FMCG Business March 2021

Page 26

[ innovation ]

QUEEN ANNE CHOCOLATE FISH SELECTION – A UNIQUE NZ GIFT •F

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DUCT OF T This month’s HE PRO Y CG M finalist for FIN AL IST the FMCG Product PRODUCT OF of the THE YEAR Year award is adding something new, different and uniquely Kiwi to the Confectionery gifting category. It’s chocolate and it’s boxed, but it’s not ‘Boxed Chocolate’… The new Chocolate Fish Selection 200g gift box from Queen Anne contains the classic Milk Chocolate Strawberry Marshmallow Fish, a Dark Chocolate Raspberry Marshmallow Fish, a Dark Chocolate Orange Marshmallow Fish, and a Milk Chocolate Pineapple Marshmallow Fish - all made to the original marshmallow recipe that features in Queen Anne’s seasonal ranges. Being New Zealand made and gluten free supports the product’s premium position.

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“BEING NEW ZEALAND MADE AND GLUTEN FREE SUPPORTS THE PRODUCT’S PREMIUM POSITION.” “The Fish Selection links favourite impulse products to a gifting occasion,” explains Managing Director Sarah Adams. As a local manufacturer based in Christchurch the heritage brand Queen Anne is growing strongly. “A focus on unique and premium product offerings has built Queen Anne into the fastest growing confectionery manufacturer,” says Adams.

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FMCG BUSINESS PRODUCT OF THE YEAR Do you have a Hero product that stands out from the crowd? If there’s a tasty tastebud teaser, NPD rockstar, or best seller in your portfolio that deserves to be crowned ‘Product Of The Year’ - we’d love to hear from you! We’ll showcase some of the finalists in upcoming issues and reveal the FMCG Business Product of the Year later in 2021.

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To find out more on how to enter please email: trubanowski@intermedianz.co.nz 26

FMCG BUSINESS - MARCH 2021