising Dry Texture Spray - 1300 724 635

76 INSTYLE

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For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia

COLAB QUEENS Adilla Colab has gone from strength to strength since opening in Double Bay two years ago.

Directors Frankie Endersbee and Rhiannon DiMari catch up with Michelle Ruzzene to talk about their strengths, synergy, staff and welldeserved success.

When and why was Adilla Colab established?

Rhi: Adilla Colab was established in 2017 and all actually happened very quickly for us. Frankie and I met at TAFE when we were apprentices and always had a great friendship which continued over the past 12 years working on editorial shoots and shows, before freelancing together. We realised how well we worked as a team and the rest is history. We wanted to create a space where our brand was built around the ethos of being just, fair and honest, both with our staff and clients, hence the name ‘Adilla’ which is a name that means just that (in Arabic).

Tell us about your staff?

Frankie: We have a team of 11. Everyone has their thing that they specialise in. Being a partnership is great because it means we each look after completely different areas. Each staff member shows potential in different areas so we create rolls around them.

I’m the editorial director, Rhi is the colour director and we have recently promoted Paul Geronimo to technical director. We all have our own roles and areas that we look after. We all play to our strengths, and reward and enable staff that show potential and interests in different areas.

What about your recent renovation?

Rhi: The renovation was a huge goal for us, and it really has been the icing on the cake. Our designer Courtney has been a friend and client of ours. She really has captured us and what we wanted Adilla Colab to be. The mission with our renovation was to really open up the space: add a lot of comfort and luxury. We started with the wall colour and added the blush pink marble, brushed brass, deep navy cabinetry to tie in our barbershop and the softness of live hanging plants. I don’t think we could ever have enough plants. I love the synergy of all of the elements. It’s so us.

78 INSTYLE

Who is your typical clientele?

Frankie: About 80 per cent of our clients are between 25-35.

Having said that, at any given time there is always a big mix as the younger more ‘lived in colour’ clients come in pretty infrequently.

So our grey cover clients we see a lot more often. Our clients always say they love coming in as our salon is so welcoming and although beautiful and high end, very unpretentious. So many of our clients are entreprenuers, mothers, business owners and truly inspiring women. We have set up our salon to be a ‘working salon’ so we have wifi, a table with power points and have enabled clients to ‘work from home’ from our salon, so they never feel like they are wasting time with us. This helps a lot as our week days are just as busy as our weekends.

What are the most popular services?

Frankie: We have developed quite the colour correcting reputation. Rhiannon is the most talented colourist I have ever worked with, and in the last two years her books have become over flowing with waiting lists a mile long. She is extremely patient with colour and clients. Her technique is so incredible.

And she can bang out a colour correction without breaking a sweat. Paul Geronimo and Keira Horgan are the same. Keira started with us in November, and does maybe three colour corrections per week. She is incredible the way she approaches things, and Paul is so outside the box the way he approaches colour as well. There is truly nothing he can’t do. We are all about helping people get their best hair. So whichever way we can achieve that, we recommend.

How important is education and training?

Frankie: The biggest thing about education that I didn’t realise was it’s so important for team bonding. There are a lot of personalities

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in our team, so getting everyone together usually has us all in stitches all day. We have a reputation for being unpretentious and welcoming, but that doesn’t mean we are unprofessional. We are serious when it comes to consultation, recommending and rebooking. I have a day education class that I do with the staff every three months, where we spend the whole day on recommending, rebooking and the why’s of retail. We have our staff booked in to every Rogue Beauty education day and Revlon Professional education days.

Tell us about your partnership with Revlon Professional?

Rhi: We changed colour brands to Revlon Professional eight months ago and from the beginning absolutely loved everything about them. The products are incredible and backed with a lot of research and support so you always know exactly what you are using, what it’s doing and why.

Frankie and I are always non-stop, pushing boundaries and throwing crazy ideas out there. The brand have taken us on board and supported us all the way. We kicked it off with fashion week last year with an Adilla X Revlon Style Bar which was a huge success. Since then we have worked closely with the team and the brand, continuing to work to our strengths have proudly become brand ambassadors with Frankie being the Creative Ambassador and myself being the Blonde Ambassador. We will be educating around Australia in the later part of the year.

What are your plans for the future?

Frankie: Well, that’s the big question at the moment. We opened two years ago, just Rhi and I. So to have two shops and

a team of 11 already with complete salon renovations, content shoots, blow dry classes, two launches, award nominations - we’ve done a lot. We worked so hard, over the last two years to get to this stage.

It’s so overwhelmingly amazing for this to be what we do everyday. Our focus for this year is number 1; our staff, number 2; education number 3; our clients. It’s important to maintain quality control and a strong team culture. We want to keep our 5 star Google rating - I’ll die if we get anything less! www.adilacola.com

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SALON PROFILE

SOUTHSIDE Joining the Natulique movement is a lifestyle more than just a brand choice, and Grant Nelson of South 21 salon experienced that completely, adopting the products in salon and then becoming the all-new distributor for the natural product range in South Australia. Here, he explains the products’ undeniable allure.

S

outh 21 recalls the geographic nature of its name very properly. The salon is located on the South Terrace in South Australia, facing the Parklands that surround the city of Adelaide – a location it has proudly held for 16 years with no plans to change that any time soon. The salon evokes nature by its very setting, overlooking the natural beauty of South Australia and connecting to the climate in intimate ways. The salon design even boasts green and beige wood, marble and finishes, perfectly complementing the natural palette outside. As such, Natulique became the ideal fit for this salon essence.

“I originally designed the salon myself and have constantly added and renovated parts of the salon as I go. I’ve made it a goal to do something significant once a year to keep the salon still looking so fresh even after all these years,” said Grant Nelson, salon owner.

“Being able to look out over to the beautiful Parklands every day and enjoy the changing weather is a gift that many would not be able to say they share. Being attached to nature like this aligns itself very well with the Nautique brand.”

The salon’s use of Natulique was a fittingly natural progression, and Grant brought the product line into the salon five years ago.

“At the time I thought, ‘wow, this is something really different, something I haven’t felt before, it has no smell and my hands felt soft at the end of the day’,” he said.

Grant continues to work with the brand to market the technology, a task made easy by the products’ commitment to hair health and environmental consciousness. Beyond that, the brand has drawn more clients into South 21, catering to those looking for an organic solution. New and existing clients alike are emboldened 80 INSTYLE

by both the quality of the products and the ways in which Grant chooses to sell them and connect them to his brand.

“When I first moved over to Natulique, my existing clients were very happy for the benefit of their health,” he said.

“They felt that the smell, the condition of the scalp and hair afterwards was so superb they were happy with the change. I also receive many new clients looking for Ammonia free organic based hair colour that come to experience Natulique at my salon. I recently started cash and carry for Natulique customers at the salon which gives them the ability to pick up a few bits and pieces without the burden of freight charges to getting through to their next order.”

For Grant’s part, his connection to the brand has stemmed beyond client reaction and business building properties, to the way he’s been able to effectively use it in salon. He has a longlist of must-have products anchored by the hero Nourishment Hair Cream.

“It’s very versatile,” he said of the product. “I use it for prepping most people’s hair, you can blow dry with a round brush, it’s also great for flat ironing or for using on naturally curly hair to seal in the curl. The Argan oil is the hero ingredient, which ensures a natural, shine-free, radiant appearance.”

Grant’s new role as distributor made sense, drawing from his salon experience, his naturally based space and his long-term love of the brand - it’s an organic fit in more ways than one.

“I wouldn’t be able to sell anything that I didn’t believe in and so the decision was easy based on the fact that I loved and use the product myself,” he said.

It’s this technology and wider ethos that makes the Natulique brand a family and the business a way of life – learn the Natulique way and find out why so many salons swear by it.

For more information visit www.natulique.com.au

INFEATURE

CALILE

Community Brisbane has welcomed a new highend hotel with an appeal of cool hunter proportions; it’s Palm Springs meets an oasis of urban discovery, writes Cameron Pine.

T

he Calile melds the sub-tropics with city streetscape in a property that takes its cues from other hot and hedonistic destinations – both in terms of weather and the social scene (think South Beach, Miami).

Don’t expect to go to Calile to hide away, it’s all about the pool and restaurant scene and bringing the outside in with spacious, open-plan proportions and room design.

The $100 million TFE Hotels-run property is the work of award-winning architects Richards and Spence for the James Street brothers of cool Cal and Michael Malouf, who named their hotel after their great-grandfather. The developing duo own other properties in fashionable James Street and, in keeping with the leafy shopping boulevard feel of the stretch, have infused retail into The Calile property amid hanging gardens on the ground level – you’d be forgiven for thinking you’re a long way from Brisbane’s CBD, and that was the whole idea.

