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I realised there was an opportunity to really make something. Fast-track seven years and IIXIIST is a global household brand that turns over $7 million a year with an audience from every corner of the world. “In the first few years of operating my approach was learn-as-you-go; IIXIIST was born before social media was a thing and e-commerce was just entering the market. There wasn’t a rulebook to follow or brands to base the business model off. It has been a wild ride and I wouldn’t have it any other way.” G

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November 2020  35

Profile for The Intermedia Group

Giftguide ECO November 2020  

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry...

Giftguide ECO November 2020  

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry...