MARKETING
The 7Ms of
better marketing Not seeing the results you expected? Maybe it’s time to try a new approach.
T
o make your company’s marketing process stronger, I’d like to look at what I call the 7Ms of phenomenal marketing.
1. Marketing mindset
The way you think about marketing is critical. Many cleaning and restoration business owners don’t plan their marketing. Instead of being proactive with their marketing, they are reactive. They market when things slow down, or they market when they have time. A marketing plan that is implemented consistently is the key to record sales and profits. Don’t wait until you need business to market your business. 60 INCLEAN November / December 2022
2. Money
Establish money goals. Do you have a sales goal? You should have a number chosen that you expect sales to hit for the year. Have you planned what your marketing budget will be? You should know how much you’re going to spend, on what, and when.
3. Mission
When it comes to marketing, you want to keep in mind what you are actually delivering. If you have not determined what your company’s mission is, you should come to terms with that before planning your marketing. Your mission is the unique experience you want to deliver.