Plenty of pale pink marble adorn, and minimalist Scandinavian lighting and finishes draw you in from the main lobby bar. Each room offers brass fittings, travertine and wide-open spaces to provide a sense of modernism rarely seen in luxury hotels. Cork floors and sisal matting conjur up the feeling of a tropical holiday.

One of the Gold Coast’s most talked-about restaurants has made itself right at home beside the elevated centrally located pool (a fully tiled masterpiece complete with Calile brass emblem embedded into the tiles). There’s outdoor cabana style dining options and sun-lounges – all designed to embrace the sometimes blistering yet balmy Brisbane climate.

Alongside the restaurant sits the Kailo Wellness medispa which offers a range of medical and dermal aesthetics treatments as well as a full gamut of beauty boosting options from traditional facial to skin revision. With the developers already recognised for distinct developments in the prescient, the Calile continues to expand on the established white brick, breezy theme that has become their signature style. Add in a few plants and you’d be forgiven for

thinking you’re in Palm Springs, Mexico City or Rio. “In our opinion, there is no other city based Australian hotel conceived as a resort. City based hotels in our country are pitched to a corporate market and focused on the conference rather than the pool and the hotel surrounds – the Calile changes that,” said designers Richards and Spence.

Fashion boutiques Venroy, Bassike and Dion Lee, among more than half a dozen others, add to the stellar guest experience.

Dining in the light-filled lobby bar gives with an impressive menu of pared-back simplicity from oysters to slow-cooked meats and the signature grilled octopus. Luxuriously, the perfect linen or night time outfit to sit by the pool is right there for the taking.

A breezy juliet balcony, complete with marble table to sit up and people watch almost gives the hotel the feeling that it’s been here before, from an art deco era to a completely modern take.

The pool is loud and persuasive and equally the room’s sound bar with free new release movies and wireless connectivity means that staying in the groove or in touch is easier than ever. Not only the sense of space but also the sense of base hits you as soon as you reach the room – the hotel has definitely not been designed for the non-adventurous guest. There’s a library, workout space (Forme Fitness) for the coolest workout yet, complete with PT sessions, and function rooms, down a meandering hallway to ensure that Negroni can be enjoyed both in a corporate or group setting as much as it can be savoured sitting solo in your room with the feeling you’re right amongst the action.

A stay at Calile is a carefully curated culture of fun, festivities and fashion in one of Australia’s most dynamic cities. Rooms and suites are just the beginning of a stay you’ll no doubt repeat the next time you get the itch for a fun weekend or slightly more frivolous stay. It’s the hotel stay you don’t want to miss.

For more information visit www.thecalilehotel.com INSTYLE 81

Light & Bright by Comfortel.

INSIDE SALONS

TRENDING SALON STYLE

White & Textures Something that never goes out of style‌ a neutral colour palette and natural textures. Introducing white with natural textures in salons makes the space bright and spacious. The raw and refined aesthetic harmonise together by layering paler tones like white, ivory, gray or even sand tones and finishes. Simple shapes and minimalist style bring back to life the basics and makes texture the hero.

DESIGNER TIP !

WORDS AND STYLING: LISA FELEPPA

Hints of light na tural textures with wood, stone s, marble or pl ants will brin g warmth into the salon an d add the pops of colour you need. Re member texture is yo ur friend!

Cutting stool in White www.comfortel.com.au For a natural look, add textures of light timbers and concrete finishes.

Rixons 343 Newtown NSW www.rixonsnewtown.com.au

Brady Salon Lennox head, NSW www.bradyhairsalon.com

Fresh, fast, feminine, bold and modern.

The Blow Australia Melbourne VIC www.theblow.com.au

VASES AND POT PLANTERS Decorate with indoor plants and flower arrangements with these textural favourites www.kmart.com.au

PRETTY PRINTS Artwork and decorative prints will give you the pop of colour you need.

BY_OTT norsu.com.au

Circa LED Round Mirror www.comfortel.com.au

Hair By Frank VIC, Australia www.byfrank.com.au

A Scandinavian aesthetic, including greenery, blonde wooden embellishments, marble floors added to calm white tones.

Salon Kiin, Penrith NSW www.salonkinn.com.au

Joey Salon Chair with New Matte White Bases www.comfortel.com.au

Lisa Feleppa is the Brand Marketing Manager at Comfortel Salon Furniture.

For more inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram.

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INFEATURE

Avengers ASSEMBLE With the brand-name, innovation and technology behind them, Dyson has congregated a veritable who’s who of the Australian hairdressing industry to represent the brand, assembling a myriad of talented, tool-wielding stylists to teach the magic behind their products.

A

fter launching a myriad of game-changing products into the Australian hair industry in recent times, namely the Dyson Supersonic™ hair dryer Professional edition and Dyson Airwrap™ styler, Dyson is making another major announcement, naming their prestigious styling ambassadors for 2019.

Joining renowned editorial expert Renya Xydis and celebrity influencer Peter Thomsen, the brand now has also

partnered with three-time Hair Expo Hairdresser of the year winner Jayne Wild, reigning AHFA Australian Hairdresser of the Year Damien Rinaldo, five-time Australian Hairdresser of the Year Frank Apostolopoulos and current Hair Expo Hairdresser of the Year Joey Scandizzo.

The experienced group boasts a long and impressive list of styling and editorial credits, business and salon successes and industry achievements between them.

“Developing products to protect your hair from extreme heat damage, while providing you with the ability to create amazing style, remains paramount to Dysons’ engineers and hair scientists,” said Tom Crawford, Dyson Global Research and Development Director, Personal Care. “Working with passionate industry professionals is also vital to understand your hair styling habits and needs. We are excited to welcome the new members to Dyson’s Styling Ambassador team.”

The talented group of ambassadors will tour across Australia for styling education demonstrations with the Dyson tools.

Major events include the team debut at the Australia Hair Fashion Awards on April

14, as well as key dates for the Dyson's first Professional Education Roadshow.

Mark down dates and locations of Perth on May 27, Melbourne on August 26 and Sydney on November 11 for this dynamic education event.

It’s sure to be another massive year for Dyson, especially now with this absolute dream team on board. Make them your styling and styling education go-to as they make innovation and education a focus and take the hairdressing world by storm.

For more information visit www.dyson.com.au INSTYLE 83

THE EDIT

Sheree Knobel Bixie Colour owner and founder, Redken artist and educator

How would you describe your style aesthetic?

“I am drawn to classic beauty with a rock-chick edge, but I love to see people confident in all manner of natural and bold looks (and all the in-between). I love and appreciate that we are all different.”

What design influence have you given Bixie salon?

“Modern luxe with a minimalist approach. I want the hair to be the hero in our space. I worked with designers such as Cult Design and MCM House. My aim was to create a minimalist, luxe space The monochrome palette and super large rose gold mirrors create an expansive look and an open vibe.”

Where is your ultimate holiday destination?

“I recently visited Amalfi Town on the Amalfi Coast with my family. It is a magical place..”

Pick your poison...

“Om Pomme: Vanilla vodka, lillet rose, apple, lemon, sparkling wine.”

What hair product/tool are you loving at the moment?

“One United by Redken. Usually, a good product will excel in a single domain but One United does all of this and more. It delivers brilliant shine, provides protection from heat styling, UV protection, controls frizz and is anti-static.”

What accessory can you not live without?

“YSL vintage Niki bag in dark blue leather I bought in Paris.”

How do you let loose after a long week?

“Saturday nights are very chill. Sunday is family day. It’s usually canoeing in the Royal National Park, roller skating, or exploring and finding somewhere new to hang out together.”

What are you watching?

“I’m a self-confessed Netflix junkie so I’m always on the hunt for the latest binge. I love chatting to my clients about this and swap recommendations. I recently watched The Kindness Diaries and am currently watching Dirty John with Eric Bana.”

Which celeb is a hair muse for you?

“I’m inspired by rock-chick, festival-vibe hair so I’m looking at celebs such as Gigi Hadid and Hailey Beiber to see what they’re up to. They’re always so sexy and adventurous.”

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WATCH NOW

THE EDIT

Jaye Edwards Founder, director and colourist at Edwards and Co How would you describe your style aesthetic?

“Relaxed and simple but luxe. Navy, grey or white.”

What design influence have you given Edwards and Co? “I like for our clients to feel like they are in their living room, to feel relaxed and comfortable enough to spend 4+ hours in the salon. I like the salon to feel really simple in design. I travel a lot for work and always get to stay in beautiful locations so I take my inspiration from there.”

Where is your ultimate holiday destination?

“Somewhere ocean side, but there has to be hikes. Did I mention luxe?”

Pick your poison...

“Tequila ALWAYS.” What hair product/tool are you loving?

“KKEVIN.MURPHY Bedroom.Hair and ghd Curve Soft Curl Tong.”

What piece of clothing or accessory can you not live without?

“My wedding ring. I feel weird without it.”

Your top traveling tips?

“Travel light. There is always time to shop.”

Dream car?

“It changes each time I buy them. Currently I have a BMW X4 and a Range Rover Sport, now I want a Bentley.”

How do you let loose after a long week?

“I love to drink and throw parties, but hiking to a beach somewhere remote is my thing.”

What music/show/art is currently inspiring you?

“Anything Rufus.”

86 INSTYLE

WATCH NOW

INFEATURE

DEFIANCE Joico’s all-new technology strengthens, protects and fights against damage, stopping you in your well-worn salon tracks to see it for yourself.

T

he all-new Defy Damage from Joico has an intriguing origin story worthy of the new technology. The innovation saw well-known hairdressers, such as Larisa Love, Phil Ring, Denis De Souza and Olivia Smalley, brought to California under a top secret mission only titled Project D. The secrecy shielded the fact that they would be experiencing Defy Damage before anyone else – it was revolutionary technology worthy of the CIA-level mission, and its now making its way to your salon.

The top-tier technology works in two different systems. The Defy Damage ProSeries is the salon iteration, a two-step insalon treatment that protects bonds and optimises colour, acting as a revolution in the industry. With the ProSeries 1 and 2, the hairdresser is saved time on colour services and blow dries, while premium results are to be expected.

In the Home Care System, the products are built to specifically and consistently protect against daily heat styling, UV exposure and environmental pollution, which can often lead to dryer, duller hair. The instantaneous products are fortified by a cocktail of arginine, moringa seed oil and a protective lipid, as well as SmartRelease technology, which continuously releases rose hip oil, arginine and keratin in a clever delivery method. The results are repaired, strengthened and protected hair, created through intelligent innovations.

The products that utilise these formulas include the insalon series, as well as the Defy Damage Protective Shampoo, Conditioner, Masque and Shield, each of them luxe products that stand to remove impurities from the hair, boost moisture, fight against daily damage, prolong colour and ultimately leave hair soft and shiny for aesthetic and tactile brilliance.

The range has reported 80 per cent less breakage and five times stronger hair over time, with improved lift, even porosity, added 88 INSTYLE

vibrancy, colour that’s easier to maintain and more, as well as instant results that can be seen after just one use.

It’s the kind of magic that will have you and your clients rubbing your eyes and wondering how the trick is done. This top secret mission is on the precipice of hair innovation, don’t fall behind as it races ahead.

For more information visit www.joico.com

2.

ROYALS gone ROGUE

The Franck Provost Crows Nest team celebrate their victory as the 2018 Artistic Team of the Year by reveling in the royal dark side.

Photography by Milos Mlynarik, Hair by Franck Provost Crows Nest team: Melodie Delimauges, Iosif Kalogerelis, Eleonore Pouliquen, Chris Kelly and Ciara Fagan, Makeup by Cat Smith, Styling by Danielle Soglimbene, Creative by Ida Almasi Leather dress by SIR, polka dot dress, boots and belt by Zara, ring by ReliquiaÂ

90 INSTYLE

Dress by Sass & Bide, top by Leo & Lin, necklace by ReliqiaÂ

INSTYLE 91

Bomber by Sass & Bide, skirt by Alice McCall, shoes by ZaraÂ

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Dress by Zara, top by Lee MatthewsÂ

INSTYLE 93

INPROFILE

From left: Ciara Fagan, Chris Kelly, Melodie Delimauges and Iosif Kalogerelis

FRANCK PROVOST CROWS NEST We welcomed Franck Provost Artistic Team of the Year 2018 into the studio to chat about their winning shoot, the royal family and all things Franck Provost.

What do you love about being a part of the Franck Provost family?

We love that we can call each other family. It is rare to find a positive and supportive atmosphere within such a competitive industry. We also love our network gatherings each month; it really helps build a relationship between all the team members across every salon and we enjoy the creative opportunities we get to experience as a team.

Who are your top royals?

Queen Elizabeth, Princess Diana and Kate Middleton.

What inspired your winning shoot for the Franck Provost Artistic Awards?

Our photoshoot last year was based on our love for the 80s era and the big hair that represents it. We love braids and curls, so we wanted a look that was a combination of all these elements by creating some rock’n’roll vibes. We had loads of fun doing it!

94 INSTYLE

What do you love most about French style?

It is always so chic, elegant and effortless.

French style is classy and sophisticated without being over the top- all while embracing natural beauty.

TRÈS CHIC ♥

The Great Australian Bake Off S3 (PG)

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Keep your staff informed, your customers entertained and the overall mood up, whatever type of business you run.

The Business Premium Offering includes: Sport, News, Documentaries, Movies, Music and more.

Find out about adding Foxtel to your business by visiting B2B Expo 2019 Etihad Stadium, Melbourne. 13-14 March. foxtelbusiness.com.au

SESSION

96 INSTYLE

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HEADPAINT

T S I N O HED Brighten, contour, colour and lift, the latest Headpaint collection from Fudge explores the brand’s infinite colouring possibilities of one colour solutions.

Photographer – Catherine Harbour Makeup Artist – Mario Brooksbank Stylist - Zoe Kozlik Hair – Colour: Tracy Hayes & Sophie Dale Cut & Style: Andrea Martinelli and Dean Bradwell

WATCH NOW

Styling Products: Fudge 1 Shot Fudge Tri-Blo

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SESSION

Styling products: Fudge Blo Dry Putty, Fudge Light HED-ed Hair Oil

98 INSTYLE

SESSION

Styling products: Fudge Xpander Foam, Fudge Skyscraper

SESSION

Styling Products: Fudge 1 Shot, Fudge Tri-Blo

100 INSTYLE

SESSION

Styling products: Fudge Tri-Blo, Fudge Xpander Foam, Fudge Think Big Texture spray

Styling products: Fudge Push-It-Up Blow Dry Spray, Fudge Salt Spray, Fudge Membrane Gas

INPROFILE

THE FUDGE

formula Sabre Education Manager Duncan Richards recently attended FUDGE Global Train The Trainer at the Sassoon flagship academy in Westminster London, mastering the techniques of the bold new collection.

Q. Tell us about the new Collection Fudge collections are always edgy. The new imagery reflects beautiful commercial work salons can relate to with every client in their chair, but it also offers a touch of diversity with the models being styled into editorial looks for some night out on the town fun!

DUNCAN RICHARDS EDUCATION MANAGER, SABRE CORPORATION

Q, What else is happening in Australia for Fudge?

Luana Coscia is back in the fold as Fudge Australian Guest Artist. Luana is such an amazing talent, with an expansive skillset when it comes to cutting and styling, plus she has that quirky creativity that’s just Fudge!

THE FORMULAS REDHEAD Formula 1 – Headpaint 20g 6.4 + 40g 77.43 Formula 2 – Headpaint 77.43 Formula 3 – Speed + Formula 4 – Headpaint 99.43

Q. What colour trends are we seeing at the moment?

Banishing brassiness will of course always be a trend but warmer gold shades are now becoming more popular.

102 INSTYLE

Q. What are the new product launches that are making an impression on the Australian market?

Definitely the new Gel Toners and Violet Luxe Lightener Speed +, they really expand on the Fudge forte for being the clean blonde toning experts!

The new Luxe Ultra Lights enriched with Vitamin E and PRISM-Plex Technology™ lift up to 5 levels and give a clearer, crisper tone with crystal shine, what Blonde doesn’t want that!

#FUDGEHAIR

SHORT BLONDE Formula 1 - Headpaint Gel Toner 03 Formula 2 - Headpaint Gel Toner12 Formula 3 - Headpaint Gel Toner26

LONG BLONDE Formula - Headpaint Luxe Ultra Lights 12.12

NEW FUDGE PROFESSIONAL PRODUCTS COMING SOON! To stock contact Sabre Corporation on 1300 764 437

The Dyson Professional Education Roadshow

WATCH NOW

An exclusive industry event featuring six of Australia’s leading stylists

Perth 27th May 2019 Melbourne 26th August 2019 Sydney 11th November 2019 For more information please visit discoverdyson.com.au/the-dyson-education-roadshow

Professional edition

MY WAY

COOL COMFORT MIKELAH-JAYDE RILEY

Owner / Creative Director at MikelahJayde Studio

“My first thoughts are - frumpy. Get that skirt off girl, I can see there is shape underneath all those layers. Leave the socks and slap on some Dr Martin’s. Keep the khaki jumper, pull down those sleeves because I’m loving the oversized vibes.

I would love to get my fingers on that mane and chop it off. I’m feeling a slightly angled, Jennifer Lawrence-inspired long bob. Creating texture and shape and giving life to her hair.

I’m feeling autumn, fallen leaves and golden vibes. I would go in and lighten throughout using Joico Blonde Life Lightening Powder. Using face-framed foils and light, bright pieces throughout the mid-lengths and ends. Leaving the shadowed root as her natural colour.

I would customise her blonde by toning and contouring to shape her face, using a combination of Joico Lumishine Liquid Demi 10NC and 9NWB, resulting in a mix of golden, strawberry blonde hues leaving the hair bright and shiny. I would finish this off by using the Joico Blonde Life Trifecta, Blonde Life Brightening Shampoo, Conditioner and Brightening Veil.

With a light mist of the Joico Blonde Life Brightening Veil to protect against UV and thermal defense (a blonde’s must-have) and styled with a soft wave bouncing around her face. I’d complete this look with the Joico Body Shake Texturizing Finisher, for an effortlessly chic, lived in blonde look.”

MY WAY

CLASSIC WITH A T WIST

ROBERT KOVACS

Director of Education NAK Hair Australia New Zealand “I love the coordination of colour; from shoe, to pant, to bag, with accents of white and the key signature of black from top-to-toe with the black clutch as centre piece. Her high-collared luxe gold top with matching over-the-shoulder trench adds a relaxed style with a strong dominate female silhouette.

I love the relaxed modern twist on the bob and overall mono-chromatic colour as it stands strong. I would suggest a stronger base line shape with a slight graduation towards the face and stronger determined fringe, as seen at Paris Fashion Week by Chanel. Hidden diagonal of the top part line, I would add an increase of colour with pre-lightened panels for a more dramatic accent.

To embellish and enhance this look, I would add touches of the latest precious metal, such as the NAK Metallic colour shade collection. From this collection, add pantone colour brilliance with opalescent tones of pink, ash and aubergine and all over smudged elements of shine with golden citrus and peach metallic tones. Styling would be best undone with texture and movement.”

INFEATURE

MASQUE Mania For those familiar with DMK (Danné Montague King) skin revision company you’ll already know that the term skincare is significantly shortsighted for what DMK likes to call a skin revision company. One enzyme and you’re hooked – here’s why a record number of clients and clinics choose the DMK difference, writes Cameron Pine.

I

t’s been called the ‘Game of Thrones facial’ with its zombie like full skin and décolletage coverage and results that allow the skin to perform just like that young perfect skin we all dream of. Also known as enzyme therapy – it’s just the beginning of a longstanding relationship that we have with our skin, both in a clinic or salon and at home. DMK has a loyal list of devotees across both professional and consumer channels that extend beyond product, but to a family of skin health knowledge and empowerment.

Using principles of biochemistry, DMK matches formulations with the body’s chemistry on the basis of four core functions; Remove, Rebuild, Protect, Maintain. In principle, it’s similar to when you paint a house - to gain perfect results you have to remove any issues of trauma first to achieve a perfect result, and the skin is no different. And once DMK has you just like a Game of Thrones addict, the long-term relationship with rebuilding and maintenance begins. Think of it like a relationship, DMK is a brand with a difference whereby it’s not just an approach of applying products when you need them, it’s about investing and protecting what you have for the future.

The enzyme facial has gained popularity in the beauty world for its immediate and long-lasting results.

So what is it that’s temporarily turning faces into a character from a horror film?

It’s a mask made of freeze-dried human enzymes designed to force negative toxins out of the body through the skin. With a variety of masks depending on the skin condition or concern, from muscle banding to as intense as the well-known ‘6

106 INSTYLE

layer peel’ that promises results better than many expensive laser machines.

The enzymes work with your lymphatic system to remove all of the toxins by back-flushing your capillaries. The increase in blood flow gives skin an allnatural nutrient boost and pumps fresh oxygen straight into your bloodstream.

The results? Tight, glowing skin in its best state.

“Our approach rebuild the skins vital internal processes to function optimally, keeping the cells alive for longer and prolonging the results of healthier, younger looking skin.”

DANNÉ MONTAGUE KING

Traditionally, cosmetic and relaxation style facials work topically on the surface of the skin, so they only exfoliate a small amount of the dead skin material.

In addition they commonly only temporarily hydrate and plump fine lines whereas DMK works with the skin’s internal functions and structures, coming from the point of view that what presents itself on the skin’s surface is a reflection of what is happening within the ‘factory’ underneath the skin.

Enzyme therapy ensures optimal skin function by turning dead skin cells to a weak acid and flushing them from the skin. Reverse osmosis clears away cell debris, toxins, oxidised waste and free radicals while also increasing oxygenation, cell metabolism and immune functions via a plasmatic effect on the blood and lymphatic system – and it forces complete relaxation – a state of almost immobility so the skin can repair itself the way it should.

For more than 40 years and founded

by Danné Montague King himself – a botanical scientist that created such leading formulations to treat his own acne ridden skin. Danné is a true visionary and advocate of where passion meets practice and botanical formulas that encourage

INSIDE AND OUT

70 per cent of your immunity is in your gut and these internal conditions not only significantly affect what shows on our skin but our overall wellbeing and ability to fight free radicals. Your best chances at avoiding a virus or cold throughout any season is to cleanse, heal and strengthen the digestive system with a cleansing, restorative and maintenance program like Regul8 Digestive Tune Up. With parasites in the gut on the rise and the symptoms associated an increasing concern, not only does Regul8 remove bad bacteria, it assists in rebalancing the microbiome so the good bacteria can flourish in the ideal environment.

www.regul8.com.au

skin to perform like youthful, healthy skin and reverse any trauma associated with an entire spectrum of concerns. From the depths of depression associated with poorly functioning skin, to a pioneer of one of the world’s best brands, Danné put himself through a series of breakthroughs, trials and tribulations to realize the brand that DMK is today – all starting with a key breakthrough in the 60s using Vitamin C therapy. www.dmkskin.com.au

Organic Solutions for Hair • With wild-crafted organic ingredients to pamper your hair with nourishing oils and extracts.

• Natural ingredients including fruit extracts, Tamarind, Apple, Sugar Cane Milk with Hyaluronic Acid and Ceramides for added moisture.

• O% Formaldehyde, Formol Releasers, Carboncysteine, Parabens and all nasties • A unique blend of 3 organic acids to create smooth, manageable, hydrated hair.

• 1 formula and strength, also available with violet pigment.

• Smoothing shampoo that will straighten/smooth hair in just one step • NO FUMES, SAFE AND EASY

ORGANIC WILD CRAFTED

WATCH NOW

“The EVY PROFESSIONAL e-smooth system is a simple-to-use, time saving system. The e-smooth enables us to tone hair simultaneously, and we love the fact it means a smoke-free salon! An Australian brand that’s 80% organic is also a bonus and the service extends, post salon experience, with four retail products for ongoing maintenance.”

Joe Habaki, TONI&GUY, Armadale “I’m blown away by the new development and results we are getting with e-smooth! At TONI&GUY Bondi Beach we do a lot of keratin treatments, the fumes are smokey and in a salon likes ours it’s a problem. e-smooth is easy to apply, fume free and the biggest benefit is no colour change.

Kelly Wright, TONI&GUY Bondi Beach “We love using EVY PROFESSIONAL e-smooth as it does not pollute the salon with any toxic gases which is a real plus for staff and client comfort. The results are great and we highly recommend using it on particularly sensitised or heavily coloured hair. Unlike some other keratin treatments e-smooth does not turn blonde hair yellow. In fact if anything, it improves the colour in some cases.”

Colin Moxey, Colin Moxey Hairdressing

For enquiries visit evyprofessional.com or email us at hydrate@evyprofessional.com | Tel. 1300 760 165 EVY E Smooth - Your Ultimate Smoothing Experience.

Proudly owned and distributed by AquaBaci Pty Ltd for EVY PROFESSIONAL

MULTI SHEAR

SATIN TONERS

Introducing the new Delta Multi Shear from Exclusive Shears, which offers the ability to straight cut and slice cut - a unique, impressive and musthave duality. The scissors are made in Japan from molybdenum powder steel with patented micro-slit laser serration.

This exclusive and bold technology makes it stand as a new tool to treat yourself with. Visit www.exclusiveshears.com. au/all-products/delta-6-3/ or call 0410 951 168

Infiniti Satin Toners are here straight from Affinage Professional, providing a high-quality, ammonia free option. The five toners nourish and strengthen hair with the use of key components such as keratin, vitamins and minerals, which aids the deposition of colour. The toners are ideal for zonal toning, colour melts and neutralising hair, ranging in shades from Light Ash Pearl Blonde, to Very Light Pearl Ash Blonde, Very Light Natural Copper Red Blonde, Extra Light Natural Ash Blonde and Extra Light Natural Copper Pearl Blonde. Visit www.affinage.com.au or call 1800 804 757

NON-ALKALINE COLOUR Shiseido have launched Primience Enrich, a nonalkaline colour formula, used to refresh tinted hair, repair damage and provide extra care for mature aged hair.

The unique product works as a treatment based demi-permanent colour, replenishing the hues and offering additional shine. The technology uses affinitive amino acids to create wearable colour without the damage, and with hair health front of mind.

Visit www.eki.com.au

MECHE SHEETS Glide Hair Tools’ new Meche Sheets are a lightweight alternative to foil for colouring services and can be used alone or in conjunction with other colouring tools.

The sheets are pliable and easy to use in salon, allowing for flexibility and diverse results. The sheets are also reusable after being washed, leading to less rubbish, less mess and a better result for the environment, while also saving salons money. Each box of Meche contains 105 sheets that are 30cm long and 15cm wide, with a convenient box that doubles as dispenser.

Visit www.glidehairtools.com.au

108 INSTYLE

COLOR DELETE

The latest tools, terms and technology MATTE BLACK Muk has launched the all-new Blow 3900 – IR in a matte black series, building on the tools top technology of infrared lights and quick drying capabilities with this stylish look. Following on from the brand’s successful rose gold launch, the matte black tool includes black metallic finishes, as well as an ionic generator and adjustable temperature and fan speeds.

Aesthetically brilliant and efficient, this tool ticks all the boxes.

For more information visit www.mukhair.com

Scruples provides important options for hair colour removal. Their Color Delete is a permanent hair colour remover, which gently, easily and evenly extract oxidative dyes found in colour as a single-step bleach alternative that creates a new blank canvas. Their Urban Shock Direct Dye Remover takes away unwanted direct dye colour without lightening natural hair colour or permanent hair colour with no developer required. Visit www.turnleys.com.au or call 03 9416 1300

IFOIL

ABOUT THAT BASE

Robert De Soto has launched a no fuss foil titled iFoil, an interleave foil that is embossed for totally secure hold during colouring services. The interleaved texture allows for fast application, as well as quick and neat dispensing for ultimate convenience. It is available in a pack of 500 pre-folded foil sheers, as well as 250 per pack, so you can pick the product packs that work for your salon.

Visit www.datelinecity.com or call 02 9666 3611

BALDING AND FADING CLIPPER

E-CLIPS Welcome all-new E-CLIPS from EVY PROFESSIONAL, which are ideally used at home or in salon, with a stain resistant finish and non-slip grip for maximum efficiency. The tool uses unique nano technology to be head and chemical resistant, also offering rippled edged silicon strips to deliver extra tension, holding hair in place without leaving marks. Make them your next salon sidekick. Visit www. evyprofessional.com or call (03) 91394841

POWER BLONDE The Power Blonde 9+ Lightener from Scruples features a Hydra-Protein Bond Protector to achieve up to 9 levels of lift and beyond, as the title suggests. It can be used on and off the scalp to deliver fast lifting capabilities and enhanced conditioning for both natural and colour treated hair, strengthening and maintaining the hair’s cortex bonds in the process. The clever product also soothes the scalp with chamomile and panthenol. Visit www.turnleys.com.au or call 03 9416 1300

Joiken’s Kate Styling Chair is now available with a new and trending rose gold hydraulic base, extending the full range to a rose gold disc base, a black disc base, a black five star base, a chrome disc base and a chrome five star base.

The upholstery is available in tan or black, ideally complementing each of these versatile base options. Contact 02 8781 0123 or email sales@joiken.com.au.

The latest tools, terms and technology

The all-new Silver Bullet Balding and Fading Clipper saves time in the barbershop as the ideal hair, face and beard tool. Its precise surgical steel blades elevate cutting, with no overlapping blades and the assurance that you won’t need to re-do sections. The tool is ideally balanced for professional use, and also includes four comb attachments for different looks, as well as a lubricating oil and cleaning brush.

Visit www.datelinecity.com or call 02 9666 3611

LITRE LOVE Keracolor have launched new one litre Clenditioner and Color + Clenditioner bottles, becoming an instant back bar favourite.

The products instantly infuse colour into hair while dually cleansing and maintaining vibrancy, adding bright hues or even being used as a toner. The products also condition the hair, add strength and neutralise harmful minerals. The products are available in purple, platinum, light pink, rose gold and silver. Visit www.datelinecity.com or call 02 9666 3611

INSTYLE 109

INBEAUTY

Photography by Tim Ashton, hair styled

by Frank Apostolopoulos Creative Director for Wella Professionals, hair coloured by Jack Morton Colour Director for Wella Professionals, makeup by Kate Squires for Napoleon Perdis

Healthy skin L’Oréal held a breakfast soiree at Paramount Recreation Club for the official launch of cult US skincare brand, CeraVe. The brand, part of the active cosmetics division, was developed with dermatologists after experts noticed that many skin conditions such as dry skin, eczema and acne all had one thing in common – a deficiency in skin ceramides and in turn, a compromised skin barrier.

Each guest was given CeraVe’s hero products including the Moisturising Lotion, Moisturising Cream and Hydrating Cleanser to take home. www.cerave.com

Cave of wonders In celebration of Disney’s Aladdin, MAC has launched a special-edition, opulently packaged collection created to coincide with the launch of Disney’s animated classic.

MAC has teamed up with Disney to unveil a vibrant range of lip, cheek, and eye colours inspired by the beautiful self-determined Jasmine. The range of metallics, mattes, shimmers, and jewel-tones of Disney’s Aladdin Collection will delight every makeup addict and Disney fans alike. www.maccosmetics.com.au

Birthday celebrations Nude by Nature celebrated its 10th birthday with a breakfast bash at Icebergs Dining Room and Bar in Bondi. Media and influencers were given a presentation by Australian model and brand ambassador Jesinta Franklin and Nude by Nature CEO Mark Thompson, before sitting down to a breakfast of smoked salmon and champagne. A giant celebratory birthday cake was cut as the event concluded and guests were given a goody bag to take home. www.nudebynature.com.au

110 INSTYLE

Beauty news

Fragrant affair

Agence de Parfum held their autumn/ winter fragrance showings at Libertine Parfumerie Sydney. Media and influencers were invited to preview the latest international fragrance arrivals from the world’s finest perfume houses over a glass of bubbles and delicious Lindt chocolate.

New brands introduced included BDK Parfums, Roos & Roos, Rancé and Mizensir. www.agencedeparfum.com.au

Green chic

Parisian luxe organic, vegan brand les huilettes by Labessentiels has released a new rescue balm and exfoliator into their line of oil-serums, cleaners and body products. Suitable for use on all parts of the body, mon huilette Rescue is a that balm nourishes, hydrates, restores all skin types and soothes little scratches. mon huilette Scrub provides an effective exfoliation and leaves a gentle and protective veil. www.leshuilettes.com

INBEAUTY

HIGH

Brow

Keep eyebrows on fleek with these beauty essentials

REVLON Colorstay Brow Pencil - 1800 025 488 BONDI BOOST Organic Lash & Brow - WeCare@BondiBoost.com.au IT COSMETICS Brow Power Universal Brow Pencil - 03 8680 0000 CHARLOTTE TILBURY Brow Lift - 0011 44 1202 629 527 ARDELL Brow Building Fiber Gel - 02 8709 8800 JANE IREDALE Retractable Brow Pencil - 1300 850 008 KAT VON D Signature Brow Precision Pencil - 02 8880 9446 ARTDECO Ultra Fine Brow Liner - 1300 552 924 ELIZABETH ARDEN Natural Eye Brow Pencil - 02 8875 9700 ENDOTA SPA Instant Brows - 03 5971 8700 INSTYLE 111

INBEAUTY

A bit Treat yo skin right with these luxury moisturisers

RICH

O COSMEDICS Immortal Cream - 02 9712 8188 SKINBETTER SCIENCE Interfuse Treatment Cream Face - 1800 648 851 ELIZABETH ARDEN Ceramide Premiere - 02 8875 9700 GINGER & ME No 81 Regenerative Nourishing Cream - 02 9712 8188 MURAD Revitalixir Recovery Serum - 1800 687 237 PCA SKIN HydraLuxe - 1800 648 851 ELLA BACHÉ Hydra Cationic Skin Elixir - 1800 789 234 112 INSTYLE

INBEAUTY

DERMALOGICA Power Rich - 1800 659 118 ASPECT SMC - 1800 648 851 SKINCEUTICALS Hydrating B5 Gel - 1300 101 411 GENIE Beauty Dream Cream - 1800 860 513 ENVIRON Youth EssentiA - 1300 888 708 LA ROCHE-POSAY Redermic C10 - 1300 101 411 YOUTH TO THE PEOPLE Adaptogen Deep Moisture Cream - 02 8880 9446 INSTYLE 113

INFEATURE

Colour

CHAMELEONS Acclaimed hair stylists Rob Forgione and Denis Kovalyov of Bespoke Haircare are being recognised globally for their premium colour infused hair range. Rob chats to Michelle Ruzzene about motivation, innovation and personalisation.

Tell us about Bespoke Haircare?

“Bespoke Haircare was established in the UK in 2016. Initially we were distributing foreign brands into the UK. We decided to move into product innovation and distribution purely out of our personal needs as hair colourists. Denis and I really saw a gap in the market for clean, eco-conscious, vegan, cruelty-free colour enhancing shampoos and conditioners for hairdressers. The predictable purple shampoo in the market was not enough for us. We created a palette of mixable or stand-alone colour infusing shampoos and conditioners this is why we invented the Infuse My Colour collection.”

How has the business grown and changed globally and in Australia?

“The creation of Infuse My Colour changed the face of the business intensely. We were distributing other brands, but the growth of Infuse My Colour was intense in the UK and globally. We needed to make a decision to drop outsourced brands to allow for the focus, development and growth of Infuse My Colour globally. During the first two years, we won eight awards industry and consumer voted. We opened distribution in 14 countries in the pro market and prestige retail. We have had television coverage on a business show on the BBC and have had lots of exposure in such a short time.”

How are you different from other suppliers/brands in the industry?

“Infuse My Colour differs from other suppliers and brands in the industry because of our values and approach - we are totally hands-on in the research development and education of our brand, eager to be there for our customers and hairdressers, supporting them and giving back. We are building a true wellness brand, so we are slightly disruptive and in our arena. We are improving the offering in the hair care market with innovative hair care.”

Tell us about more about the range?

“Infuse My Colour is a multi-award winning a range of PETAcertified, cruelty-free, vegan, instant colour-infusing shampoos and conditioners that deliver pigment alone or can be intermixed to create an infinite pallet of colour tones. Infuse My Colour pigmented conditioners deliver 40% more pigment than the shampoos. Made for Me by Infuse My Colour is a service of personalised, customisable blends of Infuse My Colour shampoo blended for each client. Made For Me bottles are refillable for 6 uses so hairdressers encourage a return refill and formula update for the take-home Infuse My Colour shampoo. Dream Lightener, a clay off scalp creative lightener that gives 7 levels of lift and is mixed with 3-12% depending on lift required. Dream Lightener delivers even lightened hair that is completed with an infusion from the Infuse My Colour range of shampoos and conditioners, creating a full spectrum creative lightening system for salons.”

What have been the biggest changes you have seen in the hair industry since the business started?

“The biggest changes in the hair industry since we started have been personalisation - being able to customise products and delivering bespoke product experiences. The future is coming and it’s going to be the change in this area and the vegan/animal cruelty movement in products and so on.”

What is the business’s key focus today?

“Infuse My Colour’s key focus today is the professional hair care market globally with some prestige retail. The focus is on wellness, sustainability of course education and community of ‘infuse’ hairdressers. Whenever we travel into a new country with Infuse My Colour we survey hairdressers and ask them about what is important today with being a partner in a brand, and the needs, wants and service expectations. We personally travel to each country to facilitate education and brand events and meet hair professionals. We meet and interact with salons firsthand - after all we are hairdressers and love being amongst our own people.”

114 INSTYLE

What do you think are the biggest challenges facing the hair industry in the next few years?

“Challenges in the hair industry in the next few years will be what is already started if we are to enjoy our planet in years to come so our industry has to act. We will see a huge transition and advances in packaging, formulation and approaches to education. Demand for cleaner, greener, better lifestyles will drive changes. Denis and I just recently presented on this subject in a global cosmetic event so for us personally and as a brand, it is a hot topic.” www.my-haircare.com/infuse-my-colour

An innovative range of colour additives aimed to solve any colour problems

MAKING COLOUR AND CHEMICAL SERVICES EASIER NEW to the POWERTOOLS range 4 Bond N’ Plex treatments, shampoos and conditioners PLUS the smoothing range

For further information or for your local distributor please contact Australian International Industries Distributor of Colour Placement Systems Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | www.aii.net.au | Email: info@aii.net.au follow us on facebook.com/AIIHAIRANDBEAUTY

#AIIHAIRBEAUTY

TOP SELLING

Hair

Heroes UNITE 7SECONDS DETANGLER ‘Detangles effortlessly, and makes my dry and poofy ends look sleek and healthy. And it smells heavenly... if you like those expensive salon-like smelling hair products, which I do. Very clean smell.’ It only takes seven seconds to make a great first impression – make it count with this leave-in detangler. Used the world over from backstage at NYFW to Channels 7, 9, 10 and the ABC in Australia. A must-have for chemically treated hair, 7Seconds Leave-in Detangler seals the cuticle and protects from heat and UV. www.evolvehairconcepts.com.au

INSTYLE has rounded up the top-selling products that hair professionals and consumers are obsessed with right now.

OLIGO PROFESSIONEL BLACKLIGHT BLUE CONDITIONER ‘This product will truly take the brassy gold tones out and give you ashy platinum blonde - love it. I even sleep in it when my hair really needs a pick me up.’ This product has changed the blonding game for stylists across the globe and finally Australians can experience the unmatched lifting power and 100 per cent vegan aftercare range of Oligo Pro Blacklight. It’s also free of sulphate, salt and parabens and is infused with 11 amino acids and argan oil. www.salonsupport.com.au

KEVIN.MURPHY BLONDE ANGEL ‘This is absolutely amazing, I can not brag about it enough. For anyone with blonde hair I would highly recommend this product. And if you are really looking for that WOW factor, highly recommend getting the matching shampoo, as together they complement each other amazingly.’ A must-have for every blonde, highlighted and grey hair, this toning treatment conditions and moisturises, putting the bounce back into your blonde, while repairing any brassy or yellow tones. www.ozdare.com

MILK_SHAKE SILVER SHINE WHIPPED CREAM ‘I couldn’t be more addicted to this product. The best thing ever for my highlights, they are looking a really lovely clean blonde and no yellowy tones in sight. Really easy to use too.’ This leave in conditioner combines the restructuring benefits of milk proteins, vitamin rich blueberries and violet pigment to brighten and neutralise unwanted yellow tones in blonde or grey hair. Silver Shine Whipped Cream won Editor’s Choice in the Beauty Shortlist Awards 2018. www.conceptualbrands.com.au

116 INSTYLE

BASE BLONDE++ SHAMPOO ‘Love it, I use and sell it in my salon, it walks off the shelf. I think it’s better than other brands, plus the smell is amazing.’

Professional strength neutralising pure violet pigments counteract unwanted brassy, yellow tones whilst adding moisture and shine to create brilliant blondes and banish brassiness from brunettes. www.mynorris.com.au

BLACKGEL AND BROWNGEL ‘So easy to use and makes your look so smart, hides the greys perfectly as well as styles, using this product makes you look soooo much younger - watch out ladies.’ Blackgel is an alcohol-free styling gel that gives an intense touch of Black in seconds to grey hair making it shiny, protected and defined, while Browngel does the same for brown hair. Both eliminate unwanted yellow tones and leave no residue. www.joiken.com.au

TOP SELLING

DEEP MUK 1 MINUTE ULTRA SOFT TREATMENT ‘When I dyed my virgin black hair to blonde, I was left with straw hair. I washed with the shampoo, applied the mask daily for a few days and finished off with the conditioner in this range. Within a few days, my hair was glossy, flowy and soft again. I couldn’t believe how well it worked.’ Winner in the 2017 and 2018 Best At-Home Hair Treatment at the Beautyheaven Best in Beauty Awards, this one minute treatment is a luxurious treatment for dry and dehydrated hair, thirsty for shine and softness, without the hassle of time.

High levels of sea kelp extract, protein and weightless moisturising agents, penetrate the hair shaft and replenish lost nutrients.

Hair is strengthened internally and elasticity restored creating stronger, healthy, soft and manageable hair. www.mukhair.com

KMS HAIRSTAY ANTIHUMIDITY SEAL ‘This hairspray works great on my fine hair. It holds the shape even on hot, humid days. Love the smell too.’ A styling spray that shields hair from humidity and frizz for up to 72-hours.

Formulated with flexible sealing compounds including trisiloxane to provide shine and dimethicone polymer to protect against humidity, It’s a must-have in the Aussie climate and loved by KMS stylists. www.kao.com

GOLDWELL KERASILK TEXTURIZING FINISH SPRAY ‘The gucci handbag of styling products,’ as described by International Goldwell ambassador Neil Barton, from Neil Barton Hairdressing in Edinburgh. A hairspray that provides flexible and re-stylable hold and leaves hair with a shiny finish.

Formulated with high performing keratransform technology, it interacts with the hair’s structure and delivers durable styling results. It also consists of precious silk protein for the perfect balance between high end styling performance and a soft touch. It also smells amazing. www.kao.com

JOICO LUSTER LOCK SPRAY ‘OMG. It’s so amazing. I bought this after my hairdresser recommended it. Smells amazing, leaves my hair soft with a subtle sheen. I’m so impressed.’ This powerful leave-in perfecting spray that does it all. Luster Lock Spray fuses the hydrating benefits of exotic oils with a unique, damage-control formula, safeguarding gorgeous hair colour for healthy, strong, shiny hair. www.sabrecorp.com.au

FUDGE VIOLET SHAMPOO AND CONDITIONER ‘The best toning shampoo ever. My hairdresser recommended this product to me to combat the brassiness in between colours. Works a treat and smells gorgeous.’ These shampoos and conditioner neutralise and cleanse while instantly removing brassy yellow tones from blonde hair. www.sabrecorp.com.au

L’ORÉAL PROFESSIONNEL Tecni.ART AIR FIX HAIRSPRAY ‘Most hairsprays give me a dry itchy scalp, but not this one. It feels good on the hair keeps things in place without weighing me down.’ L’Oréal Professionnel Tecni.ART Air Fix Hairspray provides extra-strong, long-lasting, and quick drying hold without the crunchiness. A must-have styling product to keep hairstyles tight. www.lorealprofessionnel.com.au/hair

LENDAN PLEX FORTE BOND FILLER LEAVE-IN TREATMENT ‘My hair has never felt thicker or healthier. Its reduced hair fall-out and I can finally last more than one day without washing my hair. It’s an absolute game changer.’ A concentrated treatment which stabilises bonds after using Plex Foret No 1 Bond Booster. It not only increases strength but also nourishes with essential amino acids and seals the structure to guarantee longer-lasting results for the applied technical treatment. www.saloncosmetics.com.au

INSTYLE 117

TOP SELLING

E-SMOOTH SEAL REPAIRING SERUM ‘Love love love. The best I’ve ever used on clients. Amazing results.’ Salon clients love recommending this take home product to their clients as it absorbs well into the hair without weighing it down. It also helps to reduce split ends and keeps their salon handy work looking shiny, silky and healthy. Their clients have commented that because seal is a hair oil, it means less is more to the product lasts for a long time (and any excess can be rubbed onto hands and arms or used to remove mascara smudges) www.evyprofessional.com

ELEVEN AUSTRALIA MIRACLE HAIR TREATMENT ‘This stuff is just amazing. It has so many benefits to it and has done wonders to my hair. It detangles my blonde hair after my shower and protects it from heat products that I use, it also smells amazing and keeps my hair smelling like it for days. Love it.’ The cult hydrating leave-in treatment that has 11 benefits for hair. From smoothing and adding shine to controlling frizz, strengthening fragile strands, detangling and boosting manageability. Suitable for all hair types it also prevents chlorine and sun damage and features in-built UVA and UVB filters to protect your colour. www.ozdare.com

PUREOLOGY HYDRATE SUPERFOOD TREATMENT ‘This stuff is worth every penny. It’s super concentrated so I get a lot of use out of it. I have very long, thick hair and only need a small amount each time. I leave it in my hair for about 15 minutes and it leaves it soft and renewed. It also smells amazing.’

Packed with rich, essential natural nutrients to nourish and condition hair, the Pureology Hydrate Superfood Treatment is a moisturising hair mask for dry, colour-treated hair that hydrates and softens. www.pureology.com.au

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NATURAL LOOK SILVER SCREEN ICE BLONDE CONDITIONER ‘The fragrance is divine and it’s great value for money.’ This conditioner is enhanced with blue and violet pigments to neutralise and counteract yellow and brassy tones, brightening blonde hair and adding tone to grey and white hair. Made with a blend of active botanical extracts to moisturise and protect the hair. www.artav.com.au

TRICHOVEDIC LUXURY SHAMPOO ‘Gentle but highly effective, pleasant fragrance, fantastic for hydrating and reversing damage.’ A hypoallergenic, luxury shampoo which is sulphate, sodium chloride and paraben free. Formulated for KST aftercare, coloured, dry and damaged hair. It is particularly suitable for sensitive skin and scalp.

Formulated from natural glucose and coconut oil derivatives and infused with KWS TriProtein Complex, macadamia, argan and jojoba oils, shea butter, aloe vera, panthenol and silcare.

Luxury Shampoo will gently cleanse, restore moisture and shine and act as a precursor to the conditioning process. www.trichovedic.com.au

BHAVE FRESH ENDS ‘I ran out of my usual creme and after applying a hair moisturiser I used two pumps on my hair from midway to ends while it was wet.

After diffusing my hair dry I had perfect curls that were ultra soft with no frizz at all that lasted all day. I will now be using this as my usual styling creme, there is no stiffness or stickiness, I love this product.’ Bhave Fresh Ends smooths, repairs, seals and controls misbehaving split ends. It also improves elasticity and strength. It’s a beautiful product to apply to your ends after blow-drying and also helps control flyaways too without weighing down the hair. Suitable for all hair types, especially distressed and damaged ends. www.bhavehair.com.au

NATULIQUE REJUVENATING HAIR MIST ‘Wow. Best I have used and with nearly 30 years in the game I have tried a few. Hair mist is my special friend, it’s like my second smile.’

This mist is an aromatic and refreshing everyday treat, to promote overall health of both hair and scalp. A unique blend of bilberry, grapefruit, coconut water and wheat germ restores both youthful vigour and a beautiful natural appearance. www.natulique.com

LUXURY KERATIN

COCO FUSION MASQUE TREATMENT

SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION

‘Seriously that stuff has changed my hair it’s friggin’ amazing. Coco Fusion Masque Treatment is infused with cocoa and coconut to smooth and soothe. Replenishes and nourishes hair in as little as 30 seconds. www.memyhair.com

BIOLAGE RAW COLOR CARE ACIDIC MILK RINSE ‘Love this collection from Biolage. It makes me happy knowing they have removed so many of the bad chemicals. It’s a cleaner product and it leaves my hair so silky and soft. Love it’. Infused with coconut and oat milk to provide an extra caring step after any colour service, this product noticeably smoothes and rebalances hair’s pH to leave hair feeling soft and fragrant. This liquid rinse cocoons and saturates strands, transforming the look and feel of hair after colour service.

Visually seals for optimal colour vibrancy. www.matrixprofessional.com.au

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CLASSIC

NAK REPLENDS MOISTURE MASK ‘Light, moisturising and protects my hair from heat damage. Love this product.’ Infused with baobab, a miracle butter for hair and skin, it creates a rich softness and protective cover to the hair. With vitamins A, C and D, Replends Moisture Mask corrects moisture balance and dehydration, as well as protecting the hair fabric from external elements. The addition of elderflower generates amazing detangling results and conditions dry hair fabric creating a silken surface and natural sheen. Enriched with NAK’s new natural vegan complex, you are not only enhancing incredible condition to hair but also to the environment. www.nakhair.com.au

REDKEN ONE UNITED ALL-IN-ONE MULTIBENEFIT TREATMENT ‘My hair is highlighted and damaged, the all in one multi-benefit treatment has been the rescue remedy if needed. I have even skipped conditioner after the gym and used this instead and it the results are still amazing. The treatment leaves your hair soft, shiny, manageable with a lightweight feel.’ Redken One United All-in-One Multi-Benefit Treatment Spray is for all hair types and textures. This treatment offers 25 benefits that increase manageability, protect against hair damage and promote the beauty of your hair. Sulfatefree, paraben-free and free of heavy-waxes for lightweight, instant results. Formulated with coconut oil to protect hair’s vibrancy. One United can be used as both a leave-in and rinse-out hair treatment.

Awards include 2015 Family Circle Best Beauty Buy Best Leave-In Conditioner and 2015 Latina Beauty Award. www.redken.com.au

NEW NATURAL

• REPAIR & CONDITION • HUMIDITY PROOF • FRIZZ FREE • SMOOTH • INCREDIBLE SHINE • SUPER QUICK STYLING

300ML & 1 LITRE SIZES AVAILABLE EVALUATION KIT

JUST $75

02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic

INFEATURE

The new

FILL

Three of Sydney’s leading aestheticians, Dr Steven Liew, Cara McDonald and Dr Joseph Hkeik formed a panel of expert advice for the launch of Allergan’s latest dermal filler, Volite – a new realm in skin hydration and luminosity, writes Cameron Pine.

M

erging the realms of skincare and cosmetic injections, Juvederm VOLITE™ is a hyaluronic acid injectable gel, designed for both the improvement of skin quality (hydration and elasticity) as well as for the treatment of fine lines and density.

With Australians increasingly splurging on injectables, having spent more than $350 million in 2018 on botox procedures alone, Volite will no doubt be a considerably lucrative growth area for aestheticians by opening up the previously somewhat limited applications of dermal filler.

A host of surveys reveal that Australian men and women’s main skin concerns are complexion, with fine lines and wrinkles coming in a close second and acne scarring as the third largest concern. With a landscape like Australia where hydration of the skin is a common concern, Volite’s ability to hydrate the complexion is paramount when it comes to meeting the demands of clients in one procedure.

More than half surveyed said they would consider a professional treatment to alleviate these concerns-crosslinking technology within the new Volite injectable that can treat both the face and neck as well as décolletage.

For Dr Liew, treating his clients more like a subtle work of art rather than a client undertaking a ‘service’, Dr Liew’s technique is custom and bespoke, with his technique commonly involving multiple shallow injections into the skin – ideal for the functionality of Volite.

“You have to be very gentle with services like filler, the more gentle the less bruising. I recommend lots of small movements where you can almost not even see the needle moving,” he said.

For some time, Dr Liew admits people in this country have been concerned about the side effects of filler but with a new product like Volite that is a lighter texture and has a wider spectrum of applications a lot of the concerns are gradually decreasing.

“I think the biggest safety precaution any injectors can do for any patient is to go slow, be aware where the tip of the needle is and constantly moving slightly – you may not see it, but small movements,” he said.

It’s also important to understand that application parameters vary considerably between patients and there’s no set application technique.

“Men’s faces need to be wider and flatter, nothing too curvy. The injectables are focused a lot further up the external orbital rim.

Wider and flatter nothing too round is important on a man’s face.”

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“We are living in a flawless skin world where everyone is under substantial pressure to maintain peak skin condition. In Australia in particular our environment makes hydration of the skin particularly challenging, therefore having options to support it is important,” Liew said.

Young and healthy-looking skin is a feature now universally admired and considered attractive among Australians and studies have shown that compromised skin can lead to feelings of physical and psychological discomfort.

It’s also important to understand when some injectors can go too far with more extreme results rather than more natural ‘positive ageing’. "I don’t want men to be perfectly contoured. I want them to have a little bit of a rugged look, still have a little bit of that natural contour,” Liew said.

Speaking about the four archetypes of the aesthetic industry; Positive ageing, transformation, beautification and correction, Liew mastered the natural approach to ageing, while Dermatologist Cara spoke of the skin’s anatomy and confidence. Hkeik touched on the more social level of the industry of improving and stopping ageing, ageing gracefully and the beautification generation – equally insightful to the new parameters of cosmetic surgery.

The real turning point here with Volite is the versatility – whereby some dermal fillers are viscous and more robust for the treatment of deeper lines and wrinkles, Volite can be used for those more superficial lines-to improve skin moisture as well as the appearance of fine lines.

Shedding some light on the arena of fillers, it’s a game changer in both the results and the general consumer perception of the limitations of filler. www.myfacemyallergan.com.au Dr Liew Shape Clinic www.shapeclinic.com.au Dr Liew

INBUSINESS

SWEET SENSATION Need a pick-me-up? This sweet little sensation from Shortcuts lets you have your cake and eat it too, writes Fleur Murphy.

W

e get it, number crunching is no fun! That’s why Shortcuts created Cloud Reporting: a gorgeous, easytouse dashboard in the cloud. It’s never been easier to make real profits and create a #sweeterlife for you and your team.

SIMPLY BEAUTIFUL

Cloud Reporting makes it easy to understand how your business is really performing and focus on making it a sweet success. This bright and colourful dashboard doesn’t just look good enough to eat – it’s packed with all the reporting essentials you need, broken down simply. All this is available at your fingertips wherever you happen to be, on your smartphone, tablet or computer.

REAL RESULTS This tasty little feature isn’t just about keeping tabs on everything from sales to re-bookings to your trading summary – it will help you figure out if you’re doing well or if you need to improve, based on your previous year’s results. Handy little indicators show you how much you’re up or down year-on-year, so you know if what you’re experiencing is an annual pattern or a one-off lull.

PURPOSE FILLED Now you’ve figured out what’s really going on, it’s easy to tailor your approach to make your business more profitable. Are retail sales down? Incentivise your team to upsell. Need to attract more clients? It’s time for a marketing plan refresh. Getting clear on your priorities and creating a strategy with purpose will drive better business results (and top up your happiness levels too).

SWEET SPOT Here’s the real icing on the cake: because this feature is in the cloud, it’s going to help you achieve some real balance, especially if you’re using it in combination with our Cloud Appointment Book. You shouldn’t crumble with separation anxiety the minute you leave the salon, which is why these features are designed help you find the sweet spot and live your life the way that works for you.

Fleur Murphy leads the marketing team at Shortcuts and loves helping salons succeed.

Ready to create a sweeter life, faster than you can say “100s and 1000s”? Check out www.shortcuts.com.au/sweeterlife and #sweeterlife INSTYLE 121

INBUSINESS

NONE OF YOUR BUSINESS Nearby salons - are they any of your business? Should you really be worried about what nearby salons are doing?

Writes Adrienne Varga.

I

often hear this question from salon owners who are struggling with their business. The ones doing well don’t seem to bother poking their noses into salons up the street. Why is that so? Let me take a deep dive by asking you 7 leading questions.

1. IS IT HELPFUL?

The answer depends on why you’re so interested in the competition Does your interest come from a place of fear, jealousy and worry?

Or does it originate in genuine curiosity and wanting to learn how to be better? These are two very different reasons for checking out your local competition. If you’re peering through nearby salon doors because you’re feeling jealous or threatened, you’re wasting your valuable time.

2. WHAT ARE YOU SO WORRIED ABOUT? What’s really bothering you about what others do? An honest answer will pinpoint where you need to focus your attention in your own business. Grab a notebook and write down everything that comes to mind when you think about what other salon owners are doing around you. Now, check your list. Is it realistic for you to do any of these same things?

Can you take the emotion out, step back and see their actions for what they are – simply actions? Once you master seeing things for what they are, you get completely different meanings.

My advice is simple: mind your own business and only look at other businesses for ways to improve yours.

3. IS IT IN YOUR WHEELHOUSE? The only thing you can manage is you and the way you run your own business. What others do is beyond your control. Trying to undercut them, or damage their image, will hurt you as much as them.

4. DO YOU REALLY WANT TO ATTRACT CLIENTS BASED ON YOUR PRICE POINT? Undercutting is a sure-fire race to the bottom. Think about the revenue you lose when you discount your services heavily. Do your numbers. After deducting all your costs, are you actually losing on the deal? Do you have a plan in place to engage the new clients attracted by your discount promotion? Or are you just counting on the one-off income boost?

Do you monitor who comes, how they heard about your business, what extra service they had, whether they purchased retail and the total sale value of their visit? Do you re-book those clients for fullpriced services?

Yes, promotions can play a great role in growing your business, but they need to come from the right place, be well-planned and carefully monitored for your business to get any ongoing benefit.

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Giving stuff away simply to compete with nearby salons is a loser’s game. Planning for promotions and being strategic within a measured and thought-out plan for your business is the way of winners.

5. DO YOUR TEAM AND BUSINESS REFLECT HOW YOU ACT? Be very careful about the messages you send your team when you’re badmouthing another salon or hatching a plan to steal their clients.

Do you complain because your clients are difficult or cheap?

Whinge that your team’s not devoted or can’t get along with one another? Are you concerned about the vibe in your salon?

Look at your own actions. Your salon culture, everything about it is a reflection of what you do. Try setting your standards higher. Don’t settle for an average mindset. Show your team your strengths and lead by example in finding the good in everything.

6. COULD YOU USE YOUR “EYEING OFF” TIME BETTER? There’s only one good reason for keeping your eye on nearby salons who are doing great – you can learn a bucket-load from them. But only if you have an open mindset.

Why not find out first-hand what makes that other business bloom?

Instead of sneaking around trying to guess, book yourself in and go experience their service for yourself.

Even better, send your team members on fact-finding missions to experience a blow-wave in the salons they admire most. What they learn will be well worth the cost. It could even be the best $60 you ever spend on market research.

Have a team meeting afterwards and compare notes. What makes those other salons special? Are there any ideas you could build on to improve your own service?

Be open to fresh thinking, get excited about what’s possible and plan together to make your salon stand out for all the right reasons.

7. SO, DOES IT MATTER WHAT OTHERS ARE DOING? Yes, but only if you’re interested out of curiosity and with the mindset of getting inspiration to better your own business.

Stop criticising those who are more successful than you and start learning from them. Experience those other salons, reach out to the owners, let them know you admire them. Don’t just follow their social media accounts; engage with them and show them and the market you’re not afraid of the competition. After all, you’re bound to have a lot in common and a lot of knowledge to share both ways.

Embrace your competition, learn from them and before long, you could be salon owner others are looking to for inspiration.

For more salon wisdom email ZING Coach Adrienne Varga adri@zingcoach.com.au or visit www.zingcoach.com.au

Creating conversations that matter and inspire

SAVE THE DATE Monday August 5, 2019 | Ovolo, Sydney www.realtalkbusiness.com.au Brought to you by

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