LET’S GO OUTSIDE! New inspiration for alfresco meals and easy entertaining.
What’s popular this summer at the bach, on the BBQ, and on festive tables? We asked the FMCG Business team and a few clients to share their favourites. Art Director Leanne says: “For me over Summer (especially Christmas) it’s all about the prawns! Mostly devoured cold, or cooked on the BBQ… and lots of mangos (I’ll be enjoying a beach holiday in Queensland, hence the easy access to prawns and mangos).” Vicky, our National Sales Manager, is looking forward to a traditional UK Christmas dinner, in the sunshine, with lots of Yorkshire puddings. Our Digital and Print Coordinator Eclypse says: “We love a festive side of salmon with pomegranate glaze on the Christmas dinner table, and on the BBQ we love to cook fresh asparagus and sweetcorn. A favourite summer meal is spaghetti vongole made with seasonal cherry tomatoes and fresh herbs, local olive oil and cockles we’ve gathered at the beach.” Editor Tamara is planning to support
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FMCG BUSINESS - NOVEMBER/DECEMBER 2022
local producers this holiday season. She says: “We’re so lucky to have the freshest produce, top quality meat, fish and seafood and delicious cheeses available in New Zealand. I like to to source a few award-winning local products as a special treat for Christmas and New Year celebrations, knowing that they will always bring a WOW factor to the table.”
Hellers – the BBQ Kings Forget Charles, this summer Hellers is still the reigning King of the BBQ! “Last summer saw huge growth in the BBQ category, driven by athome grilling due to level four restrictions – the sausage category grew by 8.1%* and Hellers Prepacked Sausages contributed to 14%* of the packaged sausage category’s total volume growth. Fresh Sausages are growing faster than the rest of the category at 43%*,” says Marketing Manager Brydon Heller. “Fire up the BBQ and lift the lid on summer sales with some new Hellers BBQ inspiration. Hellers have collaborated with Good George launching a Pork & Cider Sausage, which will add crispy freshness to