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to think how further along we could be

Its philosophy is reuse where possible, then upcycle

had we rebranded sooner or originally

when necessary. This way the team ensures that minimal

launched with a different name.

resources are being used to achieve their goals of circularity–

“We knew we couldn’t reverse the

constantly working to build a coalition of visionaries who

impacts of textile landfill and waste

share their passion to eradicate the textile landfill and foster

alone, but we could start to take

a sustainable fashion industry and circular economy. To date

accountability for our products and

more than one million pieces of textiles have been diverted

everyone else’s. Not only are we

from landfill.

finding solutions for recycling, reusing

“People are becoming more and more educated about

and repurposing textiles, we are also

the devastating effects of textile landfill. They want to make

thinking about the ‘end of life’ of each

a difference but don’t know how. We are allowing them to

one of our products before it even

make a measurable difference.

is manufactured.” Working with industry and consumers, the company makes upcycling easy and rewarding for everyone. As the major hub for textile upcycling in Australia, it gives textiles

“We also have an incredibly engaged community who are true advocates for Upparel–one in three customers share us across their social media platforms.” Upparel recently won the NRA Sustainability Champion of the Year 2020 award, which Elias says was unexpected. “Winning a sustainability award within the first 12 months

a new life, provides quality clothes to Australian charities and drives innovative product development.

28  giftguideonline.com.au

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Profile for The Intermedia Group

Giftguide ECO November 2020  

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry...

Giftguide ECO November 2020  

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry...