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REVOLUTION DATELINE IMPORTS HAS ANNOUNCED THE LAUNCH OF THIS NEW PROFESSIONAL, PLANT-POWERED COLOUR CARE LINE, AS PART OF THE PLANT-POWERED COLOUR CARE REVOLUTION, WITH BŌKKA BOTÁNIKA, WRITES ARIANA PEZESHKI.
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he newest professional haircare product to arrive on Australian shores is bōkka BOTÁNIKA, a clean, vegan product harnessed from the world’s highest quality organic and naturally sourced extracts and botanical oils. This new salon professional, plant powered colour care line increases the longevity and vibrancy of all types of colour treated hair while treating damage that results from chemical services, heat styling and even the environment. With the brand’s brilliant ethos displayed in their name, bōkka, meaning vivacity for life, and BOTÁNIKA, being derived from plants, this professional haircare brand formulates products that make a difference for animals, stylists, clients and the planet. With an eco-friendly approach to cruelty-free and vegan formulations bōkka BOTÁNIKA, which is made in the USA, is committed to producing the best eco-friendly, cruelty-free, haircare products. By partnering with bōkka BOTÁNIKA, salons will assist in supporting the plant-powered colour care revolution and invest in easy-to-understand ingredients in its compact line of ten products. For example, Organic Quinoa Protein penetrates the hair shaft to strengthen, repair and improve colour uptake and retention while also providing styling protection, increasing shine and the healthy appearance of hair. Barley Extract, known to provide antioxidant activity, helps to defend the hair against 84 INSTYLE
harmful free radicals which are present in the environment. Other ingredients include Shea Butter, Organic Argan Oil, Soy Protein, Oat Kernel Extract, Aloe Vera Leaf Juice, Sunflower Seed Oil, Organic Sugar Cane Extract and Abyssinian Seed Oil. Each formula contains COLORLOKK COMPLEX™, a powerful blend of three key plant-derived ingredients that significantly reduce hair colour fading, whilst protecting against free radicals and UV damage on colour treated, chemically treated or natural hair types. Noticeably, bōkka BOTÁNIKA does not contain, Sodium Chloride (Salt), Gluten, Sulphates (SLES or SLS), Phthylates, Parabens, Mineral Oil, PABA, DEA, TEA or MEA, Triclosan and Animal Derived Ingredients. Some of the bōkka BOTÁNIKA products available include the Miracle Rescue & Repair Shampoo and Conditioner, which gently cleanses, nourishes and strengthens damaged, fragile, or colourtreated hair. Additionally, these products contain a unique vegetable-derived co-polymer which seals the hair cuticles damaged by bleaching, colouring or heat styling and, also, extends the life of hair colour with COLORLOKK COMPLEX. Miracle Rescue & Repair Conditioner contains quinoa protein and kukui seed oil for added resiliency, vibrancy, hydration and brilliant shine. By supporting bōkka BOTÁNIKA, you are choosing clean, cruelty-free, vegan and colour protecting haircare. bōkka BOTÁNIKA harnesses the world’s highest quality botanicals to extend the longevity and vibrancy of all colour treated hair and is now available in Australia for the first time. For more information visit www.datelineimports.com.au