FMCG Business March 2021

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[ category insights ] popular Crispy Crunchy Granola, Be Mighty Granola and Amazing Muesli and Cluster ranges. “With the growth in Granola, we have had great success with our recent launch of BeMighty appealing to shoppers seeking a delicious, affordable entry into the Granola subcategory. “However, the increasing popularity of the cluster format and growth of clusters within the muesli category at 4.5%*, has driven the latest NPD for Hubbards in the form of two new Amazing Cluster flavours – Berry Mix 500g and Cacao & Nut 500g. High in wholegrains and fibre and a good source of Vitamin C, these two new flavours are a great new addition to the Amazing range,” says Howe. Available from March 2021. *Nielsen Data MAT 10/01/21

Liquid happiness by the squeeze full 100% Pure Liquid Honey is real honey from Happy Valley that is sweet and loved by all, says Marketing Manager Narissa Harvey. “No additives and just the way nature intended, squeeze out anyway you like it. On cheeseboards, into smoothies, over pancakes.” This new product complements any breakfast routine and is in a convenient upside-down jar and at a great price. “Taste the happiness from Happy Valley, a familyowned New Zealand company that has been around since 1960, where it first started with customers bringing their own jars to be filled at the honey farm to being a family favourite all over the world,” says Harvey.

Premium products from pure delish “From modest beginnings over 20 years ago, pure delish is today a force to be reckoned with, leading the market with their delicious premium product offerings,” says Marketing & Export Manager Amanda MacDonald. The brand has been built on category defining products all handmade by their own team of passionate foodies. Since the launch of their first breakfast cereal ‘Original Chunky Nut Muesli’ 14 years ago, they have since added another 17 cereals to their range! More recently they launched a new range of Health & Wellness cereals designed specifically for those consumers wanting Low Carb (Keto), High Protein or Digestive Health benefits. Not only does the new range tick many of the key emerging health boxes for customers, they also offer interesting flavours like Peach, Pecan & Vanilla, Wild Berry & Hemp and Black Doris Plum.

“PURE DELISH CEREALS ARE RENOWNED FOR THEIR AMAZING TASTE, INNOVATION AND THE MANY HEALTH BENEFITS THEY OFFER” MARKETING & EXPORT MANAGER AMANDA MACDONALD

FMCG BUSINESS - MARCH 2021

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