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Q&A

Where did the idea for Uppercup Plus come from? How does the process work? “The idea of Uppercup+ comes from when we wanted to take the next step in being a sustainable company. We already offered spare parts, which meant that if you broke one part of a product, you could replace it, rather than buying an entirely new product. Also, all of our products can be recycled in people’s recycling bins. However, as it became more and more apparent that Australia has issues with recycling, we wanted to find a solution that would mean our Uppercups at the end of life would be recycled. Less than 60 per cent of your recycling waste is recycled. Meaning that even if you place something in a recycling bin, it will probably still end up in landfill. One of our main goals as a business is to make it easy for everyone to reduce–reuse–recycle. We are committed to closing the loop and recycling old Uppercups at the end of life.

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Recycling old Uppercups means that we have created a closed-loop solution, where old Uppercups can be recycled and reused. Your old cup won’t end up in landfill but will be recycled locally and made into a new Uppercup+ ready to be used again. What advice would you give to other businesses wanting to create a positive impact on society and the environment? “Supply chain, supply chain, supply chain. The companies you choose to receive services and goods from have a huge impact on how ethical and sustainable your business is. Everything we do focuses on our three pillars: minimisation of environmental impact, ethical products and community focused

Profile for The Intermedia Group

Giftguide ECO November 2020  

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry...

Giftguide ECO November 2020  

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry...