HEALTH & BEAUTY TRENDS Shoppers look for innovations in natural skincare. Many shoppers have continued their ‘salon at home’ routines since the pandemic, looking for affordable and natural skincare products such as serums, masks and cleansers at their local supermarket.
Glow Lab; natural skincare that works The natural skincare segment plays a key role in the New Zealand Grocery skincare category, making up nearly 25% of sales, says Glow Lab Marketing Manager Kerry Tomane. She explains: “Consumers are increasingly looking for skincare that’s natural AND effective, without compromise or a hefty price tag. Consumers are becoming more ingredient conscious, seeking collagen boosting ingredients, peptides, vitamin C and hyaluronic acid examples. Glow Lab has a unique position in the natural skincare segment in grocery – more than natural, their naturally derived
“CONSUMERS ARE INCREASINGLY LOOKING FOR SKINCARE THAT’S NATURAL AND EFFECTIVE” – KERRY TOMANE, GLOW LAB MARKETING MANAGER 16
FMCG BUSINESS - SEPTEMBER 2022