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Volume 7. Issue 09. September 2013 Rs. 25/-



Cover Story


aworth is a well-established global furniture m a n u f a c t u re r w i t h a strong presence in India since 1997 with full-service offices in Delhi, Bangalore, Mumbai, Chennai and Hyderabad. Their Indian manufacturing facilities in Pune and Chennai are self-owned which benefits their customers as they deal directly with the manufacturer. Haworth has delivered over 150,000 workstations and 500,000 ergonomically designed chairs and holds a high market share in the multinational segment in executing large-scale projects. Their local expertise coupled with Haworth’s global experience and network provides their customers with leading edge innovation and strong support in regional locations across India. In conversation with The Inside

Frank Rexach, VP and GM, Haworth - Asia Pacific, the Middle East, Africa and Latin America

Designed Globally, Manufactured Locally

Haworth seizes the opportunity to strengthen its grip in India, which is one of the fastest growing countries in the Asia Pacific region. Track, Mr. Frank Rexach, Haworth’s VP and General Manager of Asia Pacific, the Middle East, Africa and Latin America talks about Haworth’s business operations in India. In what product categories does Haworth operate in India and how do they stand out? Haworth manufactures a complete range of thoughtful and integrated solutions like workstations, seating, collaborative furniture, storage and accessories. From architectural elements to freestanding furniture, our product development process allows many product solutions to be great stand-alone, yet effortlessly w o rk t ogether and adapt as needs change. All new Haworth products utilise the Design for

Environment program, ensuring use of environmental materials and a minimised carbon footprint. We have also developed a unique program, HaworthxFriends, an open platform that offers the best talent in thought leadership and designs the opportunity to leverage our tremendous reach in the growth markets of Asia Pacific, The Middle East, Africa and Latin America. Can you share details on the latest innovations in office solutions? Our latest innovation Infinity is based on using integrated components to create unique workspaces that span the entire floor. Infinity is also underpinned by a regionalised service programme that sources its raw materials from local, sustainable partners. Lively,

on the other hand features an ideal blend of comfort-enhancing ergonomic features, performancetuned quality, fresh design and is affordable without compromise. What are the company’s plans for India in the near future? Following the success of our existing manufacturing facilities in Pune and Chennai, we will build a new manufacturing facility in Chennai, scheduled for completion in 2015. The new factory will produce an expanded range of seating and workstations that is intended to reinforce our commitment to India and support our growth strategy in the Asia Pacific region. It offers numerous business opportunities as continued on page 2


THE INSIDE TRACK September 2013

credentials thoughtfully designed with a wide range of options and adjustments. The adjustability of EZ65 seating can be utilised by employees working in diversified

business operations. Contact Andrew Barker, MD, India email: web:


INSIDE TRACK Infinity uses integrated components to create unique workspaces

well as an interest in India to invest in the latest workspace solutions. We also plan to establish a product development team to support the research and creation of new product solutions for India and contributing to our global portfolio strategy which will represent a significant milestone for Haworth and India. This will enable us to offer best quality products and enhanced services and leverage Indian talent to further our global innovation objectives. By managing the entire process, from research and development, to manufacturing, to supporting our clients with after market services, we are able to achieve true sustainability, thus extending the life of our quality products and

creating work environments that continue to evolve as per the clients’ changing needs. What unique Haworth products can India look forward to? We o f f e r p ro d u c t s d e s i g n e d specifically to meet the needs of the evolving Indian market. EZ60 has become the preferred standard workstation for many local and multinational companies in India. Our Chennai unit localised the EZ60 (Razor) workstation by delivering a very attractive option in a very short timeline for customers with fast growth requirements. The EZ65 is a flexibly stylish chair with world-class ergonomic



COVER Designed Globally, STORY Manufactured Locally 1 ELT India - Inspired By Nature 4 The Latest On Recent Launches And Products 6 Go Green. Go Wood. 10 The Ingenious Curators Of Clay 12 The Titanic Revisited In Ireland 14 Sidewalks Of The World 16 The Dutch Design Week 18 Kich Gets A LEED Gold Rating 20 Exhibitions and Fairs 22 Jaquar Orientation Centre Launch 23 The Tooty Collection! 24 Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 7. Issue 09. September 2013. English - Monthly. This issue contains 24 pages including both covers. Creative Director Natalie Pedder Assistant Editor Shweta Salvi, Sub-Editors Vikas Bhadra, Ulka Vartak, Rehana Penwala Layout Design Asif Shayannawar, Snigdha Hodarkar, Vikas Sawant Marketing: Mumbai Rakesh Kini (Digital), Ganesh Gurav, Vivek Jadhav B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Email:response@ Delhi Ms Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: s_biswas1203@ Chennai Mr S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: Kolkata Mr Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: Europe Pavilion Francaise 1282, Rue du Noyer, bt 161030 Bruxelles, Belgium. REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

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THE INSIDE TRACK September 2013

Green Speak


ith concrete encroaching into our lives by the minute, there’s a rising need to be more in touch with nature. Spearheaded by Pradeep and Anuradha Barpande, Ecogreen Landscape Technologies India Pvt. Ltd. was started in 2008 to provide sustainable and eco-friendly products and technologies. It is one of the first Indian enterprise to study, produce, install, improve and export ELT Green Wall and ELT Green Roof Systems like vertical gardens, green roofs, green curtains,

ELT India Inspired By Nature In the age of diminishing living spaces and resplendent greens going into oblivion; it was about time for an innovative idea such as ELT to sprout. BY REHANA PENWALA

