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CHANGE FOR

We chat to Rebecca Klodinsky, founder of IIXIIST, about how she went from fast fashion to 100 per cent sustainable, assessing and flipping the way the brand operates while navigating the current climate.

T

he throwaway culture in

However, for one young Aussie designer it has

Australia is creating a serious

been an opportunity to reset, readjusting the

environmental problem. On average,

manufacturing processes of her $7 million a year

we’re buying 27kg of textiles each

bikini brand, saying goodbye to fast fashion with a

year (including leather and homewares) and then discarding 23kg into landfill, mostly synthetic

new standard. Rebecca Klodinsky, 32, designer and director of

fibres, making the amount of textiles Australians

IIXIIST took this time of uncertainty to completely

consume annually double the global average of

audit the production line of her global brand,

13kg a person. With fast fashion and ‘Instagram’

relaunching with a collection that is 100 per cent

brands few and far, now more than ever is it

sustainable, ethically sourced and produced in

imperative designers make a change for good

child-free environments, just in time for summer.

and get off the fashion treadmill. While 2020 and Covid-19 for most businesses have meant financial backlash and struggle

“Over the past two years I’ve been quietly examining the way I produce,” she explains. “I’ve switched swim manufacturers four times now

through a crippling economy with consumer

due to the treatment and lack of care to the workers

spending shifting, it has been a matter of a sink or

heading up their production lines. Furthermore, I’ve

swim with brands few and far shutting their doors.

been to China three times and also frequent Bali–

32  giftguideonline.com.au

Profile for The Intermedia Group

Giftguide ECO November 2020  

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry...

Giftguide ECO November 2020  

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry...