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DAIRY-FREE

MOOVING ON:

A FAST GROWING TASTE FOR PLANT-BASED MILK Increasing health consciousness along with a stronger focus on brands with sustainability credentials has seen a boost in sales for dairy-free milk alternatives

G

rowing ethical, environmental and health concerns have seen an increase in the demand for dairy-free milk alternatives in Australia.

Consumers are broadening their horizons with plant-based milk varieties and in recent years, almond milk has overtaken soy as the most requested dairy alternative, and that growth is expected to continue. According to IRI data, almond milk has a 22 per cent penetration of total milk, and is up 1.5 per cent versus this time a year ago. While overall, the non-dairy segment has a 38 per cent penetration and is up 3.1 per cent versus this time last year.

GOOD FOR THE BODY, GOOD FOR THE EARTH People have long been attracted to the health benefits of plant-based milks, but a growing number of socially conscious consumers are now also seeking food and drinks with stronger sustainability credentials. Australian-owned and made brand, The Alternative Dairy Co, which has the backing of Sanitarium Health Food Company, saw its sales triple in the first quarter of FY21 compared to the last quarter of FY20.

Justin Nel, Lead Consultant at IRI, says non-dairy shoppers are a very valuable group as they spend on average 26 per cent more than the average shopper.

Steve Beams, General Manager – Sales at Sanitarium, says the reason people are increasingly turning to plant milks is twofold. Firstly, people view plant-based milks as being better for them but they also view them as being better for the environment.

Plant-based milks then represent a clear opportunity for convenience stores, particularly when these products have higher margins than cow’s milk and have significantly longer shelf life making them far easier to manage.

“The Alternative Dairy Co source Australian almonds from the Murray-Darling region. Our supplier Select Harvests is committed to sustainable agriculture and has implemented some innovative solutions at their orchards to minimise the use of

18  December 2020 /January 2021 | C&I | www.c-store.com.au

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