INDUSTRY NEWS
Smooth Wholesales has seen its customers increase sales with a new range of products
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mooth Wholesales has seen significant growth within the petrol and convenience (P&C) channel, as consumers demand more retail variety. Company Director, Daniel Avrahami, told C&I that over the coming months the business will be launching some affordable and innovative new products that will deliver great margins to retailers. “We’re working with a large number of P&C retailers Australia-wide and the feedback has been that toys, games, and novelty products are selling well. Consumers aren’t necessarily entering stores to find toys and games, but if you put something that appeals to them on display, you’ll find that they’re more than happy to purchase.” Avrahami is no stranger to the P&C industry as his family has owned and operated service stations for more than 40 years. “We’ve got a good idea of what works well in sites as we trial them in our own to see how they perform. It’s easy for other sellers to make claims about their products but for us, we’ve got ‘skin the game’ and figures speak for themselves.”
The Smooth Wholesales catalogue has grown in recent months, with the strongest performing ranges including toys, games, and novelty products. In addition, personal care, mobile phone accessories, and impulse consumer electronics have had significant uptake. “We’re not reinventing the wheel here, but we are trying to reshape what a customer looks like by introducing new product ranges and categories that some people might not expect to see.” The business has recently expanded its range of smoking accessories, including the flashy looking Zengaz lighter range and world recognised lighter brand Clipper, along with vapes and shisha sticks. It has also become a distributor for the Esonic mobile phone accessories range. “For those who don’t know us, I’d say give us a call and see what we’re about. We’re more than just a typical wholesale company; we’re here to help businesses improve their store sales and source affordable, highquality stock. We’ve got big plans moving forward and we will continue working with local and overseas suppliers to provide an exciting range of products.” C&I
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