Vertical gardens include all the methods of covering vertical surfaces by growing plants from the ground or wall

green strings, underwater gardens and urban farming. The inspiration for setting up ELT India came to the Barpandes’ by means of a newspaper article on vertical gardens across the world. Subsequently, they were determined to bring these new ‘green’ heights to the Indian architectural scenario. After a few exchanges between ELT

medium, growing, transportation, installation and maintenance at every stage. Thus, we decided to build our own data bank with information of plant performance in varying parameters like light, water, humidity, temperature, pollution, etc. Yet we found it difficult to procure thousands of plants of one variety and health. We therefore had to start a baby plant nursery and develop few vendors to grow for us. Similarly, we designed and developed each component and process of every system very scientifically to make sure that it will perform in every condition. Training and educating stakeholders was done simultaneously. All these efforts have delivered the expected results across the country.” A novel concept brought into

focus by ELT India is urban farming, whereby crops can be grown on existing or new buildings. “The product for vertical farming will be introduced this October. This will help in optimising use of spaces, add greenery, produce food and reduce the temperature of the building envelop. Some vegetables grown in lightweight green roof weigh just 4 kg per sq.ft.,” says Mr. Barpande. Speaking about ELT India’s future projects, he details, “ELT is now a partner of Huntsman for their new miraculous product Vydro, a substrate for growing almost all kinds of plants. With this substrate we were able to cover an extremely sloped roof (up to 78 degrees) for one project in Dehradun. We are also working

Easy Green - a green company in Canada specialising in green wall and green roof systems, ELT was ready to arrive in India. However, the climb to success was obstacle-strewn. Managing D i r e c t o r Pr a d e e p B a r p a n d e elaborates, “The most important challenge to us was plants - their selection, procurement, planting

Green curtains are a series of horizontal planters that can facilitate privacy and protect from sunlight

THE INSIDE TRACK September 2013


Anuradha and Pradeep Barpande, Founders, ELT India

on a centralised maintenance system for controlling irrigation, artificial lighting and humidity, using latest technologies.� Green false ceilings and green strings with LED lights are their soon-to-be launched products. ELT India aims to make these sustainable green technologies a safe, easy and reliable way for the benefit of future generations and the environment. Mr. Barpande adds, “Our approach to a project is to provide sustainable solutions. We believe with the use of new

vegetation techniques we can introduce urban farming to grow more food and greenery to enhance micro climate in building envelop for human beings, birds, animals, insects, etc. This will also create many employment opportunities if unused terraces are engaged in growing food using modern lightweight, long lasting and sustainable technologies.� Contact: tel: 020 27219275 email: web:


THE INSIDE TRACK September 2013

It Products Cera Bags The Power Brand Award Cera Sanitaryware Ltd., synonymous with style and innovation, has bagged the ‘Indian Power Brand’ award, for the second time in a row. Cera is a premium brand acknowledged for its stylish product range and innovation through technological

advancement and high quality production. Accolades like Power Brand awards endorse Cera as a pioneer in sanitary ware. Today with accelerated marketing thrust, Cera is at a higher growth pace and has found an important place amidst the 30 fastest growing companies in India. To further fortify its product portfolio and to capitalise on brand strengths, Cera has forayed into digital HD wall and vitrified tiles - one more step towards becoming a complete home solution provider. Cera Style Studios across key cities in India have been a huge draw for developers, architects, designers and consultants, where one can see, touch and feel the entire range of Cera. Contact

Bravat Introduces The Wellness Bathtub Series Bravat seeks the most natural simplicity and purity for its bathroom. Its charming character and unique design redefine the concepts of bathrooms. The future holds this private space as key to a better quality of life. The bathtubs by Bravat are loaded with an airpool system, chromo therapy, air switch, bubble massage jets, thermostatic panel and back heating pad to provide the ultimate wellness experience. They also have features like the ozone feature, jet airflow (adjustable airflow, free massage intensity setting), and a smart cleaning system to ensure hygiene. The bathtubs have an aesthetic outline and are comfortable and ideal for a relaxing bath. They are priced from 1.15 lacs up to 3 lacs based on the features.

To help ease out everyday pressures one may enjoy the luxurious design whilst soaking in the bath. Bravat achieves wonderful combinations between reality and fantasy, thus giving new life and experiences to its products. Contact web:

Hudor’s Novel Range Of LED Rainshowers And Faucets

Newform India Introduces The Ergo Collection quality chrome, superior brass and nickel. The faucet from Ergo gives a flow rate of 6.86 litres per minute which is water saving and low in maintenance. An excellent quality ceramic cartridge is used to regulate an optimum flow and avoid leakages. The collection is reasonably priced and offers stylish and apt faucet designs for the kitchen as well as the bathroom with varied finishes and colourful options for a sophisticated environment. Contact web: The Ergo collection from Newform, the designer faucet brand showcases exquisite design sensibilities that reflect serene beauty. The precision of the structure highlights a movement that evolves and settles into the essence of its forms. The Ergo products are manufactured using highest

Hudor‘s range of LED rainshowers and LED faucets is created by combining innovative technology with traditional bathroom fittings to provide an exceptional and distinct bathing experience. The uniqueness of these products lies in their HydroPowered LEDs which are powered by a water driven

change their colour depending on the temperature of water, starting below 32°C with blue, changing to green between 33°C and 41°C, then to red at 41°C and lastly switching to flashes of red above 45°C to indicate a very high temperature of water. The entire range of Hudor products are completed in brass and finished in chrome to provide

dynamo system that do not require any external energy making it 100% safe. The Science of Chromotherapy enhances a soothing bathing experience for the user by combining colours at monitored temperature levels enhancing the physical, spiritual, emotional and mental levels of the human body. The LEDs

the best possible life span. They also have the CE and RoHs certifications with a standard manufacturer’s warranty on hardware and LEDs. Starting at Rs. 10,000, Hudor products are available at leading bathware stores across Bangalore. Contact web:

THE INSIDE TRACK September 2013

It Products Kenneth Cobonpue’s Outdoor Furniture IDUS, the luxurious furniture store has launched an outdoor collection comprising beautifully designed seating options by celebrity furniture designer Kenneth Cobonpue. The range of “Kenneth Cobonpue” furniture at IDUS has been designed for pure indulgence and focuses on simplicity. Kenneth Cobonpue is one of the world’s most admired brands from the

Colombini Launches In India

The Colombini Group, one of Italy’s leading manufacturers of children’s bedrooms and home furniture, made its entry into the Indian market with the opening of its flagship store in Delhi. For the modern home, Colombini has a range of kitchens, bedroom furniture including beds, side tables, chests of drawers and wardrobes, furniture for living areas include sofas, wall cabinets, centre tables, side tables, dining tables and chairs. Colombini manufactures furniture for nurseries to teen bedrooms and also offers a full range of furniture options for the hospitality industry, from hotel rooms to serviced apartments to office and restaurant furniture, at competitive prices. The Colombini store features a complete range of furnishing options with different price ranges allowing the customer to tailor make their order according to space and budget. Contact web:

Philippines. The original, modern, inspiring, functional and very eye catching designs are made using natural and indigenous materials. The range includes rattan

armchairs, hand carved wooden coffee tables, and other unusual pieces of furniture. This outdoor collection apart from offering a nice feel has a


classic Scandinavian design. The collection is maintenance free and has UV resistant fibre mounted on a stable hot galvanised frame. It endures all kinds of weather, and all it requires is an occasional wipe down with a moist cloth. The pieces of furniture come in colours like black, white, grey and brown. The furniture is hand-woven and best suited for resorts, farm houses, beach houses, patios, terraces, poolsides, etc. Contact web:


THE INSIDE TRACK September 2013

Miele Introduces The Aura Island Hood

It Products OSIM Unveils uVenus The Ambient Purifier OSIM India unveils uVenus, the ambient purifier which shapes the ambience of your environment as you desire. The OSIM uVenus Ambient Purifier makes it possible for you to create seven different environments and reduce stress and anxiety. The uVenus protects your family from air, light and noise pollution. The Red Dot award winner OSIM uVenus delivers clean and purified air - its multi-action Tru-air purification process purifies stale indoor air and converts it into clean fresh air for easier breathing, Mood light - the 3 scientifically researched mood light programmes (relax, balance and energise) have been developed to gently stimulate brain activity to achieve the most desired state of relaxation, balance and rejuvenation.

Clinically-proven Music - is devised to influence a person’s state of mind through especially composed music and using ‘entrainment’- which is a tendency of our brainwaves to adjust to the sound environment and make them vibrate in harmony. OSIM uVenus changes 7 lifestyle colours; purple, baby blue, aqua blue, lime green, orange, amber and magenta, each sharing its distinctive qualities. The uVenus is also easy to set up as it has a detachable stand. It has a thoughtfully designed night light controller indicator for easy reach even in pitch darkness and a wake-up and sleep timer function. It is priced at Rs. 35,000. Contact web:

Secret - The Invisible Door By Barausse

Secret by Barausse is the invisible door that is camouflaged within the wall; it adapts to every design need in terms of style and decoration. Available in veneer, shiny and metal finishes, Secret door can be installed both on a wall and on plasterboard. The invisible hinges are adjustable on three axes and Secret can be fitted with a retractable handle push as well. The uniqueness of this flush door technology is that a single frame can be used for both the

“push” and the “pull” versions. This is the feature of great versatility protected by patent which makes Barausse the first Italian company to put on the market a perfectly flush door with a hidden frame which can also be adapted to both opening directions at the installation stage. Secret has been designed to be installed in a standard brick opening as well. Contact web:

Miele, the German luxury home appliance brand enhances its product portfolio by introducing for the first time in the Indian market, Aura - a hood with impeccable looks and functionality.

style to any kitchen aesthetic. The Aura requires no external ventilation, allowing the appliance to be situated directly onto the wall or suspended from the ceiling. Its ‘Auto-Run’ program allows

Aura sports light-touch switches with LEDs on the glass which lends your kitchen a futuristic and spectacular look. A unique lozenge shape, the Aura hangs effortlessly above an island unit hob, suspended via thin cables, which allow the unit to appear to ‘float’ as a spectacular design statement in the kitchen. The powder-coated canopy with sleek black glass also adds a sophisticated essence of

the hood to continue to run for a set period of up to 15 minutes following the end of cooking time. This ensures the removal of residual odours or heat following cooking, and the automatic switch off allows the user to move away from the hob and free to enjoy their meal without worrying about returning to turn off the appliance. Contact web:

Fire Proof Safes From Ozone Presenting fire proof safes from the ever promising range of safety solutions from Ozone. These safes are built with special fire proof stuffing material called cellulose concrete. This material makes them withstand extreme fire conditions, thus protecting all your important documents, cash, jewellery and electronic records (CDs, DVDs). Stylish and spacious, these safes are extremely robust and constructed in a single moulded case with a unique spray coating which keeps the safes absolutely rust-free. Fire proof safes from Ozone support two-way locking mechanism, viz. digital codes and mechanical key and are

also embedded with internal deadbolts on the hinge side that further secures the safes against any burglary attempt. Ozone’s fire proof safes conform to UL test standards and come with a 3 year warranty along with a 24-hours service response. Contact web:

THE INSIDE TRACK September 2013

It Products Bandhini Home’s Luxury Home Products Bandhini Home was formed in 1980 out of love for Indian craftsmanship and techniques like handlooms, weaving, hand embroidery and tie and dye. The brand operates in designing and producing beautiful luxury home furnishings. Bandhini Home strongly believes in preservation through modern expression. Production is channelled primarily through cottage industry, providing

employment opportunities to skilled craftsmen and artisans who carry a legacy of culture and history. The brand’s designs capture elements of global cultures, expressed through fashion informed, modern perspectives. Bandhini Home products use indigenously created fabrics of the highest quality - a range of hand woven fabrics, raw cotton, silk, velvet and natural yarns to name a few. These superior fabrics are then handcrafted by skilled craftsmen into ensembles of soft furnishings, comprising cushions of many sizes, bolsters, bedspreads and table linen. The commitment to artisans and craftsmen, united with a design idiom that finds inspiration in world cultures is what infuses Bandhini Home products with an endearing character. Contact web:

Kurlon Introduces Its New Premium Mattress - Imagine

Redefining the art of sleep for around half a century, Kurlon brings another innovative next gen product called ‘Imagine’. Imagine is a premium luxury foam mattress specially designed for blissful and undisturbed sleep. Made with superior quality high resilient foam and technically advanced Visco Elastic Foam (Memory Foam), this product comes with not one or two years but a whopping 12 years guarantee. High resilient foam helps in supporting the body irrespective of the ergonomics of the person sleeping and enhances comfort by reducing the pressure points.

On the other hand, Memory Foam has this incredible characteristic of adjusting along with the body shape and temperature thus helps in relieving aches and pains by increasing blood circulation. This product is made of imported Belgian Jacquard anti-microbial tapestrythus eventually making it a maintenance free mattress with an increased life. Kurlon once more makes one ‘imagine’ and enjoy the subtle niceties of life. ‘Imagine’ comes in dimensions of 6.5 feet X 5 feet and is priced at Rs. 35,710. Contact web:

9 Brings You Quirky Tetris Lamps provides a one stop solution to people looking for one of a kind, non mass produced, fun and quirky products which express and complement their individual

personalities. They also promote Indian product designers by providing them a platform to showcase their creativity. They allow anyone with a nice idea to showcase their product on their website, and support the designer at absolutely no cost. The website brings another wonderful piece for arcade game lovers - tetris piece shaped lamps that you can stack. This seven piece interlocking light fixture can be stacked in any combination. LED light turns on when the pieces are stacked together and stays off when dissembled. Priced at Rs. 3599, the lamp has superbright LED bulbs inside to give your decor an amazing 8-bit look. Buy this super fun lamp and make many tetris designs with the blocks, just like the real game. Game on! Contact web:


THE INSIDE TRACK September 2013

Co. Profile


ew-age lifestyles call for modernisation in the way homes are built too. It’s apt for taking a step away from the traditional use of concrete, cement, steel and other materials in construction to now be able to rely on a non-toxic and recyclable natural material - wood. An ecological business solution born out of this concept is Wood Barn. Wood Barn was conceived in 2006 by architect Anurag Khandelwal and entrepreneur Sanjay Sharma with a vision to deliver environment friendly and environment conscious world class wooden structures in India. Mr. Sanjay Sharma, Chairman and Managing Director, Wood Barn explains, “We offer standard pre-designed models from one bedroom to four bedroom sets or villas, farm houses and multi storied houses. And we also provide customised housing solutions based on client requirements.”

Go Green. Go Wood. An entrepreneurial venture focused on

building wooden structures suffices the requirement of those seeking to create a durable, energy-saving home. BY REHANA PENWALA log culture in the country. CEO of Wood Barn, Mr. Anurag Khandelwal is quick to respond, “Wood products need the least amount of energy to manufacture and this process has the lowest impact on air and water quality. Wood has low thermal conductivity and good insulating properties and is a natural humidity regulator, and thus wooden structures are energy efficient and less humid. Moreover, wooden houses can be remodeled, relocated and redone with ease and minimal wastage.” to long lasting and durable wooden houses? Banishing the question immediately, Mr. Khandelwal reasons, “The wood which we use is kiln dried and heat treated. The treatment done on these houses makes them water proof, termite proof and fire resistant. As far as the durability of our structures goes, the life of a wooden structure depends upon the thickness of the wood. For instance, a 114mm thick wood house will have a minimum life span

of 100 years. However, at Wood Barn we provide all our clients a warranty of five years on all maintenance and repair issues.” Contributing to these ‘wooden attributes’, is the fact that Wood Barn imports fine-grained spruce from Northern Europe and has also tied up with the world’s finest companies from Finland, Canada, Estonia and China to get their approach and experience right. Their firm has also received a

Club Mahindra, Kerala

Wood Barn has delivered structures at the most extreme sites and has the capabilities to create homes, out houses, terrace houses, temporary homes, eco resorts, tree houses, energy efficient houses and surprise houses. Wood Barn’s vision goes beyond the creation of wooden structures; they seek to create eco-friendly and absolutely easy to make, manage and live in homes as well as spread

Considering the plethora of benefits that wood as a raw material provides, it puts things in a different perspective. He continues on the feasibility of Wood Barn’s structures, “A small structure can be fabricated in less than seven days on site. Otherwise, any design and structure can be completed within 30-75 days.” However, are Indian climatic conditions and pests a hindrance

Ski Resort, Uttarakhand Wood Barn office, New Delhi

good response from the Indian consumer. Mr. Sharma, says, “It took us a while to make people believe in the strengths of wood and its environment friendly characteristics. Also, green wooden structures are being considered as a great option for eco-tourism and architecture because of it being a sustainable and re-usable resource.” Contact tel: +91 9811169438 email: web:


THE INSIDE TRACK September 2013

Spot Light


lay has been the object of creative expression for centuries - from India and China to Russia, the medium has given birth to stories and defined generations of countless lineages. Here’s taking a look at the functional aspects of clay pottery, especially whe n t h e m a t e r i a l d e m a n d s cautious negotiation in terms of its treatment - since not only is it docile, but also has a propensity for being easily damaged.

Curators of Clay is managed by two people namely Bhairavi Naik and Rohit Kulkarni. Coming from diverse backgrounds of marketing and mass communication the two eventually realised that pottery is their true calling. The duo began by working simultaneously under the tutelage of Sandeep Manchekar, a well-known potter himself and later decided to open their own studio in Goregaon, Mumbai. As partners, Rohit manages the marketing aspect of the new franchise whereas finance and planning aspects are tended to by Bhairavi. When it comes to manufacturing the end product Bhairavi has an added advantage - her degree in bio-chemistry helps in ascertaining that the product gets the right glaze that will ensure many a client’s gaze. Rohit and Bhairavi complement each other in terms of their work

The Ingenious Curators Of Clay To create essential objects for daily use and yet make each of them a unique piece of art from one of the most natural materials found on Earth is the expertise of Curators of Clay. BY VIKAS BHADRA

From India and China to Russia in the far east, clay has given birth to stories and defined generations of countless lineages

and individuality. Though their body of work may be identifiably different, collectively the dance of harmony is at work. They both share a similar inspiration - a love for the Japanese way of interpreting clay which catapults their thoughts to the next creative level. Japanese culture is modern, yet traditional. The fine balance of age-old customs and the contemporariness they have maintained is commendable; from art movements like Mingei to a tea party, the celebration is adorned with simplicity and a subtle atmosphere of equanimity. Mingei, the Japanese folk art movement dwells on the beauty of everyday ordinary and utilitarian objects. This idea was developed in the late 1920s and 1930s by Yanagi Soetsu. Another major figure of the movement was Hamada Shoji whose work had a significant influence on studio pottery of

THE INSIDE TRACK September 2013

the twentieth century. Apart from these Japanese grandmasters, the duo is also influenced by British studio potter Bernard Leach who is referred to as the “Father of British studio pottery”. Closer to home the duo is motivated by the creations of Adil Writer, the owner of Mandala Pottery in Pondicherry, Anjali Khanna, a potter from Alibaug and Jugal Kishore of Andretta Pottery in Himachal Pradesh. Incidentally Andretta Pottery is the same place where Rohit first honed his pottery skill set. Though Bhairavi and Rohit

Founders Rohit Kulkarni and Bhairavi Naik

launched their studio recently, the duo has been working together for five years. The two have never been keen to mass produce. Elaborating on the same, “We are very happy to work with a limited client base, we like to work with clients who take the time and effort to enjoy the customised version of functional ceramics we offer. Likewise the satisfaction we derive out of this exercise makes it a win-win situation for both of us.” Rohit and Bhairavi have a number of creations to their credit, however, a notable project of Curators of Clay was for Camp Camouflage, an eco-home stay at Kanha National Park in Madhya Pradesh. The client wanted the products to be robust and in sync with the surroundings; the entire set of products designed by the duo included cups, plates,


glasses, water jugs and kettles. Currently the duo is working with a proprietor who wants customised pieces for his cafe in Goa. Additionally, the duo also facilitates setting up meetings with craftsmen who cater to different functionalities of clay and pottery which they do not provide. Spreading happiness is an art in itself and it is something Curators of Clay would like to master through their creations; each of which demands their undivided attention. Contact email: web:


THE INSIDE TRACK September 2013

Spot Light


elfast in Northern Ireland houses The Titanic Signature Building known as Titanic Belfast, an iconic 150,700 sq.ft. venue inspired by the area’s historical legacy, several maritime themes, including ice crystals, ships’ hulls and insignia of the White Star Line logo. Titanic Belfast is a distinctive six-floor building featuring nine i n t e r p re t i v e a n d i n t e r a c t i v e galleries that explore the different stages of the Titanic’s making and journey. The building also provides education, community, retail and restaurant facilities plus a community resource centre and a basement car park. It stands 126 feet high, the same height as Titanic’s hull. Titanic Quarter where Titanic Belfast is built is itself a large-scale waterfront regeneration project comprising historic maritime landmarks, film studios and education facilities. The £97m landmark structure is the largest man-made tourist attraction in Northern Ireland’s history and holds the record for the island’s largest ever single concrete pour - 4300 cubic metres - for its foundations. Titanic Belfast was constructed by Harcourt Construction (NI) Limited, a subsidiary of Harcourt Developments Limited. The concept design architects were Civic Arts and Eric R. Kuhne & Associates with Todd Architects as the lead

The Titanic Revisited In Ireland A structure that is built on an ironical past -

the Titanic Belfast - is the chief attraction in Northern Ireland and a tribute in design and heritage to the magnificent ship. BY REHANA PENWALA

a startlingly random effect, always managing to catch light, a bit like a cut diamond. The resolution of the geometries involved required the use of sophisticated 3D-modelling, completed by Todd’s in-house, in a process of ‘virtual prototyping’ which they developed specifically for the project. The nine interactive galleries inside explore the sights, sounds, smells and stories of Titanic; each giving the visitor an ethereal experience into its world - including

a dark ride, underwater exploration theatre, recreations of the ship’s decks and cabins. The five-storey central atrium is inspired by the majesty of gangways, gantries, cranes that filled the void between the Titanic and Olympic ships when they lay side-by-side upon the slipways. Here a series of glass escalators, each in excess of 20 metres long, stretch up through a jagged central void. At first floor height, a timber decked bridge provides access to the start of the Titanic story. On the top floor of the museum is Belfast’s largest conference and reception space, the Titanic Suite, a banqueting facility capable of seating 1000 people. A reproduction of the original staircase on the Titanic ship, made famous by the James Cameron film ‘Titanic’ in 1997, is located in this conference centre. In front of the building is Titanica, a sculpture by Rowan Gillespie depicting a diving female figure. Made of bronze, it is mounted on a brass base, evoking the design of figureheads on ships’ prows, and is meant to represent hope and positivity. Replete with a state-of-the-art look and infused with definitive historical, design and cultural philosophy, Titanic Belfast is a stunning visual experience. Contact email: web:

A series of glass escalators stretch up through a central void in the five-storey central atrium

consultant/architect. The building has a complicated geometry and challenging construction programme as well as uses ground-breaking construction techniques. It includes a range of sustainable strategies, including energy piles, rainwater harvesting and intelligent lighting, and is on target for BREEAM

Excellent accreditation. The building’s shimmering crystalline exterior facade leans out at angles of up to 25 degrees, which replicates four 90 ft high hulls and is clad in 3,000 individual silver anodized aluminium shards. 2,000 of those are completely unique, while none of the ‘typical’ panels repeat more than 20 times - creating

A reproduction of the original Grand Staircase on the Titanic



THE INSIDE TRACK September 2013

Spot Light


f you are browsing through wooden spectacle frames or the amazing Fat Lady collection from Germany or even tiny fridge magnets that resemble Italian food, you’re probably standing in a store called ‘Sidewalks Of The World’. This one of a kind store is a three floor medley of wonderfulness, much like a stroll across promenades and by-lanes of the cultural capitals of the world. Sidewalks Of The World is home to unique and exclusive art, artifacts, curios, home décor and furniture you probably will not find anywhere else in India. Here you can chance upon limited edition works of art created by craftsmen residing in quaint villages and small towns spread across Europe, South America, Mexico, Australia and Asia.

Sidewalks Of The World This newly launched store in Mumbai houses exceptional pieces of interior furnishings from different parts of the world. BY ULKA VARTAK like S.H. Raza, Akbar Padamsee, Asit Patnaik, Jaganath Paul, Kamar Alam, Seema Kohli, Debu Barwe and others. Rajiv Biyani, the owner and Director of Sidewalks Of The World, (who was earlier part of the reputed Future Group) hung up his boots at his family owned business of retail and textile to follow his passion of travel and art by creating Sidewalks Of The World.

store that has been conceived and conceptualised as a platform for showcasing world talent across genres of art, sculpture, home decor and furniture. The store was also influenced by two clear business principles - to get into a space that does not have much competition and to create a market where prices are noncomparable. Hence everything Sidewalks Of The World offers is unique; making a price point comparison close to absent in their case. Sidewalks Of The World is home to unique and exclusive art, artifacts, curios, home décor and furniture you probably will not find anywhere else in India

You can get busy at Sidewalks Of The World discovering handcrafted, innovative bar accessories, wall hangings, decorative figurines, lamps, clocks and furniture, home textiles, collectibles like funky beer and classy wine glasses, fridge magnets, etc. You will also find works of eminent Indian artists

It all started two decades ago when Rajiv began collecting décor items for his home. The constant travelling and collecting of exceptional pieces inspired Rajiv to start his own dream venture which was interesting, fun and driven by self-passion. Together with his wife Sonali, Rajiv went on to launch a

The name Sidewalks Of The World has its significance owing to the place they source their products - sidewalks! Rajiv mostly selects artisans and craftsmen who display their work at small fairs around Europe in summer. Su c h f a i r s s h owc a s e va r i o u s undiscovered artisans who sell handmade products. These pieces of art are unique and Rajiv ensures that this novelty becomes a part of his store. Today, a large part of the products showcased at the store are

THE INSIDE TRACK September 2013

wall space, I thought why not sell art? People don’t like white walls anymore and we already have a range of wall hangings, clocks, enamel plates, etc. We wanted to enter the luxury segment as well. But the objective was very clear. We wanted to do anything from Rs. 50,000, to Rs. 5-7 lacs for art and Rs. 650 to Rs. 1.5 lacs for the other product range.” In the near future, Rajiv plans to add a collection of rugs and carpets and more of utility led products. He doesn’t want the store to be just a place for art, curios and show pieces, he wants a mélange of utility items as well. Also on the


Rajiv Biyani, Owner and Director, Sidewalks Of The World

sourced from European countries like Germany, Italy and France. But the store is not limited to European treasures alone. Rajiv wants to expand the product range by covering the globe and source products from Mexico and South America to even the Philippines, Australia, New Zealand and Japan. In about a year, the store plans to have the perfect mix of products from the entire world. Talking about the art in the store, Rajiv says, “I thought that if we could capitalise on the sheer

anvil are plans to open a café on the top floor of the store. Talking about expansion plans, Rajiv aims to open 8-10 more outlets of Sidewalks Of The World in cities like Hyderabad, Bangalore, Delhi, etc. He is also interested in opening international outlets in countries like Thailand, Singapore, Dubai, etc. of course with the right partner who would mirror his kind of passion. Contact email: web:

Rajiv mostly selects various undiscovered craftsmen around the world who sell handmade products which are unique and novel to the Indian market

The constant travelling and collecting of exceptional pieces inspired Rajiv to start his own venture which was interesting, fun and driven by self-passion


THE INSIDE TRACK September 2013

Event Review


hrilling ideas, innovative experiments and extraordinary collaborations - there is so much more to Dutch design than meets the eye; all this and more will be on display at the Dutch Design Week 2013 this October. The Dutch Design Week is

an annual event about Dutch design, and is all set to take place in Eindhoven from the 19th to the 27th of October, 2013. The 12th edition of this major event offers a unique insight into the future of design - it will host an amazing amount of creativity and bold ingenuity from hundreds of renowned and talented designers. More than 350 events take place across 80 locations around Eindhoven where more than 2,000 design participants display their work ranging from industrial design, spatial design, graphic design to textiles, fashion, sustainable design and design management and trends.

The Dutch Design Week

The Dutch Design Week is a beacon of creativity that surfaces again this October at Eindhoven in The Netherlands.

The Dutch Design Week is an annual event about Dutch design which offers a unique insight into the future of design

The Dutch Design Week presents pioneering ideas, individualistic works and insightful solutions devised by innovative designers. It is a nine-day event offering a wideranging program and attracts more than 200,000 visitors.

JYM is a lightweight, flexible to use, space-wonder storage furniture designed by Studio Novo

To help navigate this design extravaganza, the entire city of Eindhoven is carved into three main areas namely, the Strijp, Innercity and East. Other sites are just outside these areas. Besides exhibitions, there are

numerous lectures, workshops, product presentations and demonstrations, fashion shows, seminars and award ceremonies. Unless stated otherwise, admission to the exhibitions is free of charge. For nine days, visitors can see designers

The Textile Sketch furniture by Dutch designer Kiki van Eijk looks like it’s made of textiles but is in fact fashioned from solid metal

THE INSIDE TRACK September 2013


upholstery, wallpaper, table tops, gift-wrapping paper, greeting cards and much more. Contact web:

Italian design brand WET, famous for its colourful illuminated bathrooms, shows its latest free-standing models and accesories at Design Perron

shaping the world of tomorrow at dozens of venues. During Dutch Design Week, a prominent attraction Kazerne, the historic site in the centre of the city, originally a Dutch military police barrack, will be entirely open to the public for the first time. Last year, the location was already the setting of a pop-up restaurant Eat Drink Design; this year the space comprises nearly 2,600 square metres packed full with design. Dutch Personalities created by Van Corler Design will turn out to be another highlight at Dutch Design Week which is a furniture line with a soul. This range is full of colours, shape, and surprises. In Dutch Personalities, you will

recognise the shapes of a cupboard, dresser, table, stool, chair or couch. But are they really what you think they are? You need to explore and find out for yourself! The Dutch Design Week will also host Evolution, which is the first B2B fair in The Netherlands that specialises in surface design. At this event, you will find more than 70 international design studios from 12 countries presenting their latest designs and brand-new collections. You can find designs for different products like bedding, curtains,

Dutch Personalities furniture created by Van Corler Design

Design My City is a design contest focused on gathering concepts on making Eindhoven more attractive for international talent to come to and to stay

Workshop of Wonders presents ‘The Big Bubble’ by Alex de Witte


THE INSIDE TRACK September 2013

Spot Light


ajkot based Kich Architectural Products Pvt. Ltd. is a renowned manufacturer of premium, corrosion-resistant high grade AISI 316 stainless steel architectural products. Kich is well accepted by leading architects, interior designers, real estate developers and consumers, in addition to also being widely known for its pioneering initiatives.

Kich Gets A LEED Gold Rating Kich, the Rajkot based architectural products manufacturer recently bagged a LEED India (NC) Gold rating by IGBC for its new corporate office building. rating system assigns points based on performance goals achieved within each category, and hence to achieve an accolade of a Gold rating vindicates meeting an extremely high standard. With the Gold rating the Kich Corporate House becomes the first Gold rated corporate house in the Indian hardware industry as well as

House so that it could meet the stringent requirements and achieve the maximum LEED points. To meet the requirements of energy conservation, Ahmedabad based HVAC consultant Mr. Jagdish Karia, with his years of experience designed the Kich Corporate House’s heating, air conditioning and ventilating system. As a LEED

Kich is the first member of IGBC under the premium architectural hardware category to support the green building movement in India, and the Gold rating certification reiterates the Kich brand’s commitment towards helping in creating an environmentfriendly living experience for its customers. “To sync our belief and action, we

Mr. Bharat Hapani, Managing Director, Kich Architectural Products Pvt. Ltd.

Kich has many ‘firsts’ to its credit, that include a National Award for best quality, mechanical testing by Bodycote and fire testing by Warrington Fire for its products and a Star Brand and Indian Power Brand award by ICMR. Recently Kich’s Mortice handle

Kich has bagged the coveted LEED India New Construction Gold rating by the Indian Green Building Council for its Corporate House

was also granted the coveted India Design Mark (I Mark) for its high aesthetic design value, superior user potential, world-class quality and environment friendly composition. This time Kich has bagged the coveted LEED India New Construction (NC) Gold rating by the Indian Green Building Council (IGBC). This rating is based on the Leadership in Energy and Environmental Design and is popularly known as LEED India. This energy and environment design

the only green corporate house in the entire region of Saurashtra. The Gold rating ensures that the Kich Corporate House is a sustainable site, efficient in water and energy usage, created with material that have recycled or recyclable content, offers better indoor environmental quality, conserves natural resources, generates less waste and is innovative in its design process. Architect Jagdish Mistry, based at Mumbai, visualised and crafted each part of the Kich Corporate

facilitator Mr. Ankoor Sanghvi, based at Rajkot, guided the design team through the LEED process and explored alternative means of meeting the objectives set for the Kich Corporate House. Mr. Bharat Hapani, Managing Director, Kich Architectural Products Pvt. Ltd. strongly backs this team and believes that the extraordinary knowledge of this core team is one of the prime ingredients in achieving the LEED India (NC) Gold rating for the Kich Corporate House.

put all conscious efforts in developing our new corporate house as per green building guidelines. It’s a matter of pride that today our efforts have been rewarded with a Gold rating by IGBC. I feel overwhelmed with the fact that this House will sustain good health and it will also enhance the productivity of its occupants,” said Mr. Hapani. Contact Mr. Anil K Vanjani tel: +91 93760 13638 email: web:




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THE INSIDE TRACK September 2013

Fair News London Design Festival Date 14 - 22 September 2013 Venue London, United Kingdom Contact web: Over nine days in September, the London Design Festival features hundreds of events which take place across London showcasing the city’s pivotal role in global design. The Festival is both a cultural and a commercial event. The programme ranges from major international exhibitions to trade events, installations to talks and seminars, from product launches to receptions, private views and parties. The majority of events are free of charge - enabling visitors to participate, listen, learn, commission and make purchases. Festival audiences are significant, with an estimated audience of over 350,000 people, from over 60 countries coming into contact with major public commissions.

Cersaie Date 23 - 27 September 2013 Venue Bologna, Italy Contact web: The 2013 edition of one of the most important exhibitions for the ceramic and bathroom furnishings sector is getting into gear once again. The 31st Cersaie, to be held in Bologna will be a major event for professionals in search of the latest trends in ceramics and bath and will be of special interest to architects, interior designers, contractors and construction firms all over the world. The figures for Cersaie 2012 have confirmed the show’s status as the key international event for the ceramic tile and bathroom furnishings sector. As the world’s foremost showcase of new trends in ceramic and bathroom furnishings, Cersaie is particularly an exhibition that cannot be missed or ignored.

Marmomacc Date 25 - 28 September 2013 Venue Verona, Italy Contact web:

MOW Date 16 - 20 September 2013 Venue Bad Salzuflen, Germany Contact web: MOW, one of the most successful furniture trade shows of Europe proudly claims to be one of the most comprehensive showcases of a wide variety of furniture. With more than 500 exhibitors from 31 nations and 10,000 purchasers from around 50 countries coming together, this will be a significant trading platform. MOW will bring together leading manufacturers and producers of office furniture, modular office furniture, antique, dining furniture, classic and garden furniture under one roof that will utilise this platform to present their latest and best innovations.

Decorex International

Marmomacc is a must-see event for those in the stone industry, from machinery to instrumental products, from blocks of stone to a more complex processing, for professionals in construction and contract sectors, as well as designers and decision makers seeking success in an increasingly specialised and competitive market. The event is a great showcase to admire the best of tradition and innovation on an international level, with many initiatives promoting the special features and the richness of marble and stone in architecture and design. In this edition of the fair, Marmomacc continues its commitment to conducting courses of continuing education, technical seminars and programs for architects. Design and technology come together at Marmomacc, which is increasingly a vital meeting point for understanding the evolution of the latest trends in the field of stone and design.

Fairs & Exhibitions

Date 22 - 25 September 2013 Venue London, United Kingdom Contact web:

Date 27 - 29 September 2013, Archibuild Venue Chandigarh Contact web:

Decorex International is the celebrated platform for leading designs in furniture, fabrics, wall coverings, floor coverings, lighting, and decorative accessories. Decorex International brings stunning designs from the most influential companies within the industry. Aside from over 200 exhibiting companies, it also offers educational content and features which bring the show to life. As a core part of the renowned London Design Festival, Decorex puts London on the design map and offers visitors a wealth of opportunities to find exclusive trend-setting products for the seasons ahead.

Archibuild will take place in Chandigarh spreading awareness amongst the construction building industry of the latest techniques which will help in the advancement of this sector. At the same time, improvements which are taking place in this sector will also be highlighted at this event making the expo popular with architects and experts related to the construction and building industry.

THE INSIDE TRACK September 2013

Spot Light


aquar, with a presence across 30 countries is one of India’s most trusted complete bathing solutions brand. An undisputed market leader in the bath fittings category since the last 50 years, Ja q u a r h a s t r a n s f o r m e d t h e i n d u s t r y f ro m b e i n g m e re l y utilitarian to an inspirational, lifestyle-centric one. With the Group’s vision to evolve into a ‘Complete Bathing Solutions’ enterprise, Jaquar has also successfully diversified into various bath verticals like sanitary

Jaquar Orientation Centre Launch The newly launched Jaquar Orientation

Centre in Mumbai offers the latest collection of bath products and accessories and much more.

The Jaquar Orientation Centre in Mumbai is a treasure house of ideas and solutions for bathroom interiors

ware, shower panels, water heaters, concealed cisterns and wellness products like whirlpools, shower panels, showers, steam cabins and spas. Bathrooms can be one of the best de-stressing zones of your home. Yet when it comes to building one, it may well give you more stress than any other part of the house. That’s precisely the reason why Jaquar has 21 orientation centres across the country for the convenience of consumers, builders and architects. The newly launched Jaquar Orientation Centre at Santacruz in Mumbai is much more than a display space for all these bath verticals. It is an 8500 sq. ft. treasure house of ideas and solutions for bathroom interiors. In fact, it is the best place to see, as well as touch and feel the latest collections and the complete range of bath products and accessories. There


are as many as 550 products and 34 of the latest bathroom concepts on display. An experience zone manned by a team of experts, the Jaquar Orientation Centre is the perfect place to not only discover India’s widest and latest range of bathroom products, but also see a live demo, get expert advice and seek installation assistance and estimate assistance. India’s most trusted bath brand, Jaquar offers complete bathing solutions to its customers. “If you’re building a bathroom, your first step should be to visit the Jaquar Orientation Centre and discover the possibilities,” says Mr. Rajesh Mehra, Director, Jaquar. Most definitely good advice every home builder and renovator should follow! For your dream bath space, visit Jaquar Orientation Centre at Jaquar OC-Mumbai. Contact email: web:



THE INSIDE TRACK September 2013

Spot Light


fter the raging success of the ID collection, Mukul Goyal’s Tattva Art Hardware is back in action with its all new Tooty collection. Designed with tonguein-cheek humour, the Tooty series of bathroom accessories are high on innovation and creativity. This collection boasts never seen

The Tooty Collection! Tattva Hardware’s all new Tooty collection is fun, functional and gives a totally new look to your bathrooms. before designs and products. Sleek in looks and high on utility, the Tooty collection is sure to grab eyeballs. You may find yourself spending more time in your bathrooms once you have the Tooty collection installed from Tattva! The collection includes an array of products such

offices and institutional projects. Redefining the interior décor styles, appropriate in both contemporary and traditional contexts, it offers one of the most wide-ranging and comprehensive hardware selections for the connoisseur and discerning customer.

as hooks, shelves, towel rings, swivel towel rods, tooth brush holders, soap dispensers and toilet paper holders to name a few. Designed and developed in the Tattva Design Studio under the exacting standards of product designer Mukul Goyal, each product in this collection goes through rigorous tests of detail and quality before it makes the final cut. Tattva Art Hardware is a unique collection of sculptural artwork which translates into functional hardware for use in homes,

The strength of Tattva Art Hardware lies in its attention to detail, simplicity of use and the various options of design styles, finishes, materials and budgets, etc. that it offers to the user. Exceptional and distinctive, each and every product in the Tattva Art Hardware collection is a work of art. The Tooty collection adds to the allure and elegance of the décor through its products with a price range beginning from Rs. 7140. Contact web:

The Tooty series of bathroom accessories are innovative, sleek in looks and high on utility

The Inside Track September 2013  

The Inside Track is an invaluable asset for those associated with the interior and building product industry reaching out to the growing num...