THE INSIDE TRACK April 2013
taste. The design aesthetics are very young and peppy. We have confidence in our local designers, aesthetics and our culture and it is this that gives confidence to our Asian friends. We Asians like to communicate via art.” He also adds, “Some Asian countries themselves are very inclined towards American or European products which
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I feel will change and fair attention will now be granted to Asian products.” Contact Royal Selangor 3rd floor, Palladium Mall Phoenix Mills Compound, Lower Parel, Mumbai 13 tel: 022 66517426 web: www.royalselangor.com
The Moon Lamp
where tradition is involved is not a cake walk.” says Yoon Li. The above mentioned advantage also extends when it comes to design forecasting. The directors consider themselves privileged as
For Royal Selangor innovative design is a result of various sources of inspiration, such as the rich heritage and tradition of Malay. Their marketing offices at various places work towards
The Track Tray
the product cycle in the design industry is not as short-lived as in fashion or technology. Hence, there is enough time to think and develop the designs. It also entails trend forecasting on websites, visiting trade shows and relying on its different country offices.
understanding consumer feedback and communicating the same to its headquarters. Speaking about the common factor between the two Asian countries, India and Malaysia the director comments, “Both the countries have similar and somewhat structured
The Crease Tray
The Wave Bowl