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upcycling

concerned about the long-term impact

second largest polluting industry in the world, contributing

of textiles on our world. And so the

1.2 billion tonnes of carbon a year.

husband and wife team decided to

Globally, 87 per cent of all disposed textiles are sent to

shift from making clothes to playing a

landfill or are incinerated; 12 per cent is mechanically recycled

lead role in upcycling and shaping the

by cutting it or shredding it into fibre, insulation material or

circular economy through its circular

rags, and less than one per cent is chemically recycled back

fashion model.

to reusable raw materials. The effects that textiles have on the

“When we started to look at our impact on textile landfill it immediately made us turn to researching the

planet prove that the linear economy model of take, make and dispose is completely unsustainable. Recently rebranding from Manrags to Upparel, Elias

impacts that the entire fashion industry

iterates that it’s about the brand evolving into much more

had so far made and the figures were

than just changing the company from a sock and underwear

devastating. I have always been

subscription model to a circular fashion model.

conscious of my footprint on the planet.

“Rebranding the company was a very long process so

Being a mother and thinking about my

when it finally happened the feeling was euphoric. Evolving

children’s future we knew it was time to

as a company with a brand name that was holding us back in

step up and make a change for future

many ways, it’s incredible how far we got with Manrags, but

generations to ensure they can enjoy our earth the same way we have.” The average Aussie purchases 27kg of textiles each year and disposes of 23kg each year. This means that as a country, we’re discarding over 6,000kg of textile and clothing waste every 10 minutes. Did you know that clothing waste takes up to 40 years to decompose, whilst shoes can take 1,000 years to break down? All up, the fashion industry is the November 2020  27

Profile for The Intermedia Group

Giftguide ECO November 2020  

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry...

Giftguide ECO November 2020  

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